Santé inc.

Santé inc.
2016 PRINT AND ONLINE
MEDIA KIT
UNDERSTANDING THE PROFESSION OF MEDICINE IN QUEBEC
6
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2016 MEDIA KIT
SANTÉ INC.
Santé inc offers excellent
value by reaching more
GPs and more Specialists
than any other French
publication*
„„ Published 6 times per year.
„„ The largest journal circulation
to all GP/FMs, specialists and
residents in Quebec.
„„ Medical publications remain one
of the most valuable information
sources for prescription products
and patient treatment.
„„ The value of traditional media
continues to outrank online
media and other sources
of medical information.
* Print Measurement Bureau, Medical Media Study, 2013
2
SANTÉ INC. MAGAZINE
5
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Octob
mbre/
Septe – No 5
12
Vol.
2016 MEDIA KIT SANTÉ INC.
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„„ Financial — of keen interest to all physicians,
this section addresses:
n
income statistics for Quebec physicians
n
billing tips on proper procedures
n
tax-saving tips
n
medical law
n
financial planning
„„ Doctors’ health — an in-depth examination of the
Santé inc. is highly acclaimed by doctors in
Quebec for its unique and unbiased editorial
focus. The mandate of the magazine is to
provide articles of interest for Quebec physicians.
Content includes financial management, practice
and business management strategies and
lifestyle and personal matters.
Editorial calendar
well-being of physicians, coping skills and work–life
balance and an exclusive “from doctor to doctors”
column written by Quebec Physicians’ Health
Program (QPHP).
„„ Medical fiction stories
„„ Stock watch — a complete listing of all mutual funds
available to Quebec physicians through the FMOQ,
FMSQ and MD Management. This is very popular
with physician investors and is a quick and easy
reference guide.
„„ Travel, recipes, and restaurant reviews.
„„ Main features — an independent and objective
analysis of the Quebec medical environment that
provides varying viewpoints. Often featured on
the cover as the lead article, this feature provides
unbiased coverage of union and association activities,
politics, or practice stakes relevant to Quebec
physicians.
PRINT CIRCULATION
Santé inc. has the highest verified circulation
among Quebec medical publications, reaching
22,230 doctors and medical residents.
„„ Perspectives — written by doctors for doctors —
this section offers perspective and balanced opinions
on health care matters specific to Quebec.
„„ Practice profiles — features a doctor’s practice,
demonstrating various possibilities to colleagues —
why some doctors have chosen to work in different
practice settings.
CIRCULATION COMPARISON FOR QUEBEC PUBLICATIONSSEPT 2015
Journal
GP/FM Specialists
Santé inc.
9527
9330
Le Medecin
8605
0
Profession Santé
9809
6086
Residents
Total
3279 22136
843
9448
0 15895
„„ Legal — articles written by medical lawyers focusing
on doctors’ rights, duties and obligations.
„„ Quality of life — helps physicians experience
the best in life as it may or may not relate to their
profession.
„„ Clinical bonus — an educational practice-based
section translated from the pages of the CMAJ.
*Source: CAMP website
Distributed to physicians’
preferred address
A unique advantage of the magazine due to our
association with the Collège des médecins
du Québec.
SANTÉ INC. MAGAZINE
3
2016 MEDIA KIT
SANTÉ INC.
Four-colour advertising rates
Preferred positions
No cancellations. Four-colour process included.
Price per issue for 6 issues.
6X
12 X
24 X
$4,305
$4,120
$3,940
$3,585
$1,140
$3,675
$3,525
$3,370
$3,065
$1,080
1/2
page
$3,200
$3,065
$2,935
$2,670
$800
1/3
page
$2,800
$2,678
$2,560
$2,330
$700
Supplied advertising inserts
DPS
$8,275
$7,940
$7,590
$6,900
Quantity to be supplied: contact rep.
TOC
$2,050
bootlug
2 pages 4 pages
$4,990
$9,975
GP Splits
2 pages 4 pages
$3,940
$7,875
2/3
page
Ad sizes
Technical specification
Display Advertising: www.cmaj.ca/pdfs/display-e.pdf
PDF Export Settings: www.cmaj.ca/pdfs/export-e.pdf
Closing dates
ISSUE
DVERTISING/
A
MATERIAL DEADINE
Jan/Feb 2016
Dec 9/2015
Mar/Apr
Feb 8/2015
May/Jun
Apr 11
Jul/Aug
Jun 13
Sep/Oct
Aug 15
Nov/Dec
Oct 17
SANTÉ INC. MAGAZINE
1 page
Full circulation
Full circulation
Polybag outserts available upon request
4
B/W FAIR
BALANCE
1X
Front cover tip-on (supplied)
$11,420
Inside front cover: $5,770
Inside back cover: $4,975
Outside back cover: $5,970
Half cover: $5,950
Bellyband: $15,000
Inside front cover gatefold (3 pgs.) $17,300
SIZE
Bootlug
Trim 7” x 1 5/8”
Bleed No Bleed
Live 7” x 1 5/8”
1/2 page vertical
Trim 4 1/16” x 10 7/8”
Bleed 4 5/16” x 11 1/8”
Live 3 3/8” x 9 1/2”
1/3 page horizontal
Trim 8 1/8” x 3 5/8”
Bleed 8 3/8” x 3 7/8”
Live 7” x 3”
2/3 page vertical
Trim 5 3/8” x 10 7/8”
Bleed 5 5/8” x 11 1/8”
Live 4 5/8” x 9 1/2”
1/3 page vertical
Trim 2 5/8” x 10 7/8”
Bleed 2 7/8” x 11 1/8”
Live 2 1/4” x 9 1/2”
Full Page
Trim 8 1/8” x 10 7/8”
Bleed 8 3/8” x 11 1/8”
Live 7” x 9 1/2”
1/2 page horizontal
Trim 8 1/8” x 5 7/16”
Bleed 8 3/8” x 5 11/16”
Live 7” x 4 5/8”
Double-page Spread
Trim 16 1/4” x 10 7/8”
Bleed 16 1/2” x 11 1/8”
Live 7” x 9 1/2”
(on each full page)
Binding: Saddle stitch
“ I always choose to read your magazine first
when I decide to attack my magazine pile...
I keep every issue.”
— Dr. Sophie Désautels
2016 MEDIA KIT SANTÉ INC.
Santé inc.
delivers a highly
attractive, unbiased
editorial environment for
advertisers to reach all
physicians and Quebec
medical residents.
Santeinc.com
Santé inc.com is an independent open access site showcasing full content of every issue of Santé
inc. (since 2011)
The site consistently delivers over 6000 unique visitors with average page views reaching close to
10,000 monthly.
The vast majority of our page views are from Canadian physicians.
Web advertising rates are based on ad impressions (as measured by Google analytics and our internal
tracking system.) Direct to consumer ad PAAB rules apply for pharmaceutical advertisers.
All banner advertising is subject to approval by Santé inc.’s publication department. All rates in NET $.
Banner ad sizes available
Leaderboard
728 x 90 IMU
$100 cost per thousand ad impressions
Big Box
300 x 300 IMU
$100 cost per thousand ad impressions
Santé inc. eTOC
Delivered bi monthly to approximately
1200 Quebec physicians
Top banner
$1000
PNG, JPEG, GIF accepted (animated GIFs accepted)
No flash.
Resolution 72 dpi
No third party ad serving
Banner ad must be submitted with a URL and/or PDF
for linking
Note
Some email programs do not support animated GIFs.
Static ads on all email alerts are recommended.
All advertising is due 3 working days prior to posting date.
SANTÉ INC. MAGAZINE
5
2016 MEDIA KIT
SANTÉ INC.
Material submission
Please send your advertising material on an electronic
file storage device along with your colour print to:
Santé inc.
Coordinator, David Bertrand
Publications Department
1867 Alta Vista Drive
Ottawa ON K1G 5W8
Tel: 800 663-7336 or
613 731-8610 x2159
[email protected]
Payment information
Commission
Agency commission of 15% allowed to recognized
agencies only.
Payment
All invoices are payable to 8872147 Canada Inc., a wholly
owned subsidiary of the Canadian Medical Association.
Advertising agencies and advertisers are jointly and
severally responsible for payment of invoices. The publisher
reserves the right to charge interest at 1.5% per month
(18% per annum) on accounts unpaid after 30 days.
Cancellation
Cancellation requests will not be accepted past
the advertising deadline.
Advertising Sales
Blair Graham
Director, Media Sales
[email protected]
Cell: 416-850-1485
Tel: 416-560-0202
or
Trish Sullivan
Sr. Advertising Sales Rep.
[email protected]
Tel: 905-333-3318
Cell: 905-330-8770
Trademarks of the Canadian Medical Association used under licence
6
SANTÉ INC. MAGAZINE
“Your magazine is unique. It helps us
in important aspects of our careers.
Congratulations!”
— Dr. Reynald Gilbert