MkgAFCMarketingResearch (PDF, 171 Ko)

Exemple Marketing Research – Commentaires des Résultats Spad
AFC – Marketing Research
Rappel des données
Cerals
Muesli
Porridge
Toast
and tea
8
7
7
6
3
15
11
16
4
13
16
0
1
5
18
16
8
4
54
Fresh
fruit
31
32
37
11
9
26
33
7
4
11
10
0
0
7
2
10
14
47
27
Stewed
fruit
28
26
16
19
18
8
26
3
16
6
23
2
10
2
9
10
15
4
62
Yoghurt
25
25
11
32
5
8
16
20
3
15
8
2
9
10
4
8
12
28
48
Baccon
and eggs
18
25
13
26
27
2
34
3
31
9
56
2
35
31
8
13
46
9
24
Healthy
Nutrious
Good in summer
Good in winter
Expensive
Quick and esay
Tasty
Economical
For a treat
For weekdays
For weekend
Tasteless
Takes too long to prepare
Family's favourite
Daily
Several time per week
Several time per month
Every few months
Never
14
14
42
10
6
54
24
24
5
47
12
8
0
14
24
58
6
2
10
38
28
22
10
33
33
21
3
3
24
5
6
0
4
3
15
10
4
68
Daily
Several time per week
Several time per month
Every few months
Never
24
58
6
2
10
3
15
10
4
68
4
8
12
28
48
8
13
46
9
24
18
16
8
4
54
2
10
14
47
27
9
10
15
4
62
11
29
8
2
50
Corbi 1
Tableau des valeurs propres
Trace de la matrice:
0.36779
Numéro
Valeur
propre
1
2
3
4
5
6
7
0.1931
0.0777
0.0439
0.0328
0.0123
0.0057
0.0024
Somme
Effectif
Produit
0.3678
2560
941.55
Pourcentage Pourcentage
cumulé
52.50
21.13
11.92
8.92
3.33
1.55
0.64
52.50
73.64
85.56
94.48
97.81
99.36
100.00
Page 1
34
31
35
8
10
20
26
7
17
10
18
1
0
5
11
29
8
2
50
Exemple Marketing Research – Commentaires des Résultats Spad
Corbi 2
Identificateur
Cerals
Muesli
Porridge
Baccon and eggs
Toast and tea
Fresh fruit
Stewed fruit
Yoghurt
Poids
relatif
15.57
13.07
10.74
17.73
6.36
12.39
11.53
12.61
Distance à
l'origine
0.48969
0.33926
0.35450
0.66963
0.37744
0.19655
0.19120
0.15878
Coordonnées
Axe 1
Axe 2
Contributions
Axe 1
Axe 2
0.56
0.31
-0.05
-0.78
0.18
0.25
-0.32
0.09
25.53
6.63
0.16
56.35
1.01
3.89
5.94
0.48
0.36
-0.32
0.21
0.15
0.45
-0.24
-0.24
-0.26
25.66
17.08
6.27
5.00
16.36
9.56
8.75
11.32
Cosinus carrés
Axe 1
Axe 2
0.65
0.29
0.01
0.92
0.08
0.31
0.52
0.05
0.26
0.30
0.13
0.03
0.53
0.31
0.31
0.44
Corbi 4
Identificateur
Healthy
Nutrious
Good in summer
Good in winter
Expensive
Quick and esay
Tasty
Economical
For a treat
For weekdays
For weekend
Tasteless
Takes too long to prepare
Family's favourite
Poids
relatif
11.14
10.68
10.40
6.93
6.31
9.43
10.85
4.72
4.72
7.67
8.41
1.19
3.13
4.43
Distance à
l'origine
0.16313
0.10686
0.22035
0.33945
0.40466
0.46617
0.03870
0.80423
0.54240
0.42039
0.43297
0.78910
1.82554
0.43902
Coordonnées
Axe 1
Axe 2
Contributions
Axe 1
Axe 2
0.09
-0.01
0.35
-0.28
-0.20
0.64
-0.04
0.42
-0.62
0.51
-0.56
0.45
-1.28
-0.39
0.43
0.00
6.55
2.76
1.32
20.24
0.09
4.25
9.37
10.20
13.66
1.26
26.42
3.45
-0.35
-0.27
-0.13
0.13
-0.36
0.08
-0.11
0.66
-0.06
0.34
0.17
0.16
0.33
0.42
17.14
9.93
2.36
1.44
10.59
0.87
1.77
26.18
0.26
11.27
3.17
0.38
4.49
10.15
Corbi 5
Identificateur
Daily
Several time per week
Several time per month
Every few months
Never
Poids
relatif
4.49
9.03
6.76
5.68
19.49
Distance à
l'origine
0.77280
0.47319
0.36431
1.61618
0.40746
Coordonnées
Axe 1
Axe 2
0.28
0.45
-0.56
0.11
0.04
Page 2
0.55
0.32
0.08
-0.16
-0.16
Cosinus carrés
Axe 1
Axe 2
0.10
0.42
0.87
0.01
0.00
0.39
0.22
0.02
0.02
0.06
Cosinus carrés
Axe 1
Axe 2
0.05
0.00
0.55
0.23
0.10
0.89
0.04
0.22
0.71
0.61
0.72
0.26
0.89
0.34
0.73
0.68
0.08
0.05
0.32
0.02
0.33
0.54
0.01
0.27
0.07
0.03
0.06
0.41
Exemple Marketing Research – Commentaires des Résultats Spad
Représentation graphique des profils lignes et colonnes
Facteur 2 - 21.13 %
Economical
Daily
0.50
Toast and tea
Family's favourite
For weekdays
Cerals
Takes too long to prepare
Several time per week
0.25
Porridge
For weekend
Tasteless
Baccon and eggs
Good in winter
Several time per month
Quick and esay
0
For a treat
Tasty
Good in summer
Every few months
Never
-0.25
Stewed fruit
Fresh fruit
Nutrious Yoghurt
Healthy
Expensive
-1.2
-0.8
-0.4
0
Muesli
0.4
Facteur 1 - 52.50 %
Page 3