Mass media and local/regional/European identity

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TABLE DES MATIÈRES
Avant-propos
LES MÉDIAS ET LA DIVERSITÉ EUROPÉENNE ........................................... 3
by Luminita SOPRONI & Ioan HORGA
SECTION 1
Mass media and local/regional/European identity.
European citizenship
MASS MEDIA AND EUROPEAN CULTURAL CITIZENSHIP ...................... 7
by Gheorghe-Ilie FÂRTE
Alexandru Ioan Cuza University of Iasi, Romania
DETERMINING FACTORS OF THE CIVIC SPIRIT AND OF THE SOCIAL
PARTICIPATION IN THE EUROPEAN CONTEXT .................................... 19
by Dragos DARABANEANU
Faculty of Social Humanistic Sciences, University of Oradea, Romania
The attributes of the liberal democracies ................................................... 20
Modalities of democratic manifestation in Romanian transition ............ 25
Liberty and democracy ................................................................................... 28
MEDIA REPRESENTATION OF ROMA: EXCLUSION
OR INCLUSION? ................................................................................................. 31
by Natasa SIMEUNOVIC
Megatrend University, Belgrade, Serbia
MEMORY AND IDENTITY IN EUROPEAN INTERCULTURAL
DIALOGUE ............................................................................................................ 39
by Dana PANTEA
Faculty of History, Geography and International Relations,
University of Oradea, Romania
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Media and European diversity
L’APPLICATION DU MULTILINGUISME DANS L’UNION
EUROPÉENNE – UN PROBLÈME SANS ISSUE ? ........................................ 49
par Mariana BUDA
University of Oradea, Romania
Introduction ..................................................................................................... 49
Notions générales sur le multilinguisme ...................................................
L’Europe des langues .....................................................................................
Langues de culture et langues de service ....................................................
Le multilinguisme dans le contexte européen ...........................................
La politique linguistique de l’Union européenne ......................................
51
51
53
54
55
Les mesures prises en faveurs du multilinguisme ......................................... 56
Les difficultés du système .............................................................................. 59
Scénarios possibles favorisant le multilinguisme ....................................... 60
Le recours à une langue inventée ................................................................. 60
La domination d’une langue ou troïka anglais-français-allemand ? ........... 62
L’enseignement passif des langues ................................................................ 63
La désignation d’un commissaire européen .................................................. 64
Conclusions ...................................................................................................... 64
THE PRESENCE OF ENGLISH-LOAN WORDS IN THE WRITTEN
MEDIA: THE CASE OF TWO INTERNATIONAL WOMEN’S
MAGAZINES .......................................................................................................... 69
by Simona Veronica ABRUDAN CACIORA
Faculty, University of Oradea, Romania
Introduction: the role of English in the context
of the European Union ..................................................................................
The problem of English-loan words .............................................................
English loan-words in the written press. The case
of two women’s magazines ............................................................................
Conclusions ......................................................................................................
69
72
76
81
MEDIA, IDENTITY AND LEGITIMACY: THE FIRST EU-BRAZIL
SUMMIT IN THE PORTUGUESE PRESS ...................................................... 85
by Ana Isabel MARTINS
University of Coimbra, Portugal
Introduction ..................................................................................................... 85
Media and identity ..........................................................................................
Media and legitimacy ......................................................................................
EU-Brazil Summit in the Portuguese Press .................................................
From “episodic” to “thematic” frames .......................................................
86
88
89
91
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Summit and identity layers ............................................................................. 92
News actors ....................................................................................................... 95
Conclusion ........................................................................................................ 97
ROMANIAN IMMIGRANTS IN ITALY IN THE ROMANIAN
AND THE ITALIAN MEDIA ............................................................................. 101
by Alina STOICA, Luminita SOPRONI
University of Oradea, Romania
CREATING REGIONAL IDENTITY: THE STRATEGY
OF PROMOTING A REGION IN GEORGIA ............................................... 117
by Maka KHVEDELIDZE
Tbilisi, Georgia
Promotion and Investing Climate ............................................................... 118
Priority Sectors .............................................................................................. 122
SECTION 2
Diversity versus convergence
in European economic integration
CORPORATE SOCIAL RESPONSIBILITY AND MEDIA COMPANIES ... 131
by Dekoulou PARASKEUI, George TSOURVAKAS
Aristotle University of Thessaloniki, Greece
Corporate Social Responsibility: a nebulous construct
with impressive history ................................................................................. 131
Landmark Contributions to the CSR Concept ......................................... 132
The Clash between Economic and Social Aspects of Business ............. 133
The Central Role of Stakeholder in CSR .................................................. 134
Business Benefits from CSR ........................................................................ 136
CSR & Charismatic Leadership .................................................................. 137
The Triple Bottom Line Concept ............................................................... 139
THE AMERICAN DEPRESSION IMPACT ON ECONOMIC
RELATIONS BETWEEN THE EUROPEAN UNION
AND THE UNITED STATES OF AMERICA .................................................. 145
by Mihaela NECULITA, Costel NISTOR, Daniela SARPE
„Dunarea de Jos” University, Galati, Romania
Introduction ................................................................................................... 145
United States Collapse .................................................................................. 146
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Media and European diversity
Crisis in Europe ............................................................................................. 150
Methods of surpassing the economic crisis .............................................. 153
THE EUROPEAN JURISPRUDENCE REGARDING THE FREEDOM
OF EXPRESSION ............................................................................................... 157
by Adrian-Claudiu POPOVICIU
University of Oradea, Romania
PLACE, MEANS, PERSPECTIVES OF THE ROMANIAN VOCATIONAL
EDUCATIONAL SYSTEM SO AS TO PROVIDE COMPETITIVE
MANPOWER AT A EUROPEAN LEVEL ....................................................... 167
by Maria Cristina FLORESCU, Ioan Sorin CUC
University of Oradea, Romania
SOCIAL DIMENSIONS OF THE EUROPEAN HIGHER EDUCATION
AREA (EHEA) – CONSIDERATION ON THE INTERNATIONAL
MOBILITIES OF THE STUDENTS ENROLLED
AT THE UNIVERSITY OF ORADEA ............................................................. 185
by Simona STANCIU, Cristina SCOBIOLA
University of Oradea, Romania
The Bologna Process .................................................................................... 185
Latest developments relating to the Bologna Process in Romania ....... 186
National Reports 2004 – 2005 .................................................................. 186
National Report London 2007 ...................................................................
Social Dimension of Higher Education .....................................................
The EUROSTUDENT project ....................................................................
International Mobility Survey of the students enrolled at University
of Oradea .......................................................................................................
187
189
189
190
The target population ................................................................................. 190
Sources ........................................................................................................ 190
The sampling frame .................................................................................... 191
Collecting information ................................................................................ 191
Questionnaire ............................................................................................. 191
Response Rates ............................................................................................ 191
Resulting aspects: ....................................................................................... 191
Present knowledge of languages .................................................................. 191
Study-related activities abroad in the future ............................................... 192
Country ....................................................................................................... 192
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Finance ....................................................................................................... 193
Programme .................................................................................................. 193
COMMUNICATION IN THE EDUCATIONAL TRIANGLE
IN POST-ACCESSION ROMANIA .................................................................. 195
by Alexandru STOICA
“Don Orione” Highschool, Oradea, Romania
EDUCATION WITHOUT BORDERS IN EUROPE –
CASE STUDY – UNIVERSITY OF ORADEA, ROMANIA ........................... 209
by Lia DERECICHEI, Ramona COITA
University of Oradea, Romania
SECTION 3
European visibility in the world.
Mass media and the image of Europe
LEGITIMACY AND THE COMMUNICATION STRATEGY
IN THE EUROPEAN UNION .......................................................................... 219
by Dorin I. DOLGHI
University of Oradea, Romania
Introduction ................................................................................................... 219
Legitimacy and the EU ................................................................................. 221
Transparency and communication in the EU ........................................... 223
Communicating EU enlargement ............................................................... 228
The new communication strategy ............................................................... 231
Conclusion ...................................................................................................... 236
PLACING ROMANIA IN THE EUROPEAN
AND THE INTERNATIONAL MARKET: THE ROLE
OF IMAGE IN BUILDING A NATION IDENTITY ...................................... 239
by Luminita SOPRONI, Alina STOICA, Roxana DRÎNDA
University of Oradea, Romania
Brands of different countries – a role model for Romania ................... 240
Why does Romania need a brand? .............................................................. 243
What has been done up until this point? .................................................... 246
Why have the country branding attempts failed?
What is to be done? ....................................................................................... 250
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THE SOURCE OF INFORMATION ABOUT THE EUROPEAN UNION
AMONG HUNGARIAN PUPILS: SCHOOL AND MEDIA ......................... 255
by Karoly TEPERICS, Gyula SZABO’
University of Debrecen, Hungary
The main features of the data survey and the sample ............................ 255
The sources of information about the European Union ........................ 258
Issues of the accession process ................................................................... 259
THE MOST IMPORTANT CHARACTERISTICS OF SLOGANS
AND SYMBOLS USED IN HUNGARIAN TOURISM
COMMUNICATION ACTIVITY .................................................................... 265
by Gabor KOZMA
University of Debrecen, Hungary
POLISH STUDENT RADIO IN THE PERIOD OF CHANGES ................. 279
by Urszula DOLIWA
Institute of Journalism and Social Communication University of Warmia
and Mazury in Olsztyn, Poland
Introduction
The history of student broadcasting in Poland ........................................ 279
Characterisation of the market ................................................................... 282
Why student broadcasting in Poland is important and needed ............. 284
Why the regulations in Poland regarding student radio
seems to be insufficient ............................................................................... 285
Final remarks ................................................................................................ 286
THE “PRESS STRANGULATION” PHENOMENON
IN THE REPUBLIC OF MOLDOVA AND ITS POLITICAL
CONNOTATIONS ............................................................................................. 289
by Maria DIMINET
Chisinau, Republic of Moldova
The appearance of the “press strangulation” phenomenon
in Republic of Moldova ............................................................................... 290
The violation of the press freedom
and of the opinion pluralism ....................................................................... 291
Restricting the access to the information of public interest .................. 294
Techniques of “strangulating” the independent press ........................... 296
Psychical pressures, accusations ................................................................. 296
Economic pressures ..................................................................................... 296
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The lack of interest for the development
of the native audiovisual .............................................................................. 298
Measures adopted with the goal of improving and adjusting
the national legislation to the international foresights (2005- 2006) ..... 299
The draft bill regarding the Access to Information, elaborated
by the Information Development Ministry ................................................... 299
Accosting the affair concerning the establishment of the compensations
for the moral injuries ................................................................................... 300
The elaboration and adoption of the Audiovisual Code ............................. 301
Conclusions .................................................................................................... 303
SECTION 4
Managing the European Diversity.
Regional disparities
CULTURAL MEDIATORS AND THE INTERNET – PROFESSIONAL
AND PRIVATE AFFAIRS ................................................................................... 309
by Martin HOFMANN
University of Oradea, Romania
What is meant with Cultural Mediators? .................................................... 310
Cultural Mediators and the Internet .......................................................... 312
Internet and Teaching .................................................................................. 313
Internet and Projects .................................................................................... 315
The Personal Value ....................................................................................... 316
Life without internet? ................................................................................... 318
Problems Make it Precious .......................................................................... 318
The Sending Organisations’ View ............................................................... 319
Summary ......................................................................................................... 320
PROMOTING INTERCULTURAL DIALOGUE
THROUGH LIFELONG LEARNING POLICIES ......................................... 323
by Florentina CHIRODEA, Constantin TOCA
University of Oradea, Romania
COMPARATIVE SWOT ANALYSIS OF DEBRECEN-ORADEA
CROSS-BORDER COMMUNITIES ................................................................. 339
Constantin TOCA
University of Oradea, Romania
Conclusions .................................................................................................... 342
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THEORY AND PRACTICE OF EU APPROXIMATION:
THE CASE OF UKRAINE ................................................................................. 349
by Oleksandr SVYETLOV
The Institute for German and European Political Party Law and Research,
Düsseldorf, Germany
THE HISTORIOGRAPHY AS A FORM OF MEMORY
IN THE INTERCULTURAL AREA ................................................................. 359
by Barbu STEFANESCU
University of Oradea, Romania
THE EUROPEAN ECUMENISM. CASE STUDY: ORADEA ...................... 369
by Mircea BRIE
University of Oradea, Romania
The interreligious dialogue as a necessity ................................................. 370
The European Ecumenical Movement ...................................................... 373
The dimensions of ecumenism .................................................................... 375
The European Ecumenical Organizations .................................................. 378
THE CONFERENCE OF THE EUROPEAN CHURCHES – CEC ...................... 379
CONSILIUM CONFERENTIARUM EPISCOPORUM EUROPAE – CCEE ........... 380
The European Ecumenical Assembly – Charta Oecumenica ....................... 380
Premises of ecumenism and interrconfessional dialogue
in Oradea ........................................................................................................ 383
THE IMAGE OF THE JEWS IN THE ROMANIAN COLLECTIVE
MENTALITY AND THEIR PAST AND PRESENT SITUATION
IN ROMANIA .................................................................................................... 395
Anca OLTEAN
University of Oradea, Romania
The situation of the Jews in Romania in modern
and contemporary epoch ............................................................................. 395
Stereotypes and opinions existent in Romanian territories
with regard to the Jews ................................................................................. 398
The perception of Holocaust during the communist period
and after 1989 in Romania .......................................................................... 400
BETWEEN THE TURK AND THE HUNGARIAN: THE ALBA-IULIA
TREATY OF 20TH MAY 1595 AND ITS POLITICAL
AND RELIGIOUS IMPLICATIONS ............................................................... 405
by Sorin SIPOS, Laura ARDELEAN
University of Oradea, Romania
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HUNGARIAN HISTORIANS’ HYPOTHESES CONCERNING
THE CAUSES LEADING TO THE DECISION OF THE ENTENTE
TO ABOLISH AUSTRO-HUNGARY - TRIANON – A RESULT
OF IDEOLOGICAL CONFRONTATIONS OR OF IMPERIALIST
INTERESTS? ........................................................................................................ 417
by Istvan POLGAR
University of Oradea, Romania