Program - HEC Paris

The HEC Paris MBA NET Impact Club Presents
The 8th Annual Sustainable Business Conference
ABILITY
The Quest For Lasting Change
sustain
March 24, 2011 @ HEC PARIS
Sourcing
Smart Grids
Social
Business
CleanTech
Corporate Responsibility
Consumer
Goods
This Conference Is part of the
Visions of Leadership Seminar
from the ASSOCIATE Dean
Today our journey to find sustainable solutions has brought together students, professors, entrepreneurs, NGOs, and corporations to HEC Paris to explore opportunities and discuss change. This year’s
conference will feature over 60 speakers, more than 600 attendees, multiple panels, roundtables discussion and networking opportunities with the foremost people in the sustainable business.
As the world strives for greater sustainability, HEC Paris, a leader in the field of sustainable business
education, is working hand-in-hand to drive these initiatives. Thank you for joining our 8th Annual Sustainable Business Conference.
Bernard Garrette
Associate Dean - MBA Program
HEC Paris
WELCOME to the sBc
We are pleased to welcome you to the 2011 HEC Sustainable Business Conference: sustainABILITY,
The Quest for Lasting Change. This day is part of the Visions of Leadership Annual Seminar focused
this year on “Agility and sense of purpose.” Being a responsible leader and developing a sustainable
business world is also about bringing sense in a fast moving and unpredictable environment.
The theme of this year’s conference was selected to discuss the efforts, techniques and reward of working towards socially and environmentally friendly business practices.
In today’s world, there are dynamic forces that implore us to change the way we do business: environmental stress, natural resource scarcity, increasing wealth inequality and so on. As you will see from
the speakers, today, many people have heard the call and are working diligently to invent new business
models. But this quest is wrought with obstacles − most business ideas require long research and development time lines and
strong financial commitments. It also takes time to convince and educate consumers, and finally, financially viable models are
rare. We hope that today’s testimonies in today’s three tracks − Clean Tech, Consumer Goods and Social Business − will allow you
to evaluate for yourself the effectiveness of current sustainable business practices and separate so-called “greenwashing” from
real solutions.
In conclusion, we will show you examples of companies that have either radically modified their business models, or created new
ones in The Quest for Lasting Change. The head start that these companies have made gives us a great learning tool and gives us
a glimpse into the possible future of our lives.
We are looking forward to your participation.
Louis Senlis, Conference Director & the 2011 SBC Team
SCHEDULE
09:00
10:00
Opening Session
Welcome by Valerie Gauthier, Visions of Leadership Chair
Rio 2012 Earth Summit: A key milestone in the quest for lasting change
Keynote Speech: Brice Lalonde, Executive Coordinator UN Conference Rio 2012
Coffee Break
10:30
12:30
CleanTech
Consumer Goods
Social Business
Introductory Session:
What is Cleantech?
Introductory Session:
A look into Consumer Goods
Introductory Session:
Socially responsible
business trends
Why is a focus on CleanTech
important to the future?
Food: building a sustainable
future for a global community
How small/big players are
addressing social challenges?
Networking Lunch in Hall d’honneur (by invitation only)
14:00
15:30
Taking CleanTech from a garage
idea to the marketplace
Sourcing for Sustainability
Social responsibility in the
health care industry
Redesigning fashion industry to
change buying habits
Innovations in socially responsible investments
Coffee Break
16:00
17:30
Cleantech enterprises in the
marketplace: Smart Grids
Cleantech enterprises in the
marketplace : Smart Sensors
Coffee Break
18:00
19:30
Closing Session
Emerging New Business Models: A sustainable lasting change in our society and our economy
Keynote Speech: Jean-Marc Jancovici, President, The Shift Project
Panelists from Energy pool, Michelin, Reuters Market Light, and Quattrolibri
Keynote Speakers
opening session: rio 2012 earth summit
The next United Nations Conference on Sustainable Development will take place
in Brazil in 2012. The Conference will mark the 20th anniversary of the 1992 UN
Conference on Environment and Development where 172 governments adopted
The Rio Declaration, consisting of 27 principles intended to guide future sustainable development around the world. The objectives of Rio+20 are to secure renewed political commitment for sustainable development, assess the progress to
date and the remaining gaps in the implementation of the outcomes of the major
summits on sustainable development, and address new challenges.
For the opening session of the HEC SBC, we are honored to welcome Brice Lalonde, one of the two Executive Coordinators of Rio
2012. After putting Rio 2012 in perspective with other international summits like Copenhagen and Cancun, Mr. Lalonde will inform
us of the expected outcomes of Rio 2012 and will discuss new emerging global challenges. Throughout his speech, Mr. Lalonde will
highlight the importance of political commitments to drive economical actors to act toward lasting changes.
Brice Lalonde is foremost an environmental activist and founded of the political party Génération Ecologie, which resulted in a runaway electoral success in 1992. As a student at Sorbonne he
was one of the leaders of the Union nationale des étudiants de france (UNEF), the French National
Students' Union, which brought France to a standstill with protests and riots in the late ‘60s.
From 1988-1992 he was French Minister of environment of France. While mayor of Saint-Briac-surMer, a small Breton village, he also worked as consultant on environment and development, visiting many African countries, focusing on access to energy, reducing deforestation and combating
desertification. In 2007 he became the chair of the Round Table for Sustainable Development in
the OECD. In September of the same year, Mr. Lalonde became the French ambassador in charge of
international negotiations on climate change.
CLOSING session: Emerging New Business Models
Keynote Speech by Jean-Marc Jancovici
President, The Shift Project
Closing Panel: Emerging New Business Models:
A sustainable, lasting change in our society and our economy
Moderator : Julien Dossier, Quattrolibri
Matthieu Casasole, Head of Business Development, Energy pool
Stephane Mamelle, Program Director, Michelin
Ranjit Pawar, VP Operations, Reuters Market Light
This session will provide insights into the reasons why we need to change our society and economy,
thanks to the thought leader Jean-Marc Jancovici, who will discuss climate change and energy issues.
The companies represented in this panel have been amongst the first to implement breakthrough
business models and address sustainability issues: Michelin provides a benchmark example for
the product to service new business model, with its Michelin Fleet Solutions. The start-up Energy
pool has successfully implemented a new demand/response model in the French electricity market, which is a key issue for the government in order to decrease electricity consumption. Finally, we
will have the chance to discuss the bottom of the pyramid (BOP) business model of Reuters Market
Light, a Reuters subsidiary, which has developed a service providing SMS to farmers in India, who do
not have access to the internet. SMS services provoide farmers with Information on weather forecasts and crop management, hence increasing the farmers’ productivity significantly.
Jean-Marc Jancovici is a thought leader in the sustainable development world, having notably
managed to convey the climate change issues to the wider public audience through his speeches &
books, including the best selling essay “C’est maintenant, 3 ans pour sauver la planète !”.
Having graduated from Polytechnique and Telecomm ParisTech, his career highlights, include the
creation of the “Ademe bilan carbone”, the reference in the French market for assessing green
house gases emissions, co-founding Carbone 4 consultancy in 2007, working for large corporations
and assessing their carbon risks and strategies, becoming in 2010, president of The Shift Project,
an action tank providing insights and actions to decision makers and political leaders on how to
phase out of fossils fuels from our economy, as fast as possible.
cleantech
Explore CleanTech through its life cycle: from the genesis
of an idea, to funding a development, to bringing the technology to market. The pressure on the available resources
on our planet is driving stakeholders in today’s economy
to create better ways to use these resources. Companies
need to adapt, adopt newer technologies and focus on innovation to stay competitive. The CleanTech track will explore the life cycle of a garage idea through the ecosystem
where startups, investors and big companies are working
together to bring cleantech innovations to market.
why choose cleantech
What is CleanTech -- Defining CleanTech: What are the major challenges, what is the global
market, and further, what are the future opportunities for investment, development and
recruitment? A discussion between two industry leaders.
Philippe Martin, Senior VP Innovation & Research, Veolia
Jean-Michel Gauthier, Global Partner, Energy & Resources, Deloitte, HEC Professor
Why is CleanTech important to us? -- Diversified speakers discuss issues including why do
they believe CleanTech is important? What drives their investment and development decisions? What collaboration opportunities exist? Moderator: Francois Tibi, Partner, BCG
Carlos Haertel, Director, Global Resarch Europe, GE
Christopher Hoffmann, Partner, Zouk Ventures
Manuel Flam, French environment ministry
Nick Johnstone, Director, OECD
Pascal Mauberger, CEO, McPhy
the cleantech lifecycle
From the garage to the market -- Discuss the steps involved in getting a new technology
from lab to the market and the challenges along the way. Follow an idea from its innovation,
to technological development, follwed by taking it to market, finding partners, and finally the
complete financing process. Moderator: To Be Confirmed
Marie-Anne Brodschii, VP Innovation, Veolia
Lionel Cormier, Partner, Demeter and Partners
Alessio Beverina, Partner, Sofinnova
Matthew L. Scullin, Founder & CEO, Alphabet Energy
smart grids
Smart grids -- We hear the strategy and perspectives of players in the Smart grid ecosystem. The heavy investment required evokes many questions. How do system-integrators
overcome barriers from proprietary technologies? How do solution-providers lower R&D cost
and enhance reusability? Moderator: Vincent Pilloy, CEO, Inov360
Philippe Chain, Chief Engineer, Electric Vehichles, Renault
Olivier Normand, Head of EDF smart grid practice, EDF
Alicia Carrasco, EMEA Regulatory Director, eMeter
Pascal Julienne, EMEA Chairman and CEO, BPL Global
Smart sensors -- With smart sensor solution providers focused on vertically-specific markets, what is the outlook and challenges in each market? How can player leverage similarity
hence success in each market? How can players promote convergence of wireless communication protocol to reduce cost? Moderator: Vincent Pilloy, CEO, Inov360
Assaf Barnea, CEO, Kinrot Ventures
Michael T. Volling, Director of Product, Sensys Networks
Zachary Gentry, Co-founder, Adura Technologies
Consumer goods
Do consumers really want what they say they want? Are
they ready to make the important changes, and sacrifices to achieve sustainable consumption? The Consumer
Goods track will explore these issues from the business
perspective, highlighting real-life experiences, and exploring the challenges we face in order to achieve lasting
change for tomorrow. In particular, this track will take a
focus on the food and apparel industries, as well as the
important role of sourcing in creating consumer products.
sustainability and the food industry
Myths and truths about sustainability in consumer goods -- Learn the five facts and five
myths about how companies are (and are not) adopting sustainable business practices
Marc Alias, Consumer Goods Sustainability Consultant
Food: Building a sustainable future for a global community -- Explore various opportunities and challenges faced by businesses working towards improving sustainable food production and consumption patterns. Consumer behavior, changing business models, healthy
living, emerging markets and more will be explored and will be illustrated through current
company initiatives and past experiences.
Moderator: Maia Baudelaire, CEO, I Love My Diet Coach
Bruno Witvoët, CEO France, Unilever
Ivan Le Mintier, Managing Partner, ICTHYS Developpement
Henri Rieux, VP Corporate Affairs, Bunge
Neil Barrett, Global VP Sustainable Development, Sodexo
sourcing
Sourcing in Consumer Goods -- Explore the different initiatives of firms across a range of
products, covering the challenges and opportunities faced by companies as well as the impact on local communities and consumers. Moderator: Thierry Fornas, President, Ecoact
Claude Fromageot, Director R&D, Yves Rocher
G. Clement, Director Marketing & Sales South Europe, ArjoWiggins Graphic
Bea Buyle, Global Sustainability Manager, Procter & Gamble
Arnaud Rolland, Sustainability Director, Coca Cola Entreprise
fashion & Apparel
Sustainability in the Fashion Industry -- This panel will be a roundtable discussion between
speakers from companies with diverse sustainability philosophies. The discussion will highlight the industry’s responsibility, current opportunities in sustainability.
Moderator: Elisa Niemtzow, Principal, Sequoia Lab
Jerome Schatzman, CEO, Tudo Bom ?
Niels Egelund, CEO, Noir Illuminati
Filippo Ricci, CEO, From Somewhere
Esther Speck, Mountain Equipment Co-op
Social business
The Social Business Track of the HEC Sustainable Business conference will bring together leaders from health
care, finance, energy and other industries to discuss
the latest developments in pursuing triple bottom line
returns. The track is divided into three panels, focusing
on adaptations by start-ups and traditional players to the
sustainable business landscape, the rapidly growing socially responsible investment sector, and sustainability in
the health care industry.
social business
Trends in social responsible business -- A look at the overriding themes in socially responsible business from business models to the forces driving companies to give back.
Brian Walsh, Corporate Social Engagement, Liquidnet
The Social Business Panel -- The Social Business Panel will bring together leaders from the
corporate world as well as newer entrants to the market place to discuss how the pursuit of
triple bottom line returns influences business strategy. Moderator: Laurence Grandcolas,
Ashoka
Christophe Poline, Head of BipBop Program, Schneider Electric,
Thomas Andre, Access to Energy Program Coordinator, Schneider Electric
Antonella Desneux, Sutainable development manager, SFR
Margault Phelip, Project Manager, Emmaus Defi
Nick Sireau, Senior Advisor, SolarAid
Yves Eonnet, CEO, TagPay
healthcare industry
Sustainability in the Health Care Industry -- Executives from research, academia and
industry in the pharmaceutical and biotech sector join together to discuss ways to promote
sustainability and access to critical health care services in the parts of the world that need
it most. Moderator: Laurent Maruani, Head of Marketing Department, HEC
Gilles Lhernould, SVP Corporate Social Responsibility, Sanofi-Aventis
Dominique Blanc, VP Hospital & Healthcare Solutions, GE Healthcare
Paul Caroly, Secretary General, Institut Curie
investing in responsibility
Socially Responsible Investment – The Socially Responsible Investment Panel will include
speakers from organizations like Bamboo Finance and McKinsey & Co. The panel will discuss developments in the fast-growing socially responsible investment sector.
Moderator: Emilie Goodall, Senior Investment Manager, CAF Venturesome
Anne-Catherine Husson-Traore, CEO, Novethic
J.P. Klumpp, CEO, BlueOrchard Finance
Karen Hadem, Senior Expert, Social Sector Office, McKinsey & Co.
Nalini Tarakeshwar, The Children’s Investment Fund Foundation
Robin Edme, Managing Partner, Maqassar
Conference Organizers
The Sustainable Business Conference is a 100% student run organization with participation from various
HEC Paris programs including the Full time MBA and master in Sustainable Development.
General Coordinator
Louis Senlis
Marketing /
Partnerships /
Communication Sponsorships
Louis Senlis
Gustavo Gonzalez
Shiho Kusabiraki
Alexander Onish
Fred Chung
Jeev Sahoo
Fung-Fung Wu
Mailys Suncic
Abira Chatterjee
Jessica Gamburg
Finance
Mauro Romaldini
Logistics
Opening /
Kidambi
closing panels Arvind
Kaustav Roy
Oroel Praena Segura
Michaela Tibi
TRACK /
CLEANTECH
Amit Bhatt
Arturs Smilkstins
Keiichiro Inui
Eugene Wang
TRACK /
CONSUMER GOODS
Chase Brisbin
Justine Fung
Jennifer Cheong
Susanna Tang
TRACK /
SOCIAL BUSINESS
Peter Siegesmund
Catherine Shu-Ling Tan
Baptiste Boudard
Pauline Johner Heuze
Marion Vallet-Moison
RECyCLED PAPER PROVIDED BY
By printing this brochure on CyclusPrint, an Arjowiggins
Graphic 100% recycled paper, European Ecolabel
certified, rather than a non-recycled paper, the
greenhouse gases emissions were reduced by 45%.
(Calculated by The CarbonNeutral Company)
CARBON OFFSETTING COURTESY OF
ecoact has graciously agreed to offset 100% of the energy used
to organize and run this conference including transportation
for the speakers.
EcoAct, a major carbon strategy operator in Europe, offers consultancy to
organizations wishing to develop their environmental approach, reduce
their carbon footprint, anticipate regulatory developments, and lessen their
dependency to fossile fuels. To facilitate sustainable development management and to guarantee its integration within organizations, EcoAct created
EcoDev: a unique collaborative tool integrated into environmental consultancy services.
For more information, please visit:
www.eco-act.com
Financial Partners
Veolia Environnement is the worldwide leader in environmental services. With
operations on every continent we provide customized solutions to meet the
needs of municipal and industrial customers in four complementary segments: water, environmental services, energy services and passenger transportation. Around the world, our technology helps fight climate change, preserves natural resources and improves living conditions in towns and cities.
Communicating. Cooperating. Combining strengths. Providing the right
resources to bring great ideas to market. This is our idea of innovation.
The Veolia Innovation Accelerator will tap the creative energy of cleantech innovators to provide solutions to more communities and markets.
Sponsors
Arjowiggins Graphic is a Leader in Environmental and Innovative Solutions for Paper
Based Communication. Innovation and Sustainable Development are key drivers in the
company’s strategy, which translates into the recent launch of the widest range of white
recycled papers, Cocoon; and a strong partnership policy with key players in Sustainable Development : Arjowiggins Graphic is WWF France strategic partner since 2009.
Over the past 40 years, the Carrefour group has grown to become
one of the world’s leading distribution groups. The world’s secondlargest retailer and the largest in Europe, the group currently operates four main grocery store formats: hypermarkets, supermarkets,
hard discount and convenience stores. The Carrefour group currently has over 15,500 stores, either company-operated or franchises.
Media Partners
hec-sbc.org