Parc Asterix

Parc Asterix
Parc Asterix
Parent Company
Compagnie des Alpes
Category
Amusement Park/Theme Park
Sector
Tourism
Tagline/ Slogan
Bienvenue Gaulois
(Welcome Gauls)
USP
1/4
Parc Asterix
A unique theme park based on the stories of Asterix and theme from historic cultures
STP
Segment
Children and youngsters
Target Group
Young families living in France and the rest of Europe
Positioning
The park offers entertainment and adventure to both children and adults
SWOT Analysis
Strengths
2/4
Parc Asterix
1. Parc Asterix is the second most popular theme park in France, ranked after Disneyland, Paris.
2. The park has earned a reputation for its wide range of roller coaster rides.
3. It is the only Parc Asterix in the entire world.
4. The main advantage of Parc Asterix is less queuing at the rides and attractions
Weaknesses
1. The brand is not that well recognised outside France.
2. It has fewer attractions and rides as compared to its main competitor, Disneyland.
Opportunities
1. Parc Asterix can take advantage of the fact that there are not many popular theme parks in France
2. Proper marketing of its wide variety of rides and shows can ensure increase in the number of visitor
3. France is a popular international tourist destination in Europe; hence Parc Asterix can try to attract in
Threats
1. Proximity of its biggest competitor, Disneyland, is the biggest threat.
2. In the absence of constant innovation in the offerings, there is no incentive for second time visit.
3.France is considered to be a very expensive tourist destination, these cost concerns can hamper the
3/4
Parc Asterix
Competition
Competitors
1. Disneyland, Paris
2.Futoroscope, France
3.Port Aventura, Spain
4/4