Module description - HES

Module description
Field of study: Business, Management and Services
Degree course: Bachelor of Science HES-SO in Business Administration
Major: International Management
1. Title of module
Strategy
2013-14
Code: 51XAe, 41X9e
Type of course:
Bachelor’s
Master’s
Level: (Optional – 1 possible response)
Basic module
Intermediate module
Advanced module
Specialised module
Other: …
Eliminatory: (Optional – 1 possible response)
Module for which failure may lead to final
dismissal from the degree course in accordance with Art.15, para. 1
of the framework directive “Status of students”
Type: (Optional – 1 possible response)
Main module
Sub module
Optional or subsidiary module
Other: …
Scheduling: (Optional – multiple responses possible)
Module over 1 semester
Module over 2 semesters
Spring semester
Autumn semester
Other: …
MAS
DAS
CAS
Other: …
2. Organisation
ECTS credits: 4
Main teaching language: (Compulsory – multiple responses possible)
French
Italian
German
English
Other: ...
3. Prerequisite
(Compulsory – 1 possible response)
To have validated the modules of semesters 1 & 2
To have followed the module
No prerequisite
Other: Post-assessment module
4. Skills to be gained / general learning objectives
Rational: Increasingly, companies operate in a complex and shifting world. They are confronted by the need to
periodically evaluate their internal and external business environments, in order to understand if their current
strategy is still relevant to ensure the development and the survival of their organization. With this intention, strategic
analysis is essential and any good manager should master its concepts and tools.
Accordingly, the course “Business Strategy, Competitive Monitoring” aims at initiating the students to strategic
analysis, by confronting them with a concrete situation of a company of which they will have to evaluate the strategic
position and for which they will have to define a strategy. By this practical work, the students will be able to apply the
concepts and tools being discussed in this course.
OBJECTIVES: the students will familiarize themselves with:
•
•
The key aspects of strategy and the role of strategists
Various stages of the formal approach of strategic analysis
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•
•
Tools and most current models for analysis in strategy
Generic strategies and development strategies
5. Teaching and content
KEY WORDS: Strategic Vocabulary - Trends - strategic Capabilities - strategic Options - Scenario - strategic Tools.
TEACHING METHOD: The course is based on several teaching approaches: the experimentation of the concepts
and tools in a real situation of a company, lectures, case discussions and exercises, videos, academic and
professional articles.
At the end of the course, students should be able to:
•
•
•
•
•
•
Plan the realization of a project and its various stages
Locate the information sources useful for the analysis of strategic position and to sort documentation
Identify the people resources in the company and the interviewee
Select the grids of analysis applicable to the situation of the company
Write a diagnosis of the company, according to the professional standards
Present to an audience the outstanding facts of a report and defend it.
In addition, while being based on a practical work to realize in a team, the teaching approach privileged in this
course will support the development of required professional skills, by providing to the students the occasion to
improve their interpersonal skills.
6. Evaluation and validation methods
(Compulsory – write in as required)
The grading of the module shall be based on:
• A written exam in week 16 of the semester; and/or
• Mid-term assessments during weeks 1 to 14 according to decision of the coordination of the module.
(The methods and weightings are communicated by the professor before the evaluations.)
7. Remediation and repetition
(Compulsory – multiple responses possible)
Remediation permitted
No remediation permitted
Other (please specify): …
8. Remarks
(Optional – write in as required)
9. Bibliography
Johnson, G., Whittington, R., Scholes, K. (2011), Exploring Strategy, 9th edition, Pearson Education Limited, United Kingdom.
10. Teaching staff
(Optional – write in as required)
Thomas Gauthier
Name of head of module:
Thomas Gauthier
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Description validated on
(Compulsory)
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Module description
Field of study: Business, Management and Services
Degree course: Bachelor of Science HES-SO in Business Administration
Major: International Management
1. Title of module
Investment Decision Making
2013-14
Code: 54X4e, 44X3e
Type of course:
Bachelor’s
Master’s
Level: (Optional – 1 possible response)
Basic module
Intermediate module
Advanced module
Specialised module
Other: …
Eliminatory: (Optional – 1 possible response)
Module for which failure may lead to final
dismissal from the degree course in accordance with Art.15, para. 1
of the framework directive “Status of students”
Type: (Optional – 1 possible response)
Main module
Sub module
Optional or subsidiary module
Other: …
Scheduling: (Optional – multiple responses possible)
Module over 1 semester
Module over 2 semesters
Spring semester
Autumn semester
Other: …
MAS
DAS
CAS
Other: …
2. Organisation
ECTS credits: 4
Main teaching language: (Compulsory – multiple responses possible)
French
Italian
German
English
Other: ...
3. Prerequisite
(Compulsory – 1 possible response)
To have validated the modules of semesters 1 & 2
To have followed the module
No prerequisite
Other: Post-assessment module
4. Skills to be gained / general learning objectives
(Compulsory – write in as required)
5. Teaching and content
(Compulsory – write in as required)
6. Evaluation and validation methods
(Compulsory – write in as required)
The grading of the module shall be based on:
• A written exam in week 16 of the semester; and/or
• Mid-term assessments during weeks 1 to 14 according to decision of the coordination of the module.
(The methods and weightings are communicated by the professor before the evaluations.)
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7. Remediation and repetition
(Compulsory – multiple responses possible)
Remediation permitted
No remediation permitted
Other (please specify): …
8. Remarks
(Optional – write in as required)
9. Bibliography
(Optional – write in as required)
10. Teaching staff
(Optional – write in as required)
Jean-Matthieu Laburthe
Name of head of module:
Jean-Matthieu Laburthe
Description validated on
(Compulsory)
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Module description
Field of study: Business, Management and Services
Degree course: Bachelor of Science HES-SO in Business Administration
Major: International Management
1. Title of module
Code: 54X3e, 44X8e
Sustainability and Ethics
Type of course:
Bachelor’s
Master’s
2013-14
MAS
DAS
CAS
Other: …
Level: (Optional – 1 possible response)
Basic module
Intermediate module
Advanced module
Specialised module
Other: …
Eliminatory: (Optional – 1 possible response)
Module for which failure may lead to final
dismissal from the degree course in accordance with Art.15, para. 1
of the framework directive “Status of students”
Type: (Optional – 1 possible response)
Main module
Sub module
Optional or subsidiary module
Other: …
Scheduling: (Optional – multiple responses possible)
Module over 1 semester
Module over 2 semesters
Spring semester
Autumn semester
Other: …
2. Organisation
ECTS credits: 4
Main teaching language: (Compulsory – multiple responses possible)
French
Italian
German
English
Other: ...
3. Prerequisite
(Compulsory – 1 possible response)
To have validated the modules of semesters 1 & 2
To have followed the module
No prerequisite
Other: Post-assessment module
4. Skills to be gained / general learning objectives
•
•
•
•
To increase understanding of the nature of business ethics in the local as well as global business environment.
To present the ethical values considered especially relevant to business activity—respect for human rights, integrity,
fairness, and the development of trust.
To investigate whether ethics sets any boundaries on competition, marketing, sales, and advertising
To present the concept of Corporate Social Responsibility and stakeholder management.
5. Teaching and content
This course will focus upon business ethical and sustainable management issues facing managers and employees in most
business organizations.
Because unethical behaviour has the potential to create damage to shareholders, employees, consumers, as well as to local
community’s business ethics has become an integral part of business education in general.
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The specific objectives of the course are to raise students’ general awareness of ethical dilemmas at work and to provide tools
to integrate ethics in corporate culture and management practices.
Among the issues to be covered are businesses’ responsibilities to employees, employees’ responsibilities to employers,
integrity and conflict of interest, the role of professional standards, charters and codes of conduct, corruption and
whistleblowing, limits in advertising, data management and protecting the private sphere, discrimination at work, social
responsible investment, ways businesses treat their stakeholders.
Sustainable development is the great challenge of our age. Sustainable management emphasises solutions which integrate
economic, environmental and community considerations. The purpose is to make students more aware of the interaction of
business and societal issues. Therefore this course addresses sustainability as a component of ethical business practice.
6. Evaluation and validation methods
(Compulsory – write in as required)
The grading of the module shall be based on:
Tree mid-term assessments during weeks 1 to 14 according to decision of the coordination of the module.
(The methods and weightings are communicated by the professor before the evaluations.)
7. Remediation and repetition
(Compulsory – multiple responses possible)
Remediation permitted
No remediation permitted
Other (please specify): …
8. Remarks
(Optional – write in as required)
9. Bibliography
(Optional – write in as required)
10. Teaching staff
(Optional – write in as required)
Eric Maeder
Name of head of module:
Eric Maeder
Description validated on
(Compulsory)
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DESCRIPTION DE LA MINEURE
Programme 2013-2014
Identifiant du cours:
Langue(s): English
Objectifs :
International Organizations, Non-governmental Organizations, Public Policy
Type de cours:
Mineure
A la fin du cours les étudiants ont :
The general objective of this course is to develop students understanding of the variety and
specificity of actors in the international realm, particularly those present in Geneva.
Students will be able to show a familiarity with a wide range of substantive issues in
international organization and understand the basic functioning of key actors in international
action.Students will learn about the mandates and functions of international oranizations and
non-governmenal organizations. With foundations of political theory, this class will deal with
public policy issues in relation to those organizations.
Students enhance their capabilities and competencies in an international diplomatic
environment through interaction with practitioners and visits of international negotiations.
The main objectives are:
• To get a basic understanding of international politics
• To learn about a great variety of international and non-governmental organizations
• To learn about public policy decions making in a simulation of international
situations/negociation
Contenu (thèmes et descriptions):
The class will give an introduction into international politics, focusing on the actors of
contemporary international relations: international and non-governmental organizations and the
role of the state.
The aim of this course is to give students an understanding of the rich and complex world of
International Organisations & Non-Governmental organisations. The course will bring an
overview of their historical construction, as well as key concepts and theories around
international organisation. The course aims to bring an understanding of their respective roles,
attributions and spheres of influence.
A closer look will be given, through concrete examples and case studies, to humanitarian action
which, used as a prism, shows the interaction of diverse International Organisations (UN,
ICRC), NGOs, and State bodies.
Formes d'enseignement
Prérequis obligatoires
critères de sélection:
Evaluation de l'option
• A combination of classes and independent project work in small groups. Meetings with
practitioners (NGOs, diplomatic community); participation at UN meeting; Simulation of an
international negotiation
English
The overall course grade will be based on: participation, presentations and a final exam
Proportion of overall grade (%)
Oral presentation & participation: 60%
Written exam:
40%
Faithful attendance in this highly interactive class is a prerequisite for deriving the maximum benefit from
the learning experience.
Enseignant:
AC/cdi/InternationalOrganizations.xlsx
Aurélile Gremaud-Laforêt
27.11.2013
DESCRIPTION DE LA MINEURE
2013-2014
Identifiant du cours:
Langue(s):
International Marketing Management
English
Objectifs :
Type de cours: Mineure
The global objective of this course is to provide students with the necessary knowledge
and tools to develop marketing strategies for a variety of markets in diverse cultural,
political and economic situations.
Understand how the basic principles of marketing are applied in a variety
of diverse cultural, political, legal and economic environments
Be able to explain the various methods of entering foreign markets, the
degree of commitment required and the associated levels of risk
Identify regional economic markets and explain how to qualify and quantify potential opportunities
using research, segmentation and targeting techniques
Understand how to play with the different types of media available to fit the marketing and
communication strategy to the level of access to media available in diverse cultural, political and
economic situations
For students to achieve the above learning objectives, this course will leverage on a combination
of lectures, class discussion, guest lectures and cases addressing marketing issues,
firm strategies and market problems facing firms in the international environment
of world markets.
Contenu (thèmes et descriptions):
Global Market Research
Cultural convergence and divergence
Country selection
Global product development and adaptation
Global distribution
Cross-border pricing
Branding accross cultures
Global Advertising
Mobile advertising and global emarketing
web and social media access and adaptation of marketing strategy to local availability
Entry and expansion strategies, cooperative strategies and strategic partnerships
International marketing intelligence
Mots clés:
foreign markets, market strategies, marketing opportunities, cultural differences, global marketing
Prérequis obligatoires
critères de sélection:
Evaluation de l'option
En principe : Examen : 50%
Autres : case studies 50%
Enseignants:
AC/cdi/2013_2014_InternationalMarketing.xlsx
27.11.2013
DESCRIPTION DE LA MINEURE
Programme 2013-2014
E-Business and Social Media
Identifiant du cours:
Langue(s): English
Type de cours:
Mineure
E-Business is an interdisciplinary topic encompassing both business and technology. The
Objectifs :
course is an introduction to this rapidly changing mode of doing business. It examines
commonly used and emerging technologies as well as discussing the organizational impacts
The main objectives are:
and management implications of moving into e-business. A number of specific applications
are reviewed through case studies.
In the rapidly evolving 21st century, in the world of search engine marketing and viral marketing,
social media plays a leading role. This course explores social media marketing tools,
techniques and strategies and examines the best ways to use them to build valuable, lasting
relationships with customers and other stakeholders. Students learn how to exploit social media
to interact and engage with real and potential stakeholders and to improve online campaign
performance.
This course is highly practical with hands-on exercises.
1. Introduction to E-Business & E-Commerce
2. E-Commerce Business Models & Concepts
3. Technological Aspects of the Internet
Contenu (thèmes et descriptions):
4. E-Commerce Marketing Concepts
5. E-Commerce Marketing Communications
6. Social E-Commerce Strategies
7. B2B E-Commerce
8. Hands-on: Building your first E-Commerce web store
9. Introduction to Social Media
10. Social Media Tools
11. Search Engine Optimization for Social Media
12. Blogs, Podcasts and Video
13. Twitter
14. Facebook
15. YouTube
16. Social Media Metrics
Formes d'enseignement
e-business, socia media, search engine optimization, e-commerce, facebook, twitter, youtube
Mots clés:
Prérequis obligatoires
critères de sélection:
Evaluation de l'option
The overall grade will be based on: participation in class, exercises and a final exam.
Proportion of overall grade (%)
Participation and attitude in class 15%
Final Exam 40%
Exercises 45%
Enseignant:
Jorge Sanchez Conejo
AC/cdi/2013_2014_EbusinessSocialMedia.xlsx
27.11.2013
DESCRIPTION DE LA MAJEURE
Commodity Trading
Programme 2013-2014
Langue(s):
Anglais
Type de cours:
Majeure
Objectifs :
Au niveau mondial, l'arc lémanique occupe aujourd'hui la première place en termes de négoce international et la
première au niveau des partenaires financiers.
L'objectif de ce cours est de présenter une vision d’ensemble du négoce de matières premières tout en
permettant aux étudiants d’acquérir un savoir-faire spécifique dans ce secteur.
A la fin du cours, l'étudiant(e) sera capable :
- d’expliquer et d’utiliser adéquatement le jargon du négoce;
- de citer et d’utiliser adéquatement les incoterms dans une transaction de négoce (CIF ; FOB, etc.);
- d’expliquer l'impact de l'évolution du contexte mondial et local sur le négoce des matières premières;
- d’évaluer la pertinence d’une politique en fonction de l’évolution de l’environnement international et de proposer
une alternative argumentée;
- de calculer et de choisir l’alternative la plus rentable entre différents choix de transactions (transactions simples
impliquant des couvertures au moyen de contrats à terme);
- de comprendre et commenter l’évolution sur le marché de toutes les matières premières traitées dans la revue
des marchés.
Contenu (thèmes et descriptions):
L’option est dispensée en majeure partie par des professionnels de haut vol actifs dans le secteur du négoce.
Tout d'abord, le cours situe le négoce des matières premières dans l’économie mondiale, présente les
différents acteurs de ce secteur et le cadre légal international.
Ensuite, les aspects-clés de l’activité de négoce sont traités : analyse des marchés (énergies, céréales, métaux,
etc.), analyse et gestion du risque, administration et contrats, financement, transport, assurance, aspects légaux
et financiers.
Enfin, certains aspects spéficiques de la gestion d'une entreprise de négoce sont abordés, notamment le
développement de ses activités, la gestion des ressources humaines, la gestion des systèmes d'information ainsi
que le contrôle de la société.
Le cours allie présentations théoriques, exercices pratiques et partages d’expériences avec les intervenants. Une
forte motivation et une implication personnelle significative est demandée aux étudiants. Les étudiants effectuent
les lectures demandées par les intervenants, réalisent des travaux de terrain et produisent une revue des
marchés hebdomadaire. Les travaux sont rédigés en anglais et les meilleurs d'entre eux mis à disposition du
public sur le site du cours : http://campus.hesge.ch/commodity_trading.
Mots-clés
Négoce, matières premières, échanges internationaux, mondialisation, commerce, incoterms, gestion du risque,
marchés à terme, instruments dérivés. Commodities; commodity trading
Prérequis obligatoires-critères
de sélection :
Bon niveau d'anglais à l'écrit et à l'oral
Evaluation :
En principe :
Examens écrits
Travaux de groupe et individuels
Case studies écrits
Présentations orales en classe
Sous réserve de modification.
Enseignants:
M. Robert Piller, chargé de cours; intervenants externes - professionnels du négoce
AC/cdi/2013_2014_CommodityTrading.xlsx
27.11.2013