Descriptif de module - HES-SO

Descriptif de module
Domaine : Economie et Services
Filière : Master of Science en Business Administration
1
Intitulé du module
International Business
2012-2013
Code
E.MScBA.390.TC03.E.12
Type de formation *
Bachelor
Master
Niveau
module de base
module d'approfondissement
module avancé
module spécialisé
Caractéristique
Type de module
Organisation temporelle
En cas d'échec définitif à un
module principal
module sur 1 semestre
module défini comme obligatoire
module lié au module principal
module sur 2 semestres
pour acquérir le profil de formation
module facultatif ou
semestre de printemps
correspondant, l'étudiant-e est
complémentaire
semestre d'automne
exclu-e de la filière, voire du
domaine si les directives de filière
le précisent
2 Organisation
Crédits ECTS *
6
MAS
Langues(s)
allemand
anglais
français - allemand
français - anglais
EMBA
DAS
CAS
Autres
allemand - anglais
français
français - allemand - anglais
3 Prérequis
avoir validé le(s) module(s)
avoir suivi le(s) module(s)
Pas de prérequis
Autre
Autres prérequis
4 Compétences visées / Objectifs généraux d'apprentissage *
Part I - IEP (International Economics & Politics - the political and macroeconomic dimension)
Purpose
... Give an insight into the globalization process, economic systems, international politics & economics
... Help "killing lies" - select the appropriate information
... Offer ways and means to apprehend correctly key issues such as market access, competition policy, risk analysis and management, as well
as strategy development
... Analyze and comment the impact of international crisis - financial and monetary crisis - on strategic management
... Give a methodology to study, and report on, international politics & economics
Part II (International Business - the micro dimension)
By the end of the module, the student is able to...
...describe important international Business Strategies and their financial implications
...define opportunity recognition, evaluation and implementation
...explain the different entry modes and the differences between them
...describe the challenges of international Marketing
...discuss the staffing of int. firms and the need for special (cultural) programms
...explain and adopt the cultural dimensions of Hofstede
...understand cultural challenges
...define methods of resolution for cultural problems
1 /3
11.09.2012
Descriptif de module
Domaine : Economie et Services
Filière : Master of Science en Business Administration
1
Intitulé du module
International Business
2012-2013
5 Contenu et formes d'enseignement *
CONTENT
Part I - IEP (International Economics & Politics - the political and macroeconomic dimension)
A) Globalization
1) Origin
2) Driving forces
3) Key players
4) Key figures and parameters
5) Current Issues (China, India, Russia, Brazil)
B) Political systems, culture and national business environment
1) Political systems and their respective impacts on economics and business
2) Public versus private management
3) Culture and economics
4) Economic associations and economic integration processes
5) Specific cases - The European Union, Switzerland, China, India, USA
C) International Trade
1) International trade - facts and figures
2) Trade theories
3) Promoting international trade
4) Trade policies of the major actors
5) International trade organizations
D) Macroeconomic mechanisms: production <> fiscal matters <> finance <> money
1) Fiscal matters
2) Finance
3) Money
4) Overview and interdependencies
5) FDI
6) The Euro crisis
E) The Swiss economic and trade policy
F) Competition law and policy
G) Impact of international crisis on business management
TEACHING METHODS
A mix of lectures, exercises, guest speeches as well as literature and text book articles...
Part II (International Business - the micro dimension)
1) What is an international corporation ?
2) Global markets require international strategies
3) The Organization of an international corporation
4) International Business Opportunities (Potential Markets, International R&D)
5) Entry Modes (From Exports to Strategig Alliances, strategic factors for successful market entries)
6) International Marketing (Product, Promotion, Distribution, Pricing, Services)
7) HRM in International Corporations (Recruiting, selection, training, compensation)
8) Intercultural Management as a key "soft factor of success" for international corporations
TEACHING METHODS
A mix of lectures, case and mini case studies, exercises, guest speeches as well as selected literature and text book articles...
6 Modalités d'évaluation et de validation *
One assignment (one title) for the whole module, including 2 parts - IEP and IB, both parts being tightly linked.
Parameters for this assignment will be communicated at the beginning of the module
7 Modalités de remédiation *
remédiation possible
pas de remédiation
Autres modalités (préciser ci-dessous)
7a Modalités de remédiation (en cas de répétition) *
remédiation possible
pas de remédiation
Autres modalités (préciser ci-dessous)
Autres modalités de remédiation
si Note [3.5;3.9] et si le module n'a pas été auparavant en situation d'échec. L'étudiant-e obtient au maximum la note 4.0
8 Remarques
Les notes sont établies sur une échelle de 1 à 6.
2 /3
11.09.2012
Descriptif de module
Domaine : Economie et Services
Filière : Master of Science en Business Administration
1
Intitulé du module
International Business
2012-2013
9 Bibliographie
Wild, J. J./Wild K. L (2012): International Business - The challenges of Globalization, Upper Saddle River NJ. , 6e Trompenaars,
F./Hampden-Turner, C. (2004): Managing People across Cultures, West Sussex.
Wild, J. J./Wild K. L./Han J. C. Y. (2006): International Business - The challenges of Globalization, Upper Saddle River NJ.
Griffin, R./Pustay, M. (2007): International Business- A Managerial Perspective, 5th ed., Upper Saddle River NJ
Rugman, A./Collinson,S. (2006): International Business, 4th ed., Harlow
Hill, C. (2008): Global business today, 5th ed., Boston MS
10 Enseignants
Nom du responsable de module *
Paul Meyer & Jean-Daniel Clavel
Descriptif validé le *
11.09.2012
Descriptif validé par *
Yves Rey
3 /3
11.09.2012