xxl | extra hip | extra chic - Mercury

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XXL | EXTRA HIP | EXTRA CHIC |
Black 01
Black 02
Mode ● 25 février 2011
Tendances
Les indispensables
de la saison
Black 03
Déco & Design ● 1er avril 2011
Enquête
Le chic parisien,
info ou intox ?
Make-up
Les défilés
pour inspiration
MODE
Printemps-été 2011
Black 05
Mode • 24 août 2011
Rencontre
Olivia Putman
Création
Voilà la relève !
Black 04
Beauté ● 29 avril 2011
Archi et design
Le chassé-croisé
Banc d’essai
Tout ce qui marche
… ou pas
Dossier
À quels codes
obéit le beau ?
100 % Nature ● 27 mai 2011
Cosméto
Rouge à lèvres,
du rêve en stick
Mode et beauté
On se met au vert
Déco et design
L’inspiration green
100 %
DÉCO DESIGN
Testé et approuvé
La balade pieds nus
NATURE
2e CAHIER DU VIF/L’EXPRESS N°13 DU 1ER AU 7 AVRIL 2011 LE VIF WEEKEND, EN VENTE CHAQUE SEMAINE AVEC LE VIF/L’EXPRESS ET FOCUS VIF
2e CAHIER DU VIF/L’EXPRESS N°17 DU 29 AVRIL AU 5 MAI 2011 LE VIF WEEKEND, EN VENTE CHAQUE SEMAINE AVEC LE VIF/L’EXPRESS ET FOCUS VIF
2e CAHIER DU VIF/L’EXPRESS N°21 DU 27 MAI AU 2 JUIN 2011 LE VIF WEEKEND, EN VENTE CHAQUE SEMAINE AVEC LE VIF/L’EXPRESS ET FOCUS VIF
Black 05
Déco & Design • 28 septembre 2011
Black 07
Culinair • 26 oktober 2011
Black 08
Fête • 23 novembre 2011
05 06 07 08
Mode
Déco & Design
Gastronomie
Fête
24 AOÛT 2011
28 SEPTEMBRE 2011
26 OCTOBRE 2011
30 NOVEMBRE 2011
CIM
LE VIF WEEKEND/KNACK WEEKEND
Circulation : 250.000 ex.
LDP : 700.000
Audience : 303.700 women social group 1-4
410.200 readers are between 18 and 54 years old
très sélectif sur les femmes gr. soc. 1-2 : 216
18,7% de couverture sur les cadres
très sélectif sur les diplômes Bachelor,
Master, PhD : 226
(Source : CIM 09-10)
CONTACT
TARIF*
LE VIF WEEKEND/KNACK WEEKEND BLACK
1/1 page Q
18.500 € + supplément emplacement spécial
2/1 page Q
37.000 € + supplément emplacement spécial
* Prima posta + 35%, supplément première moitié + 15%, pour plus d’info contactez-nous.
Tarifs nationaux obligatoires, pas de petits formats, nombre de pubs limité.
RM FICHE BLACK.indd 1
MIREILLE DE BRAEKELEER,
DIRECTOR LIFESTYLE,
T +32 2 467 56 53,
[email protected]
ROULARTA MEDIA,
Z.1. RESEARCHPARK 120,
B-1731 ZELLIK
www.roulartamedia.be
The multimedia company
28/06/2011 16:56
A MAGAZINE THAT YOU KEEP
AND THAT YOU RETURN TO
KNACK WEEKEND IN 2011: THE AND/AND STORY
The world will continue to race ahead in 2011. Knack Weekend will continue to bring
you fast, complete news coverage of the lifestyle world: daily on our website, weekly in
our magazine. And if you want to, you can read our magazine on your iPhone or iPad.
The mix we are going for in 2011 includes news, exciting stories, sharp interviews,
amazing photo reports and well-written columns.
Nothing new I hear you say? On the contrary. Eight times a year at the end of the month
we will be stepping up the rhythm even further and bringing out eight special editions:
really weighty numbers on thick, matt paper. Collector’s items to have and to keep.
These themed editions – under the codename Black – represent a serious upgrade on
traditional special editions. The paper is nicer and at the same time has a much better feel.
There are more pages, which means that there is a better balance between the quick news
reports and more in-depth, longer articles.
Why, in these digital times would you still invest in beautiful paper? Well, because the
2011 Knack Weekend reader is looking for everything. The reader wants to be
immediately up-to-date with the latest bits of news via the site, but also wants to sit in a
comfortable chair with an attractive magazine that feels good and that you can read for
hours. A magazine that you can also keep and that you can go back to.
Four complete special editions in the spring, four in the autumn: from fashion to homes,
from outdoor living to celebrations. Trusted themes covered in a new way.
Each edition will deal with a current theme in great depth. Does Slow Fashion have a
future? Why do we all want a kitchen garden? Experts and philosophers can come and
explain and we will be listening out for remarkable testimonials.
The art director will obviously have a free hand. Photographs and design will bring an
individual look to each special edition.
Knack Weekend in 2011? We will continue to amaze you.
That’s a promise.
Trui Moerkerke
Editor in Chief Knack Weekend
Delphine Kindermans
Editor in Chief Le Vif Weekend
LET YOUR CREATIVITY LOOSE!
WEEKEND BLACK WILL BE YOUR CREATIVE WORKSHOP.
WITH A TRENDY LOOK AND FEEL BUT WITH A QUALITY FINISH — MATT,
LUXURY PAPER — THE MAGAZINE IS A DEFINITE CHOICE FOR NEW IDEAS,
FOR NEW FORMULAS: GIANT TABERNACLES, STUNNING COVERS,
AUGMENTED REALITY,... NOTHING IS TOO CRAZY FOR WEEKEND BLACK.
AN EXQUISITE LUXURY MAGAZINE THAT WILL CONVINCE YOUR CLIENT
TO DO SOMETHING REALLY UNIQUE IN PRINT MEDIA FOR ONCE.
CALENDAR 2011
KNACK WEEKEND & LE VIF WEEKEND BLACK
PUBLICATION
DEADLINE
RESERVATION
DEADLINE
MATERIAL
THEME
23/02/2011
30/03/2011
27/04/2011
25/05/2011
24/08/2011
28/09/2011
26/10/2011
30/11/2011
02/02/2011
09/03/2011
05/04/2011
04/05/2011
02/08/2011
07/09/2011
05/10/2011
08/11/2011
04/02/2011
11/03/2011
07/04/2011
06/05/2011
04/08/2011
09/09/2011
07/10/2011
10/11/2011
Weekend Fashion
Weekend Home
Weekend Beauty + Beauty Awards
Weekend Outdoor
Weekend Fashion
Weekend Home
Weekend Culinary + Household gadgets
Weekend Party, gifts, watches, perfumes
RATES*
KNACK WEEKEND/LE VIF WEEKEND BLACK
1/1 page quadri ¼18,500 + placement cost
2/1 page quadri ¼37,000 + placement cost
* Prima posta and other placements on request. Please contact Mercury Publicity for more information.
Obligatory national rates, no smaller formats, limited number of adverts.