media kit - Paris
Transcription
media kit - Paris
MEDIA KIT where Paris 2017 20.000 copies/ye ar ® Russian Edition annual edition July 2017 to JUNE 2018 GROUPE Where Paris 35 rue des Mathurins, 75008 Paris // Tél: +33 (0)1 43 12 56 56 www.wherepariseditions.com [email protected] where Paris Paris where ®® 2 latin america Edition russian Edition A practical guide to Paris for RUSSIAN visitors Language: Russian Your Brazilian Guide to Paris Russe Paris - russian Edition Palace magazine Automne Hiver 2010/2011 Distribution date: July 2017 to June 2018 Quantity: 20.000 copies/year Palace magazine Découvrir Paris Spring/Summer 2013 Your Russian Guide to Paris Palace magazine Your Russian Guide to Paris Autumn 2011 Winter 2012 Palace magazine Size: 19 x 26 cm Shaping: Perfect binding Nb of pages: 96 + 4 (covers) Inside paper: Glossy 135 gms Spring/Summer 2012 Открыть Париж Открыть Париж cover essai russe AH 10 11 selection.indd 1 Covers: 300 gms / matt laminate finish Material deadline: May 10th, 2017 15/10/10 15:22 Открыть Париж Открыть Париж Hotel distribution in Paris: 170 hotels where Russians stay during their trip in Paris Other distribution in Paris: Strategic points of information: Paris Tourist Office, Embassy of the Russian Federation in Paris, Travel & Tourism agencies in Paris for Russians, Permanent Delegation of the Russian Federation to UNESCO where PARIS : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected] 2 where Paris Paris where 2 ®® latin america Edition russian Edition first class DISTRIBUTION other distribution points: - Travel & Tourism agencies in Paris for Russians - Embassy of the Russian Federation in Paris - Permanent Delegation of the Russian Federation to UNESCO - Paris Tourist Office - Massey Limousines More than 170 luxury hotels (listed page 4) - Where Paris is the official magazine partner of the Concierges Clefs d’Or - A person from Where Paris is devoted to the distribution of the magazine and visits each hotel - Each Hotel Director or Head Concierge decides on its own distribution: Conciergerie, front desk, lounge, rooms... - Where Paris restocks the hotels when they require additional magazines our partners: where PARIS : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected] 3 where Paris Paris where 2 ®® latin america Edition russian Edition first class DISTRIBUTION A selection of hotels where Russians stay in Paris In bold are approved 5* hotels Fraiser Suite - Claridge Champs-Elysées Hotel 9 (Le) Hotel Acadia Opera (BW) Hotel Amarante Beau Manoir (BW) Hotel Ambassador - Radisson Hotel Ampère Hotel Anjou La Fayette (BW) Hotel Arcade (de) Hotel Astor Saint Honore Hotel Astoria Opera (BW) Hotel Astra Opera (BW) Hotel Atala Hotel Au Manoir St-Germain Hotel Bac St Germain Hotel Baltimore Hotel Balzac Hotel Beauchamps Hotel Bedford Hotel Bel Ami Hotel Belloy Saint Germain (BW) Hotel Bergère Opéra Hotel Bradford Elysées (BW) Hotel Brighton Hotel Bristol (le) Hotel Buddha-Bar Hotel Burgundy Hotel California Hotel Cambon Hotel Castille Starhotels Hotel Cecilia Hotel Chambiges Hotel Champs-Elysées Friedland Hotel Champs-Elysées Plaza Hotel Château Frontenac Hotel Châteaubriand Hotel Cheverny Hotel Claridge Bellman Hotel Concorde Montparnasse Hotel Concorde Opéra Hotel Concortel Hotel Costes Hotel Crowne Plaza République Hotel des Tuileries Hotel du Bois Hotel Collectionneur Arc de Triomphe (du) Hotel Duc de Bourgogne Hotel Duminy Vendôme Hotel Edouard VII Hotel Fleche d’Or (BW) ( de la) Hotel Fouquet’s Barriere Paris Hotel Four Seasons George V Hotel France Louvre Hotel François Ier Hotel Garden Champs-Elysées Hotel Grand Hotel InterContinental Grand Hôtel du Palais Royal Hotel Holiday Inn St. Germain Hotel Horset Washington (l’) Hotel Hyatt Regency Paris Etoile Hotel Hyatt Regency Paris Madeleine Hotel Imperial Rennequin Hotel InterContinental Marceau Hotel Jardin de Neuilly Hotel Jules Hotel Keppler Hotel Kleber Hotel Lancaster Hotel Littre Hotel Lotti Hotel Louvre (du) Hotel Louvre Saint Romain Hotel Lumen Hotel Lutetia Hotel Mac Mahon Hotel Maison Champs-Elysées Hotel Majestic & Villa Hotel Mandarin Oriental Hotel Manufacture (La) Hotel Marignan Champs-Elysées Hotel Mariott Rive Gauche Hotel Marquis Faubourg-Saint Honoré Hotel Marriott Champs-Elysées Hotel Mathi’s Elysées Matignon Hotel Mathurin (Le) Hotel Mattle Hotel Mayfair Hotel Melia Royal Alma Hotel Melia Vendôme Boutique Hotel Hotel Mercure La Défense 5 Hotel Mercure Royal Madeleine Hotel Meridien Etoile Hotel Meurice Hotel Millenium Opera Paris Hotel Montaigne Hotel Montalembert Hotel Streets Hotel Napoleon Hotel New Hotel Opéra Hotel Newton Opéra Hotel Normandy Hotel Novotel Paris Tour Eiffel Hotel Opal Opéra (BW Premier) Hotel Opéra Cadet Hotel Opéra Lafayette Hotel Opéra Liège (BW Premier) Hotel Opéra Richepanse Hotel Park Hyatt Vendôme Paris Hotel Park Lane Hotel Patio St Antoine (Le) (BW) Hotel Pavillon Bastille Hotel Pavillon Montaigne Hotel Peninsula Hotel Pera (Le) Hotel Pergolèse Hotel Pershing Hall Hotel Place du Louvre (de la) Hotel Plaza Athenee Paris Hotel Plaza Tour Eiffel Hotel Powers Hotel Prince de Galles Hotel Princesse Caroline Hotel Pullman Château de Versailles Hotel Pullman Montparnasse Hotel Pullman Paris Tour Eiffel Hotel Radisson Blu Dokhan’s Hotel Radisson SAS Champs-Elysees Hotel Raphael Hotel Regina Paris Hotel Renaissance Le Parc-Trocadéro Hotel Renaissance Paris Vendôme Hotel Renaissance Arc de Triomphe Hotel Residence du Roy (la) Hotel Residence Lord Byron Hotel Rochester Hotel Rond Point des Champs Elysées Hotel Royal Hotel Royal Bergère Hotel Royal Elysée Hotel Royal Monceau Hotel Royal St. Honore Hotel Saint Petersbourg Paris Hotel San Regis Hotel Scribe Hotel Sers (de) Hotel Shangri La Hotel Sofitel Le Faubourg Paris Hotel Sofitel Paris Arc de Triomphe Hotel Spendid Hotel Square Hotel St. Augustin Elysées (BW) Hotel St. James Paris Hotel Thérèse Hotel Touraine Opéra Hotel Trémoille (de la) Hôtel Triangle d’Or (du) Hotel Trianon Palace Hotel Vendôme Hotel Vigny (de) Hotel Villa Beaumarchais Hotel Villa Montparnasse Hotel Villa Opéra Drouot Hotel W Opéra Hotel Waldorf Arc de Triomphe Hotel Waldorf Madeleine Hotel Warwick Hotel West End Hotel Westin Hotel Westminster Sweet Inn where PARIS : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected] 4 where Paris Paris where ®® 2 latin america Edition russian Edition inform tourists in places they frequent Editorial features: - Dossier Where Now selection: «Chic» trends - Jewelery, fashion, beauty, lifestyle, spas... - 5 luxury shopping maps (with the finest boutiques by neighbourhood): * Montaigne/Champs-Elysées * Rue Saint Honoré/Rivoli * Faubourg Saint-Honoré * Vendôme/Opéra * Saint-Germain-des-Prés - Gastronomy, wine, a selection of Michelin-starred restaurants - Culture, art, attractions - Tourism & Leisure features - Pratical information about Paris - Paris by Night where PARIS : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected] 5 ®® w latin america Edition russian Edition he re par i s where Paris Paris where 2 russian edition in paris since 2009 RATES & FORMATS 2017 covers: Outside back cover (booked): Inside back cover: € 11 000 HT € 8 000 HT DOUBLE PAGE: Inside Front Cover Spead (DO): DPS 1: DPS 2: Double Page: € 15 000 HT € 13 000 HT € 12 000 HT € 11 000 HT Double page spread (DPS) 380 (wide) x 260 (deep) mm (+5mm bleeds on all sides) We advise you 2 PDFs with single page format other formats: Right page facing editorial: Right page facing summary 1: Right page facing summary 2: Full right page: 1/2 page (advertorial): 1/3 page (restaurant): € 7 000 HT € 7 000 HT € 6 500 HT € 6 000 HT € 3 500 HT € 1 900 HT Full page 190 (wide) x 260 (deep) mm (+5mm bleeds on all sides) Add 10mm on each side of centre line of spine for safety margin (perfect bound) where PARIS : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected] 6 where Paris Paris where 2 ®® latin america Edition russian Edition a selection of our advertising partners in our unique luxury collection accessories & Fashion Akris Angela Caputi BCBGMAXAZRIA Beretta Boggi Cadolle Chanel Coach Crockett & Jones De Fursac Francis Klein GrandOptical Lana di Capra Louis Quatorze Marella Marina Rinaldi Michael Kors Montagut Mulberry Paraboot Rimowa Thomas Pink Weston Yohji Yamamoto Yumi Katsura Arts Art Elysées Ateliers d’Art de France Carré Rive Gauche Foire de Chatou Galeries Bartoux Galerie Tamenaga Opera Gallery Paris Deco Off Salon du Dessin Salon du Vintage Cabarets Crazy Horse Lido Moulin Rouge Shopping areas Aéroports de Paris Aeroville Beaugrenelle Bercy Village BHV Marais Carrousel du Louvre FNAC Galeries Lafayette La Vallée Village Monoprix Montparnasse Rive Gauche One Nation Printemps Finances American Express JCB MasterCard Premier Tax Free UnionPay gastronomy Bodum Bureau du Cognac (BNIC) Champagne Boizel Cordon Bleu Debauve & Gallais Kusmi Tea Ladurée Lavinia Nicolas Ruinart Zwilling Jewellery & Watches A.Lange & Söhne Arije Audemars Piguet Breguet Bucherer Cartier Chaumet Cvstos de Grisogono Dodo Dubail Elysées Horlogerie Gucci Hublot Jaquet Droz Panerai Parmigiani Piaget Pomellato Redline Rolex Tasaki Tous bijoux Tudor Ulysse Nardin Vacheron Constantin Wempe Qeelin Leisure & Culture Bateaux-Mouches Bateaux-Parisiens Cité de l'Architecture et du Patrimoine Disneyland Paris Fondation Custodia Fondation Louis Vuitton Mémorial de la Shoah Musée de l'Armée Musée de Montmartre Musée de Cinéma Musée Guimet Musée Jacquemart-André Paris L’Open Tour Paris Musées Paris Museum Pass Philarmonie de Paris Sea Life Vedettes de Paris Visit Indonesia where PARIS : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected] 7 where Paris Paris where 2 ®® latin america Edition russian Edition Our 3 magazines in foreign languages ENGLISH CHINESE PARIS - CHINESE EdItIoN PARIS - RUSSIAN EDITION RUSSIAN The official parTner of Unionpay Launching: 1992 MONTHLY Circulation: 51 000 copies/month 银联国际 巴黎官方指南 精品店 餐厅 景点 古迹 Launching: 2011 Launching: 2009 BIAnnual Annual Circulation: 25 000 copies/year Circulation: 20 000 copies/year Открыть Париж The most widely read monthly magazine by affluent tourists in Paris! РОСКОШЬ |МОДА | ГАСТРОНОМИЯ | КУЛЬТУРА | КАРТЫ Distribution: 400 luxury hotels in Paris and in the Greater Paris region (circulation audited and confirmed by the French organization OJD), Paris Tourism Office, Media agencies, Embassies, trendy places, Limousine companies, Private Jets, Hair/Beauty salons… Distribution: 190 hotels where Chinese stay during their journey in Paris + strategic points of information: OTCP, Chinese banks, Embassy, Travel Agencies + distribution before the arrival in Paris by China Eastern (magazine is handdelivered to 1st & Business Class Travellers) Language: English Format: A4 (L 210 x H 297 mm) Shaping: Perfect bound Pagination: 84 to 116 pages Sections: Lifestyle, fashion, beauty, 6 luxury shopping maps (with the finest boutiques by neighbourhood), fashion, gastronomy, wine, culture, art, attractions, Paris by night… Target: English-speaking clients in luxury hotels Language: Simplified Chinese Format: 190 (wide) x 260 (deep) mm Shaping: Perfect binding, Glossy 115 gms Pagination: 136 + 4 (covers) Sections: Lifestyle, French expertise and the latest trends, 6 luxury shopping maps (the finest boutiques by neighbourhood), fashion, gastronomy, culture, art, attractions, Paris by night… Reader Profile: 80% of Where’s readers are either managers or company executives. Their average income, their education and their profession place them in the world elite of consumers. Target: The partnership between UnionPay France and Where ensures content tailored to the needs of Chinese customers with high purchasing power. Distribution: 170 hotels where Russians stay during their trip to Paris + distribution before the arrival in Paris by Transaero (the leading private Russian airline company): flights Moscow to Paris, (magazine hand-delivered to 1st Class travellers) + Paris Tourist Office, Embassy of the Russian Federation in Paris, Limousins companies. Language: Russian Format: 19 x 26 cm Shaping: Perfect binding, Glossy 135 gms Pagination: 96 + 4 (covers) Sections: Lifestyle, French expertise and the latest trends, 5 luxury shopping maps (the finest boutiques by neighbourhood), fashion, gastronomy, culture, art, attractions, Paris by night… Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 8 where Paris Paris where 2 ®® latin america Edition russian Edition CHINESE JAPANESE Launching: 2008 Launching: 2012 Launching: 2013 Annual Annual Annual Circulation: 2.5 million copies/year Circulation: 100 000 copies/year Circulation: 100 000 copies/year *Le grand magasin de La mode et du Luxe ENGLISH ENGLISH / FRANçAIS Our 4 maps of Paris in foreign languages Advertising agency for the PRINTEMPS MAP OF PARIS Launching: 2009 Annual Circulation: 1.5 million copies/year A targeted distribution, duration 1 year: 1600 hotels in Paris (2, 3 and 4 star hotels), Paris Tourist Office, tourist attractions, train stations (Gare de Lyon, Gare du Nord, Gare de l’Est, Gare Montparnasse), Bateaux-Mouches, Open Tour. Partner chains: Hilton group, Citadines group, Hôtels & Préférence, Les Hôtels de Paris group. Closed format: L 8.7 x H 21.2 cm (6 accordion pleats) Detail: Map of Paris + Subway Map With the purchase of your advertising component, we offer you the location of your space/brand on the map. Bilingual advertising: English/French Target: Intended for a French and international clientele, Where Paris map is characterized by a very large distribution. A targeted distribution, duration 1 year: 250 hotels in Paris (2, 3, 4 and 5 star hotels), Embassy of China in Paris, Travel Agencies, Cultural Center of China, Chinese banks, UnionPay Office + Tour Operator in Shanghai. Closed format: L 8.7 x H 21.2 cm (6 accordion pleats) Detail: Map of Paris + Subway Map With the purchase of your advertising component, we offer you the location of your space/brand on the map. Bilingual advertising: Simplified Chinese/ French Target: The Chinese issue of Where Paris map is specially intended for Chinese tourists visiting Paris, their favourite destination in Europe. A targeted distribution, duration 1 year: Travel Agencies, JCB Offices, a selection of hotels where the Chinese clientele stays. Where Paris has been the advertising sales agency for the Printemps Paris Haussmann department store’s luxury map since 2009. Closed format: L 8.7 x H 21.2 cm (6 accordion pleats) Detail: Map of Paris + Subway Map With the purchase of your advertising component, we offer you the location of your space/brand on the map. An exclusive distribution, duration: 1 year: Practical, elegant and easy to use, the map is given to clients in the 4&5 star hotels of Paris. Bilingual advertising: French/Japanese Target: The Japanese issue of Where® Paris map is specially intended for Japanese tourists visiting Paris. 94% of the Japanese purchases resulting in tax refunds in France are in Paris. Format « Notebook »: 10 x 14.5 cm Detail: Map of Paris + Subway Map Maps personalised with the logos of the hotels or hotel chains. Bilingual advertising: English/French Target: The map is conceived for French and international customers with high buying power. where PARIS : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | www.wherepariseditions.com | [email protected] 9