Graphic Standards Manual - New Brunswick Health Council
Transcription
Graphic Standards Manual - New Brunswick Health Council
Graphic Standards Manual Table of contents Principal logo 3 Secondary logo 4 Descriptive text 8 Dimensions 9 Typography 10 Colours 11 Things to avoid 12 Stationery 15 Advertisements 18 PowerPoint templates 23 Information 25 Principal logo The colour version of the logo should be used where possible as the principal logo of the New Brunswick Health Council. The bilingual version is the one suggested, if the logo will be seen by both anglophones and francophones. Unless in exceptional circumstances, the logo should always include the tagline. Secondary logo • Black and white • Grayscale • Reverse Secondary logo • Colour • Black and white • Grayscale • Reverse The secondary logo without the tagline should only be used in exceptional circumstances. Secondary logo English only. (Logo with tagline preferred.) • Colour • Colour • Black and white • Black and white • Grayscale • Grayscale • Reverse • Reverse Secondary logo French only. (Logo with tagline preferred.) • Colour • Colour • Black and white • Black and white • Grayscale • Grayscale • Reverse • Reverse Descriptive text The logo represents the Council by assembling a group of people together. The three figures are also used to represent the three dominant cultures of our province – anglophones, francophones and First Nations people. The figures also representative both the population of New Brunswick as well as the members of the NB Health Council. The wavy ribbon-like shape which serves as the arms of the people – joined together and working together collaboratively – seems to take the shape of a road or trajectory leading to better health care and a better future – ”On the way to better health care”. OVERALL LOOK AND FEEL: APPROACHABLE – CHARMING – FRIENDLY – CREDIBLE – TRUSTED – COLLABORATIVE – PROFESSIONAL – SIMPLE – REFRESHING – PERSONABLE – OPTIMISTIC – INCLUSIVE Dimensions To ensure adequate space around the logo, we have established a clear area. The “N” in the logo may be used as the unit of measure in preserving this clear area. It is essential to keep this area clear by preventing other graphic elements from encroaching into the space. This clear area is the same for every secondary logos. 1.375 inches The logo should be no less than 1.375 inches wide at its smallest. This is extremely important for ensuring proper legibility. Typography The typeface used for the logo is Myriad Pro Semibold. It is also the same typeface as the New Brunswick branding. For the tagline, Myriad Pro Regular has been used to resemble the logo. Myriad Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Colours Pantone uncoated 366 U 5415 U CMYK uncoated C 36 • M 0 • Y 66 • K 0 C 64 • M 44 • Y 34 • K 6 Pantone coated 367 C 5415 C CMYK coated C 39 • M 0 • Y 76 • K 0 C 69 • M 42 • Y 33 • K 5 RGB R 168 • G 221 • B 125 R 90 • G 126 • B 146 Things to avoid A logo cannot be effective if it is not recognizable. This is why we ask to not modify the logo. Here are some examples to avoid. • Do not change the colours. Engage. Evaluate. Inform. Recommend. Engager. Évaluer. Informer. Recommander. • Do not use outlines. Engage. Evaluate. Inform. Recommend. Engager. Évaluer. Informer. Recommander. • Do not distort the logo. Engage. Evaluate. Inform. Recommend. Engager. Évaluer. Informer. Recommander. Things to avoid • Do not change the typography or the postion within the logo. New Brunswick Health Council Conseil de la santé du Nouveau-Brunswick Engage. Evaluate. Inform. Recommend. Engager. Évaluer. Informer. Recommander. • Do not use transparency or effects such as drop shadows or glows. Engage. Evaluate. Inform. Recommend. Engager. Évaluer. Informer. Recommander. • Do not use the black version on a dark background. Engage. Evaluate. Inform. Recommend. Engager. Évaluer. Informer. Recommander. Things to avoid • Do not use the reverse version on a light background. Engage. Evaluate. Inform. Recommend. Engager. Évaluer. Informer. Recommander. • Do not use the reverse logo over photographs, textures or patterns. Not sure? Occasionally, special circumstances will arise that are not addressed in this document. If you are faced with a challenge and are not sure which direction to take, please contact the New Brunswick Health Council for clarification. All stationery should conform to these guidelines: Stationery Letterhead: 8.5” X 11” Envelope: 9.5” X 4.125” Business card: 3.5”X 2” • Business card Name Title First name.Last [email protected] www.nbhc.ca Business card Name Myriad Pro Regular 8 pt. / 9.5 pt. Title Myriad Pro Regular 6.75 pt. / 7.5 pt. Information Myriad Pro Regular 6.75 pt. / 8.25 pt. Pavillon J.-Raymond-Frenette 100 des Aboiteaux Street, Suite 2200 Moncton, NB E1A 7R1 Telephone Direct line Cellular Fax Toll-free 506.123.4567 506.123.8901 506.321.2345 506.123.6789 1.877.123.1234 Nom Titre Prénom.Nom de [email protected] www.csnb.ca Pavillon J.-Raymond-Frenette 100, rue des Aboiteaux, bureau 2200 Moncton (N.-B.) E1A 7R1 Téléphone 506.123.4567 Ligne directe 506.123.8901 Cellulaire 506.321.2345 Télécopieur 506.123.6789 Sans frais 1.877.123.1234 Stationery • Envelope Pavillon J.-Raymond-Frenette 100 rue des Aboiteaux Street, bureau/suite 2200 Moncton NB E1A 7R1 Envelope Address Myriad Pro Regular, 7.45 pt. / 9.25 pt. Stationery • Letterhead Letterhead Information Myriad Pro Regular, 7.5 pt. / 9 pt. Pavillon J.-Raymond-Frenette 100 rue des Aboiteaux Street, bureau/suite 2200 Moncton NB E1A 7R1 Telephone / Téléphone 506.869.6870 Fax / Télécopieur 506.869.6282 Toll-free / Sans frais 1.877.225.2521 www.nbhc.ca / www.csnb.ca Advertisements This is a template of a newspaper advertisement in an English-language newspaper. Invitation The board of directors of the New Brunswick Health Council is holding its inaugural meeting in the City of Edmundston. Rino Volpé, the New Brunswick Health Council chairman of the board, welcomes the people of the Madawaska region and local health professionals to an open public event on Wednesday, October 29, at 6:30 p.m. in the Assomption Room at the Edmundston Convention Centre. The public is encouraged to hear a presentation on the mandate of the New Brunswick Health Council and to meet the members of the board at the public event. Pavillon J.-Raymond-Frenette 100 des Aboiteaux Street, Suite 2200 Moncton, NB E1A 7R1 Engage. Evaluate. Inform. Recommend. Telephone Fax Toll-free www.nbhc.ca 506.869.6870 506.869.6282 1.877.225.2521 Advertisements This is a template of a newspaper advertisement in an English-language newspaper. Invitation The board of directors of the New Brunswick Health Council is holding its inaugural meeting in the City of Edmundston. Rino Volpé, the New Brunswick Health Council chairman of the board, welcomes the people of the Madawaska region and local health professionals to an open public event on Wednesday, October 29, at 6:30 p.m. in the Assomption Room at the Edmundston Convention Centre. The public is encouraged to hear a presentation on the mandate of the New Brunswick Health Council and to meet the members of the board at the public event. Pavillon J.-Raymond-Frenette 100 des Aboiteaux Street, Suite 2200 Moncton, NB E1A 7R1 Engage. Evaluate. Inform. Recommend. Telephone Fax Toll-free www.nbhc.ca 506.869.6870 506.869.6282 1.877.225.2521 Advertisements This is a template of a newspaper advertisement in a French-language newspaper. Invitation Le conseil d’administration du Conseil de la santé du Nouveau-Brunswick tiendra sa première réunion à Edmundston. Monsieur Rino Volpé, président du conseil d’administration du Conseil de la santé du Nouveau-Brunswick, invite les citoyens de la région du Madawaska ainsi que les professionnels de la santé à une activité communautaire qui aura lieu le mercredi 29 octobre prochain dans la salle Assomption du Centre des congrès d’Edmundston à compter de 18 h 30. On encourage le public à venir assister à une présentation où le mandat du Conseil de la santé du Nouveau-Brunswick sera expliqué ainsi que pour rencontrer les membres du Conseil d’administration. Pavillon J.-Raymond-Frenette 100, rue des Aboiteaux, bureau 2200 Moncton (N.-B.) E1A 7R1 Engager. Évaluer. Informer. Recommander. Téléphone 506.869.6870 Télécopieur 506.869.6282 Sans frais 1.877.225.2521 www.csnb.ca Advertisements This is a template of a newspaper advertisement in a French-language newspaper. Invitation Le conseil d’administration du Conseil de la santé du Nouveau-Brunswick tiendra sa première réunion à Edmundston. Monsieur Rino Volpé, président du conseil d’administration du Conseil de la santé du Nouveau-Brunswick, invite les citoyens de la région du Madawaska ainsi que les professionnels de la santé à une activité communautaire qui aura lieu le mercredi 29 octobre prochain dans la salle Assomption du Centre des congrès d’Edmundston à compter de 18 h 30. On encourage le public à venir assister à une présentation où le mandat du Conseil de la santé du Nouveau-Brunswick sera expliqué ainsi que pour rencontrer les membres du Conseil d’administration. Pavillon J.-Raymond-Frenette 100, rue des Aboiteaux, bureau 2200 Moncton (N.-B.) E1A 7R1 Engager. Évaluer. Informer. Recommander. Téléphone 506.869.6870 Télécopieur 506.869.6282 Sans frais 1.877.225.2521 www.csnb.ca Advertisements This is a template of a bilingual newspaper advertisement. Invitation The board of directors of the New Brunswick Health Council is holding its inaugural meeting in the City of Edmundston. Le conseil d’administration du Conseil de la santé du Nouveau-Brunswick tiendra sa première réunion à Edmundston. Rino Volpé, the New Brunswick Health Council chairman of the board, welcomes the people of the Madawaska region and local health professionals to an open public event on Wednesday, October 29, at 6:30 p.m. in the Assomption Room at the Edmundston Convention Centre. Monsieur Rino Volpé, président du conseil d’administration du Conseil de la santé du Nouveau-Brunswick, invite les citoyens de la région du Madawaska ainsi que les professionnels de la santé à une activité communautaire qui aura lieu le mercredi 29 octobre prochain dans la salle Assomption du Centre des congrès d’Edmundston à compter de 18 h 30. The public is encouraged to hear a presentation on the mandate of the New Brunswick Health Council and to meet the members of the board at the public event. On encourage le public à venir assister à une présentation où le mandat du Conseil de la santé du Nouveau-Brunswick sera expliqué ainsi que pour rencontrer les membres du Conseil d’administration. Pavillon J.-Raymond-Frenette 100 rue des Aboiteaux Street, bureau/suite 2200 Moncton NB E1A 7R1 Engage. Evaluate. Inform. Recommend. Engager. Évaluer. Informer. Recommander. Telephone / Téléphone 506.869.6870 Fax / Télécopieur 506.869.6282 Toll-free / Sans frais 1.877.225.2521 www.nbhc.ca / www.csnb.ca PowerPoint templates • Use this title page for a bilingual presentation. PowerPoint presentations from the New Brunswick Health Council should use these templates for the background design. • Use this title page for an English-language presentation. PowerPoint templates • Use this title page for a French-language presentation. • This is the secondary page for use in both languages. Information The purpose of this graphic standards manual is to provide instructions on the proper use of the New Brunswick Health Council visual identity. Additional information: David Gingras Communications Director Pavillon J.-Raymond-Frenette 100 des Aboiteaux Street, Suite 2200 Moncton, NB E1A 7R1 Telephone: 506.869.6870 Fax: 506.869.6282 Toll-free: 1.877.225.2521