HOME TEXTILE IndusTry EXHIbITOr`s dIrEcTOry

HOME TEXTILE
industry
In Morocco
INTERTEXTILE Shanghai home textiles
SHANGHAI, 27th - 29th AUGUST, 2014
Morocco, where THE
Know-how meets value !
Exhibitor’s directory
Exhibitor’s
directory
MADE IN
MOROCCO
7 ABOUT US
15 AMITH
19 OVERVIEW
25 EXHIBITORS LIST
TABLE OF
CONTENTS
ABOUT US
MAROC EXPORT
CONTACT
Who Are We?
Zahra MAAFIRI
Managing Director
The Moroccan Center for Export
Promotion is a governemental
institution founded on December
17, 1976 (Hija 25, 1396) by Dahir
NO 1-76-385.
MAROC EXPORT endowed with a
legal responsibility and financial
auto- nomy, it also under the
super vision of delegate Ministry
to the Ministry of Industry, Trade,
Investment and Digital Economy in
charge of foreign trade.
The Center is in charge of promoting
the export of industrial and agricultural
products, services, and any products
that do not fall under the jurisdiction of
other administrations or organizations,
by virtue of law or regulation.
In fact, handicrafts and tourism promotion
are governed respectively by The
House of Handicrafts and the national
Office of Tourism.
8
Nadia RHAOUTI
Sectoral Manager
[email protected]
Hasnaa ALAOUI
Communication Manager
[email protected]
Ahmed ABARKHA
Head of Department Textile & Leather
[email protected]
Hasnâa LARAQI
Export Advisor
[email protected]
AdDress
23, rue Bnou Majed El Bahar
20000 Casablanca - Morocco
Phone : +212 522 302 210
+212 522 307 588
Fax : +212 522 450 557
E-mail :
[email protected]
Website : www.marocexport.gov.ma
f : Centre Marocain de Promotion
des Exportations
9
OUR STRATEGIC MISSIONS
• Promoting Moroccan exportable
goods in international markets,
in accordance with national
sectorial strategies;
• Expanding markets for Moroccan
exports;
• Supporting the internationalization
of Moroccan companies;
• Organizing business information
systems at the international level, in
collaboration with economic and
trade representations abroad;
• Conducting studies on the
exportability of Moroccan products
and on the characteristics of
foreign markets; assisting exporters in
their marketing efforts and advertising
Moroccan products abroad;
10
• Providing input in the development
of global trade policies and a
consistent program for promoting
the exportation of manufactured
products;
• Assisting export-promotion, credit
system and export credit insurance
institutions, simplifying and standardizing
export-related documentation and
procedures;
• Guiding public and private
investors towards products that
can be quickly assimilated into
foreign markets with the best
possible conditions;
• Contributing to the training of
foreign trade professionals in
export promotion techniques,
information and marketing;
11
OUR ACTIVITIES
12
• We organize Moroccan participation to professional international
sector-based fairs to increase international exposure for the products
and services oriented export;
• Our Sectorial communication
campaigns guarantee a better
positioning of the Moroccan
products and services oriented
export on international markets;
• We set up business missions with
B-to-B meetings for direct marketing
towards foreign customers in targeted markets;
• Our Business-to-Consumer (B-to-C)
operations facilitate the referencing of Moroccan agricultural
products with major international
retail chains;
• Our high level institutional missions
target decision makers of major
international prime contractors in
order to strengthen their sourcing
from Morocco.
• We invite foreign decision
makers to Morocco in order to
promote Moroccan quality and
know-how.
• Our large-scale multi-sectorial
missions facilitate the penetration
of Moroccan exporters into the
sub-Saharan and MENA markets;
• We conduct training and information sessions to help identify the
Moroccan products and services
oriented export.
13
Moroccan Professional
association of textile
and clothing industry
The Moroccan Professional
Association of Textile and
Clothing Industry (Amith) is since
1960, the unique professional association
which represents and defends the interests
of the textile and clothing industry.
Based in Casablanca and grouping
the majority of 1600 companies, the
AMITH is active in Morocco through
its representations in different cities:
Casablanca, Tangier, Rabat-Salé, FèsMeknes and Marrakesh.
The Association aims :
• The improvement of the skills in companies
through the development of very active policies
in the field of the initial and continuous training
• The support of companies in the improvement
of the productivity and the efficiency.
• The development of the exports and the
diversification of the mix product / market.
16
CONTACT
Mohamed Tazi
Managing Director
ADdress
92, Avenue My Rachid
Casablanca - Morocco
Phone : +212 522 942 084
+212 522 942 085
+212 522 942 086
Fax : +212 522 940 587
E-mail : [email protected]
Website : www.textile.ma
17
OVERVIEW
The Home Textile Industry in Morocco
Considered as one of the Moroccan textile industry pillars, the Home Textile is an extremely
capital-intensive sector, endowed with a successful production tools, including:
- Blankets
- Carpets
- Soft furnishings,
- Towels,
- Embroidery,
- Tapestry,
- Spinners, dyeing, printing, finishing and clothing business
The Home Textile sector accounts 481 companies, employs more than 34.543 persons and
realizes a turnover of 10 billion dirhams.
Only 10 % of the home textile national production is dedicated to the export. The main part
is sold on the local market, which remains limited regarding the industry potentialities.
The reason why the sector operators consider that the Home Textile industry development is
extremely related to the export.
The Home Textile export (In Millions of €)
Products
2011
2012
2013
Evolution
2012/2011
Evolution
2013/2012
Home Textile
86,2
101,9
49,8
+18%
-51%
Source : Exchange Office
The Home Textile export by main markets
Home Textile
industry
France
Spain
Germany
Portugal
Others
50%
24%
12%
1%
14%
Portugal
1%
Germany
12%
Others
14%
For that purpose, a plan was developed based on various joint actions, including :
• A commercial prospecting targeting overseas market,
• The ennoblement development in order to improve the quality and to launch the brand
« Home Morocco ».
France
50%
Spain
24%
The Sector Opportunities
• A geographical closeness to the European markets, a port
«Tanger Med» which allows being more and more reactive.
• A system including a set of investments incentive measures,
with fiscal, financial, legal and social character.
• Experience, know-how and control of the international
standards, what allows meeting the deadline/ price /
service requirements.
• The signature of several free exchange agreements with
the European Union, Turkey, United States of America and
the Arab world.
• The implementation of a very advantageous industrial
investment platforms «P2I».
• A reduced delivery deadline (-50 % less than the normal
cycle): thanks to the geographical closeness, to the local
raw materials producers and to the implementation of
supply platforms.
• A skill development, which is in the centre of the sector
strategy: training of 2.000 engineers and 30.000 operators
by 2015.
• An organization around a professional association
«AMITH», which counts among its members the main
exporting companies.
• An environmental and social ethics thanks to the adoption
of the program «Fiber citizen».
22
EXHIBITORS LIST
Contact
Abdesslam ALAMI
Chairman
AdDress
Rue Barcelona, Q.I. Ain Sebaa
Km 10.600, Route de Zenata ,
Casablanca - Morocco
Phone : +212 522 351 665
Fax : +212 522 351 621
E-mail : [email protected]
Website : www.atretis.com
ProduCts
Upholstery
ATRETIS
ATRETIS, founded in the year 1991, is located in Casablanca. With
a team of design experts, high-tech machinery, expert management
team, and highly trained workers, ATRETIS is one of the largest jacquard
upholstery fabric manufacturer in Morocco.
ATRETIS produces jacquard upholstery fabrics and mattress fabrics. We
manufacture chenille and without chenille jacquard upholstery fabric,
fire retardant fabric, anti bacterial fabric, water resistant fabric.
ATRETIS delivers service and products in line with the expectations of
quality standards and has ISO 9000certificates since 2003 to prove it.
We always value long-term relationships with our customers.
ATRETIS belongs to GROUP ALAMI. The Group ALAMI is one of the
biggest textile groups, in Morocco, that have completed its vertical
integration with its yarn manufacturing, yarn and fabric dyeing, weaving
units and sofa making
26
Contact
Mohamed EL MHINI
Sales Manager
AdDress
ZI Ouuled Saleh, Lot No. 78 & 80,
Bouskoura, Casablanca - Morocco
Phone : +212 522 320 908
+212 522 320 703
+212 610 062 098
+212 661 104 233
Fax : +212 522 320 681
E-mail : [email protected]
Website : www.contexara.ma
ProduCts
Upholstery
28
CONTEXARA
With twenty years of rich experience, CONTEXARA has established
itself in home furnishings.
Through innovation, creativity, originality, with expertise and permanent
listening of the customer’s. Expectations across Morocco and even
abroad, CONTEXARA has marked its reputation.
In additions, the constant renewal of collections and the improving of
models allows CONTEXARA to combine competitiveness, innovation
and modernity.
The primary objective of contexara is to offer customers a high quality
and impeccable service, while sharing whith them and feel its esteem
for its work.
LOUCHAM
Contact
Abdellah BEN MANSOUR
Managing Director
LOUCHAM is one of the largest houses furnishing textiles renamed with
the quality and beauty of the fabric.
AdDress
Creating tissue LOUCHAM not date from yesterday, it goes back to
several decades of design, innovation and improvement.
ZI BEN MSIK Sidi Othmane, Rue 2
bis N° 24, Casablanca - Morocco
Phone : +212 522 701 935
+212 661 228 345
Fax : +212 522 701 933
E-mail : [email protected]
[email protected]
Website : www.vasco.ma
ProduCts
Upholstery velvet
LOUCHAM is also a tool for advanced manufacturing and production capacity optimized. Our production units are located in major
industrial areas of the city of Casablanca. Our production capacity
reaches 100,000 linear meters of fabric per month.
The most spectacular innovation was in creating new designs and dark
fabric, the fabric becomes softer, more uniform design, colors more vivid,
and they followed the fashion of the time but not the fabric lose the
impact of the name it bears.
Creation and modernized LOUCHAM was adopted and appreciated
by all.
The fabric LOUCHAM entered all Moroccan houses because it is designed to dress all the houses, he even crossed borders and through its
quality and beauty he was competing against foreign tissues.
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Contact
Abdellah BEN MANSOUR
Managing Director
AdDress
ZI BEN MSIK Sidi Othmane, Rue 2
bis N° 24, Casablanca - Morocco
Phone : +212 522 701 935
+212 661 228 345
Fax : +212 522 701 933
E-mail : [email protected]
[email protected]
Website : www.vasco.ma
ProduCts
Upholstery
32
VASCO
To VASCO, we have a passion for textiles since 1991. Decoration fabric specialists, we are engaged in manufacturing a wide range of
home textiles and interior.
In general, the activities of our company are : Design, Manufacturing,
Marketing
VASCO is also a tool for advanced manufacturing. Our manufacturing
unit is located in an important industrial area of the city of Casablanca.
Our production capacity reaches 100.000 linear meters of fabric per
month.
VELVETEX
Contact
Abdellatef SMINA
Director
Hanaa ALAMI
Quality Manager
AdDress
Velvetex is located in Casablanca, with a team of design experts,
high-tech machinery, expert management team, and highly trained
workers.
Velvetex is one of the largest jacquard velvet manufacturers for Home
Textile in Morocco and Africa.
50-54, Rue Souhail Lahcen
Casablanca - Morocco
Phone : +212 522 592 201
Fax : +212 522 592 413
E-mail : [email protected]
[email protected]
Website : www.velvetex.ma
We produce jacquard upholstery fabrics made from different kind of
materials like Acrylic, Viscose, Cotton, and Polyester…
ProduCts
We always value long-term relationships with our customers.
Upholstery velvet
34
Equipped with latest technology, our production capacity is about 1
000 000 metres/year in a width of 140cm, created in our own design
R&D department in order to meet the current and future expectations
of our customers.
Velvetex belongs to GROUP ALAMI. The Group ALAMI is one of the
biggest textile groups, in Morocco, that have completed its vertical
integration with its yarn manufacturing, yarn and fabric dyeing, weaving
units and sofa making.
36
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MADE IN
MOROCCO
Ministry Delegate to the Minister of Industry Trade,
Investment and the Digital Economy in charge of Foreign
Trade
63, Avenue Moulay Youssef, 10000 Rabat - Morocco
Phone : (+212) 537 706 321 - (+212) 537 706 389
Fax : (+212) 537 703 231
Embassy Of The Kingdom Of Morocco In Pekin China
16 San Li Tun Lu, Beijing(Pekin), 100600 China
Phone : (+86) 106 532 14 89
Fax : (+86) 106 532 14 53
E-mail : [email protected]
Website : www.moroccoembassy.cn
Moroccan Center for Export Promotion
23, Rue Ibnou Majid El Bahar, Casablanca - Morocco
Phone : (+212) 522 302 210 - (+212) 522 307 543
Fax : (+212) 522 450 557 - (+212) 522 301 793
Website : www.marocexport.gov.ma
E-mail : [email protected]
f : Centre Marocain de Promotion des Exportations