Weborama: Earings for first half of 2013



Weborama: Earings for first half of 2013
FINANCE CONTACT: DANIEL SFEZ TEL.: +33 (0)1 53 19 21 40 - EMAIL: [email protected]
CORPORATE CONTACT: ALAIN LEVY TEL.: +33 (0)1 53 19 21 40 - EMAIL: [email protected]
The consolidated turnover of the Weborama group for the first six months of 2013 amounts to
€12,813 K, compared with € 11,699 K for the same period in 2012 - anan increase of 10%.
Consolidated turnover now includes 100% of the Russian subsidiary (full consolidation of
Interactive Services). In terms of proforma figures - that is including 100% of turnover of
Interactive Services for 2012 and 2013 - revenues were down by 2%.
Consolidated operating results stand at € 823 K, against € 1,892 K for the same period in
The substantial drop in profitability can be explained primarily by an increase in international
staff and on-going R&D investments. The growth recorded over the first six months does not
compensate for the increase in fixed costs.
International development continued to grow during the first half of the year and the
International business accounted for 55% of the group’s total turnover, as against 43%
for the same period in 2012. The launch of operations in Russia has been particularly encouraging.
Operating margins stood at 6.3%, as compared to 16.2% in the first half of 2012.
Cash and cash equivalents on 30 June stood at € 7.2 K and medium-/long-term debt is at € 4.4 M.
Weborama is a forerunner in the field of Big Data applied to media and marketing. It has
developed exceptional technological assets in the data science field: an innovative approach to
transforming raw data for marketing purposes as well as a proprietary technological platform for
creating and collecting media data (Weborama Campaign Manager) and establishing marketing
segmentations for advertisers, their media agencies and publishers (Weborama Audience
Manager). The combination of these assets is unique and hundreds of clients across Europe
entrust their business to Weborama.
The development of RTB and Big Data technologies represents a major opportunity for Weborama
as it enters an era of data-driven display campaign management.
To take full advantage of this, Weborama is stepping up its transformation to lead the data-driven
media and marketing market. Weborama’s Media and Technology divisions have been brought
together into one audience advertising platform”, designed for data-driven management of all
online adspend. Weborama offers this platform throughout the world in either “self-service” or in
“managed services” mode.
Alain Levy, CEO of Weborama explains, ‘We’re combining our media and technology divisions into
one unique platform and over the coming months Weborama will continue to focus on its main
objective: to become a “data company” of reference on the international level. The group
will thus pursue its investments in technology as well as its efforts for development on the
international front.”
Weborama is the European leader in the management, distribution and tracking of targeted online
advertising, focusing on Data, Technology and Media operations. Since its foundation in 1998 in Paris, the
company provides over 300 key advertisers and agencies with innovative solutions to manage and
optimise their online marketing investments in France, Spain, Italy, Portugal, the Netherlands, the UK and
Weborama has been listed on the Alternext exchange (ALWEB) since June 2006. With a continually
increasing consolidated turnover, it recorded revenues of € 24.3 M in 2012.
Website: www.weborama.com

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