Key Performance Indicators

WWE
Key Performance Indicators
Calendar Years: 2010 ‐ 2012
(Data shown is through March 31, 2012)
April 25, 2012
Forward Looking Statements
This presentation contains forward‐looking statements pursuant to the safe harbor provisions of the
Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks
and uncertainties include, without limitation, risks relating to maintaining and renewing key
agreements, including television and pay‐per‐view programming distribution agreements; the need for
continually developing creative and entertaining programming; the continued importance of key
performers and the services of Vincent McMahon; the conditions of the markets in which we compete
and acceptance of the Company's brands, media and merchandise within those markets; our exposure
to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the
highly competitive nature of our markets; uncertainties associated with international markets; the
importance of protecting our intellectual property and complying with the intellectual property rights of
others; risks associated with producing and travelling to and from our large live events, both
domestically and internationally; the risk of accidents or injuries during our physically demanding
events; risks relating to our film business; risks relating to increasing content production for distribution
on various platforms, including the potential creation of a WWE Network; risks relating to our computer
systems and online operations; risks relating to the large number of shares of common stock controlled
by members of the McMahon family and the possibility of the sale of their stock by the McMahons or
the perception of the possibility of such sales; the relatively small public float of our stock; and other
risks and factors set forth from time to time in Company filings with the Securities and Exchange
Commission. Actual results could differ materially from those currently expected or anticipated. In
addition, our dividend is dependent on a number of factors, including, among other things, our liquidity
and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial
results and condition, contractual and legal restrictions on the payment of dividends, general economic
and competitive conditions and such other factors as our Board of Directors may consider relevant.
1
Live Event Attendance (Average Quarterly Paid Attendance)
International
(Average attendance in thousands)
North America (Average attendance in thousands)
10.0 12.0
Excluding WM XXVI
8.0 8.1
11.3
10.0
7.3
6.4 6.2 6.0 6.6
5.8
8.4
Excluding WM XXVII 5.6
5.6
5.2 4.9
6.0
8.2
8.0
6.7
6.6
7.5
7.2
6.3
6.0
4.0 3.4
4.0
2.0 2.0
0.0 0.0
Q1*
Q3
Q2
2010
2010
2011
2011
2012
Q4
Q1*
2012
2010
Number of Events
Q3
Q3
Q2
Q4
2012
2011
Number of Events
Q1*
Q2
Q3
Q4
2010
71
62
62
58
2011
73
57
64
47
2012*
69
Q1*
Q2
Q3
Q4
2009
4
28
16
26
2010
4
30
15
31
2012*
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Note: WrestleMania occurred in the second quarter of 2011 and in the first quarter of 2010.
* 2012 attendance and number of events are through March 31, 2012.
2
Pay‐Per‐View Buys (Buys in 000s)
Total Buys (includes prior period)
Average Current Period Buys† (per event)
3,000
600 2010
544 2,500
500 2,000
400 2012
2011
395 1,598 1,592 2010
2012
2011
321 311 1,500
300 1,000
200 227 217 690 685 784 796 735 758 196 191 173 532 500
100 0
0 Q3
Q4
Q2
Q3
2011
2012*
3
2
2
3
4
3
3
Q3
Q4
500 Q4
2010
400 2010
Q2
Average Current Period Buys † (per event excluding WrestleMania)
Number of Events
Q1*
Q1*
4
4
2012
2011
374 164
321 311 300 227 120
200 173 173 210
201
100 217 196 77
94
140
102
191 91
111
77
96
85
86
136
200
International
Q2
N. America
Q1*
106
87
0 Q1*
Q2
† Reflects the average current quarter buys of monthly Pay‐Per‐View events.
Note: WrestleMania occurred in the second quarter of 2011 and in the first quarter of 2010.
* 2012 Pay‐Per‐View buys are through March 31, 2012. Q3
Q4
3
Pay‐Per‐View Buys (Buys in 000s)†
1,300
1,200
1,100
1,000
900
# of Buys
800
700
600
500
400
300
200
100
0
(Jan) (Feb) (Mar/Apr) (Apr/May) (May) (June) (July) (Aug) (Sep) (Oct) (Oct/Nov) (Nov) (Dec)
2010
2011
2012
† Reflects current year buys of monthly Pay‐Per‐View events. Excludes buys recorded on a cash basis in subsequent years. 2012 Pay‐Per‐View buys are through March 31, 2012.
4
Home Video
Gross Home Video Units Shipped (000s)
1,600
1,200
1,025
917
872 830
813
893
829
800
686
533
400
0
Q1*
Q1
Q2
Q2
Q2
2010
2010
Q3
Q3
2011
2011
2012
Effective Home Video Price
(Gross revenue per unit shipped)
Q4Q4
2012
Significant Trailing Nine‐Month Releases
Q1*
Q2
Q3
Q4
2010
$14
$13
$12
$14
2011
$13
$13
$13
$14
2012*
$10
* 2012 DVD units and pricing are through March 31, 2012.
Release
Date
Title
Gross units shipped (LTD)
(11/11) Q4
Stone Cold Steve Austin: The Most Popular Superstar
143K
(2/12) Q1
The Epic Journey of Dwayne “The Rock” Johnson
137K
(9/11) Q3
Randy Orton: Evolution of a Predator
115K (8/11) Q3
OMG! The Top 50 Incidents in WWE
114K
(7/11) Q3
Greatest Superstars 109K
5
Digital Media
Internet Traffic & Usage
413
376
35
Averages (millions)
450
376
400
339
321
Unique Visitors
30
292
287
25
286
246
13.2
12.2
13.7
12.3
13.6
13.6
250
12.0
12.1
150
10
100
5
50
0
0
Q1
Q2
Q3
Q4
2010
Q1
Q2
Q3
2011
Unique Visitors
Q4
140
300
200
11.5
160
350
20
15
WWEShop.com Orders (000s)
Q1*
2012
Page Views
40
Online Merchandise Sales
125 119
120
100
80
83
66
62
60
59
59
68
47
40
20
Page Views
0
Average Time Spent Per Monthly Unique Visitors (in minutes)
Q1*
Q2
Q3
Q4
2010
20
22
21
21
2011
20
19
19
19
2012*
20
Q1*
Q2
2010
2010
Q3
2011
2011
Q4
2012
2012
Source: Omniture
* 2012 traffic and usage data, as well as online merchandise sales, are through March 31, 2012. Internet data excludes traffic on syndicated sites.
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