Franchise Expo Paris 14

Franchise Expo Paris
14th to 17th March 2008
Show report
The 27th Franchise Expo Paris attracted 439 exhibitors (+3%) and the international appeal of the
show continued to grow, with 21.6% of the exhibitors being foreign in origin (17 countries), and
national pavilions from Spain, the USA, Italy and Australia complementing the International Village.
The 2008 show was packed with new offers and the 75 sectors of activity represented at the show
attracted more than 80 new franchise systems, particularly in the sectors of building, services,
decoration
Franchise Expo Paris also provided an opportunity to shine the spotlight on franchises working
towards sustainable development through a specially laid out area at the entrance to the show, a
conference and a guided tour. Visitors were also invited to state what influence the commitment of
a franchisor to sustainable development would have on their choice of franchise. 62% of the visitors
questioned felt that this would be a factor.
Franchise Expo Paris did, however, record a slight drop in visitor numbers, clashing as it did with an
electoral weekend, difficulties in getting to Porte de Versailles but with 28,431 visitors flocking to
the show over its 4 days, it remains the leader for franchising and networked business. Its exhibitors
confirmed the increasing quality of the visitor profile.
Whether they were shopkeepers, entrepreneurs or investors, the visitors were satisfied (92%*) with
the 27th Franchise Expo Paris.
GEOGRAPHICAL ORIGINS OF VISITORS
Overall breakdown
Provinces
48%
Foreign
14%
Paris and region
38%
* Source Sesa Marketing - ** Source Leni-Infosalons
The top 10 regions in the provinces**
1- Rhône Alpes
2 - Pays de la Loire
3 - North
4 - Centre
5 - Picardy
6 - PACA
7 Upper Normandy
8 - Brittany
9 - Lorraine
10 - Aquitaine
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14% of the visitors were from abroad and were drawn from 92 countries**.
The top 5 economic regions from which visitors came were:
1 European Union & Western Europe
4 Asia (+80%)
2 Africa (80% Morocco, Algeria and Tunisia)
5 Eastern Europe
3 Middle East (region of the year)
Looking at countries within these regions there were substantial contingents from Brazil, China,
Belgium, Italy, the United Kingdom, Spain, Romania
Numerous delegations came from around the world to visit the show: Egypt, Saudi Arabia, United
Arab Emirates, Algeria, Canada
Over its four days, the show staged the Master Franchise Meetings for exhibitors wanting to
expand via master franchises: 133 high quality international investors took part in a programme of
meetings with a score of French and foreign exhibitors.
YOUNGER VISITORS WITH MORE SUBSTANTIAL INVESTMENT CAPACITY
71%* franchising entrepreneurs (40% executives, 30% shopkeepers and 30% investors).
The visitors were younger than in 2007: 94% were less than 50 years old with 32% being less than
30 years old (only 6% of the visitors were 51 years old or more)*. Another new development this year
was the 10% increase in the presence of women, who now account for over 40% of the visitors.
The investment capacity of the visitors also rose, with 53% of visitors having more than
available compared with 45% in 2007.
75,000
Investment capacity
30,00%
23,29%
23,60%
25,29%
25,00%
20,00%
14,38%
13,44%
15,00%
10,00%
5,00%
0,00%
Less than 45 000 Betw een 45 000 & Betw een 75 000 & Betw een 150 000 More than 300 000
75 000
150 000
& 300 000
* Source Sesa Marketing - ** Source Leni-Infosalons
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SPECIAL EVENTS DESIGNED TO MULTIPLY CONTACTS:
The Master Classes on creating a franchised business: A Fédération française de la
franchise initiative with the support of the APCE and the Banque Populaire. Franchise Expo
Paris threw its doors wide open on Sunday 16th March to allow as many people as possible to
discover franchising, to get a feel for its strong points and to encourage them to start a
business. Visitors who wanted to learn about starting a business and about franchising were
able to talk to some leading network creation professionals: Guy Hoquet (Guy Hoquet
l Immobilier), Laurent Caraux (El Rancho), Nicolas Daumont (Illico Travaux) and André
Barreteau (La Mie Câline).
The Franchise Academy: This new venture by the FFF was a great success, with a class of
30 future franchisees receiving 2 hours of instruction every day.
The special Chamber of Commerce and Industry Day was another real success, attracting
over 300 shopkeepers planning projects accompanied by officials from chambers of
commerce and town centre managers. 27 delegations came from all over France: Calais,
Boulogne sur Mer, Lens, Arras, Béthune, Thiers, Moulins-Vichy, Elbeuf, Le Pays d Auge,
Amiens, Fécamp Bellec, Eure, Haute Marne, Paris, Essonne, Seine et Marne, Martinique
AWARDS PROVIDING RECOGNITION FOR FRANCHISORS AND FRANCHISEES
15 franchisees competed for the Succès franchise 2008 and the winners were David and
Cathy Boncorps, franchisees of Cartridge World in Troyes, who received the most votes
from the general public.
The winners of the Espoirs de la Franchise 2008, a competition organized by the FFF s
Panel of Experts with the support of Société Générale and Franchise Magazine, were
Studiosanté and Brochettes et Cie.
The Business Award Franchise 2008 was awarded to Mohammed Mo men, Chairman and
founder of Mo Men, an Egyptian franchise. This award was for the success of a Franchisor
from the region of the year. The jury s special Best European Development Potential award
went to The Noodle House franchise system.
FORTHCOMING SHOWS
Reed Expositions France and the Fédération française de la franchise work with you throughout the
year in support of your development and look forward to welcoming you to:
Top Franchise Méditerranée (in partnership with the CCIMP)
24th & 25 November 2008
Parc Chanot - Marseilles
Franchise Expo Paris
13th to 16th March 2009
Paris Expo Porte de Versailles - Paris
And throughout the year on the www.franchise-expo-online.fr web site
Committed to your project, committed to your success
* Source Sesa Marketing - ** Source Leni-Infosalons
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FRANCHISE EXPO PARIS
Reed Expositions France
Tour Vista
52-54 quai de Dion Bouton CS80001
92806 Puteaux Cedex
Fax: +33 (0)1 47 56 51 00
e-mail: [email protected]
www.franchiseparis.com
Sales Managers, France
Aymeric Babinet
[email protected]
Souad Zerroug
[email protected]
Tel: +33 (0)1 47 56 52 87
Tel: +33 (0)1 47 56 24 77
International Development Manager
Christophe Angleys
[email protected]
Tel: +33 (0)1 47 56 52 06
Sales Assistant
Carolina Gautron
[email protected]
Tel: +33 (0)1 47 56 21 39
Franchise Division Director
Sylvie Gaudy
[email protected]
Tel: +33 (0)1 47 56 50 05
* Source Sesa Marketing - ** Source Leni-Infosalons
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