Bio for

Peter Giddens
Toronto
416.307.4042
[email protected]
admission au Barreau et formation
domaines de pratique
propriété intellectuelle
marques de commerce
droit d'auteur
médias sociaux
octroi de licences
litige en propriété intellectuelle
renseignements à caractère
confidentiel
publicité
industries
médias, communications et
divertissement
banques, finances et assurances
sciences de la vie
industries manufacturières, distribution
et commerce du détail
technologies

Barreau de l'Ontario - 1999

Dalhousie University, LLB - 1997

Dalhousie University, B.Sc. (Hons. Biology) - 1994
profil

Registered Trade-mark Agent (Canada)
Peter Giddens is a Partner in our Toronto office and a member of
the firm's Intellectual Property Group.
Peter provides advice concerning the acquisition, development,
clearance, management, protection, enforcement and licensing
of intellectual property, with a particular emphasis on trade-mark,
copyright and domain name issues. He has appeared in the
Ontario and Federal Courts on matters including trade-mark
infringement, passing off, copyright infringement and patent
infringement. Peter regularly provides clearance opinions for
clients concerning the availability of proposed trade-marks for
use and registration, prosecutes applications to register trademarks before the Trade-marks Office, represents clients in trademark opposition and expungement proceedings before the
Trade-marks Opposition Board, and co-ordinates foreign trademark filings and portfolios. Peter also represents clients in
domain name dispute proceedings, and has appeared before
arbitration panels of the World Intellectual Property Organization
and National Arbitration Forum.
Peter Giddens' recent work also includes: enforcing trade dress
rights; structuring complex trade-mark licence agreements;
negotiating IP transfer agreements; consulting regarding
corporate re-branding initiatives; and providing advice
concerning comparative advertising, grey marketing of consumer
goods, ambush marketing, misappropriation of personality,
copyright infringement in communication signals, software
licensing and infringement, and issues concerning on-line trademark use (including keyword advertising, deep linking, framing,
metatags, typosquatting and gripe sites).
After articling with the firm's Toronto office in 1997-98, Peter
joined the Intellectual Property group as an associate lawyer in
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Peter Giddens
t: 416.307.4042
[email protected]
1999 and has been a partner since 2006.
mandats d’administrateur et associations
professionnelles

International Trademark Association (INTA), Vice-Chair of
the Trademark Office Practices Committee (2016-2017)

International Trademark Association (INTA), Trademark
Office Practices Committee (2010-2011)

Intellectual Property Institute of Canada (IPIC), IPIC/CIPO
Joint Liaison Committee on Trade-mark Practices

Foreign Affiliate Member of American Intellectual Property
Law association (AIPLA)

International Association for the Protection of Intellectual
Property (AIPPI)

Canadian Bar Association

Ontario Bar Association
mandats représentatifs

Acted as intellectual property counsel to Rogers Media in its
acquisition of CityTV from CTVglobemedia

Acted as intellectual property counsel to AXA Canada in its
acquisition of The Citadel General Assurance Company

Acted as intellectual property counsel to Trader Media Corp.
in its acquisition by Yellow Pages Media Group

Advised Rogers Stadium Limited Partnership, part of Rogers
Communications, on intellectual property issues during its
purchase of the Toronto SkyDome (now Rogers Centre)

Acted as intellectual property counsel to Rogers
Communications in its acquisition of The Toronto Blue Jays
Baseball Club and continues to provide intellectual property
advice to the team's ownership, including sponsorship,
licensing and marketing activities

Provides ongoing counsel to world-famous brands in
industries including: beverage alcohol, insurance, financial
services, furniture retail, professional sports; entertainment;
film production; telecommunications; education;
cosmaceuticals; food; security; professional services;
software; kitchen appliances

Meets with government officials regarding proposed changes
to Canada's trade-mark legislation and regulations
prix et palmarès

Listed in Best Lawyers in Canada 2017 as a leading lawyer
in the area of Intellectual Property Law

Listed in the Canadian Legal Lexpert Directory 2016 as
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Peter Giddens
t: 416.307.4042
[email protected]
leading lawyer in the area of Intellectual Property

Listed in World Trademark Review's WTR 1000 – The
World's Leading Trademark Professionals

Listed in Managing Intellectual Property's IP Stars - The
Guide to the World's Leading IP Firms and Practitioners

Recipient of the International Trademark Association Service
Award for the Advancement of Trade Mark Law, 2005
publications
Juillet 2015
Internet and E-Commerce Law In Canada
(seulement disponible en anglais)
Social Media and Website as National Communication
Platforms in Canada in Light of French Language Requirements
Avril 2015
Social Media and Websites as National Communication
Platforms in Canada in Light of French Language Requirements
(seulement disponible en anglais)
Intellectual Property Bulletin
Juin 2012
Update - ICANN reveals list of proposed new gTLDs
(seulement disponible en anglais)
Intellectual Property Bulletin
Avril 2012
Trade-mark owners be vigilant – ICANN to publish list of
proposed new gTLDs
(seulement disponible en anglais)
Intellectual Property Bulletin
Juin 2011
New Domain Names Announced – Trade-mark Owners Take
Note
(seulement disponible en anglais)
Intellectual Property Bulletin
Mai 2011
The Supreme Court of Canada clarifies the test for trade-mark
confusion in Masterpiece Inc v Alavida Lifestyles
(seulement disponible en anglais)
Intellectual Property Bulletin
Hiver 2011
'Special Circumstances' Test Justifying Judicial Review of
Interlocutory Decisions of TMOB Rendered Unclear Where
Opponent Seeks to Add Ground of Opposition
(seulement disponible en anglais)
intellectual property brief winter 2010-2011
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