MAp of pArIs - Where Paris

MEDIA KIT
2017-2018
1.5 MILLIO
N
copies
per year
map of paris
1 year
May 2017 to April 2018
GROUPE Where Paris
35 rue des Mathurins, 75008 Paris // Tel: +33 (0)1 43 12 56 56
[email protected]
www.wherepariseditions.com
map of paris
latin america Edition
Format «Notebook»:
10 x 14,5 cm
Duration:
May 2017 to April 2018
Circulation:
1.5 million copies/year
Languages:
English and French
Deadline:
February 3th, 2017
Groupe where : 35 rue des Mathurins, 75008 Paris | www.whereparisedition.com | [email protected]
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map of paris
latin america Edition
Exclusive distribution
- Selection of the Top luxury hotels (4 and 5 star hotels)
- Maps personalised with the logos of the hotels or hotel chains
A MAP IS THE FIRST DOCUMENT
TOURISTS TAKE
A unique and effective tool:
- To generate traffic to your business location
- To develop your visibility
- Used multiple times a day
1 investment = 12 months of visibility
Groupe where : 35 rue des Mathurins, 75008 Paris | www.whereparisedition.com | [email protected]
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map of paris
latin america Edition
AN EXCLUSIVE RELATIONSHIP
WITH HOSPITALITY PROFESSIONNALS
“An indispensable tool, all of the clients go out with the map in
hand. A perfect map, very practical.”
Yannick Tonnelier,
Head Concierge Villa & Hotel Majestic
“An ergonomic map and very easy to use. Clear to read for an
international clientele.”
Olivier Cambournac,
Head Concierge Intercontinental Av Marceau Hotel
“A very well organised map. The customisation is very interesting
with the hotel located on it. Very nice, easy to handle. It goes well
with the style of the hotel. The best map that we have worked with.“
Pierre Vaillant,
Head Concierge Baltimore MGallery Hotel
Groupe where : 35 rue des Mathurins, 75008 Paris | www.whereparisedition.com | [email protected]
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map of paris
latin america Edition
HOTEL DISTRIBUTION
Hôtel Amiens
Hôtel Astor Saint Honore
Hôtel Baltimore MGallery
Hôtel Balzac
Hôtel Beauchamps
Hôtel Bedford
Hôtel Bel Ami
Hôtel Bristol
Hôtel Brittany Montmartre
Hôtel Buddha-Bar
Hôtel Burgundy
Hôtel Castille
Hôtel The Chess
Hôtel Chateau Frontenac
Hôtel Châteaubriand
Hôtel Citadines (4* et 5*)
Hôtel Concorde Montparnasse
Hôtel Crown Plaza Republique
Hôtel Courcelles Etoile
Hôtel Duc Saint Simon
Hôtel Edouard VII
Hôtel Esprit St Germain
Hôtel François Premier
Hôtel Hilton Paris Opéra
Hôtel Hyatt Regency Paris Étoile
Groupe Astotel
Grand Hôtel du Palais Royal
Groupe IHG
Hôtel George Washington
Hôtel du Collectionneur Arc de Triomphe
Hôtel Hilton Paris La Défense
Hôtels & Préférence
Hôtel Hyatt Regency Madeleine
Les Hôtels de Paris
Hôtel Intercontinental Paris – Le Grand
Hôtel Intercontinental Avenue Marceau
Hôtel Jardins du Marais
Hôtel Juliana
Hôtel Keppler
Hôtel Kube & Murano
Hôtel Lancaster
Hôtel La Réserve Paris
Hôtel Le A
Hôtel Le 5 Codet
Hôtel Le Littré
Hôtel Les Bains
Hôtel du Louvre
Hôtel Lumen
Hôtel Maison Champs-Elysées
Hôtel Mandarin Oriental
Hôtel Mayfair
Hôtel Meurice
Hôtel Millénium Opéra
Hôtel Montalembert
Hôtel Montaigne
Hôtel Movempick
Hôtel Napoléon
Hôtel Narcisse Blanc
Hôtel Nolinski
Hôtel Novotel Paris Tour Eiffel
Hôtel Oceania
Hôtel Park Hyatt Vendôme
Hôtel Pavillon des Lettres
Hôtel Pavillon de la Reine
Hôtel Peninsula
Hôtel Pershing Hall
Hôtel Le Péra
Hôtel Pergolèse
Hôtel du Petit Moulin
Hôtel Plaza Athénée
In bold are approved 5* hotels
Groupe Pullman
Hôtel Prince de Galles
Hôtel Pullman Montparnasse
Hôtel Pont Royal
Hôtel Radisson
Hôtel Raphaël
Hôtel Regina
Hôtel Relais Christine
Hôtel Renaissance République
Hôtel Ritz
Hôtel Rochester Champs-Elysées
Hôtel Roch
Hôtel Royal
Hôtel Royal Monceau
Hotel Royal Saint Honoré
Hôtel Saint James et Albany
Hôtel Saint James Paris
Hôtel Saint Petersbourg
Hôtel San Regis
Hôtel Scribe
Hôtel Square Louvois
Hôtel de Sers
Hôtel Shangri-La
Hôtel Sofitel La Defense
Hôtel Sofitel Arc de Triomphe
Hôtel Vernet
Hôtel Victoria
Maison FL
La Réserve Paris appartements
Villa & Hôtel Majestic
Groupe where : 35 rue des Mathurins, 75008 Paris | www.whereparisedition.com | [email protected]
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map of paris
latin america Edition
AN EXCLUSIVE RELATIONSHIP
WITH HOSPITALITY PROFESSIONNALS
A MAP IS THE FIRST
DOCUMENT TOURISTS TAKE
- Where Paris is the official partner magazine of Concierges Clefs d’Or
Useful information:
France / Golden Keys and of Head receptionists.
- Metro Map with monuments in 3D
- Every day, hospitality professionals hand out "Plans de Paris"
- Map of the city of Paris
(maps of Paris) and use them to inform and direct their clients.
- Location on major monuments
- Transportation to the airports
our partners:
Groupe where : 35 rue des Mathurins, 75008 Paris | www.whereparisedition.com | [email protected]
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map of paris
latin america Edition
2017 RATE CARD
formats
Rabat :
Full panel (vertical): Full panel (horizontal): 1/2 vertical panel: 45 000 € HT
30 000 € HT
30 000 € HT
18 000 € HT
Groupe where : 35 rue des Mathurins, 75008 Paris | www.whereparisedition.com | [email protected]
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map of paris
latin america Edition
Groupe where : 35 rue des Mathurins, 75008 Paris | www.whereparisedition.com | [email protected]
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map of paris
latin america Edition
CHINESE
JAPANESE
Launching:
2008
Launching:
2012
Launching:
2013
Annual
Annual
Annual
Circulation:
2.5 million copies/year
Circulation:
100 000 copies/year
Circulation:
100 000 copies/year
Advertising
agency for the
PRINTEMPS
MAP OF PARIS
*Le grand magasin de La mode et du Luxe
ENGLISH
ENGLISH / FRANçAIS
Our 4 maps of Paris in foreign languages
Launching: 2009
Annual
Circulation:
1.5 million copies/year
A targeted distribution, duration 1 year:
1600 hotels in Paris (2, 3 and 4*), Paris Tourist
Office, tourist attractions, train stations (Gare
de Lyon, Gare du Nord, Gare de l’Est, Gare
Montparnasse), Bateaux-Mouches, Open Tour.
Partner chains: Hilton group, Citadines group,
Hôtels & Préférence, Les Hôtels de Paris group.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
A targeted distribution, duration 1 year:
250 hotels in Paris (2, 3, 4 and 5*), Embassy of
China in Paris, Travel Agencies, Cultural Center
of China, Chinese banks, UnionPay Office +
Tour Operator in Shanghai.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: Simplified Chinese/
French
Bilingual advertising: English/French
Target: Intended for a French and international
clientele, Where Paris map is characterized by a
very large distribution.
Target: The Chinese issue of Where Paris map
is specially intended for Chinese tourists visiting
Paris, their favourite destination in Europe.
A targeted distribution, duration 1 year:
Travel Agencies, JCB Offices, a selection of
hotels where the Chinese clientele stays.
Where Paris has been the advertising sales
agency for the Printemps Paris Haussmann
department store’s luxury map since 2009.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
An exclusive distribution, duration: 1 year:
Practical, elegant and easy to use, the map is
given to clients in the 4&5 star hotels of Paris.
Bilingual advertising: French/Japanese
Target: The Japanese issue of Where® Paris
map is specially intended for Japanese tourists
visiting Paris. 94% of the Japanese purchases
resulting in tax refunds in France are in Paris.
Format « Notebook »: 10 x 14.5 cm
Detail: Map of Paris + Subway Map
Maps personalised with the logos of the hotels
or hotel chains.
Bilingual advertising: English/French
Target: The map is conceived for French and
international customers with high buying
power.
Groupe where : 35 rue des Mathurins, 75008 Paris | www.whereparisedition.com | [email protected]
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map of paris
latin america Edition
Our 3 magazines in foreign languages
ENGLISH
CHINESE
PARIS - CHINESE EdItIoN
PARIS - RUSSIAN EDITION
RUSSIAN
The official parTner of Unionpay
Launching: 1992
MONTHLY
Circulation:
51 000 copies/month
银联国际
巴黎官方指南
精品店
餐厅
景点
古迹
Launching: 2011
Launching: 2009
BIAnnual
Annual
Circulation:
25 000 copies/year
Circulation:
20 000 copies/year
Открыть
Париж
The most widely read
monthly magazine
by affluent
tourists in Paris!
РОСКОШЬ |МОДА | ГАСТРОНОМИЯ | КУЛЬТУРА | КАРТЫ
Distribution: 400 luxury hotels in Paris and in
the Greater Paris region (circulation audited and
confirmed by the French organization OJD),
Paris Tourism Office, Media agencies, Embassies,
trendy places, Limousine companies, Private Jets,
Hair/Beauty salons…
Distribution: 190 hotels where Chinese stay
during their journey in Paris + strategic points
of information: OTCP, Chinese banks, Embassy,
Travel Agencies + distribution before the arrival
in Paris by China Eastern (magazine is handdelivered to 1st & Business Class Travellers)
Language: English
Format: A4 (L 210 x H 297 mm)
Shaping: Perfect bound
Pagination: 84 to 116 pages
Sections: Lifestyle, fashion, beauty, 6 luxury
shopping maps (with the finest boutiques by
neighbourhood), fashion, gastronomy, wine,
culture, art, attractions, Paris by night…
Target: English-speaking clients in luxury hotels
Language: Simplified Chinese
Format: 190 (wide) x 260 (deep) mm
Shaping: Perfect binding, Glossy 115 gms
Pagination: 136 + 4 (covers)
Sections: Lifestyle, French expertise and the
latest trends, 6 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
Reader Profile: 80% of Where’s readers are either
managers or company executives. Their average
income, their education and their profession
place them in the world elite of consumers.
Target: The partnership between UnionPay
France and Where ensures content tailored to the
needs of Chinese customers with high purchasing
power.
Distribution: 170 hotels where Russians stay
during their trip to Paris + distribution before the
arrival in Paris by Transaero (the leading private
Russian airline company): flights Moscow to Paris,
(magazine hand-delivered to 1st Class travellers)
+ Paris Tourist Office, Embassy of the Russian
Federation in Paris, Limousins companies.
Language: Russian
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers)
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
Groupe where : 35 rue des Mathurins, 75008 Paris | www.whereparisedition.com | [email protected]
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