Sport Marketing and Management
Transcription
Sport Marketing and Management
Minimum Admission Requirements Sport Marketing and Management In order to be admitted to a program leading to a Diploma of College Studies (DEC), candidates must possess a Quebec Secondary School Diploma including CST 4 Math. An applicant can also be admitted having completed a level of education that is deemed equivalent by the College. Students who have not successfully completed CST 4 should contact our Admission Officer for additional information. For detailed admissions requirements please refer to the Admissions Handbook. Admission Priorities 2012 2013 BUSINESS MANAGEMENT PROGRAM 410.D0 Even if candidates to programs meet the requirements of the Règlement sur le regime des études collégiales, they may be refused admission because of the lack of spaces Students who are considering possible university studies in Management should consider taking the CEGEP equivalent of Secondary V level math. Please consult an Academic Advisor for more information. The Program The Sport Marketing & Management program prepares students to effectively manage and market in a wide range of sport-related enterprises including collegiate athletics, amateur and professional sports, sport-marketing firms, special-event management, and facility management. It is designed for the student who enjoys having responsibility, taking initiative, dealing with the public and being part of a team. The three-year program will give you the knowledge and skills needed to succeed in business and can lead to a career that is both challenging and rewarding. The program has a practical approach to learning through the use of simulations, case studies, and assorted software applications. Students will have the opportunity to complete fieldwork or to develop a project through an independent study in Sport. Application Deadline March 1st for the Fall Semester. Information and Applications Web Site: www.ChamplainOnLine.com or contact your high school guidance counselor or our Admissions Office. Contact Information Une petite explication de l’option «Sport Marketing and Management» L’option ‘Sport Marketing & Management’ est un profil unique au programme technique de Gestion de commerces. Les étudiants reçoivent une formation pour travailler comme technicien ou gérant dans des entreprises ou des commerces spécialisés dans la vente de produits et de services. Les cours de concentration ont été crées pour offrir des compétences en marketing, en relations publiques, en communications, en promotions, en ressources humaines, etc. Lors d’un stage en entreprise, les étudiants mettent en œuvre leurs connaissances dans le domaine du sport ou dans toute autre secteur professionnel. L’opportunité de poursuivre des études au niveau universitaire est possible pour ceux qui le désirent. À partir du premier trimestre, nos conseillers pédagogiques sont disponibles pour discuter des préalables universitaires et de la cote de rendement (cote R). Call or fax us at Tel: (450) 672-6240 Fax: (450) 672-8297 Toll Free: 1-877-929-9197 Reach us on the Internet E-mail: [email protected] www.ChamplainOnLine.com Champlain College Saint-Lambert is a campus of Champlain Regional College Latitudes Marketing & Design • Printed in Canada 900 Riverside Drive, Saint-Lambert, Quebec J4P 3P2 Careers in Business The aim of the program is to prepare you for management or marketing positions in: Sport Marketing and Management • Sports marketing companies • Professional sports teams/leagues • Amateur athletic organizations • Private and public health clubs and recreational facilities • Corporate fitness and wellness programs • Sports facility management • Sports and communication firms • Special event management As such, Champlain College Saint-Lambert’s Sport Marketing & Management program will focus on developing the key management and marketing skills required for success in this field. Graduates will be well-rounded individuals, who have developed their whole person. They will possess a sound knowledge base, refined analytical and critical capability, proficiency in communication, and strong social skills, allowing for rewarding interactions with others. Who Should Apply The Sport Marketing program will prepare students for career opportunities in marketing, public relations, promotions, communications, human resources, and facility and/or event management within a variety of public and private organizations. Students will also be able to apply their marketing skills to non-sport related careers. A typical Sport Marketing student likes: • thinking critically and problem solving • working as a team • taking the initiative, and Graduates of the program typically have: • good oral and written communication skills • strong social skills • strong leaderships skills, and • good organization skills. Semester Breakdown Semester 1 Semester 2 • • • • English French Physical Education Introduction to Sport Management • Introduction to Marketing • Introduction to Business Software Tools • History of Sports • • • • • • English Humanities French Introduction to Accounting Consumer Behaviour Presentation Techniques for Marketers • Desktop Applications for Marketing Semester 3 Semester 4 • English • Humanities • Financial Management in Sport • Legal Issues in Sport • Sports Marketing, Promotions, & Fund Raising • Managerial Statistical Methods • Web Page Design for Marketing & Sales • Le français écrit du travail • • • • • English Humanities Physical Education Complementary Sports Marketing Research • Retailing in Sport • Delivering Quality Customer Service • Economics of Sports Semester 5 Semester 6 • • • • • • • • Physical Education Complementary Sales Force Training & Management • Career Planning • Project Management: Sport Product Launch or Facilities Management • Sport Advertising • Field Work in Sport or Independent Study in Sport Media Relations in Sports Global Marketing of Sport Sales Practicum Sports Marketing Practicum Sports Management Externship