2. THE “CLUB des HOTELS des PORTS du MONDE”

Network SI TOUS LES PORTS DU MONDE
Presentation of the
“Club des Hotels des Ports du Monde”
october 2010
This memorandum presents the general principles prevailing for the foundation of
the “Club des Hotels des Ports du Monde”.
It has been prepared by Thermes Marins de Saint-Malo, as a first Founding Member,
in accordance with coordination team of the network “Si tous les ports du Monde”.
1. PRESENTATION OF THE NETWORK
“SI TOUS LES PORTS DU MONDE”
S
i Tous les Ports du Monde is an international network promoting economic and
cultural exchanges between its members and creating long-lasting partnerships.
This Network originally evolved from a Festival in the Saint-Malo Region
(Haute-Bretagne).
T
hree festivals have now been organized (Saint-Malo / Cadiz 1997,
Glasgow / Dublin 1999 and Genoa 2001), partnered with other
cultural, tourist, economic and gastronomic events.
The links between national and international partners have been reinforced
thanks to such close collaborations.
T
oday other European cities and ports from as far afield as Asia and North
America have now joined “The Core of the Network” which comprises
of the members from Saint-Malo, Cadiz, Glasgow, Dublin and Genoa. Now,
52 members in 16 ports sites around the World.
T
he Network allows members access to :
• a resource centre available to all members,
• a communication service,
• networking facility,
• project updates,
• event organization at members request.
The Network is a non-profit Association (Loi 1901).
It is financed by membership fees, grants (County Council of Ille-et-Vilaine
and Saint-Malo city), services and financial partnerships.
For more information, visit the website of the network :
www.sitouslesportsdumonde.com
2. THE “CLUB des HOTELS des PORTS du MONDE”
Preamble
L
ike harbours, hotels suggest travelling and are synonyms of arrivals and
departures. They are also places for cultural exchanges, all the more so
when located in harbours…
Main idea consists in building a Club of hotels, located in port sites, from the
current association and network base “Si tous les Ports du Monde”:
Saint-Malo, Cadiz, Calvi, Dublin, Gamagori, Genoa, Glasgow, Guadeloupe,
La Réunion, Montréal, Marseilles, Quebec, Quimper, Sao Leopoldo,
Sønderborg and Trondheim.
Project status
T
he project is at the very beginning stage. Rules, principles and
areas of exchanges, both business and cultural, are still to be
further discussed and defined.
It shall be outlined that the project is not based on a commercial
structure but only depends on good will and motivation of each
future partners.
F
oundation of the Club des Hotels des Ports du Monde consists in
gathering a few (3) Founding Members of the Club.
These hotels will be responsible:
•
for implementing first actions in the short term (2010-2011) in
order to practically launch the network,
•
for developing the network both in terms of members and
topics/content for potential exchanges between members.
F
irst Founding Member shall be Thermes Marins de Saint-Malo
(175 keys 4* hotel with thalasso & spa facilities, located in
Saint-Malo on the Sillon beach, see www.thalassotherapie.com
for more information).
Two to three other founding members shall be identified and selected
in the short term.
Which hotels are concerned?
Main characteristics of potential partners may be the following :
• Preferably independent hotels, or at least hotels benefiting form
independent management and autonomy in partnerships
• High-range hotels with significant capacity preferably (>60keys)
• Hotels being unique or having a soul either through their history,
or their link to the harbour, or their specific location…
• One of the best 3 to 4 reference hotels in each considered
harbour cities
• Restaurants, Bar, Meeting rooms
• High level of quality and guest satisfaction
• Owners, managers and teams interested in the project Si tous les
Ports du Monde
Levels of requirements will still have to be more precisely defined
among Founding Members.
Once the Founding Members will have been selected, other members
can be identified and selected through a cooptation process
(eg presentation of an hotel candidate by two members of the
network, and approval of Founding Members and of the Executive
Vice-Chairman Loïc FRémont).
Potential actions to be undertaken
T
his section presents a first and preliminary list of actions that may be
considered and implemented by the Club des Hotels des Ports du Monde:
Practical signs of collaboration membership
• A common link to all hotels could be to implement a “Bar des Ports du
Monde” through a selection of drinks from all port cities and corresponding cities/
countries, as suggested and selected by each member.
• Create a specific panel “Club des Hotel des Ports du Monde” that could be
displayed at the entrance of each member hotels.
Communication actions
General idea is to foster cross-communication and cross-selling based on
the network “Hotels des Ports du Monde” :
• Share and distribute commercial brochure of each member in
all locations.
• Build a web page on the existing website of “Si tous les Ports du
Monde” and provide back links to members websites.
• Create links to all member hotels on each member hotel websites.
• Possibly implement a dedicated website “Club des Hotels des Ports du
Monde”, presenting all partners hotels, fostering net linking.
• Possibly, create a brochure “Hotels des Ports du Monde”, which could
be available in each member hotels.
Commercial actions and partnership
• Implement specific Emailing actions through commercial files sharing
and specific offers creation (individuals but also seminars).
• Possibly provide the website “Club des Hotels des Ports du Monde”
with an online booking tool for all member hotels.
• Possibly implement special commercial offer (upgrades, personalised
welcome gift...) for all members of the network “Si tous les Ports du
Monde” and broadcast special offers regularly to the database of
“Si tous les Ports du Monde”.
•
Foster international customer base of member hotels through marketing
(exhibitions, press events...) of the Club des Hotels des Ports du Monde by
each member hotel in their own country.
Operational actions
• Exchanging Cooking Chefs for organizing special cooking events like “Week of
French / Italian / Irish...gourmet food”.
• Possibly organizing incentives for managers of member hotels in other hotels of
the Club.
• Possibly, exchanging employees among the various teams of member hotels
(waitress, cookers, front office…)
• Possibly organizing seminars and exchanges sessions on best practices…
Various possible actions and commercial objectives (short/mid-term) still have to
be more precisely defined among Founding Members and will depend on each
partners will to develop as well as corresponding means dedicated by the network
and the members of the Club.
Why joining the Club des Hotels des Ports du Monde
for hotels?
By joining the project, the member hotel :
• Also joins the existing network Si tous les Ports du Monde, a plateform
for potential cultural and commercial exchanges.
• Demonstrates its dynamism.
• Enlarges potential customer base as members of the network are
potential future guests.
• Fosters its notoriety (net linking…)
• Integrates a project and benefits from interesting platform for
incentivizing its managers and teams.
The Club des Hotels des Ports du Monde
and the current network «Si tous les Ports du Monde”
The Club des Hotels des Ports du Monde:
• Will further expand the current network “Si tous les Ports du Monde”.
• Will further develop the content of the current network
“Si tous les Ports du Monde” by gathering players with similar activity and
wish for cultural and business exchanges.
• Will represent another active “section” within the association
“Si tous les Ports du Monde” (aside other “sections” as MICE/exhibitions/
congress organizers, tourism institutions as tourism offices…).
• Will become places able to welcome general meetings, press relations
events, meetings among members of the network.
3. Organisation and other practical issues
Joining the network
• Joining the Club des Hotels des Ports du Monde also means joining the
network “Si tous les Ports du Monde ”.
• Annual cost for joining the network is Euro 3 000 + VAT
• This contribution will help financing the development of the network and more
specifically actions implemented by the Club.
Coordination and contacts
During the development phase (identification and selection of members),
general coordination of the project “Club des Hotels des Ports du Monde”
will be done by the coordination team of the network
“Si tous les Ports du Monde”:
Yannie CARIGUEL-JANVIER
Le Théâtre
BP 30 - 35413 Saint-Malo Cedex - France
Tél : +33 (0)2 99 81 62 61
Fax : +33 (0)2 99 81 64 17
Email: [email protected]
Next Steps
Once Founding Members have been identified and selected, it is
envisaged to organise a first meeting and discussion session among
these first Founding Members in Saint-Malo at Thermes Marins de
Saint-Malo (www.thalassotherapie.com).
This session is to occur preferably before year end 2010.
This step could enable Founding Members to more precisely define the
above and the first actions to be undertaken in 2010-2011.
réseau “Si tous les ports du monde...”
SMS - BP 30 - 6 place Bouvet
35413 SAINT-MALO cedex - France
Tél : +33 (0)2 99 81 62 86 Fax : +33 (0)2 99 81 64 17
[email protected]
www.sitouslesportsdumonde.com