Undergraduate booklet 2013 - University of the Free State

PROGRAMME FOR COMMUNICATION PROFESSIONS
1. GENERAL
Students can register for one of the following degrees:
B.A. Communication Science with specialisation in Corporate and Marketing Communication
B.A. Communication Science with specialisation in Media Studies and Journalism
2.
ADMISSION TO THE PROGRAMME AND MODULES
Students may register for any of the subjects in the programme if they fulfil the general requirements to be
admitted to the University.
REG.
BACCALAUREUS ARTIUM COMMUNICATION SCIENCE with specisalisation in
CORPORATE AND MARKETING COMMUNICATION
B.A. Communication Science with specialisation in Corporate and Marketing
Communication
Study Code: 1361
448 credits
1. CAREER PROSPECTS
This qualification enables the student to function at a junior level in an organisation as a communication or
marketing communication practitioner or communication specialist. Learners can also form part of the brand
management team of a company. There are also career opportunities at media institutions and marketing
and communication agencies.
2.
CURRICULUM
The curriculum comprises of:
2.1 Compulsory modules for each of the three study years; and
2.2 Limited option modules to the value of 16 credits a year from the attached list of subjects.
THE FIRST YEAR (128 credits)
UFS101
16
Industrial
communication
BKO134
BKO144
BKO154
Marketing communication
Corporate communication
Business communication
16
16
16
Communication science
KOM114
KOM124
Introduction to verbal and nonverbal communication
Intercultural communication
16
16
Industrial psychology
EHRM51305
Introduction to human resource management
16
Business management
EBUS62406
General management
16
Limited option module
Any module from the following list of limited option modules
16
1
THE SECOND YEAR (160 credits)
Industrial
communication
BKO234
BKO244
BKO264
BKT214
Applied corporate communication
Brand management
Visual communication
Advertising copy-writing
16
16
16
16
Communication Science
KOM214
KOM224
KOM234
Persuasive communication
Communication research
Social media
16
16
16
Business management
EBUS66406
EBUS79407
Limited option module
Any module from the following list of limited option modules
Personal selling
Strategic marketing
16
16
16
THE THIRD YEAR (160 credits)
Industrial
communication
BKO334
BKO344
BKO354
Strategic corporate communication
Integrated marketing communication
Applied visual communication
16
16
16
Communication Science
KOM314
KOM324
KOM334
KOM344
Applied communication theory
Development communication
Communication law and ethics
Community communication
16
16
16
16
Business management
EBUS75407
EBUS78407
Strategic management
Relationship marketing management
16
16
Limited option module
Any module from the following list of limited option modules
16
Limited option modules:
These modules include subjects from which the student must choose any three modules (1 for each study
year). Students should note that the semester in which the module is presented, must be considered when
choosing the module:
Industrial
communication
BKT314
Advertising discourse
16
Industrial psychology
ECAP61406
ELRM62406
EORG71407
Career psychology
Labour relations management
Organisational psychology
16
16
16
Labour law
ELRM61406
ELRM62406
Labour law
Labour law
16
16
Business management
EBUS61406
EBUS71406
EBUS77407
EBUS74407
Core business activities
Internet marketing
Small business management
Entrepreneurship
16
16
16
16
Sociology
SOS214
SOS224
SOS314
The sociology of developing societies
Industrial sociology
Sociological theory
16
16
16
2
REG.
1.
BACCALAUREUS ARTIUM (COMMUNICATION SCIENCE): MEDIA STUDIES AND
JOURNALISM
B.A. (Communication Science): Media studies and Journalism
Study Code: 1362
456 credits
CAREER PROSECTS
This qualification will enable the student to function as a multi-skilled junior media practitioner within the
communication context of various mass media (for example newspapers, magazines, radio and television).
2.
CURRICULUM
The curriculum consists of:
2.1
Compulsory modules in each of the three years;
2.2
Language modules to the value of 16 credits a year from one (1) of the following language subjects:
Afrikaans, Afrikaans and Dutch, German, English, French, Sign language, and Sesotho;
2.3 Limited option modules to the value of 32 credits a year from the following list of subjects:
Anthropology, Economics, Philosophy, History, Criminology, Political science, Psychology, and
Sociology.
Students have the option to select:
a) One subject from the list and complete modules to the value of 96 credits in that subject, or;
b) To select two subjects from the list and complete modules tot the value of 48 credits in each of those
subjects.
2.4
Free option modules to the value of 16 credits a year from the attached list of subjects.
THE FIRST YEAR (128 credits)
UFS101
16
Industrial
communication
BKO114
BKO124
Introduction to journalism
Audio and audio-visual communication
16
16
Communication science
KOM114
KOM124
Introduction to verbal and nonverbal communication
Intercultural communication
16
16
Language
A module or modules to the value of 16 credits from Afrikaans, Afrikaans and
Dutch, English, Sesotho, German, French or Sign language, on first year level
16
Limited option
Modules to the value of 32 credits from one (1) subject from list 2.3, on first year
level
Or
Modules to the value of 16 credits each from two (2) subjects from list 2.3, on first
year level
32
Free option module
Any module or modules to the value of 16 credits from the following list of
subjects
16
THE SECOND YEAR (160 credits)
Industrial
communication
BKO214
BKO224
BKO264
Advanced journalism
Media literacy and mass media audiences
Visual communication
16
16
16
3
Communication science
KOM214
KOM224
KOM234
Language
A module or modules to the value of 16 credits from the language that was
chosen in the first year, on second year level
16
Limited option
Modules to the value of 32 credits from the one (1) subject that was chosen in the
first year, on second year level
Or
Modules to the value of 16 credits each from the same two (2) subjects that was
chosen in the first year
32
Free option module
Any module or modules to the value of 16 credits from the following list of
subjects
16
Persuasive communication
Communication research
Social media
16
16
16
THE THIRD YEAR (160 credits)
Industrial
communication
BKO314
BKO324
Applied journalism
Applied media studies
16
16
Communication science
KOM314
KOM324
KOM334
KOM344
Applied communication theory
Development communication
Communication law and ethics
Community communication
16
16
16
16
Language
A module or modules to the value of 16 credits from the language that was
chosen in the first year, on second year level
16
Limited option
Modules to the value of 32 credits from the one (1) subject that was chosen in the
first year, on third year level
Or
Modules to the value of 16 credits each from the same two (2) subjects that was
chosen in the first year, of which at least 16 credits must be on second or on third
year level
32
Free option module
Any module or modules to the value of 16 credits from the following list of
subjects
16
Subjects from which students must select language modules, limited option modules and free option
modules:
Students must select language modules, limited option modules and free option modules from the following
list of subjects. Students should note that the semester in which the module is presented, must be
considered when choosing the module:
Afrikaans
(non-mother tongue
speakers)
Afrikaans and Dutch
(mother tongue
speakers)
AFR114
AFR124
AFR214
AFR224
AFR314
AFR324
AFN114
AFN124
AFN214
AFN224
AFN314
AFN324
Basic Afrikaans linguistic patterns and usage
Basic Afrikaans usage and poetic form
Intermediate Afrikaans linguistics and usage
From reality to Afrikaans literary work
Advanced Afrikaans linguistics and language diversity
Afrikaans literature since Sixty
Introduction to Afrikaans linguistics
Introduction to Afrikaans literature
Afrikaans morphology and sociolinguistics
Introduction to Dutch and Dutch literature
Afrikaans syntax and semantics
Contemporary Afrikaans literature and its historical background
16
16
16
16
16
16
16
16
16
16
16
16
4
Anthropology
ANT114
ANT124
ANT214
ANT224
ANT314
ANT324
The cultural and racial diversity in Southern Africa
Culture: understanding ourselves and others
A cross-cultural study of social groups and political practices
A cross-cultural study of symbolism, religion and worldviews
Cultural transformation
Ethnography: principles and practice
16
16
16
16
16
16
Classical languages –
CLASSICAL MYTHOLOGY
KMT112
KMT132
KMT122
KMT142
Classical myths: the origin of myths; creation myths
Classical myths: gods, heroes and monsters
Myths in literature: Homer’s Iliad and Odyssey; Vergil’s Aeneid
The heritage of myths in post-classical art, music and literature
8
8
8
8
Classical languages –
ANCIENT CIVILIZATIONS
ABE214
ABE224
Everyday life; games and festivals
Graeco-Roman art and architecture; religion and magic
16
16
Classical languages –
ANCIENT CIVILIZATIONS
ABE314
ABE324
Peripheral figures: women, children and slaves; women in myth
Graeco-Roman literature; Ancient rhetoric
16
16
Criminology
KRM114
KRM124
KRM214
KRM224
KRM314
KRM324
Introduction to criminology and victimology
Contemporary crime issues in S.A.
Theoretical foundation of sentencing
Practical sentencing
Crime causation
Juvenile delinquency
16
16
16
16
16
16
Drama and Theatre Arts
DTA106
DTC114
DTG114
DTP104
DNM212
DNF204
DRT224
DSA332
DSA312
DSP342
DSR322
DTV324
Mime, movement and acting techniques
Drama and theatre semiotics
Theatre genres, styles and acting techniques
Speech theory and practice
Theatre makeup
Fantasy and children’s theatre
Realistic theatre
South African theatre: Text analysis
African Theatre: Technical aspects
Theatre criticism
Radio techniques
Television
24
16
16
16
8
16
16
8
8
8
8
16
English
ENG114
The English language: Academic discourse and usage;
Introduction to the novel and short fiction
ENG124
Drama and poetry
ENG214
English pragmatics; drama and poetry
ENG224
An introduction to linguistics; prose fiction
ENG314
An introduction to sociolinguistics; drama and poetry
ENG324
Sociolinguistics: theory and application; prose fiction and literary
theory
Recommended for B.A. Media studies and Journalism
French
FRN114
FRN124
FRN214
FRN224
FRN314
FRN324
French language and culture studies
Continued French language and culture studies
Continued French language and culture studies
Advanced French language and culture studies
Advanced French language and culture studies
French language and culture studies
16
16
16
16
16
16
16
16
16
16
16
16
5
German
DTS154
DTS164
DTS114
DTS124
DTS214
DTS224
DTS314
DTS324
German for Beginners I
German for Beginners II
German Language and Culture Studies
German Language and Culture Studies
Intermediate German Language and Culture Studies
Intermediate German Language and Culture Studies
Advanced German Language and Culture Studies
Advanced German Language and Culture Studies
16
16
16
16
16
16
16
16
History
GES114
GES124
GES214
16
16
16
GES324
Introduction to the 20th century history of South Africa and Africa
Twentieth century world history
The rise of nationalism in South Africa and Africa and resistance
against it
Twentieth century global clashes
On the way to a new South Africa and African rennaisance (from
2012)
How to make history (From 2012)
Industrial
Communication
BKO354
Applied visual communication
16
Language Practice
TPP112
TPP132
TPP152
TPP122
TPP142
TTP122
TTP232
TTP224
TPP234
TPP312
TPP214
TPP322
TPP342
The professional language industry
Introduction to translation theory
Introduction to translation practice
Language policy and language rights
Terminology
Introduction to language and speech technology
Computer-assisted translation
Copywriting (Theory and practice)
Professional, cultural and socio-linguistic aspects of interpreting
Translation (Theory)
Language editing (Theory and practice)
Translation (Practice)
Document design
Philosophy
WYS114
Introduction to philosophy, worldview interpretation and ethical
decision-making
Aspects of the world, argumentation theory and philosophical
anthropology
Critical thinking: ideology theory, figurative conceptualization,
cultural trends and philosophy of science
Africa: Philosophy, ideology and multiculturalism
Philosophical key-ideas, macro paradigms and the history of
th
modern philosophy (17 century to present)
Ethics: The idea of the good life in the context of Greek and
Medieval philosophy. Trends in philosophical consultation
16
Introduction to politics
Introduction to world politics and global governance
Introduction to governance and transformation
Globalisation and world politics
Cooperative governance and electoral politics
Governance and political transformation in Africa
Politics, law and international organisations
Security and conflict studies
Political risk analysis and strategic planning
Ideology and political theory
International political economy
16
16
16
16
16
16
16
16
16
16
16
GES224
GES314
WYS124
WYS214
WYS224
WYS314
WYS324
Political Science
PTW114
PTW124
PTW144
PTW214
PTW234
PTW224
PTW244
PTW314
PTW334
PTW324
PTW344
16
16
16
8
8
8
8
8
8
8
16
16
8
16
8
8
16
16
16
16
16
6
Psychology
PSY112
PSY152
PSY124
PSY212
PSY232
PSY224
PSY312
PSY332
PSY324
Introduction to psychology
Positive psychology
Physiological basis of behaviour
Psychopathology
Personality psychology
Developmental psychology
Social psychology
Therapeutic intervention
Research methodology
8
8
16
8
8
16
8
8
16
Se-Sesotho
(Non-mother tongue
speakers)
SSO112
SSO132
SSO122
SSO142
SSO212
SSO232
SSO222
SSO242
SSO312
SSO332
SSO322
SSO342
Sesotho in S.A. and the articulation of Sesotho phonetics
Basic sentence structures in Sesotho
Advanced sentence structures in Sesotho
Conversational situations in Sesotho
Verb conjugation
Reading and comprehension in Sesotho
Sentence types and time references in Sesotho
Creative writing in Sesotho
Sayings and idiomatic expressions in Sesotho
Short narrative prose in Sesotho
Folk tales in Sesotho
Sesotho language and culture
8
8
8
8
8
8
8
8
8
8
8
8
Se-Sesotho
(Mother tongue
speakers)
SSM112
SSM132
SSM122
SSM142
SSM212
SSM232
SSM222
SSM242
SSM312
SSM332
SSM322
SSM342
The oral tradition in Sesotho
Sesotho language studies: phonology and morphology
Sesotho oral tradition: Thematic analysis
Sesotho language studies : syntax and semantics
Discourse analysis in Sesotho
Narrative prose in Sesotho
Sociolinguistics in Sesotho
Sesotho drama
The historical development of Sesotho as a functional language
Heroic poetry in Sesotho
Terminography and lexicography in Sesotho
Modern poetry in Sesotho
8
8
8
8
8
8
8
8
8
8
8
8
Sign language
GBT112
GBT132
GBT122
GBT142
GBT212
GBT232
GBT222
GBT242
GBT312
GBT322
GBT332
GBT342
Basic grammar, language acquisition
Basic linguistics
Sentence structure and situational dialogue
Deaf culture
Advanced grammar and language acquisition
Advanced linguistics
Advanced grammar and language acquisition
Deaf culture and history
Advanced grammar and discourse
Advanced grammar and discourse
Linguistics of sign language
Deaf culture and empowerment
8
8
8
8
8
8
8
8
8
8
8
8
Sociology
SOS114
SOS124
SOS214
SOS234
SOS224
SOS244
SOS314
SOS324
An introduction to the sociological imagination
Social institutions and social change
The sociology of developing societies
The sociology of the family and domestic life
Industrial sociology
Population dynamics and environmental issues
Sociological theory
Social research and practice
16
16
16
16
16
16
16
16
7