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Paul Van den Bulck’s practice focuses on legal issues around information technology
(IT), data privacy and security, intellectual property (IP), media and entertainment, and
fair trade practices. He counsels clients from a broad spectrum of industries on day-today IT and IP issues. Paul provides strategic advice to clients on all aspects of
international and domestic data privacy and security, including compliance, security and
data breaches, international data transfers, profiling and processing of sensitive data. In
addition, he assists clients in their relationships with certain national data protection
authorities. Paul holds the CIPP/E certification as a Certified Information Privacy
Professional from the International Association of Privacy Professionals (IAPP).
Paul Van den Bulck
Partner
T: +32 2 629 42 39
F: +32 2 629 42 22
[email protected]
rue des Colonies 56 - box 3
1000 Brussels
PRACTICES
Technology and Outsourcing
Data Privacy and Security
Ecommerce
Outsourcing
Paul regularly serves as a mediator and arbitrator in information technology and
intellectual property disputes (WIPO, CMAP, b.Mediation; CEPANI; etc.). He also acts
as arbitrator for Pharma.be, the Belgian Pharmaceutical Industry Association.
Paul is a member of the Brussels and Paris Bars.
He was the recipient of a BAEF fellowship from the Hoover Foundation Brussels (1992)
and of a Wiener-Anspach fellowship from Cambridge University (1992).
Paul is also recognized by The Legal 500 Europe, Middle East & Africa 2014:
“McGuireWoods LLP [in Belgium] has a... ‘highly dedicated team’ which gives
‘concise’ advice. Paul Van den Bulck heads the practice...” In the 2015 edition, The
Legal 500 noted that he has “excellent knowledge of legislation in privacy and data
protection” and in the 2016 edition, they note he is “a great listener and well connected in
Brussels and Paris.”
Paul is also very active in non-profit associations.
Procurement
Intellectual Property
EXPERIENCE
International IP
Technology and Outsourcing
Trademarks
• Advising a Social Secretariat in the negotiation of a cloud contract for payroll services
Website Audit
• Representing a private sector health organization on aspects of IT projects
(development, maintenance, service level agreements and outsourcing agreements).
International Dispute Resolution and
Arbitration
European Competition and EU Law
INDUSTRIES
Technology
Hospitality, Hotel and Leisure
Food and Beverage
Sports
Healthcare
Retail
Transportation
• Representation of a software licensor in a litigation concerning unfair trade practice,
abuse of dominant position, fair price.
• Representing a software company in summary proceedings in Paris against an IT
services company in relation to the use of software by French public libraries
(Administration, Universities, etc....).
• Representing an IT SAP consultant in a dispute with a French listed company relating
to the implementation of SAP solutions.
• Representing a French satellite radio operator as stakeholder before the European
Commission.
• Advice on all aspects of IT projects (development, maintenance, service level
agreement, license, cloud computing, electronic signature, electronic payment, etc.).
Unmanned Aerial Systems (UAS) /
Drones
INTERNATIONAL
France
Middle East and North Africa
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Paul Van den Bulck
Data Privacy and Security
• Advising bank with several subsidiaries in the EU and abroad about data protection
compliance with respect to the use of social media by its employees to build client
relationships.
• Advising several international automotive group on international transfers.
• Advising a Social secretariat in relation to the data protection compliance of its ISO
or internal procedures, its processing of data inside the group for marketing purposes
and its IT security.
• Advising U.S. cloud provider in negotiation with an EU publishing company.
• Advising a company on all aspects of IT security and data protection compliance in
its negotiation with its main IT service provider.
• Advising a client concerning the transfer of personal data from EU to the U.S. to
comply with U.S. regulatory rules relating to a contract with the U.S. government.
• Advising an international group concerning the data protection compliance of its ecommerce website (privacy notice, cookies, transfer of personal data to third parties
for direct marketing purposes, etc.).
• Advising an international group concerning the data protection compliance of an
internal HR network.
• Advising an international group concerning the roles of some subsidiaries to act as
controller or processor depending of the personal data processed.
• Advice to a U.S. company on data protection compliance concerning the data
generated in the EU by a Roadlog device for trucks.
• Advice to a credit card issuer on direct marketing.
• Advice to a credit card issuer in IT and data protection compliance.
• Advice to international Counsel on direct marketing operation in France.
• Advice to international Counsel as part of a team of U.S. and European lawyers on a
data breach investigation and reporting.
• Advice to a consultant company on IT breach tests and audits.
• Advice to a food and beverage company on data transfers for a U.S. discovery
procedure.
• Advice to a European association on processing of sensitive data (judicial data) in
matter of inside betting.
• Advice to a U.S. company concerning the introduction of a whistleblowing scheme
in several Belgian entities.
• Advice to a U.S. telecom operator concerning a project that will collect
automobilists' personal data in France in order to offer them various services.
• Advice to a German company concerning direct marketing operation in some
European countries and in the United States.
• Coordinating national compliance (inside and outside the EU) and data transfer from
the EU to the United States and Japan for a regional tourism promotion institution.
• Advice to international companies on data protection issues (compliance, transfer of
data outside the EU/EEA, processing of sensitive data, etc.).
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Paul Van den Bulck
Intellectual property
• IP due diligence for M&A and financial transactions.
• Representation in France of a manufacturer of blades and cutting tools against a
cosmetic company concerning trademark infringement issues.
• Representation of gambling operators in Belgium and France in a dozen litigations
brought against sportsmen, sports teams and national sports federations in relation to
the use of images, trademarks and names for the promotion of betting activities.
• Representation in France of a gambling operator in a case against a French horse
betting operator concerning its bad faith registration of 16 trademarks.
• Representation of a fabric manufacturer in litigation against a European clothing
retailer concerning a fabric copyright infringement.
• Representation of a horsebox and luxurious motor home manufacturer in its
European IP litigations and advice concerning the defense of its portfolio.
• Advice to international companies on their European trademark portfolio.
• Advice to organizers of international congresses and entertainment events.
• Advice to a Belgian publisher in relation to the drafting and negotiation of various
contracts in relation to its publisher activities (publishing contracts with authors,
distribution contracts – France and Belgium – etc.).
Gambling
• Advice a gambling operator concerning betting rights for UEFA Euro 2016
• Advice to gambling operators in France, Belgium and Netherlands concerning
license regime and competition issues.
• Advice to gambling operators in France on exploitation rights on sports events.
Sports
• Counsel the Board of the Belgian Rugby Federation on the evolution of the legal
structure
• Representation of gambling operators in Belgium and France in a dozen litigations
brought against sportsmen, sports teams and national sports federations in relation to
the use of images, trademarks and names for the promotion of betting activities.
• Advice a gambling operator concerning betting rights for UEFA Euro 2016.
• Advice to gambling operators in France on exploitation rights on sports events.
• Advice to an international company regarding the termination of a sponsorship
agreement with an athlete.
• Advice to a sports agent in relation to doping issue.
International Dispute resolution and Arbitration
• Mediator at the World Intellectual Property Organisation, the Centre de Médiation et
d'Arbitrage de Paris (Center of Mediation and Arbitration of Paris), CEPANI,
b.Mediation
• Arbitrator at ADR.eu and CEPANI for ".eu" and ".be" domain name disputes.
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Paul Van den Bulck
• Arbitrator at Pharma.be (fair trade practices for pharmaceutical companies) and
CEDIRES.
EDUCATION
• Duke University, Masters of Law, 1993
• University of Brussels, Licencié en droit, magna cum laude, 1990
ADMISSIONS
• Paris
• Brussels
HONORS
• Ranked for Information Technology, Legal 500 EMEA, 2014, 2015, 2016
• Named as "Highly Recommended," Intellectual Property, Ranking of the Top Law
Firms in Belgium - TMT, Leaders League, 2015, 2016
PUBLICATIONS
• Co-author, "28.000 délégués à la protection des données nécessaires d'ici mai
2018!," L'Echo, September 21, 2016
• Author, "L'Europe se dote d'un nouvel outil pour assurer la cybersécurité," L'Echo,
January 20, 2016
• Author, "2016, l'année d'équilibre pour les données personnelles?," L'Echo,
December 16, 2015
• Author, "Accord transatlantique sur l'échange de données en matières judiciaire et de
police," L'Echo, September 16, 2015
• Author, "Big Data, droit de la concurrence, protection des consommateurs et de la
vie privée," L'Echo, July 2, 2015
• Author, "Arrêt "Google Spain": l'étendue du droit à l'oubli," Journal de droit
européen, n° 211, p289-290, October 2014
• Author, "Bonnes pratiques juridiques de l'entreprise en matière de cyber-sécurité,"
L'Echo, September 19, 2014
• Author, "La protection des données personnelles et l'e-commerce," L'Echo, June 18,
2014
• Author, "Pourquoi la Cour de Justice a invalidé la directive sur la conservation des
données," L'Echo, April 30, 2014
• Author, "Cloud public cloud privé: lequel est le plus sûr?," L'Echo, December 18,
2013
• Contributor, European Business Law Update, Autumn 2013
• Author, "Privacy by default principle does not always beat the law: Working time
records are personal data, CJEU says in Worten vs. Act," Privacy Laws & Business
International Report, October 2013
• Co-author, "L’obligation de transparence en cas de faille de sécurité," L'Echo,
September 18, 2013
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Paul Van den Bulck
• Author, "Exit le droit à l'oubli sur internet?," L'Echo, August 21, 2013
• Co-author, "Differing Approaches to Data Protection/Privacy Enforcement and
Fines, Through the Lens of Google Street View," The Privacy Advisor, June 1, 2013
• Author, "International Cloud Computing and the Protection of Personal Data,"
Today’s General Counsel, May 24, 2013
• Author, "La cybersécurité dans l’Union européenne," L'Echo, March 21, 2013
• Co-author, "Advantages Of Registering A Unitary European Patent," Law360,
February 6, 2013
• Co-author, "Le Parlement européen approuve le brevet unitaire," L'Echo, December
19, 2012
• Contributor, European Business Law Update, Autumn 2012
• Author, "Le cloud computing et les données personnelles," L'Echo, October 18,
2012
• Author, "Les données personnelles et les failles de sécurité," L'Echo, June 21, 2012
• Author, "EU : Notify The Authorities Of A Data Breach?," Law360, June 18, 2012
• Author, "Pour défendre une propriété intellectuelle l'arbitrage est la bonne voie,"
L'Echo, March 21, 2012
• Co-author, "Le régime des créations et inventions des salariés," Cahier du Juriste,
No 2012, Nr 2012/1, pp. 1-6, February 2012
• Co-author, "Données personnelles mieux protégées," L'Echo, December 21, 2011
• Author, "Les voleurs de look," L'Echo, September 21, 2011
• Author, "Les assemblées générales de sociétés belges a l’heure des nouvelles
technologies," August 8, 2011
• Author, "La médiation: tous gagnants," L'Echo, June 15, 2011
• Author, "Marques, domaines et mauvaise foi," L'Echo, March 15, 2011
• Author, "De la régularité de la preuve," L'Echo, December 15, 2010
• Co-author, "Le droit d'exploitation étendu aux paris sportif," Sport Stratégies, No
228, N°228 du 5-11 juillet 2010, pp. 42, July 2010
• Co-author, "Does a Data Breach in the U.S. Require Notification in Europe?,"
Law360, June 18, 2010
• Co-Author, "Sport et sponsor: le juste contrat," L'Echo, June 16, 2010
• Author, "Le régime des créations de salariés en matière de nouvelles technologies,"
Collection IRPI – Le droit des affaires- Propriété Intellectuelle n° 35, p. 45-51, May
2010
• Co-Author, "La CJUE statue pour la première fois sur Adwords," April 2010
• Author, "Communautés de Brevets," L'Echo, March 17, 2010
• Author, "Le sport, les entreprises et la propriété intellectuelle," January 8, 2010
• Co-author, "Legal Regime of Avatars Created in the Framework of Video Games:
Some Reflections in the Light of French and Other Legal Systems," Convergence,
The Journal of the Section on Intellectual Property, Communications and
Technology of the International Bar Association, Vol. 5, No. 2, October 2009
• Contributor, European Business Law Update, Summer 2009
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Paul Van den Bulck
• Author, "Modification des législations belges et françaises sur les jeux de hasard: les
réserves de la Commission," DroitBelge.Net, July 21, 2009
• Author, "La vie privée au travail," DroitBelge.Net, June 11, 2009
• Author, "Jeux et paris en ligne, espoirs d'évolution en vue," DroitBelge.Net, June 3,
2009
• Author, "Copyright in Space," ipFrontline.com, November 19, 2008
• Author, "Proposition de directive sur les droits contractuels du consommateur,"
www.droitbelge.be, November 12, 2008
• Contributor, European Business Law Update, Fall 2008
• Author, "Le droit d’auteur dans l’espace," www.droitbelge.be, September 15, 2008
• Author, "La notion de sport d’un point de vue juridique," Sport Stratégies, March
2008
• Author, "Fiches Pratiques: Droit de l´ Informatique et des Nouvelles Technologies,"
www.droitbelge.be, January 2008 to present
• Author, "Critiquer ou dénigrer : la frontière est floue," L'Echo, October 2007
• Author, "Licence de logiciel et étendue de la concession des droits," Revue
Propriétés Intellectuelles, n° 24, September 2007
• Author, "The Audiovisual Media Services Without Frontiers Directive: the final one
?," Int medien und recht - International edition, MR -Int, July 2007
• Author, "Le régime juridique des avatars crées dans le cadre des jeux vidéo," Revue
Propriétés Intellectuelles, n° 24, pp. 279-284, July 2007
• Author, "Aux frontières du marketing," L'Echo, June 2007
• Co-author, "Les jeux vidéos peuvent-ils être un sport?," L'Echo, May 2007
• Co-Author, "Brussels court of first instance, Union Cycliste International v Amaury
Sport Organisation," e-commerce law reports, Volume 07 issue 02, May 2007
• Author, "Cycling and Sponsorship: Belgium and France," Worldonline Gambling
Law Report, pp.11-13, April 2007
• Author, "Copiepresse contre Google: les limites du « caching » ?," Revue lamy Droit
de l’immatériel, n° 26, pp.67-70, April 2007
• Author, "Belgian Court Upholds First Ruling Against Google," MR - Int medien und
recht - International Edition, MR -Int 4/06 pp.192-193, March 22, 2007
• Author, "Quel régime juridique pour l'ambush marketing?," Revue Communication
Commerce électronique, No 10, R.D.C/T.B.H 2007/ 3, pp. 221-226, March 2007
• Co-author, "The Protection of Major Sport Events and Associated Commercial
Activities Through Trademarks and Other IPR," Ing.-Cons., , pp. 258 – 286, March
2007
• Author, "Football Clubs v. Online Bookmakers: Landmark Ruling in Favour of
Information Right," MR - Int medien und recht - International edition, MR -Int 4/06
p. 181, March 2007
• Author, "Le droit à l'image des personnes publiques: Information ou exploitation
commerciale?," Journal des tribunaux, February 24, 2007
• Author, "Les photographies de défilés de haute couture sont des œuvres composites,
avec toutes les conséquences qui en découlent…," Lamy:Droit de l'immatériel, n°
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Paul Van den Bulck
24, p 13-14, February 2007
• Author, "L'audiovisuel le grand nettoyage," L'Echo, January 2007
• Co-Author, "Jeux vidéo : synthèse d'un cadre juridique naissant," La semaine
juridique - Edition générale, No 1-2, January 2007
EVENTS
• Speaker, Summer Course on European Data Protection, Academy of European Law,
September 12-16, 2016
• Speaker, "Digital Underworld – Who Rules It," ITechLaw: International India
Conference, January 28, 2016
• Speaker, European Data Protection and Security Conference, McGuireWoods
Complimentary Seminar, November 3, 2015
• Speaker, "Understanding and benefitting from the new EU rules for online retail,"
UKTI Benelux Series 2015, July 2, 2015
• Speaker, "Pratique du copyright aux Etats-Unis," Institut de la Chambre de
Commerce et d'industrie de Paris, IRPI - Institut de recherche en propriété
intellectuelle, April 2-3, 2015
• Speaker, "Plugging into the Cloud" and "The Right to be Forgotten," ITechLaw
Asia-Pacific Conference, January 29, 2015
• Speaker, "Data protection and the “Clouds”: implications of cloud computing and
virtualisation of data in a civil and criminal law context," Safeguarding the Right to
Data Protection in the EU, October 30, 2014
• Speaker, "Understanding and benefitting from the new EU rules for online retail,"
eCommerce Webinar Series 2014, U.K. Trade and Investment Beligum, October 14,
2014
• Speaker, Résoudre les conflits en propriété intellectuelle par la médiation, IRPI Institut de recherche en propriété intellectuelle, September 12, 2014
• Speaker, European Data Protection and Security Conference, McGuireWoods
Complimentary Seminar, June 24, 2014
• Panelist, "Draft Data Protection Regulation," Global E-commerce Summit 2014 PreConference: e-Regulations & e-Privacy, June 16-18, 2014
• Panelist, "Email centralization and archiving," 4th EPDP 2014: European Data
Protection Days, May 13, 2014
• Speaker, "Legal Perspective of Data Security," IT Security - How Exposed are we to
the Cyber Threat?, A seminar for Professional Service Providers, UK Trade &
Investment, British Embassy in Belgium, April 24, 2014
• Speaker, "EU-US data transfers under the General Data Protection Regulation:How
important is the new Article 43a?," Annual Conference on Data Protection in the EU
2014, ERA (Academy of European Law) and the European Data Protection
Supervisor (EDPS), April 7, 2014
• Speaker, "Pratique du copyright aux Etats-Unis," Institut de la Chambre de
Commerce et d'industrie de Paris, IRPI - Institut de recherche en propriété
intellectuelle, April 3-4, 2014
• Speaker, "Which cloud is safer? An insight on public and private clouds," Annual
Conference on European Data Protection Law 2013, Academy of European Law,
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Paul Van den Bulck
November 18, 2013
• Speaker, "EU Personal Data Protection in an International Environment," Essentials
for Doing Business in Europe, Client Presentation, Raleigh, October 30, 2013
• Speaker, "Labeling Claims," Cross-Border Food Safety: What's on the Menu?,
McGuireWoods Complimentary Seminar with Red24, October 3, 2013
• Co-presenter, 2013 International Data Privacy and Security Conference, Client
Seminar, Electronics Industry, August 12, 2013
• Speaker, "Data privacy cases decided by the Court of Justice of the European Union
and the European Court of Human Rights," PL&B 26th Annual International
Conference: Bridging Privacy Cultures, July 1-3, 2013
• Speaker, Résoudre les conflits en propriété intellectuelle par la médiation, IRPI Institut de recherche en propriété intellectuelle, June 17, 2013
• Co-presenter, "Cross-border Transfers and the Status of the European Acceptance of
Safe Harbor & HIPPA and its Effect on EY Organizations" and "DPA Findings in
the UK, France, Belgium, US, Saudi Arabia and India & Likely Impact of New EU
Data Protection Regulation," Second Annual London Data Privacy and Security
Conference, May 15, 2013
• Speaker, "Pratique du copyright aux Etats-Unis," Institut de la Chambre de
Commerce et d'industrie de Paris, IRPI - Institut de recherche en propriété
intellectuelle, April 3-4, 2013
• Speaker, "Data Protection Law," British Chamber of Commerce in Belgium,
September 25, 2012
• Speaker, "The protection of European personal data during the course of an
American discovery procedure," Combined Viewpoints on Personal Data Protection,
McGuireWoods and KGA Seminar, June 13, 2012
• Co-presenter, "Best Practices, Standards of Care and Due Diligence in the EU and
U.S. to Respond to Cybercrime," Mind the Gap: Navigating Data Privacy and
Security Policies, May 24, 2012
• Speaker, "Pratique du copyright aux Etats Unis," Institut de la Chambre de
Commerce et d'industrie de Paris, IRPI - Institut de recherche en propriété
intellectuelle, April 4-5, 2012
• Speaker, "US E-Discovery and Personal Data Protection," Petits Recyclages/Kleine
Recyclages, January 20, 2012
• Speaker, "Le régime des inventions et créations de salariés," Institut des juristes
d’entreprise, January 28, 2011
• Speaker, "La régularité de la preuve," Chambre Belge des Comptables, Experts
Comptables et Conseils Fiscaux (CBC/ECCF Bruxelles), January 26, 2011
• Speaker, Pratique du copyright, IRPI - Institut de recherche en propriété
intellectuelle - Institut de la Chambre de Commerce et d'industrie de Paris, June
15-16, 2010
• Speaker, "Sports & IP," European Elite Athletes Association, June 4, 2010
• Speaker, "Créations et inventions de salariés: rompre avec les schémas reçus...,"
IRPI seminar, November 9, 2009
• Speaker, "Time for Action: Making HIV Medicines Accessible for Patients from
Developing Countries," UNITAIDS Rountable, October 29, 2009
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Paul Van den Bulck
• Speaker, "Jurisdictions and Topical Rountables," EIG (European i-Gaming Congress
and Expo), September 16, 2009
• Speaker, "Een geslaagde informatica expertise/Reussir l’expertise en informatique,"
BCIE (Belgian Chapter of ISACA), May 14, 2009
• Moderator, "Créawal, Louvain-La-Neuve," La propriété industrielle, November 19,
2008
• "Petits Recyclages/Kleine Recyclages," Ambush Marketing, November 6, 2008
• Privacy and Data Protection under EU Law, June 3, 2008
• "Fondation Marketing-Stichting Marketing," Ambush Marketing, April 17, 2008
• Speaker, "Law in an International Context: Legal Systems and Legal Sources,
Protecting Software & Inventions through Intellectual Property Law, ICTInternational Contracts," Telecom ParisTec, March 11, 2008
• Speaker, "Copyright and Videogames," 29ème DigiWorld Summit, November 14,
2007
• Speaker, "Droits d'auteur et droits voisins: pratiques contractuelles," Institut de
Recherche en Propriété Intellectuelle Henri-Desbois (IRPI) & Chambre de
commerce et d'industrie de Paris, September 28, 2007
• Speaker, "Legal Liability Aspects of Running an Information Watch Service and
Data Protection Issues," EIC Quality Training Session, Information Watch Services,
September 21, 2007
AFFILIATIONS
• Member, International Association of Privacy Professionals
• Member, European Privacy Association
• Member, International Association of Gaming Advisors
• Member, International Association for the Protection of Intellectual Property
• Member, International Trademark Association
• Member, European Communities Trade Mark Association
• Member, Marques
• Member, ITechLaw
LANGUAGES
• French
• Dutch
• English
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Paul Van den Bulck
requiring attention. Nothing on this site creates an express or implied contract. McGuireWoods does not intend to
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