What is a CV in 2010

What is a CV in 2010?
Job Search and Career Management
By Laurent Brouat
www.laurentbrouat.com – A Job You Love
Document edited by A Job You Love
www.laurentbrouat.com
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A Different World
Job search and career management have changed dramatically in the last 5 years and the crisis has only
reinforced the trend.
Did you know that...
• In 2008, 80% of companies used linkedin as the primary source of recruitment (Jobvite social
recruitment survey) and learners today will have changed of company 10-14 times (US department of
labor) by the age of 38.
• The number of ads on job boards has decreased: in 2008, only 12% of jobs came from job boards (8th
annual source of hire study 2009). Where did the 88% left come from?
• Almost half of the UK's workforce could be self-employed within five years (Guardian Oct 2006).
It is a brand new world!
So what is a CV in 2010?
Document edited by A Job You Love
www.laurentbrouat.com
2
The Old Model
The old model
Tools
•
CV = a list of duties and titles organized in
reverse chronological order. You show where
you have been and what you did
•
Job boards = the main place where job seekers
gather to look for a job
•
Cover letter = the letter going alongside your CV
probably the last dinosaur in the job search
section
•
Daddy networking = You rely on your close
network especially your family and friends
Principles
•
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•
•
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Job security and long time employment
You are your job title and your company
Job ads are the main way of recruiting
Importance of corporate brands
Full-time employment is the preferred option
Only a couple of experts are recognized in
their industry
Background and education do matter a lot
Document edited by A Job You Love
www.laurentbrouat.com
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The 2010 Model
Tools
•
2010
•
•
Principles
•
•
•
•
•
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Individual development and reputation are
key, you are your own employer, you can’t rely
on a single company
Project-based environment where you gather
individuals according to their skills and their
reputation and where you co-ordinate but
don’t manage
Loyalty to your customers/peers and less loyalty
to a single company
Multi-networked world and no barrier:
everyone is connected
Anybody can be an Expert in its industry and
expertise is THE killer app
Free agent nation?
Document edited by A Job You Love
www.laurentbrouat.com
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Your Bio and profiles on social networks (blogs,
linkedin...)
Speaking in front of an audience, writing
articles and creating content or teaching at
your company or your local association
Social networks to
1)Target companies and people
2) Communicate to develop your reputation
3) Network with contacts
A blog to show your expertise and connect
with people, a podcast or a video (for free)
Self publishing a book or publishing a book
Testimonials and recommendations on your
CV/profiles are your best asset
Networking with whoever you want through
social networks and networking events
Reputation is key,
but is Personal
Branding over
hyped?
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A CV in the Old Model
John Galigliani
34 years old
London
[email protected]
Profile
Marketing Manager
I am a committed and rigorous person who strives to
achieve the best results. I am strongly motivated by the
consumer goods industry and I hope to integrate a high
profile company.
Professional Experience
2003 -2009 Marketing Manager – Cuca Cola
- Launching a line of product for Cuca Cola
- Coordinating a team to achieve this product in time
- Creating a range of products after the launching of
the line
- Selecting providers to complete the whole project
Result: I reached a market share of 2% the 1st year
Do we still need a
CV/Resume?
Document edited by A Job You Love
www.laurentbrouat.com
A CV in 2010
John Galigliani
34 years old
London
www.johngaligliani.com – a marketing & consumer goods blog
linkedinuk/johngaligliani
Profile
Marketing manager expert in the consumer goods industry
•
Worked 7 years for Cuca Cola with the creation of 3 new
products which got 10% of the cola market in 2009
• Testimonials:
Simon Tiel “John is an outstanding performer and delivered high results
during the launch of the cool range”
• Writing articles about the consumer goods industry in the
www.marketingmagazine.com
• Speaker at the conference “Consumer goods: Which future?”
Professional Experience
2003-2009 Marketing Manager – Cuca Cola
www.cucacola.com
- Launching the line of products, Cool, with a budget of 1 M £.
This line reached 2% of market share the 1st year. www.cucacola/cool
- Coordinating a team of 10 people then 12 people on the Cool range
of products, from designers to salespeople through weekly meetings.
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Information
COPYRIGHT
This document can be reproduced indefinitely.
ABOUT THE AUTHOR
Laurent Brouat is a career consultant working in London and specialised in coaching executives in professional
transition. He is an associate at SMP Solutions, http://www.smp-solutions.co.uk/Personal/OurPeople.aspx.
Laurent gives conferences about networking and social networking to find a job (ESSEC UK in December 2009 and other
Business Schools) and co-ordinates a networking Club for French executives.
He has a blog about job search with 1.500 readers per month and contributes to www.secretsofthejobhunt.com.
He was quoted in the press, “Go Bac+2/4, le Guide des Opportunités de Carrière” and in « Courrier Cadre décembre 2009 Boostez vos Réseaux ».
SOURCES
The article of Tom Peters: A brand called you, http://www.fastcompany.com/magazine/10/brandyou.html
Dan Pink: “A Whole New Mind”
The article of Dan Pink: Get ready for the new age of individualized education,
http://reason.com/archives/2001/10/01/schools-out
The blog of Seth Godin: http://sethgodin.typepad.com/
Document edited by A Job You Love
www.laurentbrouat.com
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