EN version

88 RUE DU RHONE UNVEILS ITS NEW VIDEO CAMPAIGN – WHERE LOVE BEGINS
88 RUE DU RHONE, today presents WHERE LOVE BEGINS a new video campaign that
conveys the elegance, style, and romantic intrigue. Two stunningly beautiful new
models designed for him and her are unveiled during this stylish new masterpiece, set
at the heart of the watch making universe’s capital city, Geneva.
This contemporary short-footage film picks up recognizable elements which are core to
the 88 RUE DU RHONE’S DNA: precision and serene beauty in design, with the less
tangible: encounter, passion and love, echoing the brand’s creative and ambitious drive
to surpass the desires and aspirations of a new generation of watch owners.
Where 88 RUE DU RHONE meets the cinematographic capture of moments in time,
partnerships evolve and inspire innovative product design.
88 RUE DU RHONE, WHERE TIME BEGINS
88 RUE DU RHONE S.A.
Chemin de la Combeta 5 | 2300 La Chaux-de-Fonds | Switzerland | Tel +41 (0)22 884 13 88 | Fax +41 (0)22 884 00 50 | 88rdr.com
ESSENTIA – 87WA153508
ENCOUNTER – 87WA144503
About 88 RUE DU RHONE:
88 RUE DU RHONE is an independent brand of Swiss luxury watches, founded in 2012 by
Pierre and Elie Bernheim. Grandsons of the legendary Swiss watchmaker,
Raymond Weil, they combined their talent, expertise and watchmaking know-how to
create their own brand. These two entrepreneurial spirits have set out to offer
consumers an elegant selection of watches balancing Swiss excellence and
contemporary designs, tradition and innovation. Classic yet modern, stylish and full of
character, the brand offers the urban consumer the elegance and finish of luxury
products, conforming to the highest Swiss quality standards, but at an accessible price.
As worthy heir to the Swiss tradition, the brand stands out and opens the doors of
watchmaking to a new generation with a product in step with its times.
88 RUE DU RHONE’s Swiss-crafted luxury timepieces are recognizable through their
refined and sophisticated design where the number 8, encompassing the ideology of
good fortune and infinity, is inherent throughout the entirety of the two collections :
Double 8 Origin and Rive. 88 RUE DU RHONE, WHERE TIME BEGINS.
For further details contact Anaïs Leconte : [email protected]
Website: www.88rdr.com
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88 RUE DU RHONE S.A.
Chemin de la Combeta 5 | 2300 La Chaux-de-Fonds | Switzerland | Tel +41 (0)22 884 13 88 | Fax +41 (0)22 884 00 50 | 88rdr.com