NACARAT develops a National Partnership with the ma
Transcription
NACARAT develops a National Partnership with the ma
NACARAT develops a National Partnership with the ma-residence.fr website and local social network Contexte Année 2013 Nacarat, a subsidiary of the Rabot Dutilleul Group, is a general property developer with expertise in both Catégorie 1. Gouvernance thousands of square metres of service sector buildings. Rubrique Relations avec une ou des parties prenantes Its vision statement, "Together let's build towns and cities for people and so help create a sustainable world", has Secteur Construction / Immobilier Taille de l'entreprise PME de 100 à 500 salariés Pays France commercial and residential property. Annually, the company builds around 2,000 homes and many tens of led it to collaborate with a local social network in order to help to enhance the quality of social life in its new residential properties. Objectif(s) > For the company: to improve relations between property developer and customer through a user-friendly local social networking tool. > For society: o to integrate a new residential building more rapidly and more completely into its neighbourhood and Entreprise NACARAT - RABOT DUTILLEUL to foster social bonding; o to narrow the digital divide. Démarche Ma-residence.fr is a neighbourhood social networking website. It is hyperlocal and allows every home Groupe GROUPE RABOT DUTILLEUL Chiffre d'affaires occupant to link up with neighbours (in the same building or locality) via a user-friendly web interface. To meet the requirements of Nacarat, which builds housing complexes, ma-résidence.fr targets future residents. 281 M€ (2015) Ma-residence.fr has therefore proposed that Nacarat should adopt a special approach by creating a "future" Effectif neighbourhood environment for each new residential building. This gives Nacarat the benefit of the user-friendliness of the communication tool, providing it with a channel to 195 (2015) Pays France Adresse 594 avenue Willy Brandt CS 20012 59 777 EURALILLE send out messages on matters such as construction site progress or eco-friendly best practices. It also enables future residents to communicate with each other and to get to know their future neighbourhood. It is an ideal way of helping residents to settle more easily into their future home and to increase their psychological wellbeing. This initiative is in line with the programme of the French association Logement Numérique et Citoyen. Téléphone 03 20 14 84 84 Contribution à la performance de l'entreprise www.nacarat.com > In the long term, a better reputation associated with enhanced quality of life in its new homes and therefore an Entreprise Grand Partenaire du World Forum for a Responsible Economy 2015 Contact Rodolphe DEBORRE, Sustainable Development Manager, increase in sales revenue. Bénéfices sociaux, environnementaux et/ou de gouvernance > Enhanced good neighbourliness > Reducing the digital divide Mise à jour le Mardi, 24 Mai 2016 Pour en savoir plus http://www.ma-residence.fr/ Winning CSR policy at http://www.reseau-alliances.org/bonnes-pratiques/les-trophees-de-leconomie-responsable.htmlWinning CSR policy at Cette oeuvre de Réseau Alliances est mise à disposition selon les termes de la licence Creative