RECMA-Cross Moves France 2008-06January2009-Nir

France
report 2008 update- Competition
Copyright © 2008 RECMA Report All Rights Reserved | Content Cannot Be Reproduced Without Written Permission • [email protected]; [email protected]; [email protected] •www.recma.com- January 06, 2009
Cross-Moves 2008 - wins (columns) /departures (lines) >€1m (1)
in green: account move due to international alignment decision – Major spenders in red – In the grey blocks : client retention; see following page for wins/ losses from independent agencies
In the grey
blocks : client
retention
KR Media
-
MindShare
1
Mediaedge:cia
2
MediaCom
2
Starcom
-
KR Media
Mindshare
1
1
Mediaedge:cia MediaCom
1
2
Starcom
ZenithOptimedia
OMD
PHD
Initiative
Universal
McCann
Carat
Vizeum
MPG
2
4
5
1
3
2
6
2
8
Ubisoft €9m
Grohe
Mitac (MIO)
€12m
4
PHD
-
Initiative
2 L’ARC €1m
Universal
McCann
4
Carat
2
MPG
-
Other major
wins from
independents
Lapeyre
KparK d€10m
Radio France
€9m
Emirates €3m
France Galop €2m
CRIF €5m
Estee Lauder
€6m
Nissan €52m
Bouygues
Immobilier
€11m
NRJ Mobile
€10m
Jouè Club €7m
Suez €10m
Swarovski d€12m
Ordre des
Notaires €1m
Hertz €3m
SIG (ANPE,
ADEME) €7m
AXA €20m
Dr Theiss
Naturwaren €1m
VediorbisRandstad €3m
Casino €46m
5 (incl.
Franprix)
Vizeum
Festina €5m
Eby & Suzi Wan
€1m€
Mega Bloks €1m
ZenithOptime
3
dia
OMD
Majorette
€1m
Marionnaud
d€9m
Visa €11m
Dell €30m
LU (Kraft)
d€60m
Institut Curie
€1m
Heytens €2m
Intel €11m
BASF €6m
-Pathé €8m
-Eclor d€4m (Loic
Raison, Ecusson,
Danao)
Renault
€204m
Australian
Tour. 1m€
Feu Vert (Gr
Marie Brizard
Casino) €6m
€1m
Walt Disney
Group €30m
Kelloggs €47m
DisneyLand Paris
€25m
Asics d€13m
Inbev €7m
Entendre
d€2m
Cadbury
€21m
McCormick
€3m
-Weston €1.2m
-YSL Beauté
(L’Oréal) d€50m
Tommy
Hilfiger €6m
Nocibé d€6m
Mephisto €2m
Hermès €11m
Florette €5m
Daucy €5m
Veolia
Environnement €9m
SALM €5m
(Cuisinella &
Schmidt)
Hugo Boss €6m from
Climats Media
Conseil général du
Vaucluse €1m from
MediaTrack
Les gites de France
d1m€
1
See following page the other wins and departures from independents and in-house advertisers
→
France
report 2008 update- Competition
Copyright © 2008 RECMA Report All Rights Reserved | Content Cannot Be Reproduced Without Written Permission • [email protected]; [email protected]; [email protected] •www.recma.com- January 06, 2009
Cross-Moves 2008 - wins / departures >€1m (2)
in green: account move due to international alignment decision – Major spenders in red –
→ to the Major Media Networks
KR Media
Mindshare
3
-
Church &
Dwight 1m€
AFD (public
institution)
1m€
Europacorp
(entertainment)
12m€
from
indepen
dents &
in-house
Mediaedge:cia MediaCom
2
-Red Bull €10m
-FNSEA €3m
-Ciel! €1.8m
-Innocent
-Skechers
-Micromania
-Grani &
€2m
Partners
-Dresdner Bank
€1.6m
-Midway €1m
-SB12 €1m
Starcom
2
1
ZenithOptimedia
-
OMD
PHD
Initiative
5
5
2
-Ernst & Young
-Rue du
Commerce (just
TV) from In
-CNAV (Caisse
-RATP €8m from
house Budget?
Nationale
Alter Ego
Starcom is in
d’Assurance
-Fly €5m
charged of the
Vieillesse) €1m -CDiscount d€3m
from In house
digital?
-Hero Compote -Chicco d€1m
-IG Group
-Laurent Perrier
€1.5m
-Passion for Life
€4m
(Health)
-Hankook €1m €1.5m
-Subway
-Cosmétique
Active
-Toupargel €1m
-Lafarge Monier
d€1m
(L’Oréal) d€12m
(Ex Lafarge
-Partir pas cher
from Euro RSCG
Couverture)
(Karavel) d€3m
-Virgin Mega
-AB Cruise €1m
(retail) €3m
-Agence France
Tresor €1m
-Vestas €3m
(wind turbine)
-Newbalance
€1m (Sport,
fashion)
-Auralog €1m
(Language
course)
-Gemalto
(Digital
security)
-Jobintree €1m
(recruitment
agency)
-Nvidia €1m
(software)
-Dyrup €1m
-Domus
€1.5m
-La Vache
Noire €1m
-France
Domicile
€1m
-Bausch &
Lomb €1m
Universal
McCann
6
-Allergan 4m€
-Unilog/Logica
1m€
-Smoby 1m€
-Dr Thiess 1m€
-Nobilis <1m€
-Bose (ecommerce) <1m€
Carat
Vizeum
MPG
3
4
8
-Metro France
€6m
-Zaoza <€1m
-Fed. Française
Batiment €2m
-Digital Bros
€1m
-Conseil Régional
-Amaguiz.com
Midi Pyrénées d1m€
€12m
-Caisse des Dépôts
-MGA Enterd10m€
tainment
(Majorette) €3m -Freixenet 2m€
-L’Adresse €1m -Hotels B&B 3 m€
-Krisprolls €1m -Alinea (Auchan
Group) 6m€
-Douce France
-Ebay digital 1m€
d€8m from
-Rue du Commerce
Prime Time
digital 3m€
-Lilly France
-MSC Crosières 1.5m€
€3m from TV
-FNPCA €7m
Low Cost
(Artisanat) from Media
-Kerry Foods
Track
€1m
-Tati & Fabio Lucci
(Groupe Eram) d€6m
→ to Independents / not part of the Networks / or In-House
from the
Major
Media
Networks
Quick €22m to
GDA Medias
1
→ to Independents / in-house
from
indepen
dents &
in-house
Under
review
7
Conseil Régional d'Aquitaine retained by Media Track
Le Quai Branly won by Agir Publicité
Grand Marnier €1m retained by MyMedia
LCL €35m (Gr. Crédit Agricole) local
review
HP €30m Global pitch
CIVB (Conseil interprofessionel
du vin de Bordeaux)
local review
Brico Depot €8m won by GDA Medias
Conseil Regional de Lorraine won by Accord media
Auto Escape won by SCM
Bayer local review
Le ministère de l'Economie, des Finances et
l'agence France Trésor
local review
Théâtre de l’Opéra Comique won by Promopress Media
Clarins
local review
Region Ile de France
local review
Aéroport de Paris €1.2m
Cnamts
local review
L’Etablissement Français de Sang
local review
Conseil Gle de Hauts de Seine
local review