IAGTO France Operators Club

Transcription

IAGTO FRANCE - Normandie terre de Golf
1,600,000 Golf Holidays in 2013
IAGTO = 525 TO Golf répartis dans 62 pays
Controlent 85% des Forfaits golf vendus dans le monde
Total vente en 2013 2 Milliard €
IAGTO Head Office
IAGTO Representatives
Access to Golf Tour Operators
IGTM - The Trade Show
17th Year in 2014 - 1400 delegates
Golf Fam Trips (Eductours)
400 operators on fam trips each year
IAGTO Photo Library
Net Rate Library
Online Contracting
Weekly News Broadcast(Bulletin d’information bebdomadaire)
Access to Golf Travel Writers
Approved Golf Media(un réseau media certifié IAGTO)
IAGTO has the best established network of
golf media contacts worldwide.
IAGTO has identified media platforms that have most impact on the
destination choice of golf travellers.
Press Release Distribution
(Communiqué de presse)
IAGTO France Chapter
IAGTO has 111 member golf resorts, golf courses, hotels, inbound
operators and tourist boards in France.
Alexandra is our full time representative in France, providing an extra
service specifically for our French members.
IAGTO France Operators Club
IAGTO has 209 golf tour operators in 42 countries promoting and selling
France.
IAGTO Chapter members in France can communicate regularly with
these operators through our France Operators Club.
40% of all 525 IAGTO Operators sell France
Market
% of IAGTO
Operators in
Market selling
France
Europe
51
North America
39
Africa & Middle East
35
Latin America &
Caribbean
24
Asia & Australasia
19
The State of the Market
Golf Tour Operator Sales Up 9.3%
Market
% Overall
Growth
Asia Pacific
5.1
Europe
9.4
North America
13.5
Middle East & Africa
20.5
Latin America &
Caribbean
26.9
Growth in golf holiday sales by IAGTO’s 525 golf tour operators in 2012
France – 11th Most Important Destination
Relative Importance of Golf Destinations
to IAGTO Operators in 2012
France – 39th Fastest Growing Destination
Growth Indicator Values
for IAGTO Operators Sales
in 2012
Normandie terre de Golf
2014-2020
Developing a Regional Identity
Golf tourism development to France must be built up region by region.
Each region will need a clear identity designed to attract avid golfers.
The identity needs will include:
Logo
Tag Line
Market-Specific Messages
Backstory
Building a National Brand & Strategy
A National Brand for Golf Destination France can be created from the
Regional Identities.
Atout France should then be led by the Regions and lobbied to fund a
Website Platform and Digital Promotional activities, as well as other
promotional support.
IAGTO FRANCE Coordination
IAGTO Support – Alexandra Barton
Alexandra will coordinate with Regional organisations and members to
develop the Regional Identity, including the Backstory and Messages
essential to create the image of any golf destination.
IAGTO Membership will be provided for all of the ‘tourist friendly’ golf
courses in the region.
Total annual membership fees: €3500 (for 10 members)
(cost can be divided up between the members in the region or
contributed centrally)
Golf Destination France
Golf Tourism Audits
Golf Tourism Strategies
Golf Tourism Survey 2011 for Atout France
Nombre Total de Green Fees
Total Green Fees: 1250000
Moyen Green Fees: 9328
Local, Domestic & International
Local Visitors
Domestic & International Tourists
49%
51%
(Domestic Tourists: 29% / International Tourists: 22%)
53% said golf tourism more important than local sales
37% said international more important than domestic
Average Tourism Green Fees / Golf Club / Year
5497
Average Intl. Tourism Green Fees / Club / Year
2160
International Tourism: T.O. v Direct
35% booked via T.O. et agences de voyages
65% booked en direct
BUT! High variation even between
Ligues in same Regions
T.O. Sales Exceed 50%
55%
54%
59%
Nationalités des Touristes Golfeurs Etrangers
UK & Irlande
40%
Pays Bas
14%
Belgique
12%
Suisse Autriche
10%
Scandinavie
10%
Allemagne
10%
Nationalités – UK & Irlande
1ère
62%
1ère
1ère
68%
1ère
1ère
79%
Green Fee Range
€83
(Average in Provence Cote d’Azur)
€55
Basse-Normandie
€53
Average Green
Fee in France
€46
Normandie
€33
(Av. in Haute Normandie)
Operator Viewpoint – Private Sector
Golf pass North Paris Crecy is helping
More flexible and creative pricing structures
Added value deals and special offers when occupancy is low
More joined up hotels/clubs promotions
Lack of quality collateral and photos
More English and German language speaking staff
More communications to T.Os on maintenance
Operator Viewpoint – Public Sector
Keep T.O.s informed of opportunities to combine
golf with cultural, sporting and other events
Operate more fam trips and road shows
Coordinated presence at trade & consumer events
Lack of regional & national promotion
Be more proactive in selling France
Recommendations – Private Sector
Private sector to be coordinated and
Speak with One Voice
Private sector must deliver on:
Creative pricing & added value
Great photography
Regionally coordinated promotions
Private sector must Drive The Process
Recommendations – Public Sector
Public sector should support:
Creation of Brands
Production of Collateral
Trade & Consumer Promotions

IAGTO France Operators Club

Transcription

Documents pareils

FE Promotion Flyer June 2

Vacant lot to sell - Rue du Héron, Orford - 97 000 $

Women`s Association Association Board Message 2014 Villas de

Location de vacances en pdf

Connecteurs Pour éLectrovannes Connectors For - ERA-SIB

Chalet adossé à vendre

Not just any Golf. Your Golf.

Francophone Country Fact Sheet This year, the