The Asian-Pacific wine and spirits market with outlook to 2019 on

 The Asian‐Pacific wine and spirits market with outlook to 2019 on Singapore from VINEXPO/IWSR study* THE ASIAN‐PACIFIC WINE MARKET Consumption in Asia Pacific is on the rise The consumption of still wine in the Asia‐Pacific region has reached 264.3 million cases in 2014. The consumption grew by 18.4% compared to 2010. Between 2015 and 2019 growth will remain positive, but on a much more moderate level + 2.8%. Perspectives remain motivating The Asia‐Pacific consumption accounted for 11% of the worldwide consumption. What is remarkable, is that the per capita consumption remains extremely low, which means that perspectives for growth remain strong. All Asia‐Pacific countries are showing on upwards trend Between 2009 and 2014 volumes have grown in all Asia‐ Pacific markets, in that period growth was particularly strong in China, Taiwan and Vietnam. The Vinexpo/ IWSR study forecasts, that growth in the period between 2014 and 2019 will be strongest in India, (+13.8% in volume) the Philippines (+4.8%) Vietnam (+3.4%), South Korea (+3.5%) and Japan (+2.8%) THE SINGAPORE WINE & SPIRITS MARKET Red wine is the leader Singaporeans favourite wine is red wine, which represents 70% of the still light wine market with 645 000 9‐litre cases consumed in 2014. This trend which will remain stable on the 2019 horizon. White wine which holds the second rank with 251 000 cases consumed in 2014 will continue to grow, +1.2% on the 2019 horizon. Rosé wine is growing strong from very low level (+24.2% between 2010 and 2014). Sparkling wines grow steadily The sparkling wine category grows steadily but slowly a trend which is going to continue on the 2019 horizon with a forecast +4.7% growth in volume. Champagne is growing stronger than other sparkling wines as it benefits mainly from tourists and expats. Top Wine Suppliers The import market is dominated by Australia which holds a 38.5% market share. Chile comes second with 16.5%. Chilean imports have been boosted by a weak US $ + 71% growth between 2010 and 2014. France with a 16% market share holds the third rank in 2014. 1 Niche spirits consumptions are growing strongly Whisky remains the favourite spirit of Singaporeans. The category is forecast to grow by +13.8 % between 2015 and 2019 horizon. Cognac / Armagnac which hold the second rank, will continue declining over the next five years ‐5.6% between 2014 and 2019, which is mainly due to decreasing numbers of Chinese tourists. Gin and Tequila which respectively hold the 4th and 5th places in the spirits’ ranking and will be increasing between 2014 and 2019. Gin is forecast to grow by +27.7% and Tequila by +17%. This increase will be driven by the super‐premium gin category, mostly in the on‐trade. Vinexpo press contacts: Anne Cusson – Communication Director Katharina Woitczyk – P.R. Manager Tel: +33 (0) 5 56 56 01 68 Email: [email protected] Join Vinexpo Hong Kong 2016 on Vinexpo Hong Kong will take place from 24 to 26 May 2016 at the Hong Kong Convention and Exhibition Centre in Hong Kong More details on Vinexpo Hong Kong *VINEXPO has commissioned The Iwsr (International Wine and Spirit Research) for 14 years to perform its world market study with forecasts for the next 5 years. 2