Education Publications

Education
Doctorat, Université Paris IX - Dauphine.
Dominique
Xardel
Professor,
Department
Directeur du
Développement
Extérieur
Publications
Academic Publications
Books
Consumer Behavior. (with M. Raju). : Vikas, 2004
Cybermarketing. : SDX Publishing, 1998
Le commerce électronique. (with P. Reboul). : Eyrolles, 1997
Le Marketing direct. : PUF, 1996
Megabases, le marketing du toucher juste.. (with H. Pointillard). : Village
Mondial, 1996
The Direct Selling Revolution. : Blackwell, 1994
Au-delà des cultures. (with R. Moran). Paris (France) : InterEditions, 1994
Contact
Mail:
[email protected]
Avenue Bernard
Hirsch
BP 50105
95021 Cergy Pontoise
cedex
FRANCE
Marketing et réseaux d'entreprises. (with G. Cestre). Paris (France) : PUF,
1993
Management Interculturel, Modes et Modèles. (with F. Gauther). Paris
(France) : Economica, 1993
La Vente. 3rd edition. : PUF, 1991
Leaders sans frontières : le défi des différences. (with F. Gauthey, I. Ratiu, I.
Rodgers). : Ediscience international, 1989
Stratégie en Marketing Direct. Montigny-le-Bretonneux : McGraw-Hill, 1989
La distribution. (with J. Tarondeau). 2d edition. Paris (France) : PUF, 1988
Le Marketing Direct en France : pratique du marketing direct : vente par
correspondance, vente par téléphone, vente à domicile. (with B. Manuel).
Paris : Dalloz, 1988
Service compris : les clients heureux font les entreprises gagnantes. (with P.
Bloch, R. Hababou). Paris (France) : L'Expansion, Hachette,, 1986
Articles
"Marketing Management International Perspective", With M. Raju. null, Jan.
2005
"Direct Marketing and Direct Selling: In Search of Synergies", DMA-DMEF,
Jan. 1997
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"Challenges and Pitfalls for Direct Mail Across Borders", The Journal of
Direct Marketing, Jul. 1996
"Catalogs and Direct Selling Organizations", DMA-DMEF, Jan. 1996
"Interrelation Logistique et Marketing dans les entreprises de Marketing
Direct", IHEL, Jan. 1996
"Strategies for European Catalogs", The Journal of Direct Marketing, Jul.
1994
"Harvard mode d'emploi", Revue Française de Gestion, Jul. 1994
"French in Business Thought and Literature", The International Executive,
Jan. 1994
"Au coeur de la Harvard Business School", Revue Française de Gestion, Jul.
1993
"Le client est l'avenir de l'entreprise", Expansion Management Review, June
1986, Issue 41
"Business schools : le temps des interrogations", Revue Française de
Gestion, Mar. 1986, Issue 56 et 57
Other Publications
Press Articles
"Donner le réflexe interculturel". Le Monde, 01 mai 1991
Other Activities
Professional Experience
Academic Director, Master of Science in Marketing Management (M.S.M.M),
GROUPE ESSEC, 1992-1998.
Director of International Affairs, MBA, GROUPE ESSEC, 1996 to 1998.
General Director, E.I.A., Marseille, 1988 to 1992.
Member, Editorial Board, The International Executive, 1992 to 1998.
Member, Editorial Board, The Journal of Direct Marketing, 1990 to 1998.
President, Association Européenne du Management Interculturel (AEMI),
1989-1991.
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