3.1 Corporate applications 3.2 Marketing applications 3.3

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3.1 Corporate applications 3.2 Marketing applications 3.3
Our brand in action
3.1
3.2
3.3
3.4
Corporate applications
Marketing applications
Merchandise
Events and tradeshows
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Corporate
applications
3.1
If a communication does not directly address consumers and is not
partnered, then we consider it a corporate application of our brand.
This section gives an overview of corporate applications, from
stationery to PowerPoint presentations. We’ve already produced
editable templates for many common items; to start using them,
either check the CTC intranet or get in touch with the Publishing
department.
To comply with the standards of the Federal Identity Program,
all corporate applications must use both the Canada wordmark
and our corporate signature. See section 2.6 for details.
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Stationery: letterhead, envelope, business card and nametag
Our stationery templates have been created with fixed and editable regions,
allowing you to customize contact details. (Note that the Olympic and Paralympic
Host Country Composite appears only on these items and only until the
completion of the 2010 Winter Games.)
DIE #015
SHEET SIZE: 9.75” x 12”
Canadian Tourism
Commission
Commission canadienne
du tourisme
Vancouver, Canada
V7X 1L2
Gloria Loree
Media and Public Relations, Canadian Tourism Commission
Nametag
The name should be set in the headline
style, in one of the brand colours.
Vancouver, Canada
V7X 1L2
DIE #015
SHEET SIZE: 9.75” x 12”
No.10 envelope (front and back)
Letterhead
Business card
All business cards are bilingual, with one side
printed in English and the other in French.
3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009
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Fax, forms and memos
These templates are available as Word files, with fixed and editable regions.
Canadian Tourism
Commission
Commission canadienne
du tourisme
Suite 1400, Four Bentall Centre
1055 Dunsmuir St., Box 49230
Vancouver, B.C., Canada V7X 1L2
Tel 604 638 8300 Fax 604 638 8425
Bureau 1400, Four Bentall Centre
1055, rue Dunsmuir, C. P. 49230
Vancouver (C.-B.), Canada V7X 1L2
Tél 604 638 8300 Téléc 604 638 8425
www.canada.travel
Last Name – Nom :
First Name - Prénom :
Division/Section :
Standard Work Week / Semaine de travail normale :
Compressed Work Week / Semaine de travail comprimée :
Yes-Oui
Yes-Oui
OVERTIME /
fax / télécopie
HEURES
PAYMENT /
PAIEMENT
(#hrs)
x 2.0
REASON FOR
OVERTIME / RAISON
POUR LE SURTEMPS
Leave /
Congé
x 1.5
Cash /
En
espèce
DATE WORKED / DATE
TRAVAILLÉE
End /
Fin
SUPPLÉMENTAIRES
Start /
Début
Company / Société
Fax / Télécopieur
Tel / Téléphone
To / Destinataire
From / Expéditeur
Date / Date
Pages / Pages
www.canada.travel
Overtime Authorization Form
Formulaire d'autorisation pour heures supplémentaires
MEALS/
REPAS
(√ )
( √)
(√ )
(#hrs)
Please enter body of Memo here. / Veuillez taper votre texte ici.
TOTAL CONVERTED
HOURS /
I attest to the accuracy of the overtime hours reported. / Je certifie l'exactitude des heures supplémentaires indiquées sur ce formulaire.
Employee's Signature - Signature de l'employé(e)
Date
Authorized By / Autorisé par
Supervisor's Signature - Signature du (de la) surveillant(e)
Date
FOR HR USE ONLY / VERIFIED BY:
À L'USAGE EXCLUSIF DU SRH / VÉRIFIÉ PAR:
#C50242 / 6000 / 2003-06-05 / v2
Fax
Form
3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009
Memo
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Multi-purpose folder
Other colours and patterns may be used, and photos can optionally be included
on the inside. The logos and URL are fixed.
www.canada.travel
Folder cover (9” x 12”)
3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009
Inside
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Greeting card
This folding card fits a standard A2 envelope, and allows for changes to the
photography, colours and graphics. The logos, recycling symbol and URL are all fixed.
www.canada.travel
100%
Greeting card (4.125” x 5.25”, front and back)
3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009
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PowerPoint presentations
Our standard PowerPoint template offers a number of cover, divider and text page
options to suit a wide variety of presentations.
Cover page (available in several colours and patterns)
Inside pages (available in several colours and patterns)
3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009
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Reports
Our standard report template is editable to allow for both consistency and flexibility.
Asia Pacific
Strategic Marketing and Sales Plan 2009
Report cover
3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009
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Websites
For all corporate websites, the corporate signature appears in the upper left
corner and the Canada wordmark in the upper right corner.
Corporate website homepage
3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009
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