Cervélo Launches New P3 – Speed Within Reach

Cervelo Europe GmbH
Siemensstrasse 1-3
D-49661 Cloppenburg
Phone: +49 4471 95855-0
Fax: +49 4471 95855-299
www.cervelo.com
Cervélo Launches New P3 – Speed Within Reach
Toronto, ON - 16 April 2013 – Cervélo today released the new P3, building on the legacy of the
world’s most decorated triathlon/time trial bike. We’ve made the P3 faster and stiffer, while
incorporating the visible lineage of Cervélo’s category-leading P5. The P3 continues our ongoing
obsession with making you simply faster: this is a bike that’s as ready to race as you are.
Cervélo always focuses on our engineering benchmarks: hitting our goals in the wind tunnel and
through CFD analysis. The new P3 meets these targets and brings our riders’ benchmarks within
reach: intuitive assembly, accessible nutrition, a wide range of fit options, and easy packing for
travel. Through our design process we sketched and smoothed together many of our advanced
aero features to create a bike with speed built in.
When you’ve hit all the targets of function, you start perfecting form.
“The P3 is designed for the dedicated age-grouper or pro ready to shatter their personal bests,”
says Phil White, Chairman of Cervélo. “These are the athletes we see by the hundreds each
season, at their local community tri, regional Olympic-distance or at even at Kona. The P3
belongs to these athletes and the goals they’ve set for 2013 – we’re here to help them be even
faster.”
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Your perfect fit within reach: The P3’s new geometry introduces our size 45 650c and 48
700c models. With the P5’s proven rail seatpost and 11/8 steerer tube allowing for a
personalized set-up, fit options are virtually unlimited.
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Your preferred setup within reach: Superbike DNA; standard parts.
The P3 offers sleek presentation of standard components, and intuitive
integration means nutrition and hydration options are fast and flexible.
Shielding seat stays hide the rear brake, offering an aero advantage
while allowing for easy assembly and maintenance.
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Your next PB within reach: The P3 has speed built in: designed using the Aerozone
engineering analysis perfected on the P5, along with our dropped downtube, shielding seat
stays and the stiffness and power transfer of the BBright™ platform.
Our latest addition to the P-series is designed to make you simply faster.
About Cervélo
Cervélo Cycles was created in 1995 when two engineers, Phil White and Gérard Vroomen,
decided to market their work developing the fastest possible time trial bikes. Today, Cervélo is
recognized internationally as one of the most innovative bike manufacturers: a company with
more engineers than bike models. Cervélo partners with one of the top road teams in pro cycling,
Team Garmin-Sharp; as well as the world’s most established and successful triathlon team,
teamTBB.
Cervélo has been ridden to victory at the Giro d’Italia, the Tour de France, the Ironman World
Championships, and numerous other national and international races. Readers of VeloNews,
CycleSport, and Slowtwitch (all publications for serious cyclists and triathletes) voted Cervélo as
the #1 brand they intend to purchase. Cervélo has won awards from Bicycling Magazine,
Triathlon Business International, and Men’s Journal, among many others.
For further information visit www.cervelo.com.
Media contact:
Jürgen Kallnbach
[email protected]
Cervélo, BBright, and BBstop are trademarks used under licence by Cervélo Cycles Inc
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