Program

PROCEEDINGS
International Colloquium on Kids and Retailing
13th-14th June, 2013
ESSCA
Paris
France
Thursday 13th June
9:30-10:00
10:00-10:15
10:15-11:15
11:15-11:30
11:30-12:15
12:15-13:00
13:00-14:15
14:15-15:00
15:00-15:45
15:45-16:15
16:15-17:45
19:00
Registration [Shanghai Lecture Centre – second floor]
Welcome
Brigitte de Faultrier, Colloquium Chair; Patrick Blondeau, Managing
Director, NovaChild; Eric Stevens, Associate Dean for Research,
ESSCA; Neil Towers, Editor IJD&RM
Keynote
Colin Temple, Managing Director, Schuh
Speech
‘Mini me Schuh scales down to size up’
Break [ Room 204]
Session 1
Zsuzsa DELI-GRAY, Laszlo ARVA and Tamas MATURA
Kids’ Experience Children entertainment in retail stores
Nawel HAMMAMI-HABIB
Kids shopping experience: an exploratory study
Session 2
Hélène de BURGH-WOODMAN
Kids as
Growing up as a consumer, end user and audience
Shelja JOSE KURUVILLA, Rohita DWIVEDI, Pratish SRIVASTAV, Zsuzsa
Consumers
DELI-GRAY, and Radhika RAMANA
Materialism in children: impact of peer influence celebrity influence
and advertisements
Lunch [Room 204]
Session 3
Pascale EZAN, Mathilde GOLLETY and Valérie HEMAR-NICOLAS
Kids and
Impact of merchandising on children’s in-store consumer
Product
experience: the case of collection phenomenon
Pascale EZAN and Yolande PIRIS
An exploratory study of similarities and divergences in adult and
child perception of assortment
Session 4
Nathalie NICOL
Kids’ Geography Revealing the kids shopscapes: a new approach
Jesus GONZALES-FELIU and Bruno DURAND
Understanding retailing-based for 5-16 year old: findings and lessons
from Lyon’s Household Trip Survey
Break [Room 204]
Session 5
Chairperson : Patrick Blondeau, Managing Director, NovaChild
NovaChild
Jacques BOULAY, Brigitte de FAULTRIER, Florence FEENSTRA and
Cluster
Laurent MUZELLEC
Kids and Retailing: vision for the future
Apéritif and dinner at Restaurant Quai Ouest
Friday 14th June
8:45-9:30
Session 6
Roundtable
9:30-10:30
Session 7
Kids and Visual
Cues
10:3011:00
11:0011:45
11:4512:15
12:15
Chairperson: David Marshall
Lynnea MALLALIEU
Work-in-progress Discussion
Fernando COLMENERO FERREIRA and Liliana MOREIRA
The covers of children’s books: an approach on sensory marketing
Monali HOTA and Karine CHARRY
The impact of visual and child-oriented packaging elements versus
information on children’s purchase influence across ages
Nora ZEGHACHE
The impact of packaging colour on children’s brand name
memorization
Break [Room 204]
Session 8
Kids’ Behaviour in
the Commercial
Space
Nicole RYCHLY and Maja ANDRIJANIC
Kids and their virtual online-purchase behaviour
David MARSHALL
Negotiation I the supermarket aisle: young children’s accounts of
family food shopping
Session 9
Forum
Chairperson: Neil Towers
“Kids and Retailing: Research Avenues, the emerging themes from
the colloquium “
Closure and Apéritif [Room 204]
Author Index
ANDRIJANIC, Maja, University WU Vienna, Austria
ARVA, Laslo, ESSCA School of Management, Budapest, Hungary
BOULAY, Jacques, ESSCA School of Management, Angers, France
BURGH-WOODMAN (de), Hélène, School of Business, University of Notre Dame, Sydney, Australia
CHARRY, Karine, IESEG, Lille Catholic University, France
COLMENERO-FERREIRA, Fernando, University of Madeira, Funchal, Portugal
DELI-GRAY, Zsuzsa, ESSCA School of Management, Budapest, Hungary
Durand, Bruno, University of Nantes, France
DWIVEDI, Rohita, ITM Business School, Navi Mumbai, India
EZAN, Pascale, University of Rouen (IAE), and Rouen Business School, France
FAULTRIER (de), Brigitte, ESSCA School of Management, Angers, France
FEENSTRA, Florence, ESSCA School of Management, Boulogne, France
GOLLETY, Mathilde, University of La Sorbonne – Panthéon Assas, Paris, France
GONZALES-FELIU, Jesus, CNRS, University of Lyon, France
HAMMAMI-HABIB, Nawel, University of Auvergne, Clermont-Ferrand, France
HEMAR-NICOLAS, Valérie, University of South Paris 11, France
HOTA, Monali, IESEG, Lille Catholic University, France
JOSE KURUVILLA, Shelja, ITM Business School, Navi Mumbai, India
MALLALIEU, Lynnea, University of North Carolina Wilmington, USA
MARSHALL, David, The University of Edinburgh Business School, Edinburgh, Scotland
MATURA, Tamas, ESSCA School of Management, Budapest, Hungary
MOREIRA, Liliana, University of Madeira, Funchal, Portugal
MUZELLEC, Laurent, Dublin City University, Ireland
NICOL, Nathalie, ESCE, Paris, France
PIRIS, Yolande, University of Paris 2 Panthéon-Assas/Sorbonne, France
Ramana, Radhika, Bal Bharti Publis School, Navi Mumbai, India
RYCHLY, Nicole, Institute for Retailing and Marketing, University WU Vienna, Austria
SRIVASTAV, Pratish, ITM Business School, Navi Mumbai, India
TEMPLE, Colin, Schuh, Edinburgh, Scotland
ZEGHACHE, Nora, University of Pantheon-Sorbonne Paris1, and University of Paris12 (UPEC), Créteil,
France