the beginning of a success story

Transcription

The beginning of a success story
23 November 2005
What is it?
The first search engine that gives you a direct
access to all multimedia mobile services
distributed by french mobile operators
An offer managed by the AFMM (Association Française du Multimedia
Mobile) which aim is to protect mobile users
How do i reach services?

Through the home page Gallery : 3 ways
Search engine
Heading : Nouveautés
alphabetical index

By sending an sms to 30130 :
The user sends the service’s
name or a key word to the
30130
Créer nouveau
123 images
Reception of a message giving a direct acces
to Gallery
Envoyer
30130
Récupérer
Détails
Supprimer
Connexion
…
Le top
Images
animées
Paysages
What kind of services?

Download (ringtones, logos, games…) and
communication services (chat, blogs…)

All other services…
(culture, sports, leasures, finance, pratical…)
•
•

Medias as TF1, Libération, L'équipe and even le Journal du net
Practical informations as Météo Consult, MobilJob, Mappy or Crédit Lyonnais
… and Brands
•
•
Nike, Coca-Cola, Nespresso, Marionaud, Citroen
Chupa Chups, I-pod…..
Exemples
Benefits
Société Générale
Ministère de la
jeunesse et du
sport
Meetic
Bienvenue sur le
site du Ministère de
la Jeunesse et des
Sports
Inscris-toi aux news
et télécharge un
fond d’écran
> La charte sur
l’environnement
Toutes les actus
> Etudier – Se
former
> Travailler
> Se loger
> S’engager Entreprendre
> Protéger sa santé
20000 visiteurs uniques/ mois
170000 visites / mois
800000 pages vues / mois
« Proximité client »
To offer an new channel
to its customers
Benefits
Marionnaud
Universal
!! PROMOTION !!
Dès le 16 juin 2006
Un drap de plage
vous est offert*
En savoir +
Découvrez
Baby Touch
Produit de la semaine :
Opium
Sélection Marionnaud
(XXX)
2 Mon panier
3 Chèques cadeaux
1
4
Vos points fidélité
5
Nos parfumeries
6
Nos instituts
7
1560
visiteurs
uniques/
mois
1700 visites /
mois
Service audiotel
< Infos service
< Accueil Gallery
To promote an event, a
product or a Brand
To create animation and increase
sales
Communication campaign 2004
STOP SEARCHING FOR WHAT YOU ALREADY HAVE
ON YOU
2 KEY
MESSAGES
Content providers’ campaigns
For content providers, is…
26 Million users equipped with multimedia colour mobile
phones
650 services
A third party offer with strong guarantees, controls,
management
Communication campaigns (operators & other content
providers who promote the brand Gallery and how to reach
this search engine)
Brands like Nike, Marionnaud, Coca Cola, Chupa Chups,
Apple, MMA, Boulanger, Interflora, Nespresso, Citroen, SG,
La Poste, BNP, Ministère de la jeunesse et des Sports
Nike believes in it…
The
The brand
brand
Young
Young and
and active
active brand
brand
AA communication
strategy
communication strategy based
based on
on categories
categories ::
men,
men, women…
women…
AA diversity
diversity of
of products
products services
services and
and events
events
AA strategy
«
new
media
»
oriented
:
strategy « new media » oriented : promoting
promoting and
and
giving
value
to
the
public
image
giving value to the public image
Nike
Nike and
and the
the mobile
mobile
AA permanent
permanent site
site on
on Gallery>>
Gallery>> relaying
relaying the
the brand’s
brand’s
news
and
products
news and products
Small
Small sites
sites promoting
promoting the
the brand
brand and
and its
its events
events
Enrichment
of
the
relation
with
consumers
Enrichment of the relation with consumers and
and
prospects
prospects
SFR
4800 visites / mois
Nike Free Stroy
Presentation of Nike Free’s
strength
Download pubs
Mobile personnalization
Shops geo Localization
Coca Cola too…
Le cas Coca Cola
2002
1) SMS renovates trade
marketing
- Interactive campaignes
leading to immediat prizes
- New and original concept
2004
2) The mobile as a key actor in
the brand’s animation
- An integrated campaign that
used SMS to engage
consumers and drive
interaction accross online,
outdoor, print, postcards
and TV
2005
3) Gallery as a natural
extension for the brand
- To be present in the daily
life of its consumers
•
•
Télécharger le logo
Découvrir Enjoy Light
Le mot de Kenzo
Takada
infos
légales
Accueil
To
To increase
increase the
the sale
sale of
of Coca-Cola
Coca-Cola (regular,
(regular, light,
light,
lemon
&
vanille)
during
summer
2004
lemon & vanille) during summer 2004
Moyens
Moyens
Game
Game «« On
On pack
pack Instant
Instant Gagnant
Gagnant »» multicanal
multicanal (SMS
(SMS
+
and
Web)
+ and Web)
Dedicated
Dedicated number
number Coca
Coca (52020)
(52020)
«« Code
unique
»
for
millions
Code unique » for millions of
of products,
products, which
which
allows
allows customers
customers to
to get
get into
into the
the game
game via
via aa chosen
chosen
channel
and
to
participate
to
the
«
Instant
gagnant
channel and to participate to the « Instant gagnant »»
(1
(1 travel
travel by
by day
day && 24
24 500
500 CDs)
CDs)
AA wap
site
relaying
the
wap site relaying the operation
operation «« Let’s
Let’s Party
Party »» and
and
presenting
the
same
informations
that
the
web
site
presenting the same informations that the web site ::
Description
Description of
of the
the operation
operation –– Special
Special nights
nights «« Let’s
Let’s
Party
»
–
Going
out
in
Europe
Party » – Going out in Europe
Résultats
Résultats
Gallery
Gallery site
site highly
highly visited
visited without
without any
any promotion
promotion
(profiting
of
Gallery’s
natural
high
trafic)
(profiting of Gallery’s natural high trafic)
AA traffic
traffic higher
higher than
than web
web site
site
Home page
The Game
Let’s Party
Special nights
Let’s Party !!!!
Going out in
Europe
And Nespresso…
Perfect Espresso
SFR
600 visites / mois
Nespresso Positioning
Nespresso is not just an espresso.
It is another dimension in the world of espressos.
It is a genuine experience that combines perfection
and pleasure, simplicity and aestheticism.
Nespresso
Nespressodelivers
deliversthe
theespresso
espressoexperience
experienceto
toperfection
perfection
Nespresso Concept
Capsules
Club
Machine
Nespresso Gallery Site
ACCES DEPUIS LE KIOSQUE GALLERY
Entrez le nom du
service ou un mot clé
> OK
> Nouveautés
Index ABC
De A à C
De D à I
De J à M
De N à R
De S à Z
De 0 à 9
Naiade
Nathan
Nespresso
newCourses
NikeChannel
Nioki Chat
Nokia
Nouveaux DVD
Nouveaux Films
NRJ
> Suite
Aide
Accueil SFR
ACCES PAR SMS
NESPRESSO au 30130
Nespresso :
lien gallery
Nespresso Gallery Site >
Home page
« Le Club » comes in the
first level as soon as a
user has been identified.
Then he can reach other
functions :
- To order
- Push
- Customer care
My order
Home page
Home page
Home page
Biquette Land…
Biquette Land
A Gallery site dedicated to nature, Biquette Land offer to us the
opportunity to raise a « biquette » through our mobile.
Originality :
•
Brands can join Mobile Trend, the editor, for their marketing operations : Biquette
Land can be a new and original way to promote products for brands wishing to
use the site’s notoriety
Free access
Some indicators :
•
•
•
More than 55 000 users registered (more than 1200 new user/day)
Target : 12-30 (40 % are young workers)
80 000 site visits/month
Biquette Land
- Community
service accessible everywhere,
everytime…
- Development of consumer loyalty
- Other brands can profit from Biquette Land’s
notoriety
- Biquette Land Gallery site is a complement
of the web site
Biquette Land
Biquette Land
Biquette Land
Biquette Land
Do you wanna be part of
it?
Best regards…