How to Make Money from Free to Play Games(suite)

How to Make Money from Free
to Play Games
This master class is offered in English (intermediate level)
We live in interesting times. It's clear that free-to-play and social have transformed the games industry and opened up new
opportunities. What isn't clear to everybody is how game developers should best respond to them. Every new hit game breaks
the mould and redefines what free-to-play games can be. How can you make sure that you keep up? That's why Nicholas
Lovell and Rob Fahey wrote the Design Rules for Free-to-Play Games, why we host regular Gamesbriefers debates about
where game design is going, and why we run master class events so that you can delve deeper and understand how to
design, market and make money from online games. The day-long class will cover in-depth, practical strategies for acquiring,
retaining and monetising customers, and understanding the techniques and psychologies that drive players to engage with
your game. This master class is about teaching the skills required to build a game that's profitable, by ensuring that your game
keeps players coming back, sharing and spending.
AUDIENCE //
Independent developers, traditional publishers, brand
marketers and media owners. It will be particularly
useful for:
Games industry professionals involved in
design, marketing and development of
games
Non-games industry participants interested
in how to commission, create and monetise
free games or paid games with additional
pricing options (such as in app purchases)
ADMISSIBILITY //
This master class is offered to the Quebec video
games industry. See enrollment policy.
MASTER //
Nicholas Lovell (see his biography on page 2)
METHODOLOGY //
Lecture based, with a large amount of audience
participation. Participatory exercises which involve
taking known games and turning them into free-to-play
games.
DURATION //
1 days (7 hours)
a.m.
8:30: arrival, coffee, breakfast (included)
9:00: beginning of class
10:30 to 10:45: coffee break
p.m.
12:30 to 1:30: lunch (included)
3:30 to 3:45: coffee break
5:00: end of class
SCHEDULE //
TOPICS
Open discussion about free-to-play and
paymium
-
Understanding the Pyramid of Game Design
and the Funnel of Making Money from Games
-
The importance of Acquiring users, Retaining
users and Monetising Users, with practical
examples and techniques drawn from current,
successful games
-
Understanding the demand curve and how to
move from a business model where everyone
pays the same amount to one where some
people spend nothing, and others spend $100
or more
-
Psychological motivations which drive free-toplay success in games on Facebook,
smartphones, tablets and in the browser
-
Participatory exercises which involve taking
known games (such as Tomb Raider, Frogger,
Doom) and turning them into free-to-play games
using the knowledge gained in the course of the
day
LEARNING OBJECTIVE
PEDAGOGICAL
MATERIAL //
A Powerpoint presentation that will be shared with
attendees
CALENDAR //
2013, November 13th
VENUE //
CRIM, 405, av. Ogilvy, suite 101, Montreal
PRICE //
$639
$140
(taxes excluded – amount paid upon registration)
(reimbursement after class, based on the
confirmation of attendance in class)
= $499 (cost of the masterclass after the
reimbursement)
* 10% discount applies if payment is made
20 business days prior to the class.
From studio bosses down to developers thinking of
striking out as indies, this class will teach you the skills
you need to make money in today's games market.
•
•
•
•
The basics of free-to-play game design, and
how they differ from traditional games
Understanding the funnel: acquiring customers,
keeping and making money from them
The role of variable pricing in modern media
businesses
The psychology of game design, with a
particular focus on free-to-play
Real value per person (group of 15 people): $676
These masters classes are
offered through financial
support from Commission
des partenaires du marché
du travail.
N.B. To confirm your eligibility and your registration at the masterclasses organized by
TECHNOCompétences, please submit the form RLZ-1.S 2011 (Sommaire des retenues et des
cotisations de l’employeur) (see enrollment policy).
How to Make Money from Free
to Play Games (suite)
Biographie du formateur : Nicholas Lovell
Nicholas Lovell aide des entreprises à rentabiliser des jeux. Parmi ses clients : Square Enix,
IPC, Channel 4, 519 Games, Social Point et divers fonds de placement.
Nicholas est le fondateur de Gamesbrief, un blogue conçu expressément pour le secteur du
jeu. Ce blogue se veut informatif, bien documenté et surtout utile pour les développeurs qui
sont aux prises avec des difficultés sur le plan de la stratégie commerciale. Nicholas est
l’auteur d’un nombre croissant d’ouvrages sur les façons de bien gagner sa vie dans
l’industrie des jeux et autres médias numériques, dont How to Publish a Game et Design
Rules for Free-to-Play Games ainsi que The Curve bientôt publié par Penguin. Nicholas
détient un diplôme en histoire moderne de l’University of Oxford.