Fashion Trend Forecast Spring/Summer 2013.
Transcription
Fashion Trend Forecast Spring/Summer 2013.
Fashion Trend Forecast Spring/Summer 2013. www.sippo.ch Table of contents. Sources/Publisher....................................................... 3 Jours heureux................................................................ 4 Influence ethnique................................................... 42 Colours................................................................................... 43 Styling Trends.................................................................... 44-50 Colours..................................................................................... 5 Knitwear Trends................................................................. 51-56 Styling Trends...................................................................... 6-12 Accessories Trends........................................................... 57-60 Knitwear Trends................................................................. 13-18 Accessories Trends........................................................... 19-22 Tout naturellement.. ................................................. 23 Purement et simplement...................................... 61 Colours................................................................................... 62 Styling Trends.................................................................... 63-69 Colours................................................................................... 24 Knitwear Trends................................................................. 70-75 Styling Trends.................................................................... 25-32 Accessories Trends........................................................... 76-79 Knitwear Trends................................................................. 33-37 Accessories Trends........................................................... 38-41 2 l Fashion Trend Forecast S/S 2013. The Swiss Import Promotion Programme......................... 80-81 Sources. Collezioni Trends 98 Textile View Magazine, Issue 96 Collezioni Trends 99 Textile View Magazine, Issue 97 Collezioni Accessori 66 Textile View2 Magazine, Issue 12 Collezioni Accessori 67 Textile-Revue Nr. 40,16.12.2011 Close-Up 8, Knit & Tricot Women, Summer 2013 Fashion Day Woman.Man Sring.Summer 2013 Publisher. Osec Eve Baechtold, Project Manager fashion trends MOLECULE Code X Summer 2013 fashion trends MOLECULE Catwork Accessoires Summer 2013 Textile-Revue Nr. 9, 03.02.2012 textile report 12- 2 Close-Up 9, Knit & Tricot Women, Summer 2013 fashion trends MOLECULE Woman Summer 2013 Brigitte Heuser, Concept Beate Rüttiger, Graphic Design Osec, SIPPO Swiss Import Promotion Programme Stampfenbachstrasse 85 CH-8006 Zurich fashion trends MOLECULE Catwork Looks Summer 2013 Phone +41 44 365 51 51 Fax +41 44 365 52 02 [email protected] Copyright © Osec April 2012. All rights reserved. Fashion Trend Forecast S/S 2013. l 3 Jours heureux. 4 l Fashion Trend Forecast S/S 2013. 13-0535 TCX 14-4816 TCX 15-4225 TCX 15-3412 TCX 16-1735 TCX 17-1558 TCX 12-0642 TCX 16-1360 TCX 19-1557 TCX 18-4148 TCX 18-5619 TCX 19-4006 TCX Colours. Fashion Trend Forecast S/S 2013. l 5 Styling Trends Women‘s wear. Jours heureux. Surprising and spontaneous Styles Fabrics Hour-glass silhouettes and A-line shapes are characteristic of this Fabrics are often flowing, such as silk, satins, chintz and ultra- Things will be getting colourful, loose-fitting, tight or style. The trouser-leg line is conical and lengths get shorter, both stretch, calendar graphics, mother of pearl effects, colourful graphic. Inspiration stems from the fifties and sixties, from for trousers and sleeves. Waistbands of both trousers and skirts metallic textures, plastic and light effects, but also stiff materials Californian surfers in the fifties and the early tourists flocking go up once again to hug the waist. Important components are made out of strong cotton fabrics, synthetics and artificial leather to the Italian Riviera. Colours are shown monochromatically shift-dresses, tunics, boxy skirt and jacket ensembles, oversized qualities, as well as shiny and transparent fabrics, ramie, raw silk interspersed with a lot of white, as well as colour blockings shoulders, loose overalls, tuxedo-ideas in single colours, colour and lace. with geometrical prints. The look lives on clear statements blockings, block stripes, geometry and silk prints, tops in net and a sporty spirit. optics, parkas in bright colours, zipper blousons, mini-dresses, Designs drainpipe pants and shorts. Colour blockings, block and parasol stripes, geometry, silk prints, pixel, pop, graphic and Art Deco patterns, graphic and geometric Colours Sulphur, orange, red, orchid, greenish yellow, neon blue and mint, green shades as single colours together with white, black and white or as colour blockings, contrasting with pastels and candy colours. 6 l Fashion Trend Forecast S/S 2013. prints, multi-coloured and white embroideries. Styling Trends Men‘s wear. Jours heureux. Preppy freshness und functional Styles Fabrics Among the important silhouettes are slim-cut summer suits Important fabrics are smooth, technical monochromes, peach- This theme deals with extremes. The fresh, optimistic and with waistcoats and ankle-length trousers, worn together with skin, stretch, nylon, lightweights, glossy materials, pigmented future-oriented spirit of the fifties’ modernism is contagious. unbuttoned shirts in bright colours, T-shirts, tight-fitting chinos, and multicolour dyes, seersucker, multi-coloured leather, However, the seventies are also present, permeating the Bermudas, sporty trousers in cleaner optics with stretch, simple structure-bonding with colour and materials mixtures. theme in both sporty and formal attires by playing with leather and high-tech blousons and parkas, nylon blousons, colours and graphic designs, under the influence of retro-golf leather jackets and anoraks in colour blockings, shorts, tank tops. elements and sailor stripes. Designs Graphic stripes, colour blockings, bright horizontal stripes, pixel Colours and photographic prints, multi-coloured effects, graphic checks, Strong elementary colours such as red, sulphur, neon-blue, mint, micro-designs, micro and tie patterns. green in combination with graphic white-grey-black shades. Fashion Trend Forecast S/S 2013. l 7 8 l Fashion Trend Forecast S/S 2013. Jours heureux. Jours heureux. Fashion Trend Forecast S/S 2013. l 9 10 l Fashion Trend Forecast S/S 2013. Jours heureux. Jours heureux. Fashion Trend Forecast S/S 2013. l 11 12 l Fashion Trend Forecast S/S 2013. Jours heureux. Knitwear Trends. Jours heureux. Yarns materials and volume relies on digital patterns, graphic designs Men’s wear Natural and synthetic yarns, colourful, linear or matte, with tech- and pop inspirations. Primary, but not simply bright. Loud brights with a quality that nological glossy effects. Compact stretch yarns, graphic moulinés can only be seen in physical form, slightly dulled, ever so slightly and multi-coloured materials, often with shiny and washed-out Shapes effects. Ultra-glossy and colourful elements are interpreted as Fine knits, cardigans, turtleneck sweaters, tops in net optics. Crop- sparkling combinations and structured effects. Prints in different ped sweaters combine perfectly with high waistbands on skirts Shapes variations on diverse cotton materials. Silk ribbons and little and trousers. A young look is achieved through shortened sleeves Sporty monochromes in net optics, tank tops, V-necks tank tops viscose chains. Materials used: stretch viscose, fine crepe, flowing and loose tops, in transparent net optics and sporty block stripes. in fine gauge, sleeveless, longer gauge-line gilets. viscose, ultra-glossy chain yarns, speckled cotton, multi-coloured Bold patterns make a statement as loud geometric motifs, ranging printed ribbons, tone-in-tone bouclé, metallic finishes, colourful micro to large scale, appear on short-sleeved silhouettes. tweed look and printed silk ribbons. muted, a little like 1960´s book-cover brights. Patterns Colour blockings, 3-D effects, graphic horizontal stripes, pixel Patterns Women’s wear Horizontal stripes, ajourés, colourful block stripes, colour blo- Bright colours and clear statements come together as surprising ckings, geometric designs, micro structures, net and waffle optics, colour and material combinations. The innovative use of colours, 3-D jacquards. Bold patterns make a statement as loud to large multi-coloured dyes, block stripes, placed stripes. micro geometric motifs. Fashion Trend Forecast S/S 2013. l 13 14 l Fashion Trend Forecast S/S 2013. Jours heureux. Jours heureux. Fashion Trend Forecast S/S 2013. l 15 16 l Fashion Trend Forecast S/S 2013. Jours heureux. Jours heureux. Fashion Trend Forecast S/S 2013. l 17 18 l Fashion Trend Forecast S/S 2013. Jours heureux. Accessories Trends. Jours heureux. Belts Retro impressions of the fifties and early sixties leave their Bags mark on this theme’s accessories. The lady-like look with • Formal handbags candy colours combines with “pril” flower prints and retro- • Colour blocked clutch bags futuristic plastics. • The bag recalling the famous Hermés Kelly bag in bright colours like red. However they are eye-catchingly decorated with prints • Pretty elements on belts Scarves • Exotic printed scarves as well as rivets all over • Bag-packs • Envelope either with all-over prints or comic prints and box shape shoulder bags in colour blocking and Hats • Colourful straw hats clear geometrical design • From city shopper to sporty soft bags in bright colours to classic Jewellery • Extravagant fashion jewellery • Bangles and earrings made out of plexiglas and . • Colourful hoop earrings • Sling-backs • Glass stone and email jewellery • Pretty • Earrings and necklaces shaped like oxeye daisies made of . box shapes, tote bags are back Shoes • Shoe retro-futuristic plastic heels made of plexiglas elements on shoes plastic and raffia are predominant Fashion Trend Forecast S/S 2013. l 19 20 l Fashion Trend Forecast S/S 2013. Jours heureux. Jours heureux. Fashion Trend Forecast S/S 2013. l 21 22 l Fashion Trend Forecast S/S 2013. Jours heureux. Tout naturellement. Fashion Trend Forecast S/S 2013. l 23 17-5937 TCX 13-6009 TCX 13-0535 TCX 13-0513 TCX 12-0312 TCX 11-4800 TCX 15-4225 TCX 15-3412 TCX 16-4519 TCX 19-3725 TCX 16-1107 TCX 18-0201 TCX Colours. 24 l Fashion Trend Forecast S/S 2013. Styling Trends Women‘s wear. Tout naturellement. A look both natural and refined Styles Designs Key items are cotton parkas, soft waistcoats, boxy jackets, loose- Tweed-effects, broderie anglaise, stripes, stylised natural prints This theme shows a very relaxed air, achieved through fit shorts, chinos, dungarees, overalls, ruffled skirts, swinging such as leaves, fauna, lichen, water reflections and animal prints. loose-fitting shapes and de-stress volumes. Relaxed and no- dresses, pinafore shapes, soft shirt shapes, simple cotton tops nonsense outfits, worn with typical summer casualness, are and soft denim. very important this season. Soft denims, basics and loose-fits appear in a mix of single pieces that combine sophisticated Colours design with every-day things. Nature and soft neutral shades, such as eggshell, linen and brown as background colours, combined with feminine tones and greens, denim, indigo-blue and flower colours. Fabrics Natural and ecological materials become important, such as cotton, linen, canvas, chambrays and denim, mixed with natural suede fabrics. Fashion Trend Forecast S/S 2013. l 25 Styling Trends Men‘s wear. Tout naturellement. Natural and responsible Styles Designs Parkas, anorak types, soft and boxy spencers, soft waistcoats, Photographical nature motives, stylised flowers and leaves, Dealing with nature and resources on the one hand, as well loose-fitting chinos, Bermudas, denim in light, soft styles, T-shirts inspirations from the seventies, animal prints, lichen, space-dyes as ethics and responsibility on the other, are continuously in natural optics and vegetable prints. or wash-out finishes. increasing in importance. Colours Nature’s colours such as eggshell, sand, suede, brown, a yellowish green and indigo. Fabrics Cotton, linen, hemp, eco-qualities, natural, flowing, washed-out and home-dyed. 26 l Fashion Trend Forecast S/S 2013. Tout naturellement. Fashion Trend Forecast S/S 2013. l 27 28 l Fashion Trend Forecast S/S 2013. Tout naturellement. Tout naturellement. Fashion Trend Forecast S/S 2013. l 29 30 l Fashion Trend Forecast S/S 2013. Tout naturellement. Tout naturellement. Fashion Trend Forecast S/S 2013. l 31 Knitwear Trends Tout naturellement. Yarns Shapes stripes. The classic “matelot” or sailor stripe pattern is still trendy, Natural, simple yarns that bring to memory peaceful and rural Yarns in natural optics, braided, crocheted and hand-knit optics, but yarn contrasts and matte-glossy effects give it a more modern areas. Cotton, linen, hemp and raw silk are the main players. patchwork ideas, knits in horizontal stripes and tennis optics, air. Irregular, flecked and mouliné effects stress the natural air, sleeveless cable cricket knits. The classic tank top acquires a new together with irregular flammé and knot effects. Other aspects are modern air through oversized armholes. All styles with summery Men’s wear washed-out and indigo effects, space-dyes, printed and glossy stripes hug the body and have a sporty air. This theme is inspired by a yearning for simple things, for effects. The texture is mostly dry. The theme concentrates on originality and authenticity. Natural tones are highlighted by classic yarns and simple structures for daily life. Relaxation and Loose-fitted and relaxed tunics made out of structured ramie comfort are expressed through natural materials such as cotton/ yarns and linen mixtures provide important impulse for the young linen flammé yarns, cotton chain yarns, fine cotton-linen moulinés sector. Macramé designs, large necklines, oversized shoulders Shapes and yarns with a dry straw effect. The theme stresses eco- and low-cut armholes provide these casual and relaxed shapes Knits in indigo and natural optics. Important are round and sensitivity. with the necessary authenticity. jewel necklines with degradés, space dyes or wash-out finishes. Women’s wear Patterns This theme´s outfits are characterized by a summery naturalness Plaited patterns, striped plaited structures, left-left knits – Patterns with indigo blue and flower colours that provide an effortless and monochrome or with stripes, wavy structures, cotton-linen relief A wide range of plait patterns, degradés, horizontal stripes, hand- relaxed air. combinations, ribbed and honeycomb patterns, space dyes, crafted dye techniques, stylized leaves and flowers. green-yellow and indigo variations. Scooped Henley collars. Golf shirts with a retro look. 32 l Fashion Trend Forecast S/S 2013. Tout naturellement. Fashion Trend Forecast S/S 2013. l 33 34 l Fashion Trend Forecast S/S 2013. Tout naturellement. Tout naturellement. Fashion Trend Forecast S/S 2013. l 35 36 l Fashion Trend Forecast S/S 2013. Tout naturellement. Tout naturellement. Fashion Trend Forecast S/S 2013. l 37 Accessories trends. Tout naturellement. Nature conquers the urban habitat. Urban dwellers become rural dwellers and bring nature into their direct environment. • Shoulder bags in high quality nappa leather designs in discreet vintage reptile looks Belts • Belts out of coloured raffia All materials – provided they are authentic – find their way • Kelly into this theme. Sea-skin, i.e. the tanned skins of aquatic • Clutch with a decorative strap which runs across the front side Hats animals, gives new market impulses for accessories such as • Sporty influences also infiltrate bag shapes with bowling, golf • Cloche wallets, belts, bags and shoes. bags in brown tones with rivets all over them • Backpacks Bags • Mesh bags • Sea • XL skin bags city bags out of raffia with high quality leather inserts • City shoppers out of coloured raffia with short handles • Casual but chic are the handy bags with draw fastenings in two tone leather take a more feminine turn through applications and all-over floral prints Jewellery • Shells, lobster, crabs and coral branches adorn earrings, necklaces and rings Shoes • Scuba sandals • Simple sling-back sandals • Sling-back • Roman • High sandals with coarsely ribbed and perforated soles sandals heeled sandals on impressive platform soles • Sandals • All-over 38 l Fashion Trend Forecast S/S 2013. hats and marine inspiration. out of raffia or raffia elements printed flowers Tout naturellement. Fashion Trend Forecast S/S 2013. l 39 40 l Fashion Trend Forecast S/S 2013. Tout naturellement. Tout naturellement. Fashion Trend Forecast S/S 2013. l 41 Influence ethnique. 42 l Fashion Trend Forecast S/S 2013. 18-4148 TCX 14-4816 TCX 15-4225 TCX 17-1558 TCX 16-1107 TCX 19-5511 TCX 12-0642 TCX 16-1360 TCX 19-1557 TCX 13-0746 TCX 16-0948 TCX 19-0915 TCX Colours. Fashion Trend Forecast S/S 2013. l 43 Styling Trends Women‘s wear. Influence ethnique. Decorative and earthy Styles Fabrics Dresses and skirts are either A-shaped or figure-hugging, getting Raw silk, silky satins, changeants, linen, suede, canvas, coated This is a theme defined by summer’s darker shades and narrower towards the hem. Trouser-legs are tight-fitting or conical. and washed-out cotton and linen, soft leather with perforations ethno-abstracts from Africa, the Orient and Asia, which com- Loose dress silhouettes hug the waist at a lower level with the and patina. bines an urban clothes’ feeling with a future crafts look. The help of belts, drawstrings and ruffles. Asymmetric necklines and narrow basic silhouette seeks casualness through wider-cut hems are important. shapes. Boubou, batik and ikat patterns, plaited and raffia motives, Blouses, shirt-dresses, jackets, trousers and shorts in a colonial animal prints, edgings and mirror embroideries, ethno-paintings, style, with pocket details. Loose tunic shapes. all-over patterns for prints and false monochromes, flower prints. Colours Burnt cinnamon, ochre, red and terracotta shades, copper, mud, coffee, spice colours in orange and yellow nuances, blue, turquoise, gold and copper as accent colours. 44 l Fashion Trend Forecast S/S 2013. Designs Styling Trends Men‘s wear. Influence ethnique. Exotic and refined Styles Fabrics Important components are safari-style jackets, shirts, trousers Dry cotton, linen, hemp and raw materials with a rough surface, Other cultures provide urban elegance with a worldwide and Bermudas with pocket and button details, Djellaba-style washed-out and bleached finishes, faded denims. Combinations reach. Inspirations come from handicraft, foreign colour shirts, slim-fitted suits with narrow shoulder accents, linen suits, with natural leather, changeants, silky glossy fabrics, prints charts and patterns provide impulses that influence the new discreet booth-cuts, narrow, semi-tailored waistcoats, peg pants, and handcrafted knits. Seersuckers, soft suede looks, wet-look silhouettes. Casual wear experiments with safari elements changeants worn with glossy shirts, silky shirtings. options. Colours Designs Warm colours, burnt tones in ochre, terracotta, red and brown are Batik, ikat, tie-dyes, dip-dyes, handicraft dying techniques, complemented with exotic turquoise, blue and green. degrades, exotic lichen patterns, dark shadow and shirt plaids, and sporty airs, formal wear resorts to semi-tailoring with glossy effects and dark patterns. African, Indian and Asiatic motives, artistic and real photo-prints, tribal prints, animal prints. Fashion Trend Forecast S/S 2013. l 45 46 l Fashion Trend Forecast S/S 2013. Influence ethnique. Influence ethnique. Fashion Trend Forecast S/S 2013. l 47 48 l Fashion Trend Forecast S/S 2013. Influence ethnique. Influence ethnique. Fashion Trend Forecast S/S 2013. l 49 50 l Fashion Trend Forecast S/S 2013. Influence ethnique. Knitwear Trends. Influence ethnique. Yarns Shapes Men’s wear A rustic look, interpreted in a modern way. Tie-dye optics, batik Simple knit sweaters with large and seductive boat necklines This theme’s fashion is influenced by trips to foreign cultures. dyes, speckled mélanges and multi-coloured moulinés adorn are very important. The torso volume should be very casual and Inspirations stem from the Orient, Africa and Asia. coarser cotton qualities, irregular flammé yarns and multi-thread loose-fitting, and the silhouette should flow along the body line coarse-fine yarn effects. The theme uses natural and mixed yarns, thanks to technological fibre mixtures. Short sleeve jumpers with Shapes satin gloss, changeants, micro-effects, moulinés, space-dye and asymmetric hem or necklines. Loose knit pieces in net and handcrafted optics, low crew indigo effects. Yarns often have a dry texture, in silk and viscose mixtures. neckline textured mid-gauge jumpers, new Guernsey knitted Patterns jumpers, cowl neck jumpers, slouchy knitted blazers. Striped rashel patterns, graphic tuck pattern, intarsia, graphic Women’s wear irregular jacquards, multi-colured knit patterns, ethnic jacquards, Patterns Inspiration stems from the cultures of ethnic and exotic countries, exotic jacquards, plait optics, changeants, tie-dyes, animal prints, Knits are shown as crêpes, porous structures, changeants, but within a modern setting. Multi-coloured structures and designs space dyes, batik prints, ikat prints and indigo effects. moulinés, exotic jacquards, minimalistic and animal designs. are reminiscent of South American countries. Exotic plait patterns and ajour knits are very well represented. Graphic patterns, jacquards and structures show the influence of African designs. Fashion Trend Forecast S/S 2013. l 51 52 l Fashion Trend Forecast S/S 2013. Influence ethnique. Influence ethnique. Fashion Trend Forecast S/S 2013. l 53 54 l Fashion Trend Forecast S/S 2013. Influence ethnique. Influence ethnique. Fashion Trend Forecast S/S 2013. l 55 56 l Fashion Trend Forecast S/S 2013. Influence ethnique. Accessories trends. Influence ethnique. Tribal themes are exceptional in the summer of 2013. The • newest trend is a combination of tribal styling with Art Deco • Woven influences from the twenties. The theme finds inspiration • Tote-Bag The highlight: the bag straps plastically pick up the pattern again. • Coarse raffia bags and clutches maxi bustier belts or worn on the hip or over the shoulder as you like it and city shoppers in matte or shining, in reptile or in North African counties and Egypt with regard to folkloric ostrich leather look. The handles are deliberately kept short. The Scarves insights, handcrafted master pieces and a colour palette shapes vary between boxy classics and sporty, soft sac models • Patterned that combines sunburnt brown and earthy tones with turquoise, red, orange, green and yellow. On the other hand, Shoes accessories also show the mark of handcrafted and rustic • Woven techniques. Raffia is a key material for the next season. • Pearl-embroidered Macramé and crochet techniques provide authenticity, in • Platforms imaginative combinations with feathers, fringes, wooden pearls and reptile skins. • Hats sandals sandals elements or with novel reptile prints • Artfully Bags • Patterned bags, Crochet bags • Bead • Functional Belts shoulder bags in clean leather or with applications and messenger bags in XL format slink along in snake shaped Cuban heels as well as smooth leather qualities ornamented platform sandals • Leather • Bobble hats made of raffia in combination with sophisticated African design in burnt earth colours • Shoulder scarves with silk fringes, either triangular or so long that they can be worn in a multi-wrap styling Jewellery • Ethno-necklaces • Over-dimensioned ethno-necklaces • Art Deco jewellery • Ethno-accessories made out of wood and leather • Wood and leather bangles with a reptile look belt bags patterns and croc prints Fashion Trend Forecast S/S 2013. l 57 58 l Fashion Trend Forecast S/S 2013. Influence ethnique. Influence ethnique. Fashion Trend Forecast S/S 2013. l 59 60 l Fashion Trend Forecast S/S 2013. Influence ethnique. Purement et simplement. Fashion Trend Forecast S/S 2013. l 61 11-0602 TCX 12-4607 TCX 14-1905 TCX 13-1405 TCX 11-0205 TCX 14-0108 TCX 14-4103 TCX 15-3915 TCX 14-4816 TCX 13-0530 TCX 12-2902 TCX 14-1014 TCX Colours. 62 l Fashion Trend Forecast S/S 2013. Styling Trends Women‘s wear. Purement et simplement. Subdued chic, sporty freedom Styles Fabrics Important shapes are shirt dresses, blouses, tunics and wrap- Flowing silks, broderie anglaise, lace, transparent materials, This theme lives on transparency, weightlessness, lightness, around styles with embroideries, pleated parts, low waists, clean irises, second-skin jerseys and plissés are combined with crisp as well as a reduced and refined air. Silhouettes are purist in shift dresses, collarless jacket shapes, sporty anorak styles, par- cottons, fresh popeline, changeants, sporty net optics, techno monochrome layerings, with a combination of lengths and kas, zippered blousons, mini-skirts, shorts combined with delicate, lightweights and paper finishes. proportions and a materials’ mix that combines light and glossy knits. transparent fabrics with matte and shiny effects. Designs Colours Dégradés and graphic prints. White, skin tones, soft pastels such as beige, aqua, champagne and silver. Fashion Trend Forecast S/S 2013. l 63 Styling Trends Men‘s wear. Purement et simplement. Lightness and reduction Styles Fabrics Narrow, slim-cut summer suits with waistcoats and ankle-length High-quality, ultra-light cool wool, cotton, smooth fabrics with a Lightness, weightlessness and reduction, crafted in trousers, worn together with unbuttoned shirts, T-shirts, tight-fitting subdued glossy effect, silk mixtures, changeants, noble shirting monochrome images, become guidelines for this purist chinos, Bermudas, sporty trousers in cleaner optics with stretch, fabrics, precise micro-effects, chinés, stretch with fluid nylons, and light look. Silhouettes and materials reflect a calm and simple leather and high-tech blousons and parkas. bondings, net optics, fresh popeline, ultra-light, glossy, matte and balanced outlook. They are complex and show new variations paper-like qualities in cotton and high-tech, leather. of old favourites, technology, precision and clarity. Formal Colours influences grow stronger and are shown through narrow, Calm, neutral tones, combined with white and chalky pastel Designs precise silhouettes. shades. Summer plaids, micro-designs. 64 l Fashion Trend Forecast S/S 2013. Purement et simplement. Fashion Trend Forecast S/S 2013. l 65 66 l Fashion Trend Forecast S/S 2013. Purement et simplement. Purement et simplement. Fashion Trend Forecast S/S 2013. l 67 68 l Fashion Trend Forecast S/S 2013. Purement et simplement. Purement et simplement. Fashion Trend Forecast S/S 2013. l 69 Knitwear Trends. Purement et simplement. Yarns Shapes Men’s wear Weightless, delicate, fine and glossy… such is the look of this Delicate, shiny knits in layerings, simple tank tops with asymmetric Relaxed and uncomplicated, this theme relies on light, practical theme. It uses super-fine, fresh and smooth yarns in cotton, wool, details in a transparent layering look, light sweaters with simple, combinations transmitting balance and tranquillity. linen, flammés, moulinés, chambrays, hand-knit and soft used straight lines, tops in simple, square-shaped cuts. Cropped effects. sweaters in transparent net optics with shortened sleeves. Tunics Shapes and wrap-around shapes. Asymmetric necklines. Super-fine Sensual T-Shirts, relaxed feeling across cut and sew with Fine threading ensures light, weightless fibres. Some are smooth, merino knits give an airy, almost transparent feeling and a delicate oversized, open relaxed shape necklines and airy fits, others crêpe-like, but all qualities have a fragile air and a light, touch to draping sheer silhouettes. opalescent gloss. Super-fine wools, cottons and linens are often mixed or threaded together with silk or polyamide. exaggerated by use of super lightweight and draped jersey bases. Crew or V-neck knits. Patterns The new structures enhance the quality of materials. They relate Patterns Women’s wear to a new kind of “sweetness” that combines delicateness and Dégradeés, narrow stripe and cloud effects. This theme is both relaxed and refined, but also light and well- modernity. Knits in T-shirt optics, net and crochet optics, both tested. It searches for a well thought-out treatment of materials narrow and wider horizontal stripes, piqué-like smooth and and design. structured, honeycomb patterns, lace patterns, cobweb effects, hole patterns. Stripe variations with transparent yarns are very interesting. Fashion Trend Forecast S/S 2013. l 70 71 l Fashion Trend Forecast S/S 2013. Purement et simplement. Purement et simplement. Fashion Trend Forecast S/S 2013. l 72 73 l Fashion Trend Forecast S/S 2013. Purement et simplement. Purement et simplement. Fashion Trend Forecast S/S 2013. l 74 75 l Fashion Trend Forecast S/S 2013. Purement et simplement. Accessories trends. Purement et simplement. This theme’s minimalistic formal accessories seem very contemporary in their straightforwardness. The simplicity Bags Bags in bonded smooth leather are key items for this theme. Shoes • Simple patent leather shoes with squared block heels of their shapes, the washed-out palette of light neutral The simplicity of their shape is highlighted by the smooth • Pointed low heels tones in combination with fresh, clean white, and the use leather • Unpretentious sling pumps with small plateaus under the front • Purist sandals • of exquisite materials bring a lot of sophistication into this • Handbags in classy croc look theme. • Handbags in playful transparent versions • Shell shaped clutches and handbags • Envelope and box shaped shoulder bags out of soft nappa Hats leather in faded pastel tones • • Shoulder bags with elegant chains • Subtle shoulder bags part and soft colour combinations Cloche-hatse Jewellery • Bracelets with minimalistic details • Pure pearls decorating hair in wet-look • Pearl strings in lieu of belts • Classical pearl necklaces embracing the décolleté. So simple and all the same effective Fashion Trend Forecast S/S 2013. l 76 77 l Fashion Trend Forecast S/S 2013. Purement et simplement. Purement et simplement. Fashion Trend Forecast S/S 2013. l 78 79 l Fashion Trend Forecast S/S 2013. Purement et simplement. The Swiss Import Promotion Programme – implemented by Osec. Osec is responsible for mandates in import, investment and export sources and interesting products. SIPPO provides the importers Our services. promotion as well as for promoting Switzerland as a business with information on export offers, trade fairs and publications Trade and market information location. An important task is to inform and support companies in on a regular basis. SIPPO focuses on the supply chain offering In-depth information is available on individual branches. The aim connection with their international business projects. tailor-made business services in the «last mile» according to the of providing this information is to familiarise producers in emerg- needs of exporters and importers in different sectors. ing markets and markets in transition with European norms, As the official Swiss foreign trade promoter Osec connects com- standards, quality requirements, import and custom regulations panies, know-how providers, private sector organisations and Our competencies. public entities worldwide through «Business Network Switzer- The focus in specific sectors or countries. Finally, the SIPPO newsletter land». SIPPO’s activities focus on five main objectives: provides information about the latest highlights and upcoming The Swiss Import Promotion Programme (SIPPO) is one of • to and charges. Additionally, SIPPO provides market overviews events. Osec’s mandates financed by the State Secretary for Economic increase the competitiveness of SMEs in selected partner Matchmaking services countries Affairs (SECO). It supports medium-sized enterprises (SMEs) • to develop services, manufacturing and exporting skills SIPPO identifies products (sourcing) with a potential in the from emerging markets and markets in transition as well as Swiss • to inform the Swiss and EU import economy on new market- Swiss and European markets. The import promotion programme and European importers. sources • to The programme associations in the trade promotion process SIPPO supports SMEs from selected countries (see below) in • to gaining access to the Swiss and European markets. The program- • emerging me also helps Swiss and European importers to find new market supports the establishment of contacts between producers and include trade and business support institutions and sector increase qualified trade contacts between SMEs from markets and the Swiss and EU import economy importers by providing addresses and direct contacts and by organising selling & buying missions and the participation in international trade fairs or road shows. In particular, at the trade fairs within Europe the producers from the partner countries have the possi-bility to exhibit their products, to establish new contacts and to gain knowledge of their direct competition. Fashion Trend Forecast S/S 2013. l 80 Training The market entry SIPPO provides training for SMEs in the partner countries in Globalisation also means an increase in worldwide competition. different areas e.g. export marketing, trade promotion, design and The demands for a successful entry into the global market con- Partners and network quality management. This training familiarises the exporters with tinue to grow. For manufacturers of semi-finished and finished In our activities we collaborate with: the prerequisites for a competent supplier. They become more goods from emerging markets and markets in transition, it is • Export sensitive to the demands of Swiss and European importers, their often a big challenge to gain access to the European market product adjustment and how to react in a creative way to new with their products. An easy way to find new suppliers for your business. promotion agencies and branch associations in the partner countries • International Trade • Federation market trends. Training is carried out in collaboration with local BSO in order to Centre (ITC) of UNCTAD in Geneva of Swiss Importers and Wholesale-Traders (VSIG) Within the framework of e-commerce, a computerised database • Other enables: • Development European Import Promotion organisations cooperation programmes and NGOs in the selected countries ensure the sustainability and knowledge transfer of the programme. • Exporters Your market access. • This The sectors • Swiss to publish their offers online. Through this B2B plat- form your export offers will appear in a worldwide platform. SIPPO’s advisory services concentrate on promoting the import of allows you to bridge the gap between you and your buyer. importers and buyers to access a large number of ex- porters’ business profiles covering a wide range of products. products from the following sectors: Osec, SIPPO Swiss Import Promotion Programme Stampfenbachstrasse 85 CH-8006 Zurich Phone +41 44 365 51 51 Fax +41 44 365 52 02 Food Non-Food fruits and vegetables, fish and seafood, natural ingredients organic products, wine home textiles, garments, software applications. timber for technical sustainable and fair tourism jewellery, toys, handicraft, application, plastic and rubber proceshome & garden, furniture sing, metal processing, machine building, electro technical components 81 l Fashion Trend Forecast S/S 2013. Technical products Tourism [email protected] Osec Swiss Import Promotion Programme Stampfenbachstrasse 85 CH-8006 Zurich Phone +41 44 365 51 51 Fax +41 44 365 52 02 [email protected] Copyright © Osec March 2012. All rights reserved. Follow us. www.sippo.ch www.sippo.ch/twitter www.sippo.ch/facebook