Xavier Menaud Marketing and Communication Department

10/02/2017
Xavier Menaud
Marketing and Communication Department
Research team member, Membre
PSB - Paris School of Business
Phone: 0153364414
59 Rue nationale
Paris
E.mail: [email protected]
France
DIPLOMAS
2010
Doctorate, Business Administration, Marketing, Université , France
2001
French University Master, Business Administration, Marketing, Université Paris IX Dauphine, France
2000
Master of Science in Management, Business Administration, Marketing, EDHEC European Apprenticeship Track
, France
RESEARCH DOMAINS
Taboo / Nostalgia / Communication
CAREER
2009
Research team member, PSB Paris School of Business, France
2008
Membre, PSB Paris School of Business, France
2006-2008
Lecturer, Université , France
2001-2006
Responsable d'Univers Sportif, Décathlon, France
TEACHING EXPERIENCE
2015-2014
Marketing Management, PSB Paris School of Business, France
Xavier Menaud
2/3
2015-2012
Communication Theories, PSB Paris School of Business, France
2015-2013
Communication and Sustainable Development, PSB Paris School of Business, France
2015-2015
Practical Cases in Marketing, PSB Paris School of Business, France
2015-2016
Internal Communication, PSB Paris School of Business, France
2013-2009
Communication and Medias, PSB Paris School of Business, France
2009-2015
Fundamental and Operational Marketing, PSB Paris School of Business, France
2009-2013
Market Surveys, PSB Paris School of Business, France
2009-2013
Strategic and Operational Marketing B3, PSB Paris School of Business, France
BOOK
[1]
MENAUD, X., Marque et Contes de Fées: congruence ou divergence sémantique?, Universitaires
Européennes, 2011
CHAPTER
[2]
PASSERARD, F., X.MENAUD, "Physician Assisted Suicide at the crossroads of vulnerability and
social taboo - is death becoming a consumption good?" in Death in a Consumer Culture., Susan
Dobscha Ed., Routledge, 2015
[3]
MENAUD, X., A.KRUGER, L.CARPENTIER, J. M.FERRANDI, A.INGARAO, "Mini Manuel de Marketing,
2ème Edition", Ed., Dunod, Paris, 2015
ACADEMIC COMMUNICATION
[4]
PASSERARD, F., X.MENAUD, "Accompanying the demand for social change in end of life care: a
qualitative study through the lens of physicians, patients and relatives in France" Marketing and
Public Policy Conference. 2016, San Luis Obispo, CA, USA
[5]
PASSERARD, F., X.MENAUD, ""La vocation médicale face à la fin de vie : de la spiritualité intime à
l'éthique collective"" Journée de Recherche "Entreprise et Spiritualité". 2016, Brest Business
School
[6]
MENAUD, X., "Impact de la prédisposition à la nostalgie sur la perception de l'innovation : le cas
des rétro-industries" 2013
[7]
MENAUD, X., "Impact of the semantic congruence or divergence of Brand Names/Fairy Tales
association on Brand Image" 2011, University of Liverpool, Liverpool, Angleterre
[8]
GARCIA, C., X.MENAUD, "New Advances in Brand Narration : the Surfing telling" ANZMAC
(Australian and New Zealand Marketing Academy). 2011, Perth Convention and Exhibition Centre,
Perth, Australie Coauthorspresented
[9]
MENAUD, X., "Impact de la congruence ou de la divergence sémantique de l'association Marque /
Contes de Fées sur l'image de Marque" 2010, Pôle d'Économie et de Gestion, Université de
Bougogne, Dijon
CASE STUDY
[10]
MENAUD, X., C.GARCIA - "Thali: du marketing ethnique dans l'assiette!" - 2016
Xavier Menaud
[11]
3/3
MENAUD, X., C.GARCIA - "Briochin : retro-marketing et innovation à la française" - 2015
PRESS ARTICLE
[12]
MENAUD, X. - "iPhone 6 d'Apple : médias, fans, pourquoi la course à la rumeur est plus folle que
jamais" - 2014, Le nouvel observateur, Le plus
[13]
MENAUD, X. - "iPhone 5 d'Apple : le culte des keynotes, une stratégie toujours aussi efficace" 2012, Le nouvel observateur
IN THE PRESS
[14]
AUBERT-TARBY, C., X.MENAUD - "Séries, la folie des spin-offs : Pourquoi y en a-t-il autant ?" 2013, Melty