WABEL GROCERY STORE CHECK June 2013

WABEL GROCERY STORE CHECK June 2013 Savory Grocery Food Sec-on of : Auchan, Intermarché, Leclerc, Système U Company details of : Fresh Food Village, Leader Price, Provera, EpiSaveurs, Metro Cash & Carry France, Fricodan, Shopping Street 1 2 TABLE OF CONTENTS 1.  PRIVATE LABEL GROCERY PRODUCTS MARKET § 
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PRIVATE LABEL MARKET SHARE ON SAVORY GROCERY MARKET IN FRANCE PRIVATE LABEL MARKET SHARE 1 YEAR EVOLUTION ON SAVORY GROCERY MARKET IN France § 
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GLOBAL INFORMATION AND PRIVATE LABEL FOCUS SECTIONS, PRODUCTS AND PRICE POSITIONNING PER CATEGORY 2. LECLERC 3. AUCHAN § 
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GLOBAL INFORMATION AND PRIVATE LABEL FOCUS SECTIONS, PRODUCTS AND PRICE POSITIONNING PER CATEGORY 4. SYSTÈME U § 
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GLOBAL INFORMATION AND PRIVATE LABEL FOCUS SECTIONS, PRODUCTS AND PRICE POSITIONNING PER CATEGORY 5. INTERMARCHÉ § 
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GLOBAL INFORMATION AND PRIVATE LABEL FOCUS SECTIONS, PRODUCTS AND PRICE POSITIONNING PER CATEGORY 6. FRESH FOOD VILLAGE 7. LEADER PRICE 8. PROVERA 9. EPISAVEURS 10. METRO CASH & CARRY FRANCE 11. FRICODAN 12. SHOPPING STREET WABEL GROCERY STORE CHECK JUNE 2013 3 WWW.WABEL.COM SAVORY GROCERY MARKET SHARE IN FRANCE • 
Private Labels = 30,4% average market share on Savory Grocery products (in value)1. • 
Not same evoluXon on all Grocery categories : • 
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Very well developed on canned and dry vegetables (56,5% market share1), • 
Whereas they only represent 4,7% market share1 on babyfood. PL market share on Savory Grocery market in value in February 2013 in hyper and supermarkets (except HD) : PL market share (%) 60,0% 50,0% 40,0% 51,5% 44,9% 43,0% 41,8% 39,3% 30,0% 20,0% 30,0% 29,3% 28,7% 27,8% 27,8% 27,5% 23,1% 22,9% 21,2% 12,9% 12,9% 11,0% 10,0% 0,0% (1) IRI WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 4 WWW.WABEL.COM SAVORY GROCERY MARKET SHARE IN FRANCE • 
PL market share 1 year trend on Savory Grocery market in hyper and supermarkets (except HD)1 : PL Market share trend 2011-­‐2012 (% differen-al) 2,0 1,8 1,5 1,0 0,9 0,7 0,7 0,5 0,7 0,5 0,5 0,4 0,3 0,3 0,2 0,1 0,0 -­‐0,5 -­‐1,0 -­‐1,5 -­‐0,1 -­‐0,2 -­‐0,6 -­‐0,9 -­‐1,3 -­‐2,0 (1) IRI WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 5 WWW.WABEL.COM WABEL LECLERC Savory Grocery SecXon, June 2013 6 LECLERC è Global informa-on •  Founded in 1949, the first store LECLERC opened in 1964 •  Turnover (2011): 30 billion € •  Market shares (2012): 18,5% •  The Co-­‐founder of the european purchasing group CORPENIC including Colruyt (Belg.), Conad (It.), Rewe Group (Germ.) and Coop (Switz.) : 110 billions of turnover and more than 20 000 stores •  Present in many countries: France (555 stores), Spain (11 stores), Portugal (22 stores), Italy (31 stores), Poland (40 stores), Andorre (2 stores)… è Private Label focus •  The development and the sales of its private labels is run by SCAMARK’ •  Many private label brands: ü  Eco +: discount brand with more than 700 products ü  Marque Repère: core brand which allows an economy from 25% to 30% on the budget for shopping ü  Nos régions ont du talent: premium brand which offers 10 % lower price compared with leading brands WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 7 WWW.WABEL.COM SAUCES AND MUSTARDS : SECTION AND PRODUCTS Core Marque Repère : 0,82€ * * store price WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th Core Marque Repère : 0,44€* Premium Nos Régions ont du talent : 0,88€* 8 WWW.WABEL.COM SAUCES AND MUSTARDS : PRICE POSITIONNING Segment Retailer Brand Reference Sauce Leclerc Marque repère Bio Village Organic Bolognese sauce Sauce Leclerc Panzani Bolognese Sauce Sauce Leclerc Marque repère Turini Bolognese Sauce Sauce Leclerc Marque repère Turini Olives and Basil sauce with olive oil Facing 3 200g 1.40 € 7.00 €/kg 5 210g 1.06 € 5.05 €/kg 7 420g 0.82 € 1.95 €/kg 5 420g 1.30 € 3.10 €/kg Sauce Leclerc Uncle Ben's Curry sauce 400g 1.51 € 3.78 €/kg 2 Sauce Leclerc Marque repère RusXca Curry sauce with vegetables and coconut milk 400g 1.25 € 3.12 €/kg 2 Sauce Leclerc Marque repère Turini Neapolitan sauce with cooked vegetables 190g 0.64 € 3.37 €/kg 7 Sauce Leclerc Panzani Tomato & Basil sauce with fresh tomatoes 210g 1.31 € 6.24 €/kg 4 Sauce Leclerc Barilla Bolognese 400g 2,05 € 5,13 €/Kg 4 Sauce Leclerc Barilla Italian Bolognese recipe 200g 1,55 € 7,75 €/Kg 4 Mustard Leclerc Marque repère Bio Village Dijon mustard 200g 0.76 € 3.80 €/kg 4 Mustard Leclerc Maille 1747 fine Dijon mustard 380g 0.88 € 2.32 €/kg 6 Mustard Leclerc Marque repère RusXca Dijon mustard 150g 0.44 € 2.93 €/kg 8 Mustard Leclerc Amora Dijon mustard 195g 0.86 € 4.41 €/kg 8 Mustard Leclerc Nos Régions ont du Talent Mustard white wine 200g 0.88 € 4.40 €/kg 4 Mustard Leclerc Maille Mustard 380g 1.66 € 4.37 €/kg 8 Mustard Leclerc Marque repère RusXca Mid-­‐strong mustard 415g 0.97 € 2.34 €/kg 4 Mustard Leclerc Amora Mid-­‐strong mustard 415g 1.15 € 2.77 €/kg 4 Mustard Leclerc Marque repère RusXca Mustard 350g 1.06 € 3.03 €/kg 8 Mustard Leclerc Nos Régions ont du Talent Mustard with white wine 200g 0.88 € 4.40 €/kg 4 WABEL GROCERY STORE CHECK JUNE 2013 U.V P. U € P.€ kilo 9 WWW.WABEL.COM OILS : PRODUCTS Core Marque Repère : 1,81€ * WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th Core Marque Repère : 2,30€* Core Marque Repère : 4,51€* 10 WWW.WABEL.COM OILS : PRICE POSITIONNING Segment Retailer Brand Reference U.V Oil Leclerc Marque repère Bio Village Organic extra virgin olive oil 0,75L 3.26 € 4.35 €/L Oil Leclerc Marque repère RusXca Extra virgin olive oil 1L 4.51 € 4.51 €/L 12 Oil Leclerc Marque repère RusXca Sunflower oil 1L 1.81 € 1.81 €/L 6 Oil Leclerc Eco + Sunflower oil 1L 1.45 € 1.45 €/L 9 Oil Leclerc Marque repère RusXca Special frying oil 1L 2.30 € 2.30 €/L 6 Oil Leclerc Marque repère Bio village Rapeseed oil 0,75L 1.99 € 2.65 €/L 2 Oil Leclerc Marque repère RusXca Rapeseed oil 1L 1.68 € 1.68 €/L 4 Oil Leclerc Marque repère RusXca Peanut oil 1L 2.74 € 2.74 €/L 6 Oil Leclerc Marque repère RusXca Walnut oil 0,50L 3.18 € 6.36 €/L 2 Oil Leclerc Marque repère RusXca Sunflower oil 3L 5.43 € 1.81 €/L 4 Oil Leclerc Marque repère RusXca Mix of 4 vegetable oils 1L 2.18 € 2.18 €/L 3 Oil Leclerc Marque repère RusXca Special frying oil 2L 3.83 € 1.92 €/L 4 Oil Leclerc Marque repère RusXca Special « fondue » oil 1L 3.56 € 3.56 €/L 2 Oil Leclerc Lesieur Frial 2L 5.02 € 2.51 €/L 3 Oil Leclerc Lesieur Frial 1L 2.84 € 2.84 €/L 4 Oil Leclerc Lesieur Fruit d'Or 1L 2.82 € 2.82 €/L 8 Oil Leclerc Lesieur Isio 4 1L 2.83 € 2.83 €/L 8 Oil Leclerc Carapelli Extra virgin olive oil 0,75L 4.99 € 6.65 €/L 4 Oil Leclerc Puget Extra virgin olive oil 1L 4 WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th P. U € P.€ kilo 6.12 € 6.12 €/L Facing 3 11 WWW.WABEL.COM VINEGARS : SECTION AND PRODUCTS Core Marque Repère : 0,99€* Discount Eco + : 0,27€* Core Marque Repère : 0,99€* * store price WABEL GROCERY STORE CHECK JUNE 2013 12 WWW.WABEL.COM VINEGARS : PRICE POSITIONNING Segment Retailer Brand Reference U.V P. U € P.€ kilo Facing Vinegar Leclerc Marque repère Bio village Balsamic vinegar 0,50L 1.92 € 3.84 €/L 2 Vinegar Leclerc Marque repère RusXca RusXca balsamic vinegar 0,50L 0.99 € 1.98 €/L 5 Vinegar Leclerc Marque repère RusXca Sherry vinegar 0,50L 1.91 € 3.82 €/L 3 Vinegar Leclerc Marque repère RusXca Nuts-­‐based white wine vinegar 0,50L 1.52 € 3.04 €/L 4 4 Vinegar Leclerc Marque repère RusXca Wine vinegar flavored with shallots 0,75L 0.99 € 1.32 €/L Vinegar Leclerc Marque repère Bio village Cider vinegar 0,50L 1.24 € 2.48 €/L 2 Vinegar Leclerc Marque repère RusXca Cider vinegar 0,75L 0.82 € 1.09 €/L 4 Vinegar Leclerc Marque repère RusXca Wine vinegar 0,75L 0.76 € 1.01 €/L 6 Vinegar Leclerc Eco + Colored alcohol vinegar 1L 0.27 € 0.27 €/L 8 Vinegar Leclerc Eco + Vinegar Eco + crystal alcohol 1L 0.33 € 0.33 €/L 32 2 Vinegar Leclerc Maille Velour balsamic vinegar 0,25L 3.90 € 15.60 €/L Vinegar Leclerc Maille Balsamic vinegar 0,50L 3.58 € 7.16 €/L 5 Vinegar Leclerc Maille Sherry wine vinegar 0,50L 2.96 € 5.92 €/L 4 Vinegar Leclerc Maille Walnuts-­‐based wine vinegar 0,50L 1.77 € 3.54 €/L 3 Vinegar Leclerc Amora Red wine vinegar 0,75L 1.09 € 1.45 €/L 4 WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 13 WWW.WABEL.COM CANNED SEAFOOD AND VEGETABLES : SECTION AND PRODUCTS Core Marque Repère : 1,16€ * Core Marque Repère : 1,11€ * Core Marque Repère : 1,11€ * Core Marque Repère : 1,70€ * * store price WABEL GROCERY STORE CHECK JUNE 2013 14 WWW.WABEL.COM CANNED SEAFOOD AND VEGETABLES : PRICE POSITIONNING Segment Canned vegetables Retailer Leclerc Brand Marque repère Notre jardin Reference U.V P. U € P.€ kilo Facing Very fine green beans 400g 0.60 € 1,5 €/kg 10 0.67 € 1,675 €/kg 10 8 Canned vegetables Leclerc Marque repère Notre jardin Extra-­‐fine green beans 400g Canned vegetables Leclerc Cassegrain Extra-­‐fine green beans 400g 1.73 € 4,32 €/kg Canned vegetables Leclerc D'aucy Very fine green beans 800g 0.77 € 0,96 €/kg 8 1.48 € 1,85 €/kg 10 1,22 €/kg 10 Canned vegetables Leclerc Bonduelle Extra-­‐fine green beans 800g Canned vegetables Leclerc Marque repère Notre jardin Extra-­‐fine green beans 800g 0.97 € Canned vegetables Leclerc Marque repère Notre jardin Peas steamed extra fine 400g 0.64 € 1,6 €/kg 8 1.23 € 3,08 €/kg 6 1.38 €/kg 10 Canned vegetables Leclerc Cassegrain Small mixed spring steamed peas 400g Canned vegetables Leclerc Marque repère Notre jardin Peas steamed extra fine 800g 1.11 € Canned vegetables Leclerc Bonduelle Peas steamed extra fine 800g 1.34 € 1,68 €/kg 6 0.91 € 3.04 €/kg 9 Canned vegetables Leclerc Bonduelle Corn 300g Canned vegetables Leclerc D'aucy Peas steamed extra fine 800g 1.21 € 1,51 €/kg 6 Canned vegetables Leclerc Marque repère Notre jardin Tomato flesh 400g 1.18 € 2.95 €/kg 10 0.99 € 3,3 €/kg 4 Canned vegetables Leclerc Marque repère Bio village No added sugar corn 300g Canned vegetables Leclerc Marque repère Notre jardin Sweet corn 300g 0.52 € 1.73 €/kg 6 0.82 € 2,74 €/kg 6 Canned vegetables Leclerc D'aucy Corn Gold 300g Canned vegetables Leclerc Géant Vert Crunchy corn 300g 1.01 € 3,37 €/kg 6 Canned seafood Leclerc Marque repère Pêche Océan Sardines in tomato sauce 135g 0.97 € 7.19 €/kg 3 1.11 € 8.22 €/kg 3 Canned seafood Leclerc Marque repère Pêche Océan Sardines in olive oil sauce 135g Canned seafood Leclerc Connétable Sardines in Espeleue pepper sauce 115g 1.55 € 13.48 €/kg 2 Canned seafood Leclerc Saupiquet Fillets of mackerel escabeche sauce 169g 1.59 € 9.41 €/kg 2 1.16 € 6.86 €/kg 2 10.00 €/kg 8 Canned seafood Leclerc Marque repère Pêche Océan Fillets of mackerel escabeche sauce 169g Canned seafood Leclerc Marque repère Pêche Océan Yellowfin tuna 140g 1.40 € Canned seafood Leclerc Marque repère Pêche Océan Tuna Catalan 2x135g 270g 1.70 € 6.30 €/kg 3 1.70 € 12.14 €/kg 6 Canned seafood Leclerc PeXt Navire Yellowfin tuna 140g Canned seafood Leclerc Saupiquet Tuna Catalan 252g 1.68 € 6.67 €/kg 6 Canned seafood Leclerc ParmenXer Selected sardines in olive oil 135g 1.32 € 9.78 €/kg 2 WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 15 WWW.WABEL.COM PETFOOD : SECTION AND PRODUCTS * store price Core Marque Repère : 1,34€ * WABEL GROCERY STORE CHECK JUNE 2013 Core Marque Repère : 2,24€ * Core Marque Repère : 2,62€ * 16 WWW.WABEL.COM PETFOOD : PRICE POSITIONNING Segment Retailer Brand Reference U.V P. U € P.€ kilo Facing Pevood Leclerc UlXma Special mini 800g 3.31 € 4.14 €/kg 2 Pevood Leclerc Frolic Mini Frolic Complete with poultry, cereals and vegetables 1kg 2.90 € 2.90 €/kg 2 Pevood Leclerc Marque repère Lydog Bites of chicken and vegetables, rich in wheat 1kg 2.24 € 2.24 €/kg 3 Pevood Leclerc Marque repère Lydog Bites of beef,with wheat and carrot 4kg 6.25 € 1.56 €/kg 2 Pevood Leclerc Frolic Frolic Complete, Beef carrots and cereals 4kg 8.00 € 2.00 €/kg 2 Pevood Leclerc Purina Fido Croq Mix beef with vegetables and cereals 4kg 4.98 € 1.24 €/kg 2 Pevood Leclerc Pedigree Life ProtecXon Adult Dry Beef and vegetables 4kg 7.29 € 1.82 €/kg 2 Pevood Leclerc César Chicken bites 300g 1.82 € 6.07 €/kg 4 Pevood Leclerc Marque repère Lydog “L’exquis” chicken / beef / trout 3x300g 900g 2.79 € 3.10 €/kg 8 Pevood Leclerc Marque repère Lydog “L’exquis” beef 300g 1.27 € 4.23 €/kg 8 Pevood Leclerc César Small delights beef / turkey / chicken / veal 4x150g 600g 3.68 € 6.13 €/kg 4 Pevood Leclerc Marque repère Lydog Terrines with poultry meat and carrots 1,240kg 1.34 € 1.08 €/kg 2 Pevood Leclerc Canigou Mash with pieces of meats and vegetables 1.240kg 1.56 € 1.26 €/kg 8 Pevood Leclerc Marque repère Lycat Dry food with beef liver and green vegetables 2kg 2.39 € 1.20 €/kg 3 Pevood Leclerc Marque repère Lycat Prolife, rich in salmon and rice 450g 1.71 € 3.80 €/kg 2 Pevood Leclerc Friskies Special home cats food, with chicken and vegetables 2kg 4.08 € 2.04 €/kg 3 Pevood Leclerc Purina Salmon for adult cats 450g 2.40 € 5.33 €/kg 1 Pevood Leclerc Marque repère Lycat Terrines with lamb chicken turkey veal 4x400g 1600g 2.62 € 1.64 €/kg 4 Pevood Leclerc Friskies Terrina for cats with chicken / rabbit / veal / beef 4x400g 1600g 3.21 € 2.01 €/kg 2 WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 17 WWW.WABEL.COM RICE AND SEMOLINA : SECTIONS WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 18 WWW.WABEL.COM RICE AND SEMOLINA : PRODUCTS Discount Eco+ : 0,90€ * Core Marque Repère : 0,94€ * Core Marque Repère : 1,80€ * * store price WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 19 WWW.WABEL.COM RICE AND SEMOLINA : PRICE POSITIONNING Segment Retailer Brand Reference U.V P. U € P.€ kilo Facing Rice Leclerc Marque repère Comptoir du Grain Quick cooking rice (10min) 1kg 1.42 € 1.42 €/kg 7 Rice Leclerc Marque repère Comptoir du Grain Steamed long rice 1kg 1.41 € 1.41 €/kg 7 Rice Leclerc Marque repère Bio village Organic BasmaX Rice 500g 1.66 € 3.32 €/kg 2 Rice Leclerc Marque repère Comptoir du Grain BasmaX rice long selecXon 1kg 1.80 € 1.80 €/kg 4 Rice Leclerc Marque repère Comptoir du Grain BasmaX rice selecXon 5x90g 450g 1.00 € 2.22 €/kg 6 Rice Leclerc Marque repère Comptoir du Grain Thai rice selecXon 1kg 2.26 € 2.26 €/kg 3 Rice Leclerc Marque repère Comptoir du Grain SelecXon of three rice 500g 1.63 € 3.26 €/kg 2 Rice Leclerc Uncle Ben's Long grain rice (10 minutes) 1kg 2.73 € 2.73 €/kg 4 Rice Leclerc Uncle Ben's Long grain rice (10 minutes) 4x125g 500g 1.62 € 3.24 €/kg 7 Rice Leclerc Lustucru Long grain rice (10 minutes) 5x180g 900g 2.58 € 2.87 €/kg 2 Rice Leclerc Lustucru 10 minutes Cooking BasmaX selecXon 5x90g 450g 2.17 € 4.82 €/kg 2 Rice Leclerc Taureau Ailé BasmaX Punjab rice 1kg 3.37 € 3.37 €/kg 4 Rice Leclerc Taureau Ailé Thai Rice tray I-­‐San 500g 2.03 € 4.06 €/kg 2 Rice Leclerc Taureau Ailé Thai Rice tray I-­‐San 1kg 2.92 € 2.92 €/kg 4 Semolina Leclerc Marque repère Comptoir du Grain Medium grain couscous 5x100g 500g 1.33 € 2.66 €/kg 5 Semolina Leclerc Marque repère Comptoir du Grain Medium grain couscous 1kg 1.11 € 1.11 €/kg 6 Semolina Leclerc Tipiak Couscous 1kg 2.03 € 2.03 €/kg 2 Semolina Leclerc Régia Medium grain couscous 500g 1.11 € 2.22 €/kg 14 Semolina Leclerc Régia Medium grain Couscous 1kg 1.96 € 1.96 €/kg 4 Semolina Leclerc Panzani Fine semolina superior quality 500g 1,05 2,10 €/Kg 4 Semolina Leclerc Marque repère Comptoir du Grain Fine Couscous 500g 0.94 € 1.88 €/kg 6 Semolina Leclerc Eco plus Medium grain couscous 1kg 0.90 € 0.90 €/kg 10 WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 20 WWW.WABEL.COM PASTA : PRODUCTS Discount Eco+ : 0,71€ * Core Marque Repère : 0,94€ * Premium Nos Régions ont du Talent : 1,80€ * * store price WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 21 WWW.WABEL.COM PASTA : PRICE POSITIONNING Segment Retailer Brand Reference U.V P. U € P.€ kilo Facing Pasta Leclerc Marque repère Turini « Torsades » 500g 0.45 € 0.90 €/kg 6 Pasta Leclerc Marque repère Turini « Torsades » 1kg 0.83 € 0.83 €/kg 6 Pasta Leclerc Panzani TorX 1kg 1.45 € 1.45 €/kg 4 Pasta Leclerc Barilla Large « Torsades » 1kg 1.44 € 1.44 €/kg 3 Pasta Leclerc Marque repère Turini Spaghez 1kg 0.81 € 0.81 €/kg 6 Pasta Leclerc Eco + Spaghez 1kg 0.71 € 0.71 €/kg 10 Pasta Leclerc Marque repère Turini Spaghez 500g 0.44 € 0.88 €/kg 8 Pasta Leclerc Marque repère Turini Macaroni 1kg 0.83 € 0.83 €/kg 6 Pasta Leclerc Panzani Macaroni 1kg 1.55 € 1.55 €/kg 3 Pasta Leclerc Marque repère Turini Lasagna (to garnish) 500g 1.35 € 2.70 €/kg 2 Pasta Leclerc Marque repère Turini Alphabet 500g 0.80 € 1.60 €/kg 4 Pasta Leclerc Panzani Alphabet 500g 1.17 € 2.34 €/kg 2 Pasta Leclerc Marque repère Bio Village « Torsades » with half-­‐complete cereals 500g 0.95 € 1.90 €/kg 2 Pasta Leclerc Nos Régions ont du Talent « Torsades » from Alsace 250g 0.85 € 3.40 €/kg 3 Pasta Leclerc Lustucru Fresh eggs shells pasta 250g 0.88 € 3.52 €/kg 2 Pasta Leclerc Nos Régions ont du Talent Shells pasta from Alsace 250g 0.89 € 3.56 €/kg 3 Pasta Leclerc Marque repère Turini Penne Rigate with complete wheat 500g 0.95 € 1.90 €/kg 2 WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 22 WWW.WABEL.COM CRISPS AND SNACKS : SECTION AND PRODUCTS Core Marque Repère : 0,79€* Discount Eco + : 0,59€* Core Marque Repère : 1,53€* * store price WABEL GROCERY STORE CHECK JUNE 2013 23 WWW.WABEL.COM CRISPS AND SNACKS : PRICE POSITIONNING Segment Retailer Brand Reference U.V P. U € P.€ kilo Facing Crisps Leclerc Marque repère bio village Crisps 125g 1.63 € 13.04 €/kg 2 Crisps Leclerc Marque repère Pom'lisse Vegetable Crisps 100g 1.99 € 19.90 €/kg 2 Crisps Leclerc Marque repère Pom'lisse Barbecue flavor crisps 135g 0.78 € 5.78 €/kg 3 Crisps Leclerc Lay's Barbecue flavor crisps 120g 0.99 € 8.25 €/kg 3 Crisps Leclerc Marque repère Pom'lisse Crisps 150g 0.99 € 6.60 €/kg 4 Crisps Leclerc Eco plus Crisps 200g 0.59 € 2,95 €/kg 6 Crisps Leclerc Lay's Crisps 135g 1.13 € 8.37 €/kg 4 Crisps Leclerc Marque repère Tokapi Tiles with onion and cream taste 170g 1.15 € 6.76 €/kg 6 Crisps Leclerc Marque repère Tokapi Tiles without flavor 170g 1.12 € 6.59 €/kg 6 Crisps Leclerc Pringles Sour Cream & Onion crisps 150g 1.68 € 11.20 €/kg 6 Crisps Leclerc Pringles Original crisps 150g 1.66 € 11.07 €/kg 6 Snacks Leclerc Marque repère Tokapi Grignot 'Cheese flavor 90g 0.65 € 7.22 €/kg 8 Snacks Leclerc Marque repère Tokapi Grignot 'Peanut flavor 90g 0.65 € 7.22 €/kg 3 Snacks Leclerc Belin Peanut « CrousXlles » 140g 1.28 € 9.14 €/kg 4 Snacks Leclerc Belin Crackers Monaco with Emmental 160g 1.28 € 8.00 €/kg 8 Snacks Leclerc Marque repère Tokapi Crackers 3x100g 300g 1.08 € 3.60 €/kg 5 Snacks Leclerc Marque repère Tokapi Crispy crackers with bacon flavor 85g 0.79 € 9.29 €/kg 2 Snacks Leclerc Marque repère Tokapi Filled wafers with cheese flavor 75g 0.99 € 13.20 €/kg 2 Snacks Leclerc Lu Tuc Bacon flavor 100g 1.01 € 10.10 €/kg 4 Snacks Leclerc Lu Tuc Original 3x100g 300g 1.59 € 5,30 €/kg 5 Snacks Leclerc Marque repère Tokapi Mixed fruits and seeds 120g 1.53 € 12.75 €/kg 3 Snacks Leclerc Marque repère Tokapi ExoXc mix 120g 1.21 € 10.08 €/kg 3 WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 24 WWW.WABEL.COM READY-­‐MEALS AND WORLDFOOD : SECTIONS WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 25 WWW.WABEL.COM READY-­‐MEALS AND WORLDFOOD : PRODUCTS Core Marque Repère Tables du Monde : 1,09€ * Core Marque Repère : 1,98€ * Core Marque Repère Tables du Monde : 3,55€ * * store price WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 26 WWW.WABEL.COM READY-­‐MEALS AND WORLDFOOD : PRICE POSITIONNING Segment Retailer Brand Reference U.V P. U € P.€ kilo Facing Ready-­‐meals Leclerc Marque repère Turini Bolognese ravioli 400g 0.98 € 2.45 €/kg 14 Ready-­‐meals Leclerc Marque repère Turini TorX carbonara 400g 1.34 € 3.35 €/kg 12 Ready-­‐meals Leclerc Zapez Bolognese ravioli 400g 1.51 € 3.78 €/kg 10 Ready-­‐meals Leclerc Marque repère Côté Table Couscous with poultry and merguez 980g 2.77 € 2.83 €/kg 1 Ready-­‐meals Leclerc William Saurin Rabbit and potatoes 280g 2.32 € 8.29 €/kg 1 Ready-­‐meals Leclerc William Saurin Veal and vegetables 280g 2.76 € 9.86 €/kg 1 Ready-­‐meals Leclerc Marque repère Côté Table Veal with mushrooms and rice 285g 1.79 € 6.28 €/kg 1 Ready-­‐meals Leclerc Marque repère Côté Table Sliced chicken with curry sauce and basmaX rice 300g 1.98 € 6.60 €/kg 1 Ready-­‐meals Leclerc Marque repère Côté Table Moroccan couscous with chicken and sausages 300g 2.21 € 7.37 €/kg 8 Ready-­‐meals Leclerc Marque repère Côté Table Alaska pollock with vegetables and lemon sauce 300g 1.79 € 5.97 €/kg 1 Ready-­‐meals Leclerc Marque repère Côté Table Royal Chicken Paella with pans from Pacific and chorizo 300g 2.21 € 7.37 €/kg 1 Worldfood Leclerc Marque repère Tables du Monde 8 Flour TorXllas 320g 1.78 € 5.56 €/kg 1 Worldfood Leclerc Old El Paso X8 Wheat torXllas 326g 2.60 € 7.98 €/kg 2 Worldfood Leclerc Marque repère Tables du Monde Burritos kit 620g 3.55 € 5.73 €/kg 2 Worldfood Leclerc Old El Paso Original burritos kit 510g 4.10 € 8.04 €/kg 4 Worldfood Leclerc Marque repère Tables du Monde Hot salsa mexicana 315g 1.14 € 3.62 €/kg 9 Worldfood Leclerc Marque repère Tables du Monde Fajita salsa 430g 2.26 € 5.26 €/kg 6 Worldfood Leclerc Old El Paso Original fajita sauce 395g 2.65 € 6.71 €/kg 6 Worldfood Leclerc Marque repère Tables du Monde Soya vermicelli 100g 1.09 € 10.90 €/kg 8 Worldfood Leclerc Marque repère Tables du Monde Soy sauce 125ml 0.99 € 7.92 €/L 4 Worldfood Leclerc Marque repère Côté Table Couscous with poultry and merguez 980g 2.77 € 2.83 €/kg 1 Worldfood Leclerc Marque repère Tables du Monde Pasta cooked in a Chinese way 250g 1.29 € 5.16 €/kg 4 Worldfood Leclerc Marque repère Tables du Monde Sauce for spring rolls 125ml 1.03 € 8.24 €/L 4 WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th 27 WWW.WABEL.COM SOUPS : SECTION AND PRODUCTS Core Marque Repère : 0,85€* Core Marque Repère : 0,86€* Core Marque Repère : 1,59€* * store price WABEL GROCERY STORE CHECK JUNE 2013 28 WWW.WABEL.COM SOUPS : PRICE POSITIONNING Segment Retailer Brand Reference U.V P. U € P.€ kilo Soup Leclerc Marque repère Régal soupe Dried Minestrone soup with olive oil 104g 0.85 € 8.17 €/kg Soup Leclerc Marque repère Régal soupe Dried Cream of Asparagus 70g 0.53 € 7.57 €/kg Soup Leclerc Marque repère Régal soupe Dehydrated tomato soup with beef noodle 54g 0.37 € 6.85 €/kg Soup Leclerc Marque repère Régal soupe Dehydrated Cream of mushrooms 85g 0.54 € 6.35 €/kg Soup Leclerc Marque repère Bio village Cream of Mixed Vegetables 1L 1.83 € 1.83 €/L Soup Leclerc Marque repère Bio village Cream of Green vegetables 1L 1.98 € 1.98 €/L Soup Leclerc Marque repère Régal soupe 7 mixed vegetables soup 1L 0.84 € 0.84 €/L Soup Leclerc Marque repère Régal soupe Cream of Tomato 1L 0.95 € 0.95 €/L Soup Leclerc Liébig Pursoup' Cream of tomato 1L 1.59 € 1.59 €/L Soup Leclerc Marque repère Régal soupe Cream of Pumpkin 1L 1.85 € 1.85 €/L Soup Leclerc Marque repère Régal soupe Cream of leek and potato 1L 0.86 € 0.86 €/L Soup Leclerc Marque repère Régal soupe Cream of leek and potato 2x30cl 0,6L 1.12 € 1.87 €/L Soup Leclerc Liébig Pursoup' Cream of potato, leek and cream 1L 1.72 € 1.72 €/L Soup Leclerc Liébig Pursoup' Cream of potato, leek and cream 2x30cl 0,6L 1.35 € 2.25 €/L WABEL GROCERY STORE CHECK JUNE 2013 Wabel Frozen Food Summit, April 24th Facing 2 2 1 2 2 2 3 3 4 2 4 2 3 2 29 WWW.WABEL.COM To get the complete WABEL STORE CHECK with all the retailers, pre-­‐register to the WABEL ORGANIC & HEALTH: hup://www.wabel.com/event/
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