3.1 Corporate applications 3.2 Marketing applications 3.3
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3.1 Corporate applications 3.2 Marketing applications 3.3
Our brand in action 3.1 3.2 3.3 3.4 Corporate applications Marketing applications Merchandise Events and tradeshows 58 Corporate applications 3.1 If a communication does not directly address consumers and is not partnered, then we consider it a corporate application of our brand. This section gives an overview of corporate applications, from stationery to PowerPoint presentations. We’ve already produced editable templates for many common items; to start using them, either check the CTC intranet or get in touch with the Publishing department. To comply with the standards of the Federal Identity Program, all corporate applications must use both the Canada wordmark and our corporate signature. See section 2.6 for details. 59 Stationery: letterhead, envelope, business card and nametag Our stationery templates have been created with fixed and editable regions, allowing you to customize contact details. (Note that the Olympic and Paralympic Host Country Composite appears only on these items and only until the completion of the 2010 Winter Games.) DIE #015 SHEET SIZE: 9.75” x 12” Canadian Tourism Commission Commission canadienne du tourisme Vancouver, Canada V7X 1L2 Gloria Loree Media and Public Relations, Canadian Tourism Commission Nametag The name should be set in the headline style, in one of the brand colours. Vancouver, Canada V7X 1L2 DIE #015 SHEET SIZE: 9.75” x 12” No.10 envelope (front and back) Letterhead Business card All business cards are bilingual, with one side printed in English and the other in French. 3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009 60 Fax, forms and memos These templates are available as Word files, with fixed and editable regions. Canadian Tourism Commission Commission canadienne du tourisme Suite 1400, Four Bentall Centre 1055 Dunsmuir St., Box 49230 Vancouver, B.C., Canada V7X 1L2 Tel 604 638 8300 Fax 604 638 8425 Bureau 1400, Four Bentall Centre 1055, rue Dunsmuir, C. P. 49230 Vancouver (C.-B.), Canada V7X 1L2 Tél 604 638 8300 Téléc 604 638 8425 www.canada.travel Last Name – Nom : First Name - Prénom : Division/Section : Standard Work Week / Semaine de travail normale : Compressed Work Week / Semaine de travail comprimée : Yes-Oui Yes-Oui OVERTIME / fax / télécopie HEURES PAYMENT / PAIEMENT (#hrs) x 2.0 REASON FOR OVERTIME / RAISON POUR LE SURTEMPS Leave / Congé x 1.5 Cash / En espèce DATE WORKED / DATE TRAVAILLÉE End / Fin SUPPLÉMENTAIRES Start / Début Company / Société Fax / Télécopieur Tel / Téléphone To / Destinataire From / Expéditeur Date / Date Pages / Pages www.canada.travel Overtime Authorization Form Formulaire d'autorisation pour heures supplémentaires MEALS/ REPAS (√ ) ( √) (√ ) (#hrs) Please enter body of Memo here. / Veuillez taper votre texte ici. TOTAL CONVERTED HOURS / I attest to the accuracy of the overtime hours reported. / Je certifie l'exactitude des heures supplémentaires indiquées sur ce formulaire. Employee's Signature - Signature de l'employé(e) Date Authorized By / Autorisé par Supervisor's Signature - Signature du (de la) surveillant(e) Date FOR HR USE ONLY / VERIFIED BY: À L'USAGE EXCLUSIF DU SRH / VÉRIFIÉ PAR: #C50242 / 6000 / 2003-06-05 / v2 Fax Form 3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009 Memo 61 Multi-purpose folder Other colours and patterns may be used, and photos can optionally be included on the inside. The logos and URL are fixed. www.canada.travel Folder cover (9” x 12”) 3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009 Inside 62 Greeting card This folding card fits a standard A2 envelope, and allows for changes to the photography, colours and graphics. The logos, recycling symbol and URL are all fixed. www.canada.travel 100% Greeting card (4.125” x 5.25”, front and back) 3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009 63 PowerPoint presentations Our standard PowerPoint template offers a number of cover, divider and text page options to suit a wide variety of presentations. Cover page (available in several colours and patterns) Inside pages (available in several colours and patterns) 3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009 64 Reports Our standard report template is editable to allow for both consistency and flexibility. Asia Pacific Strategic Marketing and Sales Plan 2009 Report cover 3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009 65 Websites For all corporate websites, the corporate signature appears in the upper left corner and the Canada wordmark in the upper right corner. Corporate website homepage 3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 2009 66