In Numbers - Vendée Globe

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In Numbers - Vendée Globe
THE VENDEE GLOBE
2012-2013
IN NUMBERS
VENDEE GLOBE
MOST MEDIA IMPACT EVENT IN FRANCE
Major event UBM
12 000
10 936
10 000
8 000
6 319
6 000
4 231
4 000
2 000
2 000
2 435
0
Route du Rhum 2010
23/11/2012
SAEM Vendée / juin 2013
Roland-Garros 2011
Tour de France 2010
SAEM Vendée
Vendée Globe 2012
Euro 2012
12
NEW MEDIA RETURN RECORD
FOR A LONG LASTING EVENT (3 MONTHS)
Monthly UBM
2 500
2 300
2 133
2 000
1 500
1 000
925
524
500
0
64
sept.-12
83
oct.-12
9
nov.-12
déc.-12
janv.-13
févr.-13
mars-13
79
avr.-13
22
mai-13
Total UBM of 6139 from September 2012 until May 2013 / 61 media contacts per French
citizen during that period
23/11/2012
SAEM Vendée / juin 2013
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23
IMPACT HAS DOUBLED BETWEEN 2 EDITIONS
Finish
Start
23/11/2012
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34
A MEDIA PLAN EQUIVALENT OF ABOUT 200 MILLION €
Gross valuation (in €M)
200
188
180
160
140
120
144
100
80
60
40
20
0
2008/09
23/11/2012
SAEM Vendée / juin 2013
2012/13
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45
AN EXCEPTIONAL IMPACT FOR A SAILING EVENT
What are the sailing events you know, even just by name?
Source: Sportimat February 2013 Surveyed: 1000 /exposed to sailing: 342/ exposed to Vendée: 463.
NB: 68% have spontaneously said Vendée Globe for a sailing event in February 2013 vs 62% in November2012
23/11/2012
SAEM Vendée / juin 2013
SAEM Vendée
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IMAGE RECORD
For each of the following sports, do you have a very good, good, bad or
very bad image (or don’t care)?
Very
goodimage
image
– déc
2011
très
bonne
- déc
2011
50
Very
good
image
– nov
2012
très
bonne
image
- nov
2012
Very
good
image
– feb
2013
très
bonne
image
- févr
2013
40
30
26 28
22
20
18 16
14
16 16
20
16 15
12
15
11
5
10
6
8
3
4
4
0
Rugby
Base
: 1000 français
Surveyed:
1000 French
Athlé
Voile
Tennis
Handball
Football
Cyclisme
people
Note
de lecture
20% des state
français
déclarent
avoir
uneimage
très bonne
imageagainst
de la voile
Février
2013, vs 16%
en novembre 2012.
NB: 20%
of the: French
having
a very
good
of sailing
16%
in November
2012
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RECORD AUDIENCES ON SITE
Audience overall
(race start and finish villages + race start day)
2 000 000
1 800 000
1 535 000
1 600 000
1 210 000
1 200 000
800 000
400 000
0
2004/05
23/11/2012
SAEM Vendée / juin 2013
2008/09
SAEM Vendée
2012/13
78
NEW MEDIA RETURN RECORD
Media return (France)
120 000
104 259
100 000
80 000
2008
60 000
2012
45 840
40 000
31 111
47 114
20 000
14 748
14 488
0
presse
23/11/2012
SAEM Vendée / juin 2013
12 560
9 293
radio
17 811
5 522
TV
SAEM Vendée
web
total
89
NEW MEDIA RETURN RECORD
NUMBERS FOR THE OFFICIAL WEBSITE
(20/10/12 => 25/02/13)
Unique Visitors
9,3 million
Visits
53 million
Viewed pages
210 million
Viewed videos
30 million
Peak in visitors’ numbers:
Unique visitors/day
Viewed pages/day
23/11/2012
SAEM Vendée / juin 2013
292 000 (mid-january)
2 200 000 (end of january)
SAEM Vendée
9
10
NEW MEDIA RETURN RECORD
OFFICIAL WEBSITE
Viewed pages (in millions)
300
285
250
213
200
150
135
100
80
50
13
0
0
1992/93
1996/97
2000/01
2004/05
2008/09
2012/13*
* Including pages viewed on mobile apps
23/11/2012
SAEM Vendée / juin 2013
SAEM Vendée
10
11
NEW MEDIA RETURN RECORD
OFFICIAL WEBSITE
Over 3 months of race, the Vendée Globe site is situated in 14th position of
the French sites most seen in term of visits (OJD source) behind:
•Orange
•Le Bon Coin
•L’Equipe
•Les Pages Jaunes
1st
2nd
3rd
4th
…
•Nouvelobs
•Boursorama
•Vendée Globe
•Voila
12th
13th
14th
14th
For information, sites such as Mappy, L’Express, Ouest-France, Paru Vendu
or still les Echos are classified behind the Vendée Globe.
23/11/2012
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11
12
NEW MEDIA RETURN RECORD
VIDEO DISTRIBUTION ON THE NET
Sailing websites
80
French websites
57
Sports websites
9
International websites
80
News websites
31
TOTAL
137
23/11/2012
SAEM Vendée / juin 2013
SAEM Vendée
TOTAL
137
12
13
NEW MEDIA RETURN RECORD
LIVE AUDIENCES IN GENERAL
Subjects
Audience live
Live coverage of start and the
arrivals
1 400 000
Live Daily
1 330 000
Live Daily (on repeat)
1 500 000
TOTAL
Supports
4 230 000
Dailymotion
Vendée Globe
Other sites
TOTAL Dailymotion
Youtube
Overall TOTAL
23/11/2012
SAEM Vendée / juin 2013
SAEM Vendée
Combined
Audiences
5 500 000
21 500 000
2 800 000
29 800 000
860 000
30 660 000
13
14
NEW MEDIA RETURN RECORD
MOBILE APP NUMBERS
iOS downloads
210 000
Android downloads
87 000
TOTAL
297 000
iOS viewed pages
54 million
Android viewed pages
21 million
TOTAL
23/11/2012
SAEM Vendée / juin 2013
75 million
SAEM Vendée
14
15
NEW MEDIA RETURN RECORD
VIRTUAL GAME
35 million views of the virtual newspiece
250 000 downloaded iOS & Android apps
490 000 subscriptions
350 million pages viewed per month on average
23/11/2012
SAEM Vendée / juin 2013
SAEM Vendée
15
16
NEW MEDIA RETURN RECORD SOCIAL NETWORKS
FACEBOOK
By the end of the race arrivals
77 400 fans
62 547 people interacting
with the page i.e. 83%
70 000 fans gained in 11 months
+845%
23/11/2012
SAEM Vendée / juin 2013
SAEM Vendée
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17
NEW MEDIA RETURN RECORD SOCIAL NETWORKS
TWEETER
For the arrival of the race
19 080 followers
4 084 tweets
More than 18,000 followers gained in 6 months
+2.082%
23/11/2012
SAEM Vendée / juin 2013
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17
18
NEW MEDIA RETURN RECORD
LIVE TV
Hours of Live TV
90
85
80
70
60
50
53
2008/09
2012/13
40
30
32
32
20
19
10
13
0
départ
Start
23/11/2012
SAEM Vendée / juin 2013
arrivée
Finish
SAEM Vendée
total
Overall
18
19
NEW MEDIA RETURN RECORD
INTERNATIONAL TV BROADCASTING
Territories
Broadcast
Distribution
437 h
59 %
EUROPE
FRANCE
290 h
39%
UK
20 h
3%
SPAIN
17 h
2%
ASIA
127 h
17 %
SOUTH & NORT AMERICA
71 h
10 %
AFRICA
28 h
4%
MIDDLE-EAST
19 h
2.5 %
8h
1%
48 h
6.5 %
738 h
100 %
OCEANIA
WORLDWIDE NEWS
TOTAL
23/11/2012
SAEM Vendée / juin 2013
SAEM Vendée
19
20
NEW MEDIA RETURN RECORD
INTERNATIONAL TV BROADCASTING
23/11/2012
SAEM Vendée / juin 2013
SAEM Vendée
20
21
VENDEE GLOBE MEDIA PLAN OVERVIEW
VENDEE GLOBE
TV
VIDEO
INTERNET
85 H
Live TV
30
Million
9,3 Million of
visitors
(in 3 months)
23/11/2012
SAEM Vendée / juin 2013
MOBILE
APPS
297 000
downloads
SAEM Vendée
PRESS
RADIOS
VILLAGES
27 000
subjects
2 Million
of visitors
21
22
A FEW KEY NUMBERS
• 78 days 2 hours 16 minutes 40 seconds: race record beaten by the youngest
winner in the history of the race (29 years old)
•
1.925 million visitors in total
•
188 million Euros gross media value achieved in France
•
9.3 million unique visitors on the site
•
285 million viewed pages on the website and the mobile app
•
30 million videos viewed
•
738 hours of TV overall in the world
•
85 hours of Live TV
•
490 000 registered for the Virtual Regatta game
•
78 000 Facebook fans and 19 000 followers on Twitter
23/11/2012
SAEM Vendée / juin 2013
SAEM Vendée
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23
20 SKIPPERS AT THE START
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24

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