PoPuPS | Prioritization of effective factors on job motivation of

Bulletin de la Société Royale des Sciences de Liège - Volume 85 - Année 2016 Actes de colloques Special edition
Prioritization of effective factors on job motivation of employees using DEMATEL–AHP
method in Payame-Noor University of Khuzestan province
Vahid Chenari,
Assistant Professor of Administrative Management, Shushtar Branch, Islamic Azad University, Shushtar, Iran
Asghar Asadi,
MA Student of Administrative Management, Shushtar Branch, Islamic Azad University, Shushtar, Iran
Abstract
This study aims to prioritize the effective factors on job motivation of employees using DEMATEL–AHP method in Payame-Noor
University of Khuzestan province. The study population is all administrative sector employees of Payam-e Noor University in Khuzestan
province as 464. The sample size is 169 using Cochran’s formula and random sampling method. The data collection measure is AHP,
DEMATEL questionnaire. The validity was verified using the experts’ panel and Cronbach’s alpha was 0.8. The present study is applied,
descriptive-analytic. In the present paper, at first the most effective factors on job motivation (salary, spiritual and organizational
motivators) are identified and then a combinational methodology based on AHP models and internal feedbacks of DEMATEL is proposed
to prioritize these factors. Finally, the combination of these two views is considered as an important index of relative importance of job
motivation factors. According to the results of proposed methodology, “job promotion”, “job security” and “job characteristics” were the
most effective factors on job motivation. Also, “organizational factors” were in the first priority of significance to enhance job motivation
among employees.
Keywords : job motivation factors, Payam-e Noor University, DEMATEL-AHP methodology
Pour citer cet article
Vahid Chenari & Asghar Asadi, «Prioritization of effective factors on job motivation of employees using DEMATEL–AHP method in Payame-Noor
University of Khuzestan province», Bulletin de la Société Royale des Sciences de Liège [En ligne], Volume 85 - Année 2016, Actes de colloques,
Special edition, 1416 - 1433 URL : http://popups.ulg.ac.be/0037-9565/index.php?id=6150.
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