Fiche Bethune

G F G L C 8K @ F E
M @ C C < : < E K I <
)--/,_XY`kXekj
: F D D L E 8 L K y
; Ë8 > > C F D y I 8K @ F E
8 I K F @ J : F D D )',/.)_XY`kXekj
8 @ I < L I 9 8 @ E <
)-/+*0_XY`kXekj
RENOUVELLEMENT DES CENTRES URBAINS
9„k_le\
D I A G N O S T I C
Legc\jkilZkliXekXljl[[\cËX`i\d„kifgfc`kX`e\c`ccf`j\
hl`i\kiflm\jXZ\ekiXc`k„_`jkfi`hl\
9„k_le\# m`cc\ dfp\ee\ [Ë\em`ife )-''' _XY`kXekj# [„gcf`\ Xlafli[Ë_l` jfe `eÕl\eZ\ jli le\ X`i\
liYX`e\[`o]f`jjlg„i`\li\\ki\kiflm\#[XejleZfek\ok\[\i\Zfdgfj`k`fe„Zfefd`hl\\kk\ii`kfi`Xc\#
jfe ic\ _`jkfi`hl\ [\ gc\ jkilZkliXek [l Efi[$GXj$[\$:XcX`j% Jfe gfj`k`fee\d\ek p Zfeki`Yl\%
>„f^iXg_`hl\d\ek#cËX^^cfd„iXk`fe[\9„k_le\j\j`kl\~cË`ek\i]XZ\[\cËX`i\d„kifgfc`kX`e\[\C`cc\
Xm\Z cËfl\jk [\ cËXeZ`\e YXjj`e d`e`\i% =feZk`fee\cc\d\ek# \cc\ j\ j`kl\ [feZ ~ cX Z_Xie`…i\ \eki\ c\j
\jgXZ\j d`e`\ij \e i\Zfem\ij`fe \k c\j \jgXZ\j g„i`liYX`ej i„j`[\ek`\cj [\ cX kif`j`…d\ Zflifee\
c`ccf`j\%
8`ej`# hl\ Z\ jf`k gfli i„gfe[i\ ~ cË\ea\l [\ cX i\Zfem\ij`fe [\j k\ii`kf`i\j d`e`\ij fl ~ Z\cl` [\ cX
[`]]lj`fe[\cË_XY`kXk`e[`m`[l\cm\ij[\jg„i`g_„i`\jc`ccf`j\j[\gclj\egcljcf`ekX`e\j#9„k_le\Zfdd\
c\jXlki\jm`cc\jdfp\ee\j[\cËXiZjl[c`ccf`j \jkXd\e„\~YXj\ijXjkiXk„^`\[\[„m\cfgg\d\ekjli
c\ i\e]fiZ\d\ek [\ jfe XkkiXZk`m`k„ liYX`e\% :\cc\$Z` gXjj\ gXi cËXd„c`fiXk`fe [l ZX[i\ [\ m`\ [\ cX
gfglcXk`fei„j`[\ek\flgXic\i\e]fiZ\d\ek[\j\j]feZk`fej[\Z\ekiXc`k„\ej\`^e\d\ekjlg„i`\li#
X[d`e`jkiXk`fej# jXek„ \e [`i\Zk`fe [\j k\ii`kf`i\j \em`ifeeXekj% 8`ej` cX m`cc\ gfliiX i\e]fiZ\i jfe
ic\ [\ gc\ liYX`e jkilZkliXek gfli c\hl\c cX hl\jk`fe [l i\eflm\cc\d\ek liYX`e# [Xej kflk\j j\j
[`d\ej`fej#jËXm…i\[\]X`k\jj\ek`\cc\%
S T R A T E G I E
KiX`k\i\egi`fi`k„c\jk\ii`kf`i\j[Ë`ek\i]XZ\\kc\j[„cX`jj„jliYX`ej
[lZ\eki\$m`cc\gflik`jj\i[lc`\ek\ii`kfi`Xc
C\ gXik` gi`j gfc`k`hl\ [l gifa\k [\
i\eflm\cc\d\ek liYX`e Zfej`jk\ ~
BETHUNE
[„Zc`e\i c\j efk`fej [\ ½d`o`k„¾ \k
[\ ½[`m\ij`ÔZXk`fe¾% C\ k`jjl liYX`e
Grand’Place
Y„k_lef`j \jk \e \]]\k Zfdgfj„
ANNEZIN
[\ gclj`\lij dfiZ\Xlo hl` j\ jfek
Rue de Lille
GARE
BEUVRY
Pôle de la gare
Mont Liébaut
Cité des Cheminots
alokXgfj„j [Xej c\ k\dgj j\cfe c\j
]feZk`fej Xjj`^e„\j ~ cX m`cc\# [ËXYfi[
Friche Testut
Centre
hospitalier
Université
de l’Artois
FOUQUIERESLES-BETHUNES
Zfdd\iƒXek\j\kX[d`e`jkiXk`m\j#gl`j
jki`Zk\d\ek`e[ljki`\cc\j%8m\Zc\i\kiX`k
[\ Z\ikX`e\j XZk`m`k„j `e[ljki`\cc\j [\j
VERQUIN
\jgXZ\j `ek\ijk`k`\cj \k [\j [„cX`jj„j
VERQUIGNEUL
liYX`ej jfek XggXilj% CX jkiXk„^`\
[\ i\eflm\cc\d\ek [l Z\eki\ Z_f`j`\
Zfej`jk\#[Xejjfem\ijXekliYXe`jk`hl\#~d\kki\c\gifa\Zk\lijlic\jk\ii`kf`i\jjkiXk„^`hl\j[Ë`ek\i]XZ\
\eki\ c\j [`]]„i\ekj dfiZ\Xlo [\ cX m`cc\ X`ej` hl\ jli c\j k\ii`kf`i\j [\ c`X`jfe Xm\Z c\j Zfddle\j
\em`ifeeXek\j%<ejlYjkXeZ\#`cjËX^`k[\i\Zfehl„i`ic\j[„cX`jj„jliYX`ej\k[\i\hlXc`Ô\ic\jk`jjljd`ok\j
[\]iXe^\jliYX`e\j%:\jc`\lojkiXk„^`hl\jgfik\ek[\j\ea\lo[ËXd„eX^\d\ek\k[\i\eflm\cc\d\ek
g_pj`hl\#dX`j„^Xc\d\ek[\j\ea\lojfZ`Xlocf^\d\ekj #[\i\Zfem\ij`fe„Zfefd`hl\#[ËXZZ\jj`Y`c`k„#
[\ cfZXc`jXk`fe [˄hl`g\d\ekj jkilZkliXekj \k [\ [„m\cfgg\d\ek [l Zfdd\iZ\# [\ cX Zlckli\ \k [\j
cf`j`ij#[feZ[\j\ea\lo]feZk`fee\cj%@cjËX^`kgXiZ\Z_f`o[\i\Zfejk`kl\icËle`k„\kcË`[\ek`k„[\cXm`cc\
\k[\Zfejfc`[\ijXZ\ekiXc`k„]feZk`fee\cc\m`j$~$m`j[\cËX^^cfd„iXk`fe#[Xejc\Ylk[ËXd„c`fi\ic\Y`\e$
†ki\[\j_XY`kXekjdX`j„^Xc\d\ekcË`dX^\\ok„i`\li\%
9„k_le\
C<
. . . S T R A T E G I E
;`]]„i\ekjgc\j[\cËX^^cfd„iXk`fe#gflicXgclgXikj`kl„jjliZ\j`ek\i]XZ\jZ\eki\$m`cc\&
qfe\j[ËXZk`m`k„j#Z\eki\$m`cc\&hlXik`\i[\^iXe[j\ej\dYc\j#il\j[\c`X`jfeXm\Z
L
e\XggifZ_\fi`^`eXc\[li\eflm\cc\d\ekliYX`e1
c\jZfddle\jmf`j`e\j¿ j\ifekgfik\lij[\gifa\kj\k]\ifekcËfYa\k[\cË\og„i`d\ekXk`fe1
c\Zflg[\gifa\Zk\lijli[\j\jgXZ\jjkiXk„^`hl\j
[Ë`ek\i]XZ\k\ii`kfi`Xc\%
(%c\gc\\kc\hlXik`\i[\cX^Xi\1j`k\jkiXk„^`hl\gflicËXkkiXZk`m`k„\kcXZ\ekiXc`k„
L
e\XggifZ_\`ek„^i„\[li\eflm\cc\d\ekliYX`e1
cX[`m\ij`k„[\j\jgXZ\jZ_f`j`j#cX[`m\ij`k„[\c\li
Yk`#cX[`m\ij`k„[\c\lij]feZk`fej]lkli\j%
C XZfejkilZk`fe[Ëlei„j\Xl[\m`cc\jdfp\ee\j
[\cËXiZjl[[\cXd„kifgfc\c`ccf`j\i„le`\j
gXicXd†d\gifYc„dXk`hl\[\i\eflm\cc\d\ek
liYX`e%
[\9„k_le\%@cgXik`Z`g\iX~cËXd„c`fiXk`fe[\cËXZZ\jj`Y`c`k„[\cËX^^cfd„iXk`fe#
~cË`ek\idf[Xc`k„#X`ej`hlËXli\e]fiZ\d\ek[lgc\[˄hl`g\d\ekj[\cf`j`ij
aXi[`eYfkXe`hl\#jXcc\j[\Z`e„dX#gXk`ef`i\¿ gXicXjkilZkliXk`fe\kcËXd„c`fiXk`fe
[\cËXkkiXZk`m`k„[lk\ii`kf`i\%
)%cX]i`Z_\K\jklk1j`k\Z_Xie`…i\\eki\Z\eki\$m`cc\\khlXik`\ijjl[\kfl\jk#gifZ_\
[lhlXik`\i[\cX^Xi\[feZY`\e[\jj\im`\#c\gifa\k\jk[Ë\e]X`i\le„Zf$hlXik`\i
Xm\Z[\jcf^\d\ekj\e?H<%
*%c\hlXik`\i[\cXil\[\C`cc\1Xik…i\jkiXk„^`hl\i\c`Xekc\Z\eki\$m`cc\Xlgc\
le`m\ij`kX`i\[\9„k_le\$Le`m\ij`k„[\cË8ikf`j#~cXZfddle\mf`j`e\[\9\lmip
HL8KI<;y98KJ
ËXkkiXZk`m`k„Zlckli\cc\\k[\cf`j`ij%
C
CËXkkiXZk`m`k„_fjg`kXc`…i\\kle`m\ij`kX`i\%
1
2
3
4
CXhl\jk`fe[\j[„gcXZ\d\ekj#
[\cËXZZ\jj`Y`c`k„\k[\jkiXejgfikj%
C\i\eflm\cc\d\ekliYX`e[\jj`k\j
[Ë`ek\i]XZ\k\ii`kfi`Xc\%
;<LOHL<JK@FEJKI8EJM<IJ8C<J
1
2
CË`ea\Zk`fe[l[„m\cfgg\d\ek[liXYc\[Xejc\
kiX`k\d\ek[\jgifa\kj
\kXl:\eki\_fjg`kXc`\i%
+%c\hlXik`\i[lDfekC`„YXlk\kcX:`k„[\jZ_\d`efkj1j`k\[\i\jkilZkliXk`fe8EIL
j`kl„Xl$[\c~[\cXZflgli\[\cXmf`\]\ii„\#cËfYa\Zk`]\jk[\cË`ek„^i\i~cXjkiXk„^`\
[Ële`ÔZXk`feliYX`e\\k[\cXgfj`k`fee\ijlic\gifa\k[\[\jj\ik\9„k_le\$9ilXp
c\j[\logc\j[\cXZfddleXlk„[ËX^^cfd„iXk`fe gXikiXdnXp%
E N J E U X
I„jfiY\ic\jZflgli\jliYX`e\jgflii\e]fiZ\ic\gfj`k`fee\d\ek
[\9„k_le\\k[\jfeX^^cfd„iXk`feXlj\`e[\cËXiZjl[
[\cXd„kifgfc\c`ccf`j\
;`]]„i\ekjgifa\kjliYX`ejjfek[Ëfi\j\k[„a~\e^X^„jgflikiXej]fid\ic\gXpjX^\Y„k_lef`j%
@cjËX^`kXlafli[Ë_l`[ËXZZfdgX^e\ile\XggifZ_\gcljcXi^\m`jXek~i„jfiY\ic\jZflgli\j
liYX`e\j\k~i\e]fiZ\ic\jc`\ej\eki\c\j[`]]„i\ekjgifa\kj\khlXik`\ij[\9„k_le\%
CX]X`jXY`c`k„[Ëlei„j\Xl[\m`cc\jdfp\ee\j
[\cËXiZjl[[\cXd„kifgfc\c`ccf`j\
MXc\eZ`\ee\j#;flX`#C\ej$C`„m`e#9„k_le\#
JX`ek$Fd\i #hl`jfekkflk\jZfe]ifek„\jXlo
d†d\jgifYc„dXk`hl\j[\i\eflm\cc\d\ek
liYX`e%
J`cXi\Zfehl†k\[\j]i`Z_\j#cXi„Õ\o`fejlic\j[„gcXZ\d\ekj\kcX^iXe[\Xkk\ek`feXZZfi[„\
~ cË`ej\ik`fe [\ Z_Xhl\ gifa\k [Ë_XY`kXk fl [˄hl`g\d\ek [Xej c\ i\jk\ [l k`jjl liYX`e
Zfeki`Yl\ek[Ëfi\j\k[„a~~i„gfe[i\~Z\k\ea\l#`ci\jk\Z\g\e[Xek[\j\jgXZ\j`ek\ijk`k`\cj
mf`i[\jilgkli\j]iXeZ_\j`e]iXjkilZkli\j]\iifm`X`i\j [\dXe[XeklekiX`k\d\ekjg„Z`Ôhl\%
8l$[\c~ [l kiX`k\d\ek [\ Z\j ilgkli\j liYX`e\j# ZË\jk Xljj` cX i\Z_\iZ_\ [Ële\ `[\ek`k„
Y„k_lef`j\hl`[f`k†ki\kiflm„\\eXeXcpjXekc\jZfdgc„d\ekXi`k„j\kc\j`ek\iXZk`fej\eki\
c\j[`]]„i\ek\jfg„iXk`fej\kgifa\kj%CËX]ÔidXk`fe[Ële\jkiXk„^`\Zf_„i\ek\\k`[\ek`Ԅ\[f`k
DyK?F;<
Le\[\dXiZ_\jËXgglpXekjli[\lo`ejkXeZ\j
LeZfd`k„[„Z`j`fee\cXjjfZ`Xek[\j„clj
[\cXm`cc\[\9„k_le\\k[\cX:fddleXlk„
[ËX^^cfd„iXk`feX`ej`hl\[\ji\gi„j\ekXekj
[\jgXik\eX`i\jc\jgclj`dgc`hl„j1
Jflj$gi„]\Zkli\#;;<#I„^`fe¿
C\ji„le`fej[\hlXki\^iflg\j[\kiXmX`c%
@cjj\ifekZfdgfj„j[\jk\Z_e`Z`\ej[\j
jkilZkli\ji\gi„j\ek„\j[Xejc\Zfd`k„
[„Z`j`fee\cX`ej`hl\[\jXlki\jXZk\lij
ZfeZ\ie„jgXiZ_Xhl\[„YXk%
Xljj` †ki\ XYfi[„\ ~ le\ gclj cXi^\ „Z_\cc\ Zfdd\ le gfj`k`fee\d\ek ~ X]Ôid\i Xl j\`e
[\cX[peXd`hl\i„^`feXc\%C\jm`cc\jdfp\ee\j[\cËXiZjl[[\cËX`i\d„kifgfc`kX`e\c`ccf`j\
„d\i^\ek\e\]]\kZfdd\[\jgc\jZfdgc„d\ekX`i\jhl`[f`m\ekXlafli[Ë_l`gi\e[i\c\li
gXik[XejcËfi^Xe`jXk`fe[lk\ii`kf`i\d„kifgfc`kX`e%
E X P E R I M E N T A T I O N
HlXki\ZÅlij[\[„YXkj\k[\lohl\jk`fejkiXejm\ijXc\j
CXd`j\\eÅlmi\[Ële\m`j`fe^cfYXc\[\jgifa\kj[\i\eflm\cc\d\ekliYX`e`dgc`hl\cXd`j\
\egcXZ\[Ële\^flm\ieXeZ\X[Xgk„\%CË8^\eZ\[ËliYXe`jd\[\cËXiife[`jj\d\ek[\9„k_le\
Zi„„\ \e )'', Xjjli\iX c\ g`cfkX^\ k\Z_e`hl\ [\ cË\og„i`d\ekXk`fe gfli ^XiXek`i le\
Zf_„i\eZ\[XejcXgi`j\\eZfdgk\[\j[`]]„i\ek\j„Z_\cc\j[\]feZk`fee\d\ek[lk\ii`kf`i\
MÉDIACITÉ 06/2008
Y„k_lef`j%
C\ji„Õ\o`fejXlkfli[\Z\j^iXe[j\ea\lo\kc\liZfeZi„k`jXk`fejlic\j\jgXZ\jjkiXk„^`hl\j
[Ë`ek\i]XZ\k\ii`kfi`Xc\Z`k„jgclj_Xlkj\ifekXYfi[„\j[Xejc\ZX[i\[\^iflg\j[\kiXmX`c
fi^Xe`j„jXlkfli[\hlXki\[„YXkjgi`eZ`gXloZ`$Zfeki\ %