Nestle Kitkat

Nestle Kitkat
Kitkat
Parent Company
Nestle
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Have a break have a Kitkat ;Good Food Good Life
USP
1/4
Nestle Kitkat
Chocolate covered wafer
STP
Segment
People looking to have a chocolate which is high in quality and moderately priced
Target Group
All age groups Lower, middle and upper class people
Positioning
A chocolate to be had whenever one takes a break
SWOT Analysis
Strengths
2/4
Nestle Kitkat
1. Strong Nestle brand name
2.Excellent advertising and visibility
3.Good product distribution and availability
Weaknesses
1.
Food products have a limited shelf life
Opportunities
1.Untapped rural markets
2.Better product packaging and preservation
3.Leverage Nestle's successful brand
Threats
1.Other branded and local chocolate manufacturers
3/4
Nestle Kitkat
2.Sweets as substitutes
Competition
Competitors
1.Cadbury's Perk
4/4