GLOBAL SPORTS FORUM – BARCELONA

Detailed Programme
Wednesday, March 7th
15:00 -18:00 # Registration
18:15 -19:30 # Official Opening
# How sport brings a city to life
 Moderator
- Kevin Roberts, Editorial Director, SportBusiness Group (UK)
- Artur Peguera, TV3 news anchorman (Spain)
 Welcome address
- Xavier Trias, Mayor of Barcelona (Spain)
 Speakers
- Maite Fandos, Deputy Mayor of Quality of Life, Equality and Sports, City of Barcelona (Spain)
- Kelhem Salter, Senior Policy Officer, Sports Unit, Greater London Authority (UK)
19:30 - 20:30 # Welcome cocktail & Bossaball Demonstration
Global Sports Forum Barcelona 2011
Conference program
Thursday, March 8th
9:30 - 10:15 # Conversation with Laird Hamilton
 Moderator
- Alan Abrahamson, Journalist and sportswriter (USA)
 Speakers
- Laird Hamilton, legendary big-wave surfer (USA)
10:15 - 11:15 # Conversation with Eric Cantona
 Moderator
- Stefano Bernabino, Chief Editor at Eurosport International (Italy)
- Jacques Séguéla, Vice President and Chief Creative Officer, Havas Group (France)
 Speakers
- Eric Cantona, Director of Soccer, New York Cosmos (France)
11:15 - 11:45 # Networking
11:45 - 12:30 # Giving back: the role of philanthropy in sport
 Moderator
- Stefano Bernabino, Chief Editor at Eurosport International (Italy)
 Speakers
- Sandro Rosell, President, FC Barcelona (Spain)
- Consuelo Crespo, President of UNICEF Spain (Spain)
12:30 - 13:30 # Changing the rules: emerging sports and new ways to play
 Moderator
- Lucien Boyer, General Commissioner, GSFB (France)
 Speakers
- Peter Bayer, CEO, Youth Olympic Games, Innsbruck 2012 (Austria)
- Amy Lupo, Senior Director, Marketing & Content, ESPN / X Games (USA)
- Gary Ream, CEO, International Skateboard Federation (USA)
- Kevin Rolland, freestyle skier (France)
13:30 - 14:30 # Lunch & Bossaball Demonstration
Global Sports Forum Barcelona 2011
Conference program
14:30 - 15:15 # When the NFL comes to Barcelona
 Moderator
- Alan Abrahamson, Journalist and sportswriter (USA)
 Speakers
- Justin Tuck, Two-Time Super Bowl Champion, All-Pro Defensive End - New York Giants (USA)
- Tony Richardson, 17-year NFL veteran (USA)
15:15 - 16:00 # Event bidding: what it takes to win, what it means to lose
 Moderator
- Kevin Roberts, Editorial Director, SportBusiness Group (UK)
 Speakers
- Paul Vaughan, CEO, England Rugby 2015 (UK)
- Félix Arias, former Director of the Bidding Dossier of Barcelona,1992 Olympic Games (Spain)
- Albert Batalla, Mayor of Seu d’Urgell and Member of the Winter Olympic Games Project
“Barcelona-Pirineu 2022” (Spain)
- Wojciech Folejewski, Chief Operating Officer at PL.2012 (Poland)
- Nick Varley, Director of Seven46 (UK)
16:00 -17:00 # Networking
# Round Table “Women & Sport”
 Moderator
-
Marguarita Puig, journalist (Spain)
 Speakers
- Maria Vasco, race walker
- Conchita Martinez, former professional tennis player – winner at Wimbledon
- Laia Sanz, trial pilot, world champion who won the Female motorcycle category in the 2011
Dakar Rally
- Natalia Via Dufresne, profesional sailor
# Workshops
- "Sport and good causes : Good for society, good for brands"
Led by Tim Stemp, Head of Global Partnerships at Laureus and Alastair Macdonald, Director of
Sponsorship Insights at Havas Sports & Entertainment
- "The new Legia Stadium at the core of Polish sport venues development",
Led by Marek Drabczyk, Sales and Marketing Director at Legia Warsaw and Maria Walsh, International
Sales Manager at Sport+Markt
- "Stade Sup: stadium as a place for education and social integration"
Led by Bernard Lama, President of Diambars and Pierre Mbas, Director of programs and partnerships at
Diambars
Global Sports Forum Barcelona 2011
Conference program
16:00 - 17:30 # Sport clinics with Laird Hamilton & Oscar Pistorius
17:00 - 17:45 # Football and Finance: the dangers ahead
 Moderator
- Stefano Bernabino, Chief Editor at Eurosport International (Italy)
 Speakers
Philippe Rasmussen, Financial Fair Play Manager, UEFA (Switzerland)
Dan Jones (UK), Lead Partner, Deloitte Sports Business Group, Deloitte LLP
17:45 - 18:30 # Sport and entertainment: bridging the gap
 Moderator
- Fredda Hurwitz, Global VP Strategic Planning, Marketing & Communications, Havas Sport &
Entertainment (UK)
 Speakers
- Emmanuel Seugé, Head of Global Sports and Entertainement Marketing at The Coca Cola
Company (USA)
- Bruno Schwobthaler, Senior Vice President, Sales & Business Development, EMEA, Warner Bros
Consumer Products (France)
- Hope Solo, professional soccer player (USA)
18:30 - 19:15 # Trophies ceremony
19:30 - 21:00 # Bossaball Demonstration
21:00 - 23:00 # Official Party
Global Sports Forum Barcelona 2011
Conference program
Friday, March 9th
8:45 - 9:30 # Sailing: what’s next?
 Moderator
- Lucien Boyer, General Commissioner, GSFB (France)
 Speakers
Loïck Peyron, Sailor (France)
Russell Coutts, CEO of Oracle Racing, Skipper (New Zealand)
- Anna Corbella, first catalan woman to complete a round the world regatta (Spain)
9:30 - 10:15 # Conversation with Oscar Pistorius
 Moderator
- Alan Abrahamson, Journalist and sportswriter (USA)
 Speakers
- Oscar Pistorius, Sprint runner (South Africa)
10:15 - 11:00 # Conversation with Seb Coe
 Moderator
- Alan Abrahamson, Journalist and sportswriter (USA)
 Speakers
- Sebastian Coe, Chairman of the London 2012 Organizing Committee (LOCOG) (UK)
11:00 – 11:45 # Networking
# Workshop
" Sports, social media and the GSFB SoMe Trophy Insights : How to measure engagement not just "likes""
Led by Jez Jowett, Global VP Social Media and Digital and Christopher Rapaport, Global Research
Manager, both from Havas Sports & Entertainment
11:45 - 12:30 # TV vs Web – Round #2 for sports
 Moderator
- Kevin Roberts, Editorial Director, SportBusiness Group (UK)
 Speakers
- Laurent-Eric Le Lay, Chairman & CEO, Eurosport and Eurosport Events (France)
- Juan Luis Cebrián, CEO and Chairman of the Executive Committee of the Spanish Media Group
PRISA (Spain)
- Claude Ruibal, Head of sports content for Youtube (USA)
- François Morinière, CEO of Groupe L’Equipe (France)
- Moz Dee, Programme Director talkSPORT (UK)
Global Sports Forum Barcelona 2011
Conference program
12:30 - 13:15 # Stadium developments - at the heart of the experience
 Moderator
- Kevin Roberts, Editorial Director, SportBusiness Group (UK)
 Speakers
- Shaun Dawson, Chief Executive of Lee Valley Regional Park Authority (UK)
- Ulrich Wolter, Managing Director, DFB-Wirtschaftsdienste GmbH Consulting Sales & Services
(German Football Federation) (Germany)
- Marcel Cordes, Executive Director, Sport+Markt (Germany)
- Philippe Auroy, Deputy Managing Director, Consortium Stade de France (France)
13:15 – 14:15 # Lunch
14:30 - 15:30 # The new frontier: globalization of brand sponsors
 Moderator
Craig Thompson, former CEO of the 34th America's Cup - San Francisco (USA)
 Speakers
- Mark Tatum, Executive Vice President, Global Marketing Partnerships, NBA (USA)
- Andy Anson, CEO of Kitbag (UK)
- Thierry Weil, Marketing Director, FIFA (Switzerland)
- Sophie Goldschmidt, Rugby Football Union's Chief Commercial Officer (UK)
- Laurent Scharapan, Chief of Advisory Group, Innocean Worldwide Europe(France)
15:30 - 16:15 # Gambling in sport: how much is good for business?
 Moderator
- Warren Phelops, Partner, K&L Gates / policy representative for ESA (UK)
 Speakers
- Norbert Teufelberger, Co-CEO of bwin.party digital entertainment pls. (Austria)
- John Abbott, chairman of the INTERPOL Steering Group for the INTERPOL/FIFA initiative (UK)
- Chris Eaton, Head of Security, FIFA (Australia)
- Haroon Lorgat, Chief Executive, International Cricket Council (South Africa)
16:15 – 16:45 # Networking
16:45 - 17:30 # Closing session: Creating the champions of tomorrow
 Moderator
- Kevin Roberts, Editorial Director, SportBusiness Group (UK)
 Speakers
- Cedric Nabe, athlete & One Young World representative (Switzerland)
- Carles Folguera, Director of Masia Center, FC Barcelona (Spain)
- David Sheepshanks, Chairman of the Football Association's National Football Centre (UK)
Global Sports Forum Barcelona 2011
Conference program