Date 15.09.15 Our ref. RDR
Transcription
Date 15.09.15 Our ref. RDR
Date Our ref. 15.09.15 RDR 1. 2. 3. 4. 5. Keywords ..................................................................................................................... 2 Abstract ........................................................................................................................ 2 Market Introduction ................................................................................................... 2 Consumer Electronics ................................................................................................ 4 Information Technology (IT) .................................................................................... 5 Software and Services .............................................................................................................. 5 Hardware ................................................................................................................................... 5 6. 7. 8. 9. Telecom ........................................................................................................................ 5 Dubai Internet City ..................................................................................................... 6 ICT Events ................................................................................................................... 7 Conclusion and Recommendations .......................................................................... 7 Consumer electronics, TV, Phone, IT, Computer, Entertainment, Cloud, Hardware, Software, Service, Smart City, Smart Government, Telecom, Dubai Internet City, Arab Future Cities Summit, Communication, Business IT. The main purpose of this report is to give a short introduction to the ICT sector in the UAE. It can be concluded from the report that the UAE displays great opportunities for companies operating within this sector since the UAE is experiencing an increase in GDP, population and spending. Consumers, businesses and the government of the UAE are increasing their demand within Telecom, IT and Consumer Electronics. The free zone Dubai Internet City promotes doing business in the UAE and offers company set ups with lucrative advantages for foreign firms within this industry. The UAE is an interesting market for Danish companies within the ICT market due to the very favorable future prospects. The GDP growth rate in the UAE has been estimated to be 3.5% in 2015 and has been forecasted to be 3.6% from 20152019 (on average). Furthermore there has been estimated an annual growth of 10% in the population. Finally other factors make UAE an interesting market in terms of ICT such as the massive investments in Expo 2020 and UAE as a strategic location in the MENA region. The ICT sector in UAE has already a positive growth outlook based on current market dynamics. However the anticipated increase in investments and visitors into UAE in the run-up to Expo 2020 will strengthen the market volume and value growth forecast in the country. The UAE is a regional outperformer in the following sectors: telecom, information technology (IT) and consumer electronics. This is due to positive industry-specific factors such as ICT free trade zones i.a. Dubai Internet City and macroeconomic fundamentals including relative political stability and economic growth. For more information about free zones in UAE please see the section about Dubai Internet City. The positive trend is expected to continue before and after Expo 2020, creating a stable, positive long-term growth opportunities for companies along the value chain of the ICT sector. The organizers of Expo 2020 expect the event to bring in 23 billion dollars whereas the UAE government is spending approx. 6.5 billion dollars on infrastructure projects including IT/Telecom infrastructure1. Business IT spending in the UAE reached 4.63 billion dollars in 2014 which means an increase of 8.3% compared to the year before according to International Data Corporation. IDC has made a forecast that shows a stable and positive growth in the ICT market in the period 2015-2017. The reason is the governments of Abu Dhabi and Dubai continue to spend resources on upgrading the country’s infrastructure. The public sector which includes government, education and healthcare organizations will account for the most of the business IT. “Combined Finance” is the second-largest contributor to the spending in business IT in UAE. Combined Finance accounts for banking, insurance and securities. Next Consumer IT spending in the UAE accounted for 30.5% of total IT spending in 2014, however it will decrease 8.4% year on year due to the stagnating PC market that is being cannibalized by the growing demand for tablets2. A new study shows the IT Sector in the UAE will grow 8.8% in 2015 and reach 5.09 billion dollars. BMI Research Center sees software and service at the leading industry in 2015 and the main reason for the positive growth-rate. The UAE is one of the regions fastest growing Enterprise Resource Planning (ERP) markets as modernization initiatives continue in an effort to increase international competitiveness3. IDC's United Arab Emirates Vertical Markets 2013–2017 IT Spending Forecast The Networked Readiness Index (NRI) measures the capacity of an economy to fully leverage ICT for increased competitiveness and development amongst 148 countries. In 2014 the UAE was ranked: http://www.bmiresearch.com/news-and-views/expo-2020-a-boon-for-the-ict-sector: BMI Research, Expo 2020: A boon for the ICT Sector 2 http://www.idc.com/getdoc.jsp?containerId=prAE24765314: IDC, IT Spending by UAE 3 http://www.emirates247.com/business/uae-it-sales-in-2015-to-grow-8-8-to-dh18-68bn-2015-0122-1.577659: Emirates 24/7 Business, UAE IT sales in 2015 1 1st in mobile network coverage, in terms of the percentage of the population covered 1st in the importance of ICT to the Government’s vision of the future 2nd in Government success in ICT promotion 2nd in ICT use and Government efficiency 2nd in the impact of ICT on access to basic services 3rd in Government procurement of advanced technologies products This shows how important the UAE Smart Government initiative is. This initiative will put a greater focus on mobility, not just within the devices area, but also in terms of mobilisation of enterprise applications4. Numbers from BMI Research Center shows the three segments: PCs, audiovisual and handsets will be the main drivers in the positive growing demand in consumer electronics until 2020. Event organizers have estimated that there will be needed 81,000 new hotel rooms by 2020 in UAE. New and existing hotel rooms will drive the demand for TV sets. To meet this growing demand a lot of companies invest in the region. For example Samsung started their production of flat-screen TVs and computer monitors in September 2013 at their MENA factory in Egypt. They have invested more than 280 million USD in the project. The handset segment is characterized as a more fragmented segment due to all leading vendors and some local brand are competing in the market. These companies have expanded their distribution channels in the UAE the last couple of years because of the growth possibilities. Telecom firms as Huawei, Nokia, Blackberry, Samsung and LG have signed agreements with local telecom products distributor Axiom Telecom to retail and distribute their smartphones and other mobile devices. Axiom manages hundreds of retail outlets across the UAE in prime shopping locations as malls, forecourts and airports. This diagram from BMI Research Center visualizes the growth perspectives for the consumer electronics market in the UAE5. http://www.m-gov.ae/regionalictmarket.html: Regional ICT Market, 2014 http://www.bmiresearch.com/news-and-views/expo-2020-a-boon-for-the-ict-sector: Research, Expo 2020: A boon for the ICT Sector 4 5 BMI As described under the market introduction, the software and service industry is the main driver for the growth in 2015. The software sales has been estimated to reach 3.549 billion AED in 2015 and compared to the sales from 2014 at approx. 3 billion AED this is an increase of 15.47% according to BMI forecast. DCI Research firm has forecasted that managed services will be a leading growth area, especially with growth of cloud computing and real-time analytics accelerating. For example Etisalat has adopted Microsoft Lync, which can connect people across Windows and other operating systems (including mobile devices). This is one of the indications that there will be heavy investments in mobile broadband networks also the smartphones has laid the foundations for growth in the region’s enterprise mobility solutions market. BMI expects that Microsoft’s cloud-based mobility solutions will continue to be a key selling point for its software in the UAE and across the Middle East6. Furthermore DU (national tele company) has made an analysis that shows Virtualization (data centers) and Cloud services are still the top 2 of IT initiatives in the region7. The UAE Computer market is forecasted to grow 8.47% annually until 2018 according to research note published by Dubai Chamber of Commerce and Industry based on a research from Euromonitor International. The UAE IT Sales market was in 2014 divided as follows: 52% hardware sales, 30% IT services and 18% software sales. Portable computers and laptops have the dominant shares in the computer market in UAE. According to NRI of 2014, the UAE ranks highly at 4th out 148 countries in firm level technology absorption and about 85% of households have a personal computer. Furthermore the tablet computers have become more and more popular among consumers. Due to the growing demand for computers in developing countries and UAE’s strategic geographical position at the cross roads between Asia and Africa, The UAE has become an important trading hub for computers manufactured in Asia to be re-exported to the growing consumer markets of Africa8. The Telecom market in the UAE is characterized as a duopoly between the two state-owned companies Etisalat and DU. Both companies are set to benefit from new subscriptions and roaming charges. In May 2013 the Telecommunications Regulatory Authority (TRA) said that it will allocate the 700MHz and 800 MHz frequency bands for the exclusive use of mobile broadband services. This allows Etisalat and DU to extend their network coverage beyond urban areas into the UAE’s desert regions. DCI expects Etisalat and DU to increase their capital http://www.emirates247.com/business/uae-it-sales-in-2015-to-grow-8-8-to-dh18-68bn-2015-0122-1.577659: Emirates 24/7 Business, UAE IT sales in 2015 7http://vae.ahk.de/fileadmin/ahk_vae/Members/Committees/ICT_Opportunities_for_SME_and _Large_Enterprises.pdf: Du, Top 5 IT initiatives 8 http://www.dubaichamber.com/en/news/dubai-chamber-analysis-shows-uae-computer-productmarket-to-grow-by-8-47-a-year-to-2018: Analysis of UAE computer product market 6 expenditure over the next years and organize the new frequencies in order to prepare their networks to manage the higher demand for communication services, especially data. Equipment vendors are investing in the market to take advantage of these opportunities. Last year Huawei Technologies announced the opening of a logistics facility in Dubai. This will allow the company to cut delivery of ocean shipments to 30 days and quickly respond to urgent requests from regional customers. Huawei has secured a number of high profile contracts in the Middle East and arises as Ericsson’s major rival in the region. This diagram from BMI Research Center visualizes the growth perspectives for the Telecom market in the UAE9. Dubai Internet City was established in 1999 and is one of the largest Information and Communications Technology (ICT) business parks and free zones in the Middle East and North Africa region. The ICT business park hosts a dynamic international community of IT companies which include Fortune 500 brands as well as a number of growing enterprises, entrepreneurships and ventures: Microsoft, Dell, Intel, IBM, Canon, General Electric and Cisco. DIC provides an environment that attracts all elements of the ICT value chain, and in addition, has developed several programs that can be leveraged by the community to explore and expand channel development opportunities. In Dubai more than 20 free zones exist offering business licenses to foreign-owned businesses. Each free zone is designed around one or more business industries and offers comprehensive services for doing business in UAE and company set ups. A company set up in a free zone is attractive, as it offers 100% ownership, tax exemption and office and warehouse facilities. Companies located at DIC also enjoy a host of free zone benefits including 100 per cent ownership, absence of corporate and personal income taxes or customs duties, as well as free repatriation of capital and profit in any currency. Companies set up in DIC enjoy an environment that attracts different elements of the value chain from Banking and Finance, Insurance, IT, Legal to Airlines and Hospitality. DIC also offers a so called one-stop shop”. This is a package solution the free zone offers companies in the zone and covers: 9http://www.bmiresearch.com/news-and-views/expo-2020-a-boon-for-the-ict-sector: Research, Expo 2020: A boon for the ICT Sector BMI Swift Registration Process Company Incorporation Trade License Visa Services Telecom and Internet Services Data Services Facilities Management Health, Security and Safety Services This is giving the business partners in DCI the freedom to focus on their core operations. Arab Future Cities Summit Dubai 2015 Arab Future Cities Summit Dubai is an exhibition held every year in November and it is dedicated to the “Smart City” concept. The exhibition is hosted by the Government in Dubai and Dubai Municipality. Arab Future Cities Summit Dubai is considered to be the Middle East region’s foremost smart cities event and in 2014 there were more than 350 senior executives, city and government officials, sustainability experts and smart city solution providers participating in the event. The exhibition focuses on UAE’s commitment to innovation and the country’s mission to be a global innovation engine. The seven pillars of municipality, groundtransport automation, police, national security & defence, utilities smart grid, travel & tourism and retail are expected to power Dubai’s march towards attaining its smart city goals in time for the World Expo 2020 and will be main subjects in Arab Future Cities Summit Dubai 201510. Interesting facts about AFCS Dubai: 30+ industry expert speakers 7+ hours of networking 350+ delegates attend each year Events by Dubai Internet City Dubai Internet City is hosting several events during the year with its partners from the free zone. These events are about everything from consumer electronics to mobile innovations to even app building, just to mention a few examples. They will keep updating their event list during the year on their homepage: www.dubaiinternetcity.com/existing-partners/events. The UAE is experiencing a positive and stable growth in the ICT market. The growing demand caused by the government’s new investment plan until Expo 2020 will benefit the Telecom, IT and Consumer Electronics market significantly. The government will focus on the smart government and the smart city concept and therefore investments will be used on IT/Telecom infrastructure. Furthermore 10 http://www.smartcitiesdubai.com/: about AFCS 2015 the needed 81,000 new hotel rooms, to meet the demand from Expo 2020, will be the main driver in the growing consumer electronics markets, both TVs and data subscriptions. Due to Expo 2020 and the ambition of being a global ICT hub, investments in ICT, especially the smart government and the smart city concept, are essential for the UAE. In addition to that the government of Dubai has created things as Arab Future Cities Summit Dubai and the free zone Dubai Internet City to attract foreign companies.
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