Conference Committee - International Marketing Trends Conference

PARIS
11TH INTERNATIONAL CONFERENCE
MARKETING TRENDS
VENICE, JANUARY 19TH – 21ST 2012
VENICE
CONFERENCE COMMITTEES
Chairs
Jean-Claude ANDREANI, ESCP Europe
Umberto COLLESEI, Università Ca’ Foscari Venezia
CONGRESS SCIENTIFIC COMMITTEE
BRITISH COMMITTEE
Chair:
Ruth ASHFORD, MMU Business School
BENNETT
CASSIDY
DAWSON
EGAN
ENSOR
FILL
HALLIBURTON
HARRIS
HART
LINDRIDGE
LITTLER
MEGICKS
OESTREICHER
PALMER
ROPER
TURNBULL
WHITELOCK
Roger
Kim
John
John
John
Chris
Chris
Phil
Susan
Andrew
Dale
Phil
Klaus
Adrian
Stuart
Peter
Jeryl
London Metropolitan University
Nottingham Business School
University of Edinburgh
London South Bank University
Napier University
Portsmouth University
ESCP Europe
Chester University
University of Glasgow
Open University
University of Manchester
University of Plymouth
University of Worcester
University of Wales Swansea
Manchester University
Birmingham University
University of Bradford
CANADIAN COMMITTEE
Chair:
François CODERRE, Université de Sherbrooke
CHEBAT
DUSSART
FONTAINE
MARTICOTTE
PONS
Jean-Charles
Christian
Richard
François
Franck
HEC Montréal
HEC Montréal
Université du Québec (UQAM)
Université du Québec (UQAM)
Université de Laval
CHINESE COMMITTEE
Chair:
Taihong LU Sun Yat-Sen University
CHEN
FENGJIE
FU
GUIHUA
HE
LI
PENG
WANG
WANG
Rong
Jing Huazhong
Guoqun
Li
Jiaxun
Guihua
Siqing
Tao
Xingyuan
Tsinghua University
University Wuhan
Peking University
Business School of Nankai University
East China Normal University
Nankai University
Peking University
Wuhan University
Shandong University
PARIS
WANG
11TH INTERNATIONAL CONFERENCE
MARKETING TRENDS
VENICE, JANUARY 19TH – 21ST 2012
Yonggui
VENICE
University of Beijing
EASTERN EUROPE COMMITTEE
Chair:
Bogna PILARCZYK, Poznan University
DANCHENOK
ERCSEY
GERASIMENKO
HOFMEISTER
JOZSA
SKOROBOGATYKH
Larisa A.
Ida
Valentina V.
Agnès Corvinus
Laszlo
Irina I.
Moscow State University (MESI)
Szechenyi Istyan University
Moscow State University
University of Budapest
Szechenyi Istvan University
Plekhanov Russian Academy of Economics
FRENCH COMMITTEE
Chair:
Jean-François TRINQUECOSTE, Université Bordeaux IV
BENAVENT
BOSS
BOURGEON-RENAULT
BREE
CEGARRA
CHANDON
CHIROUZE
CLIQUET
COVA
CRIE
DECAUDIN
DESHAYES
DESMET
DOREY
DUBOIS
FILSER
FOURNIER
GIANNELLONI
GILARDI
GIRAUD
GUIOT
HETZEL
JALLAIS
JOLIBERT
JULIEN
LADWEIN
LECOEUVRE
LEMOINE
MANZANO
MARTIN
MOULINS
NEGRO
PACHE
PERETTI
PISON
PRAS
ROEHRICH
ROUX
SALERNO
SCHLOSSER
VALETTE-FLORENCE
VERNETTE
VOLLE
ZOLLINGER
Christophe
Jean-François
Dominique
Joël
Jean-Jack
Jean-Louis
Yves
Gérard
Bernard
Dominique
Jean-Marc
Philippe
Pierre
Françoise
Pierre-Louis
Marc
Christophe
Jean-Luc
Jean-Claude
Georges
Denis
Patrick
Joël
Alain
Anne
Richard
Laurence
Jean-François
Myriam
Jean-Louis
Jean-Louis
Yves
Gilles
Jean-Marie
Christian
Bernard
Gilles
Elyette
Francis
Anne-Marie
Pierre
Eric
Pierre
Monique
Université Paris X
RFM Paris
Université de Bourgogne
Université de Caen
Ambassade de France en Pologne
Université Paul Cézanne Aix-Marseille III
Université Montpellier I
Université de Rennes
Euromed Marseille
Université Lille I
Université de Toulouse
Ecole Centrale Lille
Université Paris Dauphine - ESSEC
ESC Rouen
Université de Panthéon Assas Paris II
Université de Bourgogne II
Université de Montpellier II
Université de Savoie
Université de Nancy
Enita Clermont-Ferrand
Universite Paris Dauphine
Ministere Enseignement Superieur-Recherche
Université Rennes I
Université de Grenoble
Reims Management School
Université de Lille I
ESC Lille
Université de Paris I
Université de Paris V
Ecole Superieure des Industries Textiles
Université de la Méditerranée Aix-Marseille II
Université Lyon III
Université de Montpellier I
Université de Corse
INSEAD Fontainebleau
Université Paris Dauphine - ESSEC
Université de Grenoble
Université Paul Cézanne Aix-Marseille III
Universté de Lille
Negocia Paris
Université de Grenoble
Université de Toulouse
Université Paris-Dauphine
Université de Tours
PARIS
11TH INTERNATIONAL CONFERENCE
MARKETING TRENDS
VENICE, JANUARY 19TH – 21ST 2012
VENICE
GERMAN COMMITTEE
Chair:
Michael LINGENFELDER, Philipps Universität Marburg
BACKHAUS
BAIER
BRUHN
DECKER
GEDENK
GROPPEL KLEIN
HOLZMUELLER
JACOB
KLEINALTENKAMP
KUHL
LOBLER
MATTMULLER
MUHLBACHER
RAABE
SILBERER
TEICHERT
VOIGT
WIEDMANN
WIESEKE
WUHRER
Klaus
Daniel
Manfred
Reinhold
Karen
Andrea
Hartmut H.
Frank
Michael
Rainer
Helge
Roland
Hans
Thorsten
Günter
Thorsten
Kai-Ingo
Klaus-Peter
Jan Ruhr
Gerhard
WWU Münster
Brandenburg University of Technology
Universität Basel
Bielefeld University
Universität zu Köln
Universität des Saarlandes
University of Dortmund
ESCP Europe Berlin
Freie Universität Berlin
Justus Liebig Universität Giessen
University of Leipzig
EBS Oestrich-Winkel
Innsbruck University
Carl von Ossietzky University Oldenburg
Universität Göttingen
Universität of Hamburg
Universität Erlanger-Nürnberg
Leibniz Universität Hannover
Universität Bochum
Universität Hannover
INDIAN COMMITTEE
Chair:
Prafulla AGNIHOTRI IIM Calcutta
ANAND
BASALINGAPPA
CHATTERJEE
DATTA
FADNAVIS
GARIMELLA
HAVALDAR
KANAGAL
KAPOOR
KOSHY
PRIYA
SHANKER
SINGH
SWAMI
Sandip
Anita Mudra
Chandan
Saroj Kumar
Milind
Somayajulu
Krishna
Nagasimha
Ashok
Abraham
Pankaj
Ravi
Deepali
Sanjeev
XIM Bhubaneswar
Institute of Communications
SIMC Pune
MITS Rajasthan
IMT Nagpur
IMI New Delhi
ABA Karnataka
Indian Institute of Management Bangalore
Management Development Institute Gurgaon
IIMA Ahmedabad
Birla Institute of Management Technology
IIFT Bhawan New Delhi
ABV-IIITM
DEI Agra
ITALIAN COMMITTEE
Chair:
Tiziano VESCOVI Università Ca' Foscari Venezia
BACCARANI
BERTOLI
BURRESI
BURSI
BUSACCA
CHERUBINI
COLLESEI
CRISTINI
DALLI
DI GREGORIO
FIOCCA
FRANCH
LUGLI
Claudio
Giuseppe
Aldo
Tiziano
Bruno
Sergio
Umberto
Guido
Daniele
Angelo
Renato
Mariangela
Gianpiero
Università di Verona
Università di Brescia
Università di Firenze
Università di Modena e Reggio Emilia
Università di Bocconi Milano
Università Tor Vergata di Roma
Università Ca'Foscari Venezia
Università di Parma
Università di Pisa
Università degli Studi di Milano – Bicocca
Università Cattolica del Sacro Cuore
Università di Trento
Università di Parma
PARIS
MARINO
MATTIACCI
PASTORE
PENCARELLI
PILOTTI
SCIARELLI
STAMPACCHIA
VALDANI
VARALDO
VOLPATO
11TH INTERNATIONAL CONFERENCE
MARKETING TRENDS
VENICE, JANUARY 19TH – 21ST 2012
Vittoria
Alberto
Alberto
Tonino
Luciano
Sergio
Paolo
Enrico
Riccardo
Giuseppe
VENICE
Università degli Studi di Salerno
Università di Roma La Sapienza
Università di Roma La Sapienza
Università di Urbino Carlo Bo
Università degli Studi di Milano
Università degli Studi di Napoli Federico II
Università degli Studi di Napoli Federico II
Università Luigi Bocconi di Milano
Scuola Normale di Pisa
Università Ca' Foscari di Venezia
JAPANESE COMMITTEE
Chair:
Chieko MINAMI, Kobe University
CHEN
KONDO
PETTIGREW
QUESTER
SHIRAI
WHITE
YANG
Shu-Ching
Kimihiko
Simone
Pascale
Miyuri
Lesley
Chyan
Massey University
Otaru University of Commerce
University of Western Australia
The University of Adelaide
Yokohama National University
University of Sydney
Naional Chiao Tung University
MEDITERRANEAN COMMITTEE
Chair:
Slim KHALBOUS, IHEC Carthage
ALKIBAY
ASLANBAY
BEN LALLOUNA
BEN YAHIA
BILGIN
DEBABI
DEMIR
EL AOUD
FILIZTEKIN
GURKAYNAK
KIRDAR
KITAPCI
KOKSAL
KURTULUS
KYRIAZOPOULOS
LI
METHAMEM BOUDALI
MEZGHENNI DHOUIB
MZOUGHI
SAIED BEN RACHED
SMAOUI
TENGILIMOGLU
TUNCER
UNER
VRONTIS
YALMAN
Sanem
Yonca
Hajer
Ali
Zeinep
Mohsen
Filiz Otay
Nibrass
Alpay
Nilgun
Yalçin
Olgun
Mustapha
Kemal
Panagiotis
Eric
Rim
Ramla
Nabil
Kaouther
Fatma
Dilaver
Dogan
Mithat
Demetris
Neva
Gazi University
Bilgi University
Ecole des Communications de Tunis
Institut Supérieur de Gestion
Marmara University
ESC Mannouba
Maltepe University Istanbul
IHEC Sfax
Maltepe University Istanbul
Izmir University of Economics
Gediz University
Cumhuriyet University
Kocaeli University
Istanbul University
Institute of Piraeus Athens
Eastern Mediterranean University
ESSEC Tunis
Ecole Supérieure de Commerce de Tunis
Institut Supérieur de Gestion de Sousse
Faculté Sciences Economiques Gestion Tunis
ISG de Tunis
Gazi University
Baskent University
Gazi University
University of Cyprus
Yeditepe University
NORTHERN EUROPE COMMITTEE
Chair:
Torben HANSEN Copenhagen Business School
CHRISTENSEN
DANILOVIC
Karen
Mike
University of Bergen
Jönköping International Business School
PARIS
DE PELSMACKER
HAMMERVOLL
JENSEN
KOELEMEIJER
LAAKSONEN
LILJANDER
MARELL
MOISANDER
PREIHOLT
ROOZEN
THOMSEN
TIKKANEN
VYNCKE
11TH INTERNATIONAL CONFERENCE
MARKETING TRENDS
VENICE, JANUARY 19TH – 21ST 2012
Patrick
Trond
Jan Moller
Kitty
Martti
Veronica
Agneta
Johanna
Hakan
Irene
Thyra
Henrikki
Patrick
VENICE
University of Antwerp
Harstad University College
University of Southern Denmark
Nyenrode Business Universiteit
University of Vaasa
Hanken School of Economics Helsinki
Umea University
Aalto School of Economics Helsinki
Stockholm University
University College of Brussels
Uth Copenhagen Business School
Aalto School of Economics Helsinki
Ghent University
PORTUGUESE - BRAZIL COMMITTEE
Chair:
Paulo DE LENCASTRE, Catholic University of Portugal
BRITO
CESAR MACHADO
CORTE REAL
DIONISIO
LAS CASAS
PALANDI
PEREZ
SIMOES
SOARES
TOLEDO
Carlos
Joana
Ana
Pedro
Alexandre
José
Clotilde
Claudia
Ana Maria
Geraldo
Universidade de Porto
Universidade Catolica Portuguesa
Universidade Catolica Portuguesa
ISCTE Lisboa
Universidade Catolica de Sao Paulo
Universidade Catolica de Sao Paulo
Universidade de Sao Paulo
Universidade do Minho
Universidade do Minho
Universidade de Sao Paulo
SPANISH COMMITTEE
Chair:
Carmen BERNE-MANERO, Universidad de Zaragoza
ALFARO
BARREIRO FERNANDEZ
BEERLI PALACIO
GARCIA URETA
GIL SAURA
GONZALEZ-GALLARZA
JESUS YAGÜE
JIMENEZ-ZARCO
LADO COUSTE
LADRON DE GUEVARA
LOERO AYALA
LUQUE MARTINEZ
MARTIN ARMARIO
MARTIN SANTANA
MARTIN VELICIA
MARTINEZ-RUIZ
MAS RUIZ
MENDEZ GARCIA DE PAREDES
MOLINER TENA
MUGICA
OLABARRI FERNANDEZ
OUBINA BARBOLLA
PLACER GALAN
POLO REDONDO
RODRIGUEZ DEL BOSQUE
Manuel
Jose Manuel
Asuncion
Irene
Irene
Martina
Maria
Ana-Isabel
Nora
Antonio
Victor
Teodoro
Enrique
Josefa D
Felix
Marina Pilar
Francisco José
Jose Luis
Miguel Angel
José María
Elena
Javier
José Luis
Yolanda
Ignacio
ESADE Barcelona
Universidad de Santiago de Compostela
Universidad de Gran Canaria
Universidad del Pais Vasco
Universidad de Valencia
Universidad de Valencia
Universidad de Madrid
Universitat Oberta de Catalunya
Universidad Carlos III de Madrid
Universidad Barcelona
Universidad Complutense de Madrid
Universidad de Granada
Universidad de Sevilla
Universidad de Las Palmas de Gran Canaria
Universidad de Sevilla
Universidad de Castilla La Mancha
Universidad de Madrid
Universidad de Madrid
Universitat Jaume I Castellon
Universidad Pública de Navarra
Universidad del Pais Vasco
Universidad de Madrid
Universidad de León
Universidad de Zaragoza
Universidad de Cantabria
PARIS
11TH INTERNATIONAL CONFERENCE
MARKETING TRENDS
VENICE, JANUARY 19TH – 21ST 2012
VENICE
SWISS COMMITTEE
BERGADAA
COURVOISIER
TOMCZAK
Michelle
François
Torsten
University of Geneva
Haute Ecole de Gestion ARC Neufchâtel
Universität St-Gallen
US COMMITTEE
Chair:
Donald SEXTON, Columbia University
BAILEY
CHEN
INMAN
MADDOX
McLEOD
MURPHY
OSWALD
VILLAS BOAS
Ainsworth
Yuxin
J.Jeffrey
Lynda
Jr. Raymond
Patrick
Laura
J.Miguel
University of Toledo Ohio
Stern School of Business New York
University of Pittsburgh
George Washington University
Southwestern University Georgetown
University of Notre Dame
University of Illinois
University of California Berkeley
DOCTORAL COLLOQUIUM COMMITTEE
Chair:
Elyette ROUX, Université Paul Cézanne - Aix Marseille III, France
Co-Chairs:
BENNETT
CHANDON
CORTE-REAL
DALLI
FONTAINE
HANSEN
LILJANDER
MADDOX
MOULINS
SALERNO
Roger
Jean-Louis
Ana
Daniele
Richard
Torben
Veronica
Lynda
Jean-Louis
Francis
London Metropolitan University
Université Paul Cézanne-Aix Marseille III
Universidade Catolica Portuguesa
Pisa University
Université du Québec (UQAM)
Copenhagen Business School
Hanken School of Economics
George Washington University
Université Aix-Marseille II
Université de Lille