information

Celebrate
years
of innovation
DEVELOP YOUR GOURMET PRODUCTS BUSINESS
AND TAKE PART IN SIAL 2014!
The SIAL Gourmet Products sector is dedicated to manufacturers and retailers dealing in high
quality food and non-food products sold by fine food stores, wine merchants, gourmet shop-inshop concessions in mass retail outlets and foodservice, central purchasing groups, duty free
shops, interior decoration stores, specialty retail (confectioners, delicatessens, tea rooms, chocolate
makers, etc.), food e-commerce websites, works councils, alternative sales channels, etc. This sector
is for you if your products can be described as: premium, high-end original, refined, gift packs,
partyware, rare and select packaging, etc.
• More than 280 exhibitors displayed fine food products at SIAL 2012.
• 50% were international companies with 26 countries represented.
• Some 70% of the visitors welcomed on the stands were new sales leads.
Register your innovative gourmet products for the sial innovation event
The SIAL Innovation Observatory reveals the show’s innovative offering and analyses consumer trends.
Seen by 2 visitors in 3!
A highly innovative Gourmet Products sector! Some 90% of exhibitors in the sector display new products (source: SIAL 2012 Exhibitor Survey)
and 115 gourmet products were entered for the SIAL Innovation 2012 event.
SIAL INNOVATION 2012 AWARDS were given to:
Kit à Tarte en boîte fer – a kit containing a precooked savoury pancake, baking paper and a wooden ring serving as a tart tin to produce a
sophisticated dessert, a large share left to the cook’s imagination, by GOULIBEUR (FRA), Freshburst Gastropaint – a sauce with a brush provided
to paint plates, by IMAGINATIVE CUISINE (GBR), Huile de Homard – lobster oil by GROIX & NATURE (FRA), Les Berlingots du Calanquet
–seasoning in individual 10ml sachets by CALANQUET (FRA), Liquid Salt – select quality salt in spray form presented in a 100ml container by
MENGAZZOLI (ITA), and Minioliva – 100% natural seasoning in individual olive-shaped containers by ALCALA OLIVA SA (ESP).
Exhibitors who displayed gourmet products at SIAL 2012 included:
A l’Olivier (FRA), Acetificio Mengazzoli (ITA), Andrésy Confitures (FRA), Aux Anysetiers du Roy (FRA), Bur Distribution (FRA), CastelaS (FRA), Caviar de France (FRA),
Comtesse du Barry (FRA), Confiserie de Médicis (FRA), Cottage Delight (GBR), Fauchon (FRA), Gallo (PRT), George Cannon (FRA), Harney & Sons (BEL), Kerex Terre
Exotique (FRA), La Collina Toscana (ITA), Le Palais des Thés (FRA), Les Gourmandises de Sophie (FRA), Liqueurs Fisselier (FRA), Maison Charaix (FRA), Mazet (FRA),
Mille et Une Huiles (FRA), Monbana Chocolatier (FRA), Pellini Caffè SpA (ITA), Popol (FRA), and more.
2nd visitors’
interest
The following attended SIAL in 2012:
Whole Foods (UK), El corte ingles (ESP), Atelier des chefs (FR), Kinokuniya (JAP), ISETAN (JAP), Mitsukoshi (JAP), Bernard Loiseau (FR),
Fauchon (FR), Guy Savoy (FR), Hédiard (FR), Harrod’s (UK), Lafayette Gourmet (FR), La Grande Epicerie (FR), La Maison Blanche (FR),
La Tour d’Argent (FR), Le Bristol (FR), Le Grand Vefour (FR), Lenôtre (FR), Maxim’s (FR), Pierre Hermé (FR), Relais & Châteaux (FR)
WHO ARE THE 31,000 BUYERS
WHO COME SPECIFICALLY
FOR YOU?
56%
are international
buyers*
64%
come from
the retail sector*
*Source: SIAL 2012 Visitor Survey
93%
Gain record-breaking visibility and take advantage of the SIAL 50th
anniversary buzz
International promotion thanks to:
• More than 50 worldwide promotional agents, covering 80 countries
•6
press conferences in France and in 20 other countries: Germany, Brazil, Belgium, Spain, Canada, China, Italy, United
Kingdom, etc.
• 500,000 invitations distributed, 20 postal and e-mail mailshot campaigns segmented by target (retail, foodservice, agrifood, fresh produce purchasers, wine buyers, etc.)
• A strong presence on the social networks
• 1,500 journalists present for the 5 days of the show *
• Some 5,000 media spin-offs (press/radio/TV) in France and worldwide
• Considerable political mobilisation: 105 official delegations, 6 French ministers plus 1 minister on the spot,
15 foreign ministers, and 70 ambassadors*
• A truly festive programme of events and plenty of surprises to celebrate 50 years of innovation
* SIAL 2012 figures
discovered
companies thanks
to SIAL*
In addition to the overall exhibition promotion, take advantage of
sector-specific communication thanks to a large-scale media plan:
92%
are satisfied
with their visit
to SIAL 2012*
700 appearances in more than 400 on- and off-line media in France and worldwide (42 countries) including in the retail
press: Deli Business (USA), Gourmet Business (USA), Gourmet Retailer (USA), Speciality Food (GBR), Épicerie des Marques (FRA), Arts
& Gastronomie (FRA), LSA (FRA), Largo Consumo (ITA), Rundschau für den Lebensmittelhandel (DEU), Distribución Actualidad (ESP),
Supermarket News (NZL), The Grocer (GBR) …and in the foodservice press: Neorestauration (FRA), L’Hôtellerie-Restauration
(FRA), Catering (BEL), Caternews (Spain), Chef Magazine (USA), Trade New Restaurateur (RUS), and Caterer & Hotelkeeper (GBR).
The SIAL team is at your service to help you prepare your event.
www.sialparis.com
Email : [email protected]
Tél. +33 (0)1 76 77 13 33
Fax + 33 (0)1 53 30 95 15