Fashion Trend Forecast Spring/Summer 2013.

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Fashion Trend Forecast Spring/Summer 2013.
Fashion Trend Forecast Spring/Summer 2013.
www.sippo.ch
Table of contents.
Sources/Publisher....................................................... 3
Jours heureux................................................................ 4
Influence ethnique................................................... 42
Colours................................................................................... 43
Styling Trends.................................................................... 44-50
Colours..................................................................................... 5
Knitwear Trends................................................................. 51-56
Styling Trends...................................................................... 6-12
Accessories Trends........................................................... 57-60
Knitwear Trends................................................................. 13-18
Accessories Trends........................................................... 19-22
Tout naturellement.. ................................................. 23
Purement et simplement...................................... 61
Colours................................................................................... 62
Styling Trends.................................................................... 63-69
Colours................................................................................... 24
Knitwear Trends................................................................. 70-75
Styling Trends.................................................................... 25-32
Accessories Trends........................................................... 76-79
Knitwear Trends................................................................. 33-37
Accessories Trends........................................................... 38-41
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The Swiss Import Promotion Programme......................... 80-81
Sources.
Collezioni Trends 98
Textile View Magazine, Issue 96
Collezioni Trends 99
Textile View Magazine, Issue 97
Collezioni Accessori 66
Textile View2 Magazine, Issue 12
Collezioni Accessori 67
Textile-Revue Nr. 40,16.12.2011
Close-Up 8, Knit & Tricot
Women, Summer 2013
Fashion Day Woman.Man
Sring.Summer 2013
Publisher.
Osec
Eve Baechtold, Project Manager
fashion trends MOLECULE
Code X Summer 2013
fashion trends MOLECULE
Catwork Accessoires Summer 2013
Textile-Revue Nr. 9, 03.02.2012
textile report 12- 2
Close-Up 9, Knit & Tricot
Women, Summer 2013
fashion trends MOLECULE
Woman Summer 2013
Brigitte Heuser, Concept
Beate Rüttiger, Graphic Design
Osec, SIPPO
Swiss Import Promotion Programme
Stampfenbachstrasse 85
CH-8006 Zurich
fashion trends MOLECULE
Catwork Looks Summer 2013
Phone +41 44 365 51 51
Fax +41 44 365 52 02
[email protected]
Copyright © Osec
April 2012. All rights reserved.
Fashion Trend Forecast S/S 2013. l 3
Jours heureux.
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Colours.
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Styling Trends Women‘s wear.
Jours heureux.
Surprising and spontaneous
Styles
Fabrics
Hour-glass silhouettes and A-line shapes are characteristic of this
Fabrics are often flowing, such as silk, satins, chintz and ultra-
Things will be getting colourful, loose-fitting, tight or
style. The trouser-leg line is conical and lengths get shorter, both
stretch, calendar graphics, mother of pearl effects, colourful
graphic. Inspiration stems from the fifties and sixties, from
for trousers and sleeves. Waistbands of both trousers and skirts
metallic textures, plastic and light effects, but also stiff materials
Californian surfers in the fifties and the early tourists flocking
go up once again to hug the waist. Important components are
made out of strong cotton fabrics, synthetics and artificial leather
to the Italian Riviera. Colours are shown monochromatically
shift-dresses, tunics, boxy skirt and jacket ensembles, oversized
qualities, as well as shiny and transparent fabrics, ramie, raw silk
interspersed with a lot of white, as well as colour blockings
shoulders, loose overalls, tuxedo-ideas in single colours, colour
and lace.
with geometrical prints. The look lives on clear statements
blockings, block stripes, geometry and silk prints, tops in net
and a sporty spirit.
optics, parkas in bright colours, zipper blousons, mini-dresses,
Designs
drainpipe pants and shorts.
Colour blockings, block and parasol stripes, geometry, silk prints,
pixel, pop, graphic and Art Deco patterns, graphic and geometric
Colours
Sulphur, orange, red, orchid, greenish yellow, neon blue and mint,
green shades as single colours together with white, black and
white or as colour blockings, contrasting with pastels and candy
colours.
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prints, multi-coloured and white embroideries.
Styling Trends Men‘s wear.
Jours heureux.
Preppy freshness und functional
Styles
Fabrics
Among the important silhouettes are slim-cut summer suits
Important fabrics are smooth, technical monochromes, peach-
This theme deals with extremes. The fresh, optimistic and
with waistcoats and ankle-length trousers, worn together with
skin, stretch, nylon, lightweights, glossy materials, pigmented
future-oriented spirit of the fifties’ modernism is contagious.
unbuttoned shirts in bright colours, T-shirts, tight-fitting chinos,
and multicolour dyes, seersucker, multi-coloured leather,
However, the seventies are also present, permeating the
Bermudas, sporty trousers in cleaner optics with stretch, simple
structure-bonding with colour and materials mixtures.
theme in both sporty and formal attires by playing with
leather and high-tech blousons and parkas, nylon blousons,
colours and graphic designs, under the influence of retro-golf
leather jackets and anoraks in colour blockings, shorts, tank tops.
elements and sailor stripes.
Designs
Graphic stripes, colour blockings, bright horizontal stripes, pixel
Colours
and photographic prints, multi-coloured effects, graphic checks,
Strong elementary colours such as red, sulphur, neon-blue, mint,
micro-designs, micro and tie patterns.
green in combination with graphic white-grey-black shades.
Fashion Trend Forecast S/S 2013. l
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Jours heureux.
Jours heureux.
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Jours heureux.
Jours heureux.
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Jours heureux.
Knitwear Trends.
Jours heureux.
Yarns
materials and volume relies on digital patterns, graphic designs
Men’s wear
Natural and synthetic yarns, colourful, linear or matte, with tech-
and pop inspirations.
Primary, but not simply bright. Loud brights with a quality that
nological glossy effects. Compact stretch yarns, graphic moulinés
can only be seen in physical form, slightly dulled, ever so slightly
and multi-coloured materials, often with shiny and washed-out
Shapes
effects. Ultra-glossy and colourful elements are interpreted as
Fine knits, cardigans, turtleneck sweaters, tops in net optics. Crop-
sparkling combinations and structured effects. Prints in different
ped sweaters combine perfectly with high waistbands on skirts
Shapes
variations on diverse cotton materials. Silk ribbons and little
and trousers. A young look is achieved through shortened sleeves
Sporty monochromes in net optics, tank tops, V-necks tank tops
viscose chains. Materials used: stretch viscose, fine crepe, flowing
and loose tops, in transparent net optics and sporty block stripes.
in fine gauge, sleeveless, longer gauge-line gilets.
viscose, ultra-glossy chain yarns, speckled cotton, multi-coloured
Bold patterns make a statement as loud geometric motifs, ranging
printed ribbons, tone-in-tone bouclé, metallic finishes, colourful
micro to large scale, appear on short-sleeved silhouettes.
tweed look and printed silk ribbons.
muted, a little like 1960´s book-cover brights.
Patterns
Colour blockings, 3-D effects, graphic horizontal stripes, pixel
Patterns
Women’s wear
Horizontal stripes, ajourés, colourful block stripes, colour blo-
Bright colours and clear statements come together as surprising
ckings, geometric designs, micro structures, net and waffle optics,
colour and material combinations. The innovative use of colours,
3-D jacquards. Bold patterns make a statement as loud to large
multi-coloured dyes, block stripes, placed stripes.
micro geometric motifs.
Fashion Trend Forecast S/S 2013. l
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Jours heureux.
Jours heureux.
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Jours heureux.
Jours heureux.
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Jours heureux.
Accessories Trends.
Jours heureux.
Belts
Retro impressions of the fifties and early sixties leave their
Bags
mark on this theme’s accessories. The lady-like look with
• Formal
handbags
candy colours combines with “pril” flower prints and retro-
• Colour
blocked clutch bags
futuristic plastics.
• The
bag recalling the famous Hermés Kelly bag in bright colours
like red. However they are eye-catchingly decorated with prints
• Pretty
elements on belts
Scarves
• Exotic
printed scarves
as well as rivets all over
• Bag-packs
• Envelope
either with all-over prints or comic prints
and box shape shoulder bags in colour blocking and
Hats
• Colourful
straw hats
clear geometrical design
• From
city shopper to sporty soft bags in bright colours to classic
Jewellery
•
Extravagant fashion jewellery
•
Bangles and earrings made out of plexiglas and .
•
Colourful hoop earrings
• Sling-backs
•
Glass stone and email jewellery
• Pretty
•
Earrings and necklaces shaped like oxeye daisies made of .
box shapes, tote bags are back
Shoes
• Shoe
retro-futuristic plastic
heels made of plexiglas
elements on shoes
plastic and raffia are predominant
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Jours heureux.
Jours heureux.
Fashion Trend Forecast S/S 2013. l
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Jours heureux.
Tout naturellement.
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Colours.
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Styling Trends Women‘s wear.
Tout naturellement.
A look both natural and refined
Styles
Designs
Key items are cotton parkas, soft waistcoats, boxy jackets, loose-
Tweed-effects, broderie anglaise, stripes, stylised natural prints
This theme shows a very relaxed air, achieved through
fit shorts, chinos, dungarees, overalls, ruffled skirts, swinging
such as leaves, fauna, lichen, water reflections and animal prints.
loose-fitting shapes and de-stress volumes. Relaxed and no-
dresses, pinafore shapes, soft shirt shapes, simple cotton tops
nonsense outfits, worn with typical summer casualness, are
and soft denim.
very important this season. Soft denims, basics and loose-fits
appear in a mix of single pieces that combine sophisticated
Colours
design with every-day things.
Nature and soft neutral shades, such as eggshell, linen and brown
as background colours, combined with feminine tones and greens,
denim, indigo-blue and flower colours.
Fabrics
Natural and ecological materials become important, such as
cotton, linen, canvas, chambrays and denim, mixed with natural
suede fabrics.
Fashion Trend Forecast S/S 2013. l
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Styling Trends Men‘s wear.
Tout naturellement.
Natural and responsible
Styles
Designs
Parkas, anorak types, soft and boxy spencers, soft waistcoats,
Photographical nature motives, stylised flowers and leaves,
Dealing with nature and resources on the one hand, as well
loose-fitting chinos, Bermudas, denim in light, soft styles, T-shirts
inspirations from the seventies, animal prints, lichen, space-dyes
as ethics and responsibility on the other, are continuously
in natural optics and vegetable prints.
or wash-out finishes.
increasing in importance.
Colours
Nature’s colours such as eggshell, sand, suede, brown, a
yellowish green and indigo.
Fabrics
Cotton, linen, hemp, eco-qualities, natural, flowing, washed-out
and home-dyed.
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Tout naturellement.
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Tout naturellement.
Tout naturellement.
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Tout naturellement.
Tout naturellement.
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Knitwear Trends
Tout naturellement.
Yarns
Shapes
stripes. The classic “matelot” or sailor stripe pattern is still trendy,
Natural, simple yarns that bring to memory peaceful and rural
Yarns in natural optics, braided, crocheted and hand-knit optics,
but yarn contrasts and matte-glossy effects give it a more modern
areas. Cotton, linen, hemp and raw silk are the main players.
patchwork ideas, knits in horizontal stripes and tennis optics,
air. Irregular, flecked and mouliné effects stress the natural air,
sleeveless cable cricket knits. The classic tank top acquires a new
together with irregular flammé and knot effects. Other aspects are
modern air through oversized armholes. All styles with summery
Men’s wear
washed-out and indigo effects, space-dyes, printed and glossy
stripes hug the body and have a sporty air.
This theme is inspired by a yearning for simple things, for
effects. The texture is mostly dry. The theme concentrates on
originality and authenticity. Natural tones are highlighted by
classic yarns and simple structures for daily life. Relaxation and
Loose-fitted and relaxed tunics made out of structured ramie
comfort are expressed through natural materials such as cotton/
yarns and linen mixtures provide important impulse for the young
linen flammé yarns, cotton chain yarns, fine cotton-linen moulinés
sector. Macramé designs, large necklines, oversized shoulders
Shapes
and yarns with a dry straw effect. The theme stresses eco-
and low-cut armholes provide these casual and relaxed shapes
Knits in indigo and natural optics. Important are round and
sensitivity.
with the necessary authenticity.
jewel necklines with degradés, space dyes or wash-out finishes.
Women’s wear
Patterns
This theme´s outfits are characterized by a summery naturalness
Plaited patterns, striped plaited structures, left-left knits –
Patterns
with indigo blue and flower colours that provide an effortless and
monochrome or with stripes, wavy structures, cotton-linen relief
A wide range of plait patterns, degradés, horizontal stripes, hand-
relaxed air.
combinations, ribbed and honeycomb patterns, space dyes,
crafted dye techniques, stylized leaves and flowers.
green-yellow and indigo variations.
Scooped Henley collars. Golf shirts with a retro look.
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Tout naturellement.
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Tout naturellement.
Tout naturellement.
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Tout naturellement.
Tout naturellement.
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Accessories trends.
Tout naturellement.
Nature conquers the urban habitat. Urban dwellers become
rural dwellers and bring nature into their direct environment.
• Shoulder
bags in high quality nappa leather designs in discreet
vintage reptile looks
Belts
• Belts
out of coloured raffia
All materials – provided they are authentic – find their way
• Kelly
into this theme. Sea-skin, i.e. the tanned skins of aquatic
• Clutch
with a decorative strap which runs across the front side
Hats
animals, gives new market impulses for accessories such as
• Sporty
influences also infiltrate bag shapes with bowling, golf
• Cloche
wallets, belts, bags and shoes.
bags in brown tones with rivets all over them
• Backpacks
Bags
• Mesh bags
• Sea
• XL
skin bags
city bags out of raffia with high quality leather inserts
• City
shoppers out of coloured raffia with short handles
• Casual
but chic are the handy bags with draw fastenings in two
tone leather
take a more feminine turn through applications and
all-over floral prints
Jewellery
•
Shells, lobster, crabs and coral branches adorn earrings,
necklaces and rings
Shoes
• Scuba
sandals
• Simple
sling-back sandals
• Sling-back
• Roman
• High
sandals with coarsely ribbed and perforated soles
sandals
heeled sandals on impressive platform soles
• Sandals
• All-over
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hats
and marine inspiration.
out of raffia or raffia elements
printed flowers
Tout naturellement.
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Tout naturellement.
Tout naturellement.
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Influence ethnique.
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Colours.
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Styling Trends Women‘s wear.
Influence ethnique.
Decorative and earthy
Styles
Fabrics
Dresses and skirts are either A-shaped or figure-hugging, getting
Raw silk, silky satins, changeants, linen, suede, canvas, coated
This is a theme defined by summer’s darker shades and
narrower towards the hem. Trouser-legs are tight-fitting or conical.
and washed-out cotton and linen, soft leather with perforations
ethno-abstracts from Africa, the Orient and Asia, which com-
Loose dress silhouettes hug the waist at a lower level with the
and patina.
bines an urban clothes’ feeling with a future crafts look. The
help of belts, drawstrings and ruffles. Asymmetric necklines and
narrow basic silhouette seeks casualness through wider-cut
hems are important. shapes.
Boubou, batik and ikat patterns, plaited and raffia motives,
Blouses, shirt-dresses, jackets, trousers and shorts in a colonial
animal prints, edgings and mirror embroideries, ethno-paintings,
style, with pocket details. Loose tunic shapes.
all-over patterns for prints and false monochromes, flower prints.
Colours
Burnt cinnamon, ochre, red and terracotta shades, copper,
mud, coffee, spice colours in orange and yellow nuances, blue,
turquoise, gold and copper as accent colours.
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Designs
Styling Trends Men‘s wear.
Influence ethnique.
Exotic and refined
Styles
Fabrics
Important components are safari-style jackets, shirts, trousers
Dry cotton, linen, hemp and raw materials with a rough surface,
Other cultures provide urban elegance with a worldwide
and Bermudas with pocket and button details, Djellaba-style
washed-out and bleached finishes, faded denims. Combinations
reach. Inspirations come from handicraft, foreign colour
shirts, slim-fitted suits with narrow shoulder accents, linen suits,
with natural leather, changeants, silky glossy fabrics, prints
charts and patterns provide impulses that influence the new
discreet booth-cuts, narrow, semi-tailored waistcoats, peg pants,
and handcrafted knits. Seersuckers, soft suede looks, wet-look
silhouettes. Casual wear experiments with safari elements
changeants worn with glossy shirts, silky shirtings.
options.
Colours
Designs
Warm colours, burnt tones in ochre, terracotta, red and brown are
Batik, ikat, tie-dyes, dip-dyes, handicraft dying techniques,
complemented with exotic turquoise, blue and green.
degrades, exotic lichen patterns, dark shadow and shirt plaids,
and sporty airs, formal wear resorts to semi-tailoring with
glossy effects and dark patterns.
African, Indian and Asiatic motives, artistic and real photo-prints,
tribal prints, animal prints.
Fashion Trend Forecast S/S 2013. l
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Influence ethnique.
Influence ethnique.
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Influence ethnique.
Influence ethnique.
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Influence ethnique.
Knitwear Trends.
Influence ethnique.
Yarns
Shapes
Men’s wear
A rustic look, interpreted in a modern way. Tie-dye optics, batik
Simple knit sweaters with large and seductive boat necklines
This theme’s fashion is influenced by trips to foreign cultures.
dyes, speckled mélanges and multi-coloured moulinés adorn
are very important. The torso volume should be very casual and
Inspirations stem from the Orient, Africa and Asia.
coarser cotton qualities, irregular flammé yarns and multi-thread
loose-fitting, and the silhouette should flow along the body line
coarse-fine yarn effects. The theme uses natural and mixed yarns,
thanks to technological fibre mixtures. Short sleeve jumpers with
Shapes
satin gloss, changeants, micro-effects, moulinés, space-dye and
asymmetric hem or necklines.
Loose knit pieces in net and handcrafted optics, low crew
indigo effects. Yarns often have a dry texture, in silk and viscose
mixtures.
neckline textured mid-gauge jumpers, new Guernsey knitted
Patterns
jumpers, cowl neck jumpers, slouchy knitted blazers.
Striped rashel patterns, graphic tuck pattern, intarsia, graphic
Women’s wear
irregular jacquards, multi-colured knit patterns, ethnic jacquards,
Patterns
Inspiration stems from the cultures of ethnic and exotic countries,
exotic jacquards, plait optics, changeants, tie-dyes, animal prints,
Knits are shown as crêpes, porous structures, changeants,
but within a modern setting. Multi-coloured structures and designs
space dyes, batik prints, ikat prints and indigo effects.
moulinés, exotic jacquards, minimalistic and animal designs.
are reminiscent of South American countries.
Exotic plait patterns and ajour knits are very well represented.
Graphic patterns, jacquards and structures show the influence of
African designs.
Fashion Trend Forecast S/S 2013. l
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Influence ethnique.
Influence ethnique.
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Influence ethnique.
Influence ethnique.
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Influence ethnique.
Accessories trends.
Influence ethnique.
Tribal themes are exceptional in the summer of 2013. The
•
newest trend is a combination of tribal styling with Art Deco
• Woven
influences from the twenties. The theme finds inspiration
• Tote-Bag
The highlight: the bag straps plastically pick up the pattern again.
• Coarse
raffia bags and clutches
maxi bustier belts or worn on the hip or over the
shoulder as you like it
and city shoppers in matte or shining, in reptile or
in North African counties and Egypt with regard to folkloric
ostrich leather look. The handles are deliberately kept short. The
Scarves
insights, handcrafted master pieces and a colour palette
shapes vary between boxy classics and sporty, soft sac models
• Patterned
that combines sunburnt brown and earthy tones with
turquoise, red, orange, green and yellow. On the other hand,
Shoes
accessories also show the mark of handcrafted and rustic
• Woven
techniques. Raffia is a key material for the next season.
• Pearl-embroidered
Macramé and crochet techniques provide authenticity, in
• Platforms
imaginative combinations with feathers, fringes, wooden
pearls and reptile skins.
•
Hats
sandals
sandals
elements or with novel reptile prints
• Artfully
Bags
• Patterned bags, Crochet bags
• Bead
• Functional
Belts
shoulder bags in clean leather or with applications
and messenger bags in XL format slink along in snake
shaped Cuban heels as well as smooth leather qualities
ornamented platform sandals
• Leather
• Bobble
hats made of raffia
in combination with sophisticated African design
in burnt earth colours
• Shoulder
scarves with silk fringes, either triangular or so long
that they can be worn in a multi-wrap styling
Jewellery
•
Ethno-necklaces
•
Over-dimensioned ethno-necklaces
•
Art Deco jewellery
•
Ethno-accessories made out of wood and leather
•
Wood and leather bangles with a reptile look
belt bags
patterns and croc prints
Fashion Trend Forecast S/S 2013. l
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Influence ethnique.
Influence ethnique.
Fashion Trend Forecast S/S 2013. l
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Influence ethnique.
Purement et simplement.
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Styling Trends Women‘s wear.
Purement et simplement.
Subdued chic, sporty freedom
Styles
Fabrics
Important shapes are shirt dresses, blouses, tunics and wrap-
Flowing silks, broderie anglaise, lace, transparent materials,
This theme lives on transparency, weightlessness, lightness,
around styles with embroideries, pleated parts, low waists, clean
irises, second-skin jerseys and plissés are combined with crisp
as well as a reduced and refined air. Silhouettes are purist in
shift dresses, collarless jacket shapes, sporty anorak styles, par-
cottons, fresh popeline, changeants, sporty net optics, techno
monochrome layerings, with a combination of lengths and
kas, zippered blousons, mini-skirts, shorts combined with delicate,
lightweights and paper finishes.
proportions and a materials’ mix that combines light and
glossy knits.
transparent fabrics with matte and shiny effects.
Designs
Colours
Dégradés and graphic prints.
White, skin tones, soft pastels such as beige, aqua, champagne
and silver.
Fashion Trend Forecast S/S 2013. l
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Styling Trends Men‘s wear.
Purement et simplement.
Lightness and reduction
Styles
Fabrics
Narrow, slim-cut summer suits with waistcoats and ankle-length
High-quality, ultra-light cool wool, cotton, smooth fabrics with a
Lightness, weightlessness and reduction, crafted in
trousers, worn together with unbuttoned shirts, T-shirts, tight-fitting
subdued glossy effect, silk mixtures, changeants, noble shirting
monochrome images, become guidelines for this purist
chinos, Bermudas, sporty trousers in cleaner optics with stretch,
fabrics, precise micro-effects, chinés, stretch with fluid nylons,
and light look. Silhouettes and materials reflect a calm and
simple leather and high-tech blousons and parkas.
bondings, net optics, fresh popeline, ultra-light, glossy, matte and
balanced outlook. They are complex and show new variations
paper-like qualities in cotton and high-tech, leather.
of old favourites, technology, precision and clarity. Formal
Colours
influences grow stronger and are shown through narrow,
Calm, neutral tones, combined with white and chalky pastel
Designs
precise silhouettes.
shades.
Summer plaids, micro-designs.
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Knitwear Trends.
Purement et simplement.
Yarns
Shapes
Men’s wear
Weightless, delicate, fine and glossy… such is the look of this
Delicate, shiny knits in layerings, simple tank tops with asymmetric
Relaxed and uncomplicated, this theme relies on light, practical
theme. It uses super-fine, fresh and smooth yarns in cotton, wool,
details in a transparent layering look, light sweaters with simple,
combinations transmitting balance and tranquillity.
linen, flammés, moulinés, chambrays, hand-knit and soft used
straight lines, tops in simple, square-shaped cuts. Cropped
effects.
sweaters in transparent net optics with shortened sleeves. Tunics
Shapes
and wrap-around shapes. Asymmetric necklines. Super-fine
Sensual T-Shirts, relaxed feeling across cut and sew with
Fine threading ensures light, weightless fibres. Some are smooth,
merino knits give an airy, almost transparent feeling and a delicate
oversized, open relaxed shape necklines and airy fits,
others crêpe-like, but all qualities have a fragile air and a light,
touch to draping sheer silhouettes.
opalescent gloss. Super-fine wools, cottons and linens are often
mixed or threaded together with silk or polyamide.
exaggerated by use of super lightweight and draped jersey bases.
Crew or V-neck knits.
Patterns
The new structures enhance the quality of materials. They relate
Patterns
Women’s wear
to a new kind of “sweetness” that combines delicateness and
Dégradeés, narrow stripe and cloud effects.
This theme is both relaxed and refined, but also light and well-
modernity. Knits in T-shirt optics, net and crochet optics, both
tested. It searches for a well thought-out treatment of materials
narrow and wider horizontal stripes, piqué-like smooth and
and design.
structured, honeycomb patterns, lace patterns, cobweb effects,
hole patterns. Stripe variations with transparent yarns are very
interesting.
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Accessories trends.
Purement et simplement.
This theme’s minimalistic formal accessories seem very
contemporary in their straightforwardness. The simplicity
Bags
Bags in bonded smooth leather are key items for this theme.
Shoes
•
Simple patent leather shoes with squared block heels
of their shapes, the washed-out palette of light neutral
The simplicity of their shape is highlighted by the smooth
•
Pointed low heels
tones in combination with fresh, clean white, and the use
leather
•
Unpretentious sling pumps with small plateaus under the front
•
Purist sandals
•
of exquisite materials bring a lot of sophistication into this
•
Handbags in classy croc look
theme.
•
Handbags in playful transparent versions
•
Shell shaped clutches and handbags
•
Envelope and box shaped shoulder bags out of soft nappa
Hats
leather in faded pastel tones
•
•
Shoulder bags with elegant chains
•
Subtle shoulder bags
part and soft colour combinations
Cloche-hatse
Jewellery
•
Bracelets with minimalistic details
•
Pure pearls decorating hair in wet-look
•
Pearl strings in lieu of belts
•
Classical pearl necklaces embracing the décolleté. So simple
and all the same effective
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The Swiss Import Promotion Programme – implemented by Osec.
Osec is responsible for mandates in import, investment and export
sources and interesting products. SIPPO provides the importers
Our services.
promotion as well as for promoting Switzerland as a business
with information on export offers, trade fairs and publications
Trade and market information
location. An important task is to inform and support companies in
on a regular basis. SIPPO focuses on the supply chain offering
In-depth information is available on individual branches. The aim
connection with their international business projects.
tailor-made business services in the «last mile» according to the
of providing this information is to familiarise producers in emerg-
needs of exporters and importers in different sectors.
ing markets and markets in transition with European norms,
As the official Swiss foreign trade promoter Osec connects com-
standards, quality requirements, import and custom regulations
panies, know-how providers, private sector organisations and
Our competencies.
public entities worldwide through «Business Network Switzer-
The focus
in specific sectors or countries. Finally, the SIPPO newsletter
land».
SIPPO’s activities focus on five main objectives:
provides information about the latest highlights and upcoming
The Swiss Import Promotion Programme (SIPPO) is one of
• to
and charges. Additionally, SIPPO provides market overviews
events.
Osec’s mandates financed by the State Secretary for Economic
increase the competitiveness of SMEs in selected partner Matchmaking services
countries
Affairs (SECO). It supports medium-sized enterprises (SMEs)
• to
develop services, manufacturing and exporting skills
SIPPO identifies products (sourcing) with a potential in the
from emerging markets and markets in transition as well as Swiss
• to
inform the Swiss and EU import economy on new market-
Swiss and European markets. The import promotion programme
and European importers.
sources
• to
The programme
associations in the trade promotion process
SIPPO supports SMEs from selected countries (see below) in
• to
gaining access to the Swiss and European markets. The program-
• emerging
me also helps Swiss and European importers to find new market
supports the establishment of contacts between producers and
include trade and business support institutions and sector increase qualified trade contacts between SMEs from
markets and the Swiss and EU import economy
importers by providing addresses and direct contacts and by
organising selling & buying missions and the participation in
international trade fairs or road shows. In particular, at the trade
fairs within Europe the producers from the partner countries
have the possi-bility to exhibit their products, to establish new
contacts and to gain knowledge of their direct competition.
Fashion Trend Forecast S/S 2013. l
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Training
The market entry
SIPPO provides training for SMEs in the partner countries in
Globalisation also means an increase in worldwide competition.
different areas e.g. export marketing, trade promotion, design and
The demands for a successful entry into the global market con-
Partners and network
quality management. This training familiarises the exporters with
tinue to grow. For manufacturers of semi-finished and finished
In our activities we collaborate with:
the prerequisites for a competent supplier. They become more
goods from emerging markets and markets in transition, it is
• Export
sensitive to the demands of Swiss and European importers, their
often a big challenge to gain access to the European market
product adjustment and how to react in a creative way to new
with their products.
An easy way to find new suppliers for your business.
promotion agencies and branch associations in the
partner countries
• International Trade
• Federation
market trends.
Training is carried out in collaboration with local BSO in order to
Centre (ITC) of UNCTAD in Geneva
of Swiss Importers and Wholesale-Traders (VSIG)
Within the framework of e-commerce, a computerised database
• Other
enables:
• Development
European Import Promotion organisations
cooperation programmes and NGOs in the selected countries
ensure the sustainability and knowledge transfer of the programme.
• Exporters
Your market access.
• This
The sectors
• Swiss
to publish their offers online. Through this B2B plat-
form your export offers will appear in a worldwide platform.
SIPPO’s advisory services concentrate on promoting the import of
allows you to bridge the gap between you and your buyer.
importers and buyers to access a large number of ex-
porters’ business profiles covering a wide range of products.
products from the following sectors:
Osec, SIPPO
Swiss Import Promotion Programme
Stampfenbachstrasse 85
CH-8006 Zurich
Phone +41 44 365 51 51
Fax +41 44 365 52 02
Food
Non-Food
fruits and vegetables, fish and
seafood, natural ingredients
organic products, wine
home textiles, garments, software applications. timber for technical sustainable and fair tourism
jewellery, toys, handicraft, application, plastic and rubber proceshome & garden, furniture sing, metal processing, machine building,
electro technical components
81 l Fashion Trend Forecast S/S 2013.
Technical products
Tourism
[email protected]
Osec
Swiss Import Promotion Programme
Stampfenbachstrasse 85
CH-8006 Zurich
Phone +41 44 365 51 51
Fax +41 44 365 52 02
[email protected]
Copyright © Osec March 2012. All rights reserved.
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