Présentation Broadband Live
Transcription
Présentation Broadband Live
Séance d’information «Broadband Live» «The World Goes Wireless» 12 avril 2016 © by Broadband Networks | www.broadbandnetworks.ch Broadband Networks AG | Séance d’information «Broadband Live» - 12.04.16 Agenda © by Broadband Networks | www.broadbandnetworks.ch 2 Broadband Networks AG | Séance d’information «Broadband Live» - 12.04.16 Chances et risques pour opérateurs convergents Dieter Bernauer, conseil en innovation et stratégie © by Broadband Networks | www.broadbandnetworks.ch 3 Dieter Bernauer, conseil en innovation et stratégie The Evolution of Operators towards Convergence Technology strategies needed to succeed in this dynamic environment impacting the business as well as the operational model Berne, le 12 avril 2016 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 4 La convergence – une question de perspective • Fournisseurs informatiques & câblo-opérateurs: plates-formes, services cloud, services OTT, points d‘accès (fixe/mobile/câble) • Les technologies de l‘information et les télécommunications convergent • Les fournisseurs de services: une seule adresse, prix pour offres groupées • Recherche & science: p. ex. coopération nanotechnologie, biotechnologie, informatique, neurosciences • Client / consommateur: convivialité, avantage aux niveaux professionnel et privé Sur le plan économique, la convergence n‘est importante que si le point de vue du client (demande = disposition à dépenser) rejoint celui du fournisseur (offre = monétarisation) 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 5 Les mégatendances accélèrent la convergence … toujours plus “smart” – smart consumer, smart energy, smart health, smart home, smart mobility … • Solutions «Big Data» (données clients) et cloud (hiérarchisation, qualité, processus) • Smartphones, apps et capteurs tactiles • Chute des prix pour le stockage et le trafic mobile des données • Les actuels débits et caractéristiques techniques ouvrent la voie à de tout nouveaux services • Standardisation (connectivité, identités) • Internet des objets • Miniaturisation • Le consommateur devient producteur («Prosommateur») • Evolution de la manière de consommer – exemples: énergie, télécommunication, industrie automobile • Intelligence artificielle 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 6 Celui qui ignore les effets des mégatendances sur le modèle d‘affaires et ne s‘y adapte pas disparaîtra ! Evolution of Personal Computing Units Shipped (tsd, log scale) (In # of units shipped) (1975 – 2011) Inflection Point 1,000,000.0 Android PC Total 100,000.0 (phones, sold) iPad Nokia Symbian (phones, sold) 10,000.0 Macintosh Commodore 64 iPhone Windows Mobile 1,000.0 RIM (phones, sold) 100.0 Atari ST 10.0 Amiga TRS 80 NeXT Apple II 1.0 0.1 1975 1980 1985 Rise of Personal Computing 12.04.2016 7 Source: Asymco, Booz & Company analysis 1990 1995 2000 2005 PC and Macintosh Duopoly Dieter Bernauer, conseil en innovation et stratégie 2010 Era of Mobile Smart Devices 2015 La télécommunication doit faire face à un défi engendré par les mégatendances: explosion du trafic de données mobiles & des débits, implosion du revenu par service Datenübertragungsrate Mobilfunk Mobile data revenues vs. traffic development $ millions/TB per month Source: http://www.lte-anbieter.info/ 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 8 Le domaine de l‘énergie doit faire face à des défis engendrés par les mégatendances: volatilité de la charge réseau due à la production d‘énergie renouvelable décentralisée comme en Allemagne, par exemple 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 9 Pour le fournisseur d‘infrastructures, le défi consiste généralement à créer une plus-value grâce à une charge utile rentable Producteur d‘énergie Les télécommunications: un service en temps réel • Volatilité de la production d‘électricité due aux énergies renouvelables • Explosion de volume sans possibilité de stockage intermédiaire lors du transport • Stockage quasiment impossible (le client veut un service en temps réel) • Opportunités aux niveaux du stockage (centralisé/décentralisé) d‘une extension de l‘infrastructure adaptée aux besoins de l‘extension du portefeuille de services • Opportunités aux niveaux pas du stockage lors de la fourniture, faute d‘homogénéité (voix, données, images, vidéos) d‘une extension de l‘infrastructure adaptée aux besoins de l‘extension du portefeuille de services Convergence des services (= expérience clients) 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 10 Faut-il se renouveler radicalement ou existe-t-il une voie royale? La convergence est aussi une opportunité: voici quelques exemples • Télécommunications Quadruple Play, Smart home, eHealth, managed Mobility • Energie Electromobilité, Smart Home, gestion de l‘énergie comme service • Santé Mise en réseau, télémédecine, AAL, soins à domicile, assurance-maladie • Tourisme Voyages virtuels, „Pepper auf Traumschiff“, „Yobot“ comme page d‘hôtel • Automobile Car sharing, mobility on Demand, gestion de flotte 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie Plus-value chez Swisscom grâce au regroupement Augmentation de la TV câblée grâce à des services supplémentaires et moins de clients perdus 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 12 Modèle d’affaires convergent de Swisscom Du fournisseur de télécommunications au fournisseur TIC Des services fondés sur l’utilisation aux groupes de services multiples 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 13 Exemples de nouveaux services convergents et d‘amélioration de l‘efficience http://www.deutsche-startups.de/2014/10/27/trbo-mehr-umsatz-mit-personalisierten-einkaufserlebnissen/ 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 14 La santé et le sport comme opportunité commerciale Style de vie et gestion de la santé ne font plus qu’un Cross-linking eHealth services for health professionals Personal health management Services for indiv. health prevention Streckenplan Halbmarathon Strecke 10 km Kurzstrecke Persönl. Running-Coach 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 15 L‘intelligence artificielle acquiert des capacités cognitives, créatives et émotionnelles, aussi dans les centres de services 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 16 Les opportunités engendrées par les mégatendances 1. Meilleure efficience des processus (via Cloud) permettant de réduire les coûts et d‘améliorer la qualité 2. Meilleure gestion de la sécurité (ex.: accès, exploitation, gestion des mises en production (release management)) 3. Effets d’économie d’échelle élevés et bon rapport qualité-prix grâce aux solutions SaaS (Software as a Service) (payer selon l’utilisation uniquement) 4. Meilleure acceptation de la part des clients grâce à des solutions multi plates-formes -> plus grande convivialité au niveau de l’utilisation et des caractéristiques émotionnelles des interfaces utilisateurs 5. Meilleure fidélisation des clients grâce à de nouveaux modèles d’affaires (offres groupées, intégration du client comme „Prosommateur“, service clients en ligne ...) 6. L’Internet des objets améliore la sécurité des processus ainsi que la qualité et l’efficacité de la communication 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 17 Expériences personnelles en matière de mise en œuvre de services et de modèles d‘affaires novateurs 1. Penser autrement – remettre en question son propre modèle d’affaires „se cannibaliser soi-même avant que d’autres ne le fassent “ 2. Créer une plus-value en investissant ses compétences-clés dans des applications similaires Ex.: penser mobilité plutôt que voiture, gestion de l’énergie plutôt que fourniture d’électricité 3. Créer des services selon le principe CARE (Convenient, Affordable, Reliable, Everywhere) „Comment apporter une plus-value au client“ doit passer avant „comment nous apporter une plus-value“ 3. Créer un environnement attrayant pour les entrepreneurs -> Mettre en place des structures, des sites et des processus qui favorisent l’innovation 4. Jeter par-dessus bord les pensées et les actions en fonction de l’entreprise pour faire place à des changements novateurs 5. Placer un ange gardien totalement dévoué au niveau du top-management 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 18 Merci de votre attention 12.04.2016 Dieter Bernauer, conseil en innovation et stratégie 19 Broadband Networks AG | Séance d’information «Broadband Live» - 12.04.16 Evolutions sur le marché des communications Dr. Karim Taga, Managing Partner Austria, Global Lead Telecoms, Information, Media & Electronics (TIME) Practice, Arthur D. Little © by Broadband Networks | www.broadbandnetworks.ch 20 Changing market demands driving the new telecom eco-system April 12th 2016, Bern Presentation to Broadband Networks Contact Person: Arthur D. Little Dr. Karim Taga Managing Partner 21 Key messages Content 1 Key trends – unlimited service creativity 2 Need to densify network – SmallCell business models & Multi-RAT technos 3 Explosion of IoT will impact the network 4 New production model driving by SDN/NFV 5 Key takeaways 22 1 Key trends – unlimited service creativity The explosion of dynamic and real time objects will have a major impact on future networks Gaming competition Self-driving cars 23 1 Key trends – unlimited service creativity Smart network connectivity can be applied in infinite ways … One future perspective Amazon Echo voice controlled speaker Oakley Airwave smart snow goggle Hello Barbie interactive barbie doll Emospark a.i. home console Anki Overdrive race robotic supercars Flic wireless smart button Double Robotics telepresence robot Myo gesture control armband Source: One Future 24 Key messages Content 1 Key trends – unlimited service creativity 2 Need to densify network – SmallCell business models & Multi-RAT technos 3 Explosion of IoT will impact the network 4 New production model driving by SDN/NFV 5 Key takeaways 25 2 Small cells – Ubiquity Small cells are becoming increasingly ubiquitous – TelCos, cable operators, municipalities, digital signage, public transportation, shopping malls, are entering the ecosystem Small cell ubiquity Macro cell Micro cell on the side of buildings WiFi home-spot small cells Indoor cells/ DAS in shopping malls Micro cell on digital signage boards Micro cell on a pole Indoor cells in offices Mobile small cell in public transport Micro cell in manholes The network is coming closer to the user. Having macro coverage alone is no longer a competitive advantage Source: Arthur D. Little, Swisscom, Ericsson, Cover page image: Ericsson, Huawei, Wien.at 26 2 Small cells – Key drivers for small cells Telecom operators are increasingly deploying small cells as it is a natural progression towards 5G Drivers for Small Cells Improve network capillarity • Network capillarity is improves as licensed spectrum) the number of access nodes • Increases connectable points increases • Improves redundancy and • Using small cells (either WiFi or • Improves spectrum re-user factor Move towards 5G • 5G requires delivery of gigabit speed with < 1ms latency • Small cells brings the network closer to the user Prepare for future high band spectrum • The current digital dividend • spectrum (600, 700, 800 MHz) is the last low band spectrum expected • • Future auctions will be higher band 2.5, 3.5, 5, 28, 38, 60 GHz Small cells are ideally suited to handle high band spectrum Small cells are faster to upgrade with future high band spectrum • • • • technologies can be fully integrated into the mobile network at either the core or access level Multi RAT technologies Source: Arthur D. Little, GSMA, ExtremeTech.com Multi Radio Access Technologies Unity of 3G/4G and WiFi WiFi is no longer a stand alone WiFi and other Non-3GPP • Which in turn improves data throughput and reduced latency • And reduces congestion on the core network 27 2 Small cells – Multi-RAT Multi-RAT1) will allow the coexistence of multiple techno. (e.g. Wi-Fi or WiGig2)) and flexibly address capacity and user throughput, shall be considered in the context of small cells Multi-RAT usage - overlaid network of mmWave small cell Depending on capacity and throughput needs, the multi-RAT technology will allow taking advantage of each technology’s unique characteristics (i.e. high throughput through mmWave Small cell) Source: Samsung, Arthur D. Little 1) RAT: Radio Access Technology 2) WiGig: Wireless Gigabit Alliance promoting the IEEE 802.11ad protocol 28 2 Small cells – Small cell strategies Various strategies and technologies are used for small cell deployment – but they all have one thing in common - Partnerships Typical small cell strategies Key players in the small cell ecosystem Shopping malls/ real estate Municipality – manholes, ducts Mobile TelCo Cable Co Fixed TelCo Unique proposition Existing telecom infra Ubiquitous presence in homes/ offices Access to key infrastructure in the city Technology LTE LTE with unlicensed spectrum WiFi/ Home routers Spectrum Unlicensed spectrum Licensed spectrum High frequency licensed spectrum Business model TelCo rolls out own infra on own sites TelCo partners, but closed model TelCo partners, open model Hotspot/ home WiFi service provider Telecom vendors Outdoor advertising Bus stops, street lights Public transport Source: Arthur D. Little, GSMA, ExtremeTech.com 29 2 Small cells – Small cell strategies Partnerships forms between TelCos and other entities having a unique advantage such as access to urban locations or access to the customer Typical small cell strategies Unique advantage Entity TelCos Vendors Technology expertise Public hot spots Municipalities Digital Signage Access to location Transportation companies Home spots Proximity to customer Bus stops Office buildings Shopping malls Corporations Real Estate companies Source: Arthur D. Little, GSMA, ExtremeTech.com 30 2 Small cells – Types of small cells business models Most small cell business models are based on partnerships with other entities Selected case studies small cell partnership models TelCo Description UPC Europe • 6 Mil home & location based WiFi hotspots with seamless roaming, used to push UPCs own 3p/ 4p offering • Currently does not partner with any other TelCo or entity KPN/ JC Decaux/ Ericsson • Partnership with outdoor advertising company JC Decaux • Hundreds of LTE based small cells in bus shelters and other locations Swisscom/ Ericsson • Partnership with fixed arm of Swisscom • Using Swisscoms fixed infrastructure – Manholes and ducts • Hundreds of under-the-ground LTE based small cells Los Angeles/ Phillips/ Ericsson • Partnership the City of Los Angeles, Phillips and Ericsson • Hundreds of street lights ‘Smart Poles’ with LTE based small cells in key urban locations Boingo • Provides millions of WiFi based hot spots • Partnerships with multiple business and TelCos providing them wholesale offloading services GCI/ ClearSky/ Cisco • Clear Sky provides ‘Small Cell as a Service’ platform solution • Partnership between TelCo and equipment manufacturer to install small cells in Alaska TIM rasil • TIM Brasil is undertaking a large scale upgrade of its legacy RAN to a Single RAN solution with an integrated small scale network rollout Source: Arthur D. Little 31 2 Small cells – Case study - KPN KPN & Ericsson recently deployed hundreds of small cells in two cities in the Netherlands using LTE carrier aggregation and seamless handover between small cells & macro sites Micro cell licensed KPN/ Ericsson – LTE small cells • KPN is the incumbent telco in the Netherlands • KPN installed 200-400 small cells in bus shelters in Amsterdam and the Hague 800 MHz deployed on macro cell for wide coverage 1800 MHz deployed on small cells • Inter-site aggregation • Seamless mobility between macro an small cell • Using 1800 MHz licensed spectrum • JC Decaux provides KPN with the real estate location to install the small cells at the bus stop • Ericsson C-RAN small cell solution is used to deploy small cells • Ericsson Radio Dot small cell solution is used, which is increasingly used by more than 100 telecom operators across the globe • 200-400 small cells in Amsterdam & the Hague • LTE carrier aggregation up to 300 Mbps • Seamless mobility between 800 MHz (macro) and 1800 MHz (small cell) Source: Arthur D. Little, KPN, Ericsson 32 2 Small cells – Case study – GCI/ Clear Sky Small companies like ClearSky are partnering with local operators like the Alaskan operator GCI to provide Small Cell as a Service solutions Pico/ Femto Core network GCI/ ClearSky/ Cisco – Small Cell as a Service (SCaaS) Description of service • ClearSky in partnership with Cisco provides Small Cell as a Service to mobile operators • This is a plug and play service both for the MNO as well as for the customers of the MNO • In 2015, GCI a mobile operator in Alaska partnered with ClearSky to install 1500 small cells across the main cities in Alaska based on this SCaaS proposition • Given Alaska’s rugged terrain and well insulated houses, distributed small cells is an important network layer to ensure good connectivity • Mobile users use their phones as usual – there is no update required • Cisco provides Residential, Enterprise & Outdoor Small Cells • Some customers get a pico cell to install inside their homes • The small cells connect to ClearSky gateway through the public internet • GCI installed approx 1500 small cells in both indoor and outdoor locaitons in Alaska • Clearsky provides Small Cell gateway that connects directly to the MNOs core network Carrier neutral and standardized small cell solutions ensure ease of partnerships between equipment providers like ClearSky/ Cisco and mobile operators like GCI Source: Arthur D. Little, Csky.com, Cisco.com, GCI.com 33 2 Small cells – Technology Advances in technology, especially in MIMO and beam forming enables use of high band spectrum for small cell deployment Micro cell licensed Small cell technology developments in high band frequencies mm wavelength Future spectrum will be high band spectrum • Almost all future spectrum auctions expected to be in the higher band range GHz Band/ Comment 2.5 Band 38/41 – China, USA, Europe 3.5 Band 42 – Canada, Chile, shortly in USA 3.6 Band 43 – UK, other trials 28, 38, 60 Under research for potential future use in small cells Advances in MIMO technology • • Advances in MIMO is enabling up to even 128 array antenna system (with direct line of sight requirement) Recent lab study by the University of Bristol & Lund achieved speeds of 1.5 Gbps in a 20 MHz high band frequency channel Advances in beamforming tech • • Deployment of 5G small cells at cell edge, and congestion areas Beamforming used to target specific handsets in a certain small cell area 4G provides macro coverage 5G small cell with beam forming to ‘follow’ handset Small cells is the next building block from 4G to 5G Building upon advancement in technology and increasing use of high band spectrum Source: Arthur D. Little, IEEE paper on Millimeter Wave communications for 5G 2015, Ericsson 34 Key messages Content 1 Key trends – unlimited service creativity 2 Need to densify network – SmallCell business models & Multi-RAT technos 3 Explosion of IoT will impact the network 4 New production model driving by SDN/NFV 5 Key takeaways 35 3 The “Internet of Things” (IoT) While starting as a very much industry-driven approach, the “Internet of Things” extends today into more horizontal, customer, hardware and service including topic… Anything Anyone Smart City Medical & Health Retail/ Vending/ m-Payment Industry 4.0 Consumer Electronics Connected Car & Fleet Mgmt. Smart Metering & Smart Grid Anywhere Smart Home/ Building Automation Anytime Source: Arthur D. Little 36 3 The “Internet of Things” (IoT) Value chain fragmentation and diverse capabilities require a distinct positioning, a clear partnering and M&A strategies Example Overview of Smart Home activities & value chain positioning of HVAC players Hardware Smart object Connectivity Network operations Service enabler System integrator Service provider Reseller Customer Traditionally 3-stage- or 2-stage distribution channel: Wholesale Installer Specialists Customer DIY E-Commerce ... The HVAC example shows that all major players active in Smart Home heavily focus on partnerships for realizing their Smart Home service offers Source: Arthur D. Little Independent realization Partnering Acquisition 37 3 The “Internet of Things” (IoT) IoT will work with available networks… Source: Postscapes.com 38 3 The “Internet of Things” (IoT) By 2020, almost 40 percent of all IoT connections will be via LPWA (Low Power Wide Area) networks, making it an highly attractive technology… Global wide area IoT connections by technology: 2015 - 2020 In mn LPWA LTE & 5G Cellular Others* 2G & 3G Cellular Wireline Satellite 2,400 186 2,000 2,292 11 109 2G & 3G Cellular 18% 385 +30% 1,705 1,600 LTE & 5G Cellular 95% 723 Satellite 19% 1,286 1,200 977 800 IoT connection CAGR (2015 - 2020) 780 LPWA will surpass 2G & 3G in 2020 as the leading IoT technology, growing at a CAGR of 73% Strongest growth in terms of IoT technology is predicted to occur in the LTE & 5G cellular segment LPWA 73% 878 626 Wireline 7% 400 Others 1% 0 2015 2016 2017 2018 2019 2020 *Others include WiMAX, Powerline Communication and a range of nice standards Source: SNS Research, Arthur D. Little 39 3 The “Internet of Things” (IoT) ...however, the Internet of Things will drive significant increase in core network traffic... Source: Bell Labs 40 Key messages Content 1 Key trends – unlimited service creativity 2 Need to densify network – SmallCell business models & Multi-RAT technos 3 Explosion of IoT will impact the network 4 New production model driving by SDN/NFV 5 Key takeaways 41 4 A new (r)evolutionary technology is emerging – Software-isation of the network Network is becoming an IT cloud platform to design and operate future infra and networks Network and services virtualization path Closed monolithic stack Decoupled stack Open programmable cloud network 3rd party Apps Internal Network Apps Control Policy Mgmt Orchestrate Application Control Plane Central control Plane Control Plane Data Plane Data Plane Slow to innovate economics favors the status quo Encourages innovation and competition amongst 3rd parties Enables native operation in the network Data Plane Use of low cost standard hardware as underlying infrastructure (where possible) Source: Arthur D. Little 42 4 A new (r)evolutionary technology is emerging – Rethinking the current paradigm Key telecoms operators have started the transformation journey “AT&T needs to change and adopt virtualization to keep up with their clients and their nontraditional competitors”. … AT&T “speed is not only something that is advantageous but is an absolute necessity.” John Donovan AT&T “Virtualization offers a unique opportunity for us to meet the challenges to address the needs of our diverse customers … target set 70% TTM reduction for overall P&S dev. and reaching 60% virtualization of network functions by 2020” Hatem Bamatraf, CTO Etisalat Group “Pretty much every technology and protocol currently deployed in communications networks needs to be assessed and, if it makes sense, banished from the network in the name of simplification.” Axel Clauberg, VP at Deutsche Telekom “We are bringing together networks and consolidating so it's a great opportunity to virtualize and get rid of legacy technology” Enrique Blanco, CTO Telefonica Our Cloud Strategy is foundational to delivering the quality and innovation that our customers have come to expect from Swisscom," Heinz Herren, CTO and CIO at Swisscom “Maintaining carrier-grade service on OpenStack is important [but] it should not alone be responsible for providing the carrier-grade [service]," he says. "We feel that the NEPs need to take some of the responsibility to design an application that can handle failure and moves [operators] more towards cloud-scale architectures” Niklas Sonkin, Tele2's COO 43 4 What do telcos need to change to get onboard – Develop target architecture Network transformation has multiple value levers; picking the right ones is key Six levers to redefine the network 1 SDN Network automation & programmability Software-driven end to end network control Programmable control of network resources Automated network operations and NFV Management and Orchestration Accessible through public and private APIs 2 Virtualization Control, service, edge & mobile core functions Replace custom HW for flexible, redundant COTS operating fast vNF instances Distributed virtualised edge: vFAN, vRAN, vEPC, vBBG Optimized Access Contain & optimize access-specific functionality Shift CPE functions to an agile edge Take advantage of long reach fiber rationalize network Central service plat.: vVAS, vIMS Dynamic vNF resource mgmt NFV/SDN technology on-boarding 4 3 5 Harmonized modular architecture Converged platforms & operations Lego-like tailored to telco business model Multiple access Streamlined/uniform spanning OpCos Built on common: – Cloud (services, apps, vNFs) – Core IP/ Transport – Distributed edge IT /IP decoupled from access & converged BSS/OSS IMS/service platforms Policy, Subs data Network functions: IP/transport, edge, security, CDN, video opt, VAS 6 All IP transformation Rewrite the operating model 44 4 What do telcos need to change to get onboard – Develop target architecture Each lever should ultimately drive network and service delivery evolution Conceptualization of future state of the agile network vApp vApp vApp Enterprise/vApp vApp Private Cloud 5 2 vUC vHSS vCompute vDNS /ENUM vStorage vAAA Modular 4 architecture Edge/Core/Cloud Optimized Access vNetwork (1….n) vSIP vM2M vPCC vVertical Apps NFaaS Vendors Public vApp vNF Cloud/CDNs vNF vUCaaS vNF vSecurity Network APIs SDN Control NFV Management and Orchestration 1 Virtualization Control, service, edge & mobile core functions vNF Converged applications (Service platforms, OSS/BSS Telco Central Cloud Services/vNFs 3 6 Network Core All-IP/Optical vEPC vCDN vBBU vFW vDHCP vAntivirus vBNG/ vCPE vIDS/ vIPS vNAT Telco Distributed Services/vNFs vDPI vLBS Core and Edge VNFs placed in the network for highest performance Applications Network Access/Edge All IP/Ethernet E2E QoS 2 Extended network services End user equipment Network Core Network Edge Functions Source: Bell Labs, Arthur D. Little joint study on the impact of NFV and SDN on carrier networks, 2014 45 4 NFV/SDN production models – Summary slide - Cable Virtualized service edge Benu Networks has used NFV and SDN to allow CableCo. to bypass the legacy CPE and enable carrier grade/3GPP WiFi and user analytics Public Domain Benu Networks Virtual Service Edge Description Proprietary Virtual Service Edge Enables CableCo. to offer new cloud based services – Policy based access – VPN and Cloud services – Service chaining Operators move complexity out of existing CPEs/ into the network The platform has been adopted by a CableCo. with circa 10m customers => scalable ! The VSE platform also provides detailed network, device session stats to analyze & improve existing services and formulate new ones Source: Benu Networks 46 4 NFV/SDN production models – vCPE SD-WAN/vCPE solution results in enhanced user experience, increased ARPU/RGU, faster time to market and reduced OpEx Enhanced User Experience Faster Time to Market Consistent consumer interface Increased product innovation Fast and accurate onboarding Scale services rapidly (up and down) Empowers subscriber intelligence Leverage Public, Private, Hybrid Cloud Frictionless service delivery Increase ARPU/RGU Enable new business models Unique services and value Mobile experience via Wi-Fi Reduce OPEX by 20-40%* Service fulfillment: 7-12% reduction – Reduce truck rolls (as much as 80%) Service assurance: 63-67% reduction – 30-40% of tickets are L3-L7 related Life Cycle Management: ~66% reduction Source: Company information 47 4 NFV/SDN production models – vCPE On the other side, legacy network architecture faces challenges of limited visibility, no device level control, inefficient service delivery and limited troubleshooting Legacy Network Architecture Source: Company information 48 4 NFV/SDN production models – vCPE Benu Networks vCPE solution enables operators to offer storage, parental control, malware firewall and IoT functions across segments – Smart Wi-fi, Smart Home, Smart Biz Source: Company information 49 Key messages Content 1 Key trends – unlimited service creativity 2 Need to densify network – SmallCell business models & Multi-RAT technos 3 Explosion of IoT will impact the network 4 New production model driving by SDN/NFV 5 Key takeaways 50 5 Key takeways The future network requirements are meaningful Requirements 1 Densification 2 Integrate new technos 3 Partnering 4 Manage IoT 5 Transformation Drivers More capacity will be required New spectrum will be available 5G, WiGig, Multi-RAT LPWA: Sigfox, LORA, LTE-M Vendors, real estate Utilities, retailer Explosion of “things” connecting to the network Business critical applications SDN NFV 51 Interesting future … …high impact … high uncertainty 52 Arthur D. Little is the oldest management consulting firm in the world and assists clients with complex assignments in a wide range of industries Arthur D. Little, founded in 1886, is a global leader in management consultancy, linking strategy, innovation and technology with deep industry knowledge. We offer our clients sustainable solutions to their most complex business problems. Your speaker today Karim Taga Global Practice Leader TIME & Managing Partner of Arthur D. Little Austria [email protected] Arthur D. Little has a collaborative client engagement style, exceptional people and a firmwide commitment to quality and integrity. Visit us at www.adlittle.com 50 53 Broadband Networks AG | Séance d’information «Broadband Live» - 12.04.16 Possibilités des nouvelles technologies sans fil et leurs combinaisons Tiago Rodrigues, Senior Director, Wireless Broadband Alliance © by Broadband Networks | www.broadbandnetworks.ch 54 Broadband Live Wireless Developments 12th April 2016 Tiago Rodrigues WBA Senior Director for PMO & Membership Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Agenda 1. Industry Insights 2. Unlicensed Technologies 3. Market Drivers for Unlicensed LTE 4. Carrier Wi-Fi 5. About WBA Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 56 71% of all mobile communication flows over Wi-Fi Spirent Research, 2015 Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 57 The global Wi-Fi market, in terms of services and equipment, is estimated to be USD 14.8 Billion in 2015 and is projected to reach USD 33.6 Billion by 2020 Source: Markets & Markets, July 2015 Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 58 Unlicensed spectrum technologies contributed with $6.7 billion to the GDP and $222 billion on economic surplus to the US economy in 2013 Source: Wi-Fi Forward, February 2014 Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 59 Mobile offload exceeded cellular traffic for the 1st time in 2015. 51% total mobile data traffic was offloaded through Wi-Fi/femtocell VNI Report, Cisco 2016 Wi-Fi networks will carry almost 60% of smartphone and tablet data traffic by 2019 Juniper Research, 2015 Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 60 VoWiFi is going to surpass VoLTE by 2016 (minutes of use) By 2020, VoWiFi will have 53% of mobile IP voice market VNI Report, Cisco 2016 Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 61 Wi-Fi gets priority VoWi-Fi native Passpoint/NGH Ready Users love it Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 62 1. Industry Insights Wi-Fi will continue to grow as the main data consumption technology Users prefer Wi-Fi over cellular, they use it at home, office and outside Wi-Fi is everywhere, unlicensed, unregulated and difficult to manage Our Challenge How to build a business case around Unlicensed Technologies? Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 63 Agenda 1. Industry Insights 2. Unlicensed Technologies 3. Market Drivers for Unlicensed LTE 4. Carrier Wi-Fi 5. About WBA Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 64 2. Unlicensed Technologies • Wi-Fi has seen unprecedented success • • • • Cellular industry is looking to unlicensed spectrum for added capacity to meet increasing customer demand for data services • • • • Simple integration – over 10 Billion Wi-Fi enabled devices Very low cost service due to open spectrum and economies of scale Global adoption across virtually every wireless market segment 3GPP Release 12 and 13 Programs Non-3GPP Proposals, such as LTE-U and MuLTEfire 5G appears that it will involve licensed and unlicensed access Fair sharing of unlicensed spectrum is vital Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 65 2. Unlicensed Technologies LTE in Unlicensed Various Programs to bring LTE to the 5 GHz Unlicensed Band MulteFire Alliance 3GPP (Release 13) LTE-U Forum LAA LTE-U LWA “LTE – License Assisted Access” (Non-standard, for nonLBT markets) MulteFire “LTE – Wireless LAN Aggregation” (Global Spec) (Global Standard) (Global Standard) Augment licensed LTE with unlicensed data ‘boost’ • Closed Forum • Duty-cycled (CSAT) approach to channel access • • More promising Wi-Fi coexistence • Will listen-before-talk, work remains to specify appropriately • Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Most promising Wi-Fi coexistence Tunnels LTE data within 802.11 frames Fully unlicensed • Open Alliance • Standalone, Unlicensed LTE • Based on 3GPP LAA Slide: 66 LTE-U / LAA (License Assisted Access) • LTE downlink data transported over unlicensed 5 GHz • Uplink data and control traffic over licensed band • Requires new handset hardware • LTE-U vs LAA: Listen Before Talk (LBT) • LTE-U lets MNO control “off time” − can disrupt neighbor WLANs • Adds LTE capacity, doesn’t solve indoor LTE coverage problem • 5GHz spectrum will get filled with more 11ac wave 1 & 2 clients MNO EPC Licensed spectrum Unlicensed 5GHz Control Up & downlink data Downlink data Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 67 LWA (LTE + WiFi Link Aggregation) • LTE downlink data “tunneled” through Wi-Fi • Otherwise same as LAA • Requires handset support (potentially new hardware) • Requires Wi-Fi AP support (firmware update) • Non-disruptive to neighbor Wi-Fi networks • Inherent support for neutral hosting • Allows LTE to use WLAN for capacity • But doesn’t solve LTE coverage problem • Driven by MNOs with Wi-Fi infrastructure • Allows MNOs to monetize their Wi-Fi investment MNO EPC Licensed spectrum Unlicensed 5GHz Control Up & downlink data Downlink data Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 68 2. Unlicensed Technologies WBA Programs & Projects Project Leadership team: Unlicensed LTE Market Drivers Instead of focusing on LAA/Wi-Fi coexistence, the WBA would like to make a contribution focusing on the market drivers and deployment options for LTE Licensed Assisted Access and for LTE/WLAN Aggregation, and also consider how they relate to Carrier Wi-Fi services. Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Coordinated Share Spectrum Policymakers and regulators are moving to introduce new models for spectrum management that would provide coordinated use of shared spectrum (licensed and unlicensed). This program is performing a broad, cross-industry study on the business models supported by, or enabled by, Coordinated Shared Spectrum and raise industry awareness of CSS Spectrum programs Slide: 69 Agenda 1. Industry Insights 2. Unlicensed Technologies 3. Market Drivers for Unlicensed LTE 4. Carrier Wi-Fi 5. About WBA Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 70 3. Market Drivers for LTE unlicensed (LAA / LWA) LAA LWA Utilize existing Carrier Aggregation (CA) solutions to aggregate licensed and unlicensed LTE paths Utilize existing Dual Connectivity (DC) solutions to aggregate licensed LTE and unlicensed Wi-Fi paths Potential of yielding higher performance than other licensed/unlicensed integration approaches based on use of LTE PHY/MAC in unlicensed (to be determined)* Possibility for MNOs to partner with Fixed Wi-Fi Operators in non-co-located deployments (MNO – LTE RAN, Fixed Operator – Wi-Fi RAN) Direct MNO management of unlicensed path(s) via LTE control mechanisms Minimize impact (especially HW) on eNB, WLAN, and UE by leveraging existing technologies Perceived as more “coexistence friendly” to existing Wi-Fi services due to 802.11 transport *Final determinations of spectral efficiency will depend upon the detailed LBT mechanisms specified, and should be compared to 802.11ac Wi-Fi. Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 71 Deployment Considerations for LTE in Unlicensed Spectrum • Both LAA and LWA are only deployable by licensed spectrum holders – both require a licensed spectrum “anchor” • Initial market focus appears to be on indoor deployments, as this is where the greatest demand for wireless data services exist • These proposals seem to largely be linked to the deployment of licensed small cells, with the exception of LWA which would support Macro eNB integration with Wi-Fi small cells Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 72 Specific Deployment Considerations – LAA and LWA LAA LWA LTE Small Cell eNB equipped with unlicensed LTE radio (new generation) LTE Small Cell eNB equipped with unlicensed Wi-Fi radio (colocated, new generation) LTE Macro or Small Cell eNB interfaced with external WLAN (non-co-located, possibly existing WLAN generation) Unlicensed Secondary Cell(s) would operate in 5 GHz spectrum subject to local regulatory limits LWA Wi-Fi service could operate in either 2.4 GHz or 5 GHz or both subject to local regulatory limits Only applicable to the MNO industry Applicability to both MNO and Fixed Wi-Fi Operators Unlicensed radio is provided by a specific mobile operator In non-co-located mode, the unlicensed radio (WLAN) might support multiple MNOs’ LWA services via separate SSIDs (neutral host deployment) Will require new generations of UE HW supporting 5 GHz LTE radio (probably with concurrent support for 5 GHz Wi-Fi) It may be possible that existing generations of UE HW could be updated via SW/FW to support LWA Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 73 Agenda 1. Industry Insights 2. Unlicensed Technologies 3. Market Drivers for Unlicensed LTE 4. Carrier Wi-Fi 5. About WBA Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 74 3. Carrier Wi-Fi Motivations & Objectives: Create a definition of Carrier Wi-Fi Clarify the Industry with a clear roadmap for operators Promote a wide alignment with other industry forums Mobilize the Wi-Fi industry into one vision that defines Carrier Wi-Fi Different viewpoint & understanding means : NO clear shared vision amongst Operators NO clear shared vision amongst Vendors NO clear end vision NO clear path to achieve that variable vision Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 75 3. Carrier Wi-Fi – Definition & Participants Carrier Wi-Fi is a set of guidelines and best-practices that distinguish carrier-operated public Wi-Fi networks from consumer and enterprise networks Not Exhaustive Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 76 3. Carrier Wi-Fi & Next Gen Wi-Fi Consistent User Experience Network Discovery and Access Fully Integrated End-to-End Network Network Architecture Secure Authentication Service Experience Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Network Management Network Quality Network Security End-to-End Service Provisioning Network Manageability Slide: 77 Agenda 1. Industry Insights 2. Unlicensed Technologies 3. Market Drivers for Unlicensed LTE 4. Carrier Wi-Fi 5. About WBA Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 78 4. About WBA Founded in 2003 by a unique mix of Mobile, Cable, Integrated and Wi-Fi Operators who viewed public Wi-Fi as a strategic complement to their mobile and fixed broadband network(s) 13% Mobile operators 33% 14% Fixed and converged operators Wi-Fi operators and aggregators 40% Suppliers and other partners Members who registered for the Unlicensed LTE initiative Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 79 +130 Members WBA retains a strong operator heritage from the various parts of the ecosystem – Thus, it is in privileged position to assemble a consensus-driven perspective on the Market and Deployment Drivers for LAA & LWA 4. About WBA Accelerating the Ecosystem Programs & Projects Cooperation framework: Joint taskforce: Regular LS exchange: Main focus on: • • • • • Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Carrier Wi-Fi Interoperability / Compliance Wi-Fi Roaming Wi-Fi Calling Unlicensed Technologies Slide: 80 Summary • Cellular networks (licensed spectrum) will neither support the expected traffic growth nor the full range of IoT / Smart Cities verticals, thus, unlicensed spectrum is a platform for new technologies, innovative services and launch of innovative business models • As the technologies for LTE in unlicensed bands approach readiness for operational deployment, the use cases and real-world deployment considerations will soon become more clear and targeted by vendors and operators • WBA is looking into these opportunities and have a formed a group to perfom end-to-end live testing based on commercial equipment and networks Join the WBA now: www.wballiance.com Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Slide: 81 Tiago Rodrigues Senior Director for PMO & Membership Mobile: +351-961946680 Email: [email protected] Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved. Broadband Networks AG | Séance d’information «Broadband Live» - 12.04.16 Matching Economics and Technologies of WiFi Perry Correll, Principal Technologist, Xirrus WiFi Networks © by Broadband Networks | www.broadbandnetworks.ch 83 Wi-Fi Technology and Economics Perry Correll Xirrus, Principal Technologist April 12, 2016 Existing Carrier Technology HFC The ‘Circulatory System’ of carrier networks Scalable to very High Data Rates, Adding Capacity is easy Low Noise & Interference, provides a reliable infrastructure Fixed coverage area, Adding additional coverage is difficult & Expensive Concentrator connectivity only – majority of devices are now wireless Cellular The ‘Edge’ of many carrier networks Limited scalability and capacity, due to licensed spectrum Susceptible to interference and service degradation Fixed coverage area, Extremely expensive and difficult to expand Device connectivity – wireless edge © 2015 Xirrus. All Rights Reserved. What’s Changing: Growing Data Usage SOURCE: Cisco VNI Mobile, Dell’Oro Group, Wireless LAN Report Five Year Forecast 2014-2018, Gartner, Gartner Strategy Analytics, Morgan Stanley Research © 2015 Xirrus. All Rights Reserved. 86 86 Wireless Technology Evolution Year Technology 2.4GHz 1997 11 2Mbps Technology 5GHz Cellular 1G/2G 500k - 1 Mbps 1999 11b 11Mbps 11a 54Mbps 2004 11g 54Mbps 2007 11n 2x2 300Mbps 11n 2x2 300Mbps 2011 11n 3x3 450Mbps 11n 3x3 450Mbps 2013 11ac 3x3 Wave 1 1.3Gbps 2015 11ac 4x4 Wave 2 3.47Gbps 3G/3G+ 56Mbps 4G/LTE 100Mbps – 1 Gbps LTE-Advanced 1 Gbps ~2019 11ax 30Gbps 5G 10 Gbps © 2015 Xirrus. All Rights Reserved. 87 Wi-Fi Device Evolution Model Released Wi-Fi Mode 2.4GHz iPhone June 2007 11g iPhone 3G July 2008 iPhone 3GS iPhone 4 5GHz Antennas Max Rate ✔ 1 54 Mbps 11g ✔ 1 54 Mbps June 2009 11g ✔ 1 54 Mbps June 2010 11n ✔ 1 65 Mbps iPhone 4S Oct 2011 11n ✔ 1 65 Mbps iPhone 5 Sept 2012 11n ✔ ✔ 1 150 Mbps iPhone 5S / 5C Sept 2013 11n ✔ ✔ 1 150 Mbps iPhone 6 / 6 Plus Sept 2014 11ac ✔ ✔ 1 433 Mbps iPhone 6S / 6S Plus Sept 2015 11ac ✔ ✔ 2 866 Mbps 16X Performance increase in 8 Years © 2015 Xirrus. All Rights Reserved. 88 The Significance of a Wireless Edge Deployment • • • Wi-Fi Services Opportunity for Operators - Managed Wi-Fi Services (OPEX Model) - Complements Ethernet and Fixed line services - One provider -Fixed, Broadband, mobile, Wi-Fi Wi-Fi Applications and Use Cases - Business, Hot Spot & Metro Wi-Fi Services - Locationing, Analytics, Healthcare, Security, .. - Private & Guest Wi-Fi Services, with flexibility Less Resource Intensive Deployment & Expansion - Minimal Cost Installation to existing HFC Infrastructure - Web Based Provision and Manage - Only Technology that can keep pace with growth © 2015 Xirrus. All Rights Reserved. The Business of Wi-Fi © AllAll Rights Reserved. © 2015 2015Xirrus. Xirrus. Rights Reserved. 90 The Economics of Wi-Fi (Example) • €50 per AP monthly fee • Free managed installation • Online & dedicated support • Customised landing page • Scheduled Upgrade warranty • User Analytic Services © AllAll Rights Reserved. © 2015 2015Xirrus. Xirrus. Rights Reserved. 91 The Simplification of Wi-Fi Xirrus Command Center - Zero-touch Provisioning Customer 1 Admin 1 APs Customer 2 Provision Admin 2 APs Customer 3 MSP Admin / Admin 2 APs © 2015 Xirrus. All Rights Reserved. Summary • • • Wi-Fi Growth - Wi-Fi is now the primary communication media - By 2017, 60% of all mobile traffic will be over Wi-Fi - 25B connected devices by 2020 Networking Choices - Wired (HFC, Ethernet, other), infrastructure, not edge - Cellular = voice & coverage, Wi-Fi = capacity and performance - HFC, Cellular & Wi-Fi co-exist and compliment each other Provisioning Wi-Fi - Attach to almost any existing infrastructure - Can be deployed with minimal effort, Provision & Manage Remotely - Almost unlimited scalability as technology evolves, cost effectively © 2015 Xirrus. All Rights Reserved. Thank You Broadband Networks AG | Séance d’information «Broadband Live» - 12.04.16 Construction et plan d’affaire d’un réseau sans fil urbain haute densité Vijay Sammeta, Chief Information Officer, City of San Jose, California © by Broadband Networks | www.broadbandnetworks.ch 95 Building and Monetizing High Density Wireless Networks @vijay_sammeta Background of San Jose • Sharp population rise by 2040 • 180 square miles (466 sq km) • Patents (12k/year) from companies like Ebay PayPal, Adobe, Cisco, Polycom, Brocade, etc • Within the top 5 for Best wages, job growth and most successful companies are in San Jose • Airport, Downtown and Convention Center in close proximity to one another @vijay_sammeta Setting the Right Foundation • Examining the cost of doing business • Act like an ISP • Use city assets like fiber as a strategic advantage @vijay_sammeta Offsetting Operating Costs Then: • Opened June 9, 2005 • 2800 City Employees • Gig to the desktop with 10 gig back uplinks Now: • AC Wave 2 Wireless • Estimated 3 Million dollars savings • Mobile First @vijay_sammeta Backend Monetization • First Airport in Bay Area to offer truly free wireless • 10 megabits per client • New wireless services are adding value to existing investments @vijay_sammeta @vijay_sammeta Front & Back End Monetization • Free 10 megabit per client • All other services ½ to 1/3 less than the competition (Las Vegas, Los Angeles, etc) • Expanded services offerings • Reinvestment of savings in to more lucrative offerings @vijay_sammeta Tying It All Together Over 4 days: • 4500+ devices authenticated • 250k+ mins of voice calling • 218+ gigs of data • 25+ telecom operators from around the world @vijay_sammeta Piloting Success • Pilot with Philips Smart Poles • Determing Value for City Assets • Lessons learned @vijay_sammeta Investment Models • Shared Investment, Risk and Reward • 5G, LTE-U, 3.5ghz and beyond • Geography is the new currency @vijay_sammeta Thank You! @vijay_sammeta Broadband Networks AG | Séance d’information «Broadband Live» - 12.04.16 Discussions avec les orateurs animées par Dr. Wolfgang Weber, Business Development, Broadband Networks SA © by Broadband Networks | www.broadbandnetworks.ch 107 Votre fournisseur de solutions pour réseaux d‘accès Merci © by Broadband Networks | www.broadbandnetworks.ch