2015 FIVS Global Trade Policy Conference

2015
FIVS Global Trade Policy Conference
Advancing the Industry’s Social Responsibility
27-28/29 April 2015
Brussels, Belgium
PROGRAMME
FIVS Conferences have become the major alcohol beverage policy forum for those in the alcohol beverage
industry, attracting many of the most important industry and government actors who are there as
speakers, panelists and participants. For many, this is the one meeting every year not to be missed.
This year’s Conference focuses on the industry’s challenges in ensuring its products are offered in a socially
responsible fashion. This Conference will focus on varied social aspects activities from a multitude of
perspectives. At the same time, FIVS has been working via its newly-formed Working Groups in other areas -environmental sustainability, international trade and consumer matters. In reviewing the pressing public policy
issues facing the industry for 2015, this Conference offers a unique opportunity to discuss and compare notes
on activities and developments in these four areas.
On Monday 27 April, the Conference will feature well-known experts primarily in the area of social
responsibility, while also covering environmental sustainability topics. On Tuesday 28 April, the meetings will
offer prominent officials and executives discussing key consumer matters and trade issues. On the morning of
Wednesday 29 April, there will be a FIVS General Assembly, as well as relevant administrative committee
meetings.
Please note that speaker presentations are available on the Member's Only section of the 2015 FIVS Global
Trade Policy Conference Page.
Sunday 26 April
19:00-21:30
Sunday Dinner
Conference attendees in town on the Sunday evening are invited to join us for dinner at a
near-by restaurant, although everyone will pay their own way.
 Venue: Lobby of the Thon Bristol Stephanie Hotel at 19:00
 Dress code: Casual
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Monday 27 April
7:45-9:00
Scientific & Technical Committee Session, Diplomat Room (Committee Members Only)
8:30-9:00
Registration
 Venue: Thon Bristol Stephanie Hotel, Diplomat Room Entrance
9:00-9:15
Opening Remarks by Jim Finkle, FIVS President
9:15-10:00
SOCIAL RESPONSIBILITY - International Organisations: Focusing on Alcohol Beverages
SESSION CHAIR: Jacques Fleury, Director, Georgian Wine Association
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Mark Leverton, Senior Vice President Public Affairs and Partnerships, International Alliance
for Responsible Drinking (IARD), “A Word About IARD & Recent Developments at the
World Health Organisation”
Paul Skehan, Director General, spiritsEUROPE, “The OECD Publication Concerning the Economics
of Prevention”
10:00-10:30
Presidential Address by Jim Finkle, FIVS President
10:30-10:45
Coffee Break
10:45-12:00
SOCIAL RESPONSIBILITY - Initiatives Across Alcohol Beverage Categories
SESSION CHAIR: Susana García Dolla, Vice-Secretary General, Federación Española del Vino
(FEV)
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Spirits - Samir Zakhari, Senior Vice President, Office of Science, Distilled Spirits Council of
the United States (DISCUS), “The Health Effects of Alcohol Consumption & Policy
Implications”
Wine - Stylianos Filopoulos, Director, Wine in Moderation (WIM), “Responsibility
Programmes Around the World”
Beer - Simon Spillane, Senior Advisor, Beer & Society and Communications, The Brewers of
Europe, “The European Beer Pledge: Concept & Implementation”
12:00-13:45
Lunch
13:45-14:45
SOCIAL RESPONSIBILITY - Panel Discussion of Initiatives from Around the World
SESSION CHAIR: Dan Paszkowski, President, Canadian Vintners Association
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14:45-15:00
SOCIAL RESPONSIBILITY - Working Group Wrap-Up Session
DISCUSSION LEADER: Working Group Chair

15:00-15:15
France - Arnaud Terrisson, European Affairs Manager, Vin et Société
United Kingdom - Henry Ashworth, Chief Executive, Portman Group
South Africa - Kurt Moore, Chief Executive Officer, South African Liquor Brandowners
Association (SALBA)
Dan Paszkowski, President, Canadian Vintners Association
Coffee Break
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15:15-15:45
Panel of Presentations by New Members/New Executives
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15:45-16:45
ENVIRONMENTAL SUSTAINABILITY - Part of the Social Aspects Equation
SESSION CHAIR & COMMENTATOR: Chris Savage, Senior Director, Global Environmental Affairs,
E. & J. Gallo Winery
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16:45-17:00
Italy - Stefano Stefanucci, Coordinator, Unione Italiana Vini (UIV)
United Kingdom - Penny Richards, Executive Director, Institute of Masters of Wine
Philip Manson, Science and Innovations Manager, New Zealand Winegrowers, “Labour:
Part of the Sustainability Equation”
Aurora Abad, Policy Officer, Communication, Internal Market, Social Aspects, Comité
Européen des Entreprises Vins, “The EU Wine Product Environmental Footprint (PEF) Pilot”
Karissa Kruse, President, Sonoma County Winegrowers, “A 100 Year Sustainability Plan for
Sonoma Winegrowers”
ENVIRONMENTAL SUSTAINABILITY - Working Group Wrap-Up Session
DISCUSSION LEADERS: Working Group Chairs
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Chris Savage, Senior Director, Global Environmental Affairs, E. & J. Gallo Winery
Philip Manson, Science and Innovations Manager, New Zealand Winegrowers
17:00-17:10
Closing Remarks
18:00-19:30
Wine In Moderation Reception
Wine in Moderation-Art de Vivre invites all conference participants to join a reception at the
Orangerie - Parc d'Egmont at 18:00. After the reception, participants are invited to join us to
dine at one of the nearby restaurants.

Venue: L’Orangerie du Parc d’Egmont, Brussels City Center (View Map)

Dress code: Smart Casual
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For additional information, please click HERE
Note: The organisers of the reception will meet you directly after the Monday meetings
at 17:45 at the front lobby of the Thon Hotel Bristol Stephanie to walk over with you to the
Orangerie.
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Tuesday 28 April
7:45-9:00
Sustainability Working Group Session, Diplomat Room (Working Group Members Only)
8:30-9:00
Registration

Venue: Thon Bristol Stephanie Hotel, Diplomat Room Entrance
9:00-9:15
Opening Remarks by Jim Finkle, FIVS President
9:15-10:30
CONSUMER ORIENTATION - Attacking the Scourge of Fake and Counterfeit Activity
SESSION CHAIR: André Matthee, Director, Regulatory Services, South African Wine & Spirit Board
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10:30-10:45
Stephen Fisher, Vice President, Brand Security, Pernod Ricard & Chairman, the
International Federation of Spirits Producers (IFSP), “Tackling the Scourge of Counterfeit
Activity”
Robert Tobiassen, Federal Regulatory Consultant and Former Chief Counsel, Tax and Trade
Bureau, U.S. Treasury Department, Key Lessons and Conclusions from his Research Report
on “The ‘Fake Alcohol’ Situation in the United States: The Impact of Culture, Market
Economics, and the Current Regulatory Systems”
Benoît Goyens, IPM Private Sector, World Customs Organisation and Massimiliano Minisci,
Director EU Public Policy, GS1 Global Office, “The WCO IPM tool: Fighting Counterfeiting in
Cooperation with GS1”
CONSUMER ORIENTATION - Panel Discussion: The Economic Contributions of the Industry
SESSION CHAIR: Federico Mekis, Vinos de Chile

Jim Trezise, President, New York Wine & Grape Foundation, “Two Climates for Wine: A
New York Case Study”
10:45-11:00
Coffee Break
11:00-12:00
CONSUMER ORIENTATION - The Many Aspects of Labelling
SESSION CHAIR: José-Ramón Fernández, Director of European Affairs, Pernod Ricard
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12:00-12:15
CONSUMER ORIENTATION - Working Group Wrap-Up Session
DISCUSSION LEADERS: Working Group Chairs
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12:15-14:00
Lynne Omlie, General Counsel, Distilled Spirits Council of the United States (DISCUS), “U.S.
Federal Government Round-up: Labelling & Beyond”
Ersilia Moliterno, Policy Officer, European Commission, DG Agriculture and Rural
Development, Unit C2, Spirit Drinks - Wine, “Labelling Developments in the European
Union”
John Barker, Principal, John Barker Law, “Labelling Issues Before the International
Organisation for Vine and Wine (OIV)”
Tony Battaglene, General Manager, Strategy & International Affairs, Winemakers’
Federation of Australia
Ron Fondiller, Senior Vice President and General Counsel, Constellation Brands
Lunch
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14:00-14:30
Address by Jean-Marie Aurand, Director General, International Organisation for Vine and Wine
SESSION CHAIR: Jean-Marie Barillère, President, Comité Vins

14:30-15:30
“The Major Challenges of the Vitiviniculture Sector in the Coming Years: The Role and
Strategy of the OIV”
TRADE FACILITATION - Presentations on Current and Future Initiatives
SESSION CHAIR: Gordon Burns, President & Technical Director, ETS Laboratories
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David Williamson, Government & Communications Director, Scotch Whisky Association,
“Scotch Whisky: Why Open Markets Matter”
Greg Hodson, Chief Technical Regulatory Liaison, E. & J. Gallo Winery, “The Regulatory
Coherence Principles - A Status Report”
John Lom, Director, International Affairs Division, Alcohol and Tobacco Tax and Trade
Bureau (TTB) “APEC and the World Wine Trade Group - A Status Report”
15:30-15:45
Coffee Break
15:45-17:00
TRADE FACILITATION - A Panel on the Future of Alcohol Beverage Talks
SESSION CHAIR: Jean Rodesch, Vice President, Pernod Ricard
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17:00-17:15
Monique Pariat, Deputy Director-General, DG Agriculture and Rural Development (AGRI)
European Commission
Sharon Bomer Lauritsen, Assistant U.S. Trade Representative for Agricultural Affairs and
Commodity Policy, Office of the U.S. Trade Representative
Vangelis Vitalis, New Zealand Ambassador to the EU, NATO and Sweden
TRADE FACILITATION - Working Group Wrap-Up
DISCUSSION LEADERS: Working Group Chairs
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Steve Guy, General Manager, Compliance and Trade, Australian Grape & Wine Authority (AGWA)
Kurt Moore, Chief Executive Officer, South African Liquor Brandowners Association (SALBA)
17:15-17:30
Closing Remarks
19:30-23:00
Gala Dinner
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Venue: Thon Bristol Stephanie Hotel, Consulate Room
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Dress code: Business Attire
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Honorees: FIVS President Jim Finkle & FIVS Vice President Jean-Jacques Delhaye
Wednesday 29 April
(FIVS Members Only)
9:15-12:00
FIVS’ 69th General Assembly - Working Session

Venue: Comité Vins, Avenue des Arts 43, Brussels (5th floor)
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Material: Background material for the General Assembly is to be found on the Members’
Only section of the 2015 FIVS Global Trade Policy Conference Page
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