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October 2013
Dear Reader.
You will never imagine what a yellow rubber duck is teaching science
Undoubtedly one of the most iconic figures of Western Pop culture, the yellow rubber duck was first commercialized in the late 19th
century as the result of the emergence of rubber manufacturing. It was probably mass popularised as it was one of Ernie´s toys of choice ,
the famous Muppet from Sesame Street. ... It as conspicuous to the point that in 2001 a British tabloid newspaper reported that one of
them was spotted in Queen Elizabeth´s II royal bathroom.
Nevertheless, our story for this month is not based on uncertain royalty recreations, but on real "ducky events". This adventure starts one
stormy January night in 1992 somewhere in the middle of the Pacific Ocean. That night, a cargo en route from Hong Kong to Tacoma
(USA) sank in the middle of the ocean with nearly 29,000 First Years bath toys onboard.
Since then, and for 20 years, they have travelled 17,000 miles, floating over the North Pacific Gyre, spending years frozen in an Arctic
ice pack and even drifting over where the emblematic titanic sank.
The curiosity of the story rests in the fact that Curtis Ebbesmeyer, a retired oceanographer, saw from the beginning how valuable the
rubber duckies could be in tracing ocean currents. The invincible ducks have indeed helped researchers to chart them. Their resistant
material makes them perfect to go with the flow and their iconic shape makes them much more likely to be reported to the authorities
than the floats which scientists normally use.
A toy created to indulge many hours of fun and adventures in a bath ends up predicting the ocean flows... It is fascinating how the flow
of life every so often swaps traditional roles all of a sudden.
Let´s be like the ducks, let´s go with the flow and let´s discover this months latest in Digital Flow Switches for Large Flow. Welcome to
October´s edition of e-Matters.
The European Marketing Centre
SMC Corporation
Cher Lecteur,
Vous n'imaginerez jamais ce qu'un canard en plastique jaune peut apprendre à la science
Le canard en plastique jaune, qui est indubitablement l'une des figures les plus emblématiques de la culture pop occidentale, a été
commercialisé pour la première fois à la fin du 19è siècle, en plein essor de l'industrie du caoutchouc. Son succès auprès du grand
public tient probablement au fait qu'il était le jouet préféré d'Ernie, la célèbre marionnette de Sesame Street, l'ancêtre du Muppet
Show. ... Le succès de ces canards est à ce point notable qu'en 2001, un tabloide britannique rapportait que l'un d'entre aux avait été
aperçu dans la salle de bain de la reine Élisabeth II.
Notre histoire de ce mois-ci, elle, ne porte pas sur des occupations royales incertaines, mais sur des « événements canardesques » bien
réels. L'aventure commence par une nuit orageuse de janvier 1992, au beau milieu de l'océan Pacifique. Cette nuit-là, un cargo parti
de Hong Kong pour rallier Tacoma (États-Unis) sombre en plein océan, avec près de 29 000 jouets de bain First Years à son bord.
Depuis lors, pendant une vingtaine d'années, ces jouets ont parcouru plus de 27 000 km, flottant dans le tourbillon océanique du
Pacifique nord, prisonniers de la banquise arctique, dérivant même sur le lieu de naufrage du célèbre Titanic.
La curiosité de cette histoire, c'est que Curtis Ebbesmeyer, océanographe à la retraite, a dès le début compris toute la valeur de ces
canards en plastique pour l'étude des courants océaniques. Les invincibles canards ont en effet aidé les chercheurs à cartographier ces
derniers. Leur matière résistante les rend idéaux pour suivre le courant et leur forme ci bien connue fait qu'ils sont bien plus susceptibles
d'être signalés aux autorités que les flotteurs traditionnellement utilisés par les scientifiques.
Un jouet créé pour offrir des heures et des heures de rire et d'aventures dans nos baignoires qui finit par permettre la prévision des
courants océaniques... N'est-ce pas fascinant de voir à quel point le cours de la vie change si brusquement les rôles traditionnels ?
Faisons donc comme les canards, laissons-nous porter par le courant et découvrons les tous derniers débitmètres numériques gros débit.
Bienvenue dans cette édition d'e-Matters de novembre.
Le Centre Marketing European
SMC Corporation
Innovations at a glance
Digital Flow Switches - Large flow options now available.
The advanced Digital Flow Switches offered by SMC ensure high accuracy, precise control and easy reading of displayed flow rates thanks to their multi-colour
displays providing easy and quick system monitoring and failure detection.
Series PF3W#21
Series PFMB
3-Colour Display digital flow switch for water Large Flow Rate model.
SMC´s digital flow switch for water, with a 3-colour
display is now available for measuring flow rates up
to 250 L/min, and temperatures up to 90°C.
Main Technical Features:
• Flow Rate Ranges - 0.5 to 250 L/min
(50-250 L/min )
• Applicable fluids - Water, aqueous solution
2-Colour Display Digital Flow Switch
SMC's new PFMB dual colour digital flow switch
allows for a wide range of flow measurement with
one product. PFMB is a product specially
recommended for Energy Saving activities - Start
saving at your factory with numerical control of
flow consumption.
Main Technical Features:
• Flow Rate Range - 2 to 200 L/min;
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5 to 500 L/min; 10 to 1000 L/min
• Applicable fluids - Air and N2
• High response time - highest speed of
0.05 seconds
• Achieves a 100:1 measurement range
• Display - Bright LED displays and
2-colour screen with reverse function
(if required it can be visualized upside
down)
• 2 Versions - Integrated type & remote
control (with accumulated pulse)
• Additional options: Integrated Flow
adjustment valve
of ethylene glycol, deionised water and
chemicals (when choosing the PVC piping
type)
• 3 Versions - Integrated type, remote or
PVC piping (for enhanced chemical
compatibility)
• Display - Bright LED displays 2 screens
and 3-colour & Rotary up to 225° clockwise
• Fluid Temperature - From 0°C to 90°C
• Reports instantaneous, accumulated, peak
and bottom flow values
• Additional options: Integrated Flow
adjustment valve & Integrated temperature
sensor
Customer Benefits
• Wider range of applications with the high
flow rate models, PLUS Stock reduction
broad measuring range within one sole
product
• Quick and easy condition identification
• Design flexibility - straight and bottom
piping variations for both one-touch fitting
and female thread, and with several
mounting options (through-hole, DIN rail,
bracket, panel mount)
• Space saving - Compact and lightweight
• Improvements in product life - increased
resistance against moisture and foreign
matter inside the flow path
• Ideal for Energy saving activities due to
its very low minimum flow rate.
Customer Benefits
• Wider range of applications - high flow
rate models, extended fluid temperature
and several operating fluids
• Easy visual checking - 3-colour rotary
display which enhances your ability to react
to changing conditions
• Design flexibility - integrated model for
reduced space mounting or remote type
• Labour saving thanks to its simple
operation
For all of the PF3W Series, please click here >>>>
For all of the PFMB Series, please click here >>>>
SMC - Save the date - November 2013
MEDICA 2013
MEDICA is "the world´s largest medical marketplace annually organized in November in Düsseldorf". This year it takes place from
the 20th to the 23rd of November, and is expected to exceed last year´s 134,482 trade visitors from 120 countries across all
continents.
SMC is known as a global partner with the widest product range in the life science industry, so for us it is a must to attend MEDICA
again in order to show our solutions for liquid handling, mechanical handling temperature control or electro-static removal.
Do not miss the chance to pay us a visit at either our MEDICA stand placed at Hall 03, booth B52 or in COMPAMED: Hall 08a,
booth N01.
The Fast Delivery product of the month IDG
This month we want to present you our stock in the European Central Warehouse, for the IDG, Air Membrane Air Dryer.
A product that will take care of any of your air drying needs with the main customer benefit of reduction in the running costs, thanks to reduced purge air flow.
Other advantages include Accurate air drying capacity compactness or Flexibility of use - Flow rates from 10 to 1000 L/min (ANR) and dew points: -20°C, -15°C, 40°C & -60°C.
NOTE 1: Models marked in blue are stocked at European Central Warehouse (standard dew point -20°C).
NOTE 2: Dew point indicator available for 3, 5, 10, 20, 30, 50, 60, 75, and 100 models.
Your contact details have been gathered through the CADENAS Web Site. All your gathered personal data are
a part of database property of SMC's European Marketing Centre and we guarantee a lawful use of the same.
SMC does not share, rent, sell, or otherwise disclose your personal data to third parties under any
circumstances.
In compliance with the Directive 95/46/EC of the European Parliament you will able at any moment of
exercising your rights of access, rectification, cancellation or opposition acknowledge in the mentioned law by
contacting SMC on [email protected]
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Vos coordonnées font partie de la base de données marketing européenne SMC. Nous garantissons leur
utilisation dans les limites légales.
SMC s´engage à ne jamais partager, louer, vendre ou diffuser vos coordonnées à des tiers, quel que soit le
motif.
Conformément à la Directive 95/46/CE du Parlement européen, vous avez à tout moment le droit d´exercer
vos droits d´accès, de rectification, d´annulation ou d´opposition définis dans la loi suscitée en prenant contact
avec SMC à l´adresse suivante [email protected]
SMC - European Marketing Centre Zuazobidea 14, Pol. Industrial Jundiz
01015 Vitoria - Spain
[email protected]
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