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Integrated Marketing Communications Minor
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Prerequisite Courses
JOUR 312
Public Relations
FW
Prerequisite: Sophomore Standing
FWS
BUS 346
Principles of Marketing
GRC 361
OR
Prerequisite: ECON 222 or ECON 201
FW
Marketing & Sales Management for
Print & Digital Media
For GRC Majors Only
Minor Courses
FWS
BUS 418
Listening to the Customer
Prerequisite: BUS 346
For GRC Majors: GRC 361
FWSM
FWS
Public Relations Writing & Editing
GRC 377
Web & Print Publishing
Prerequisite: JOUR 312 or consent
Prerequisite: Junior Standing & Area B
JOUR 342
FW
OR
GRC 201
Digital Publishing Systems
For GRC Majors Only
WS
JOUR 331
Contemporary Advertising
Prerequisite: A3
FWS
BUS 453
Digital & New Media Marketing
Prerequisite: BUS 418, GRC 201 or 377,
JOUR 331, and JOUR 342
FWS
JOUR 415
Advanced Public Relations
Prerequisite: JOUR 413 or BUS 453
FWS
OR
BUS 459
Social Media’s Role in IMC
Prerequisite: BUS 453
OR
GRC
(To Be Determined)