Présentation PowerPoint

You are addicted to France, become addicted to Lyon !
ALAIN GALLIANO,
VICE PRESIDENT OF
“GRAND LYON LA METROPOLE”
IN CHARGE OF INTERNATIONAL
AFFAIRS
2014, A KEY YEAR FOR LYON INTERNATIONAL ATTRACTIVNESS
2015, the Eurostar service direct from London to Lyon
will connect UK to France
10 THINGS TO KNOW
ABOUT LYON
1. POWERFUL
Capital of the Rhone-Alps Region
2nd french metropolis, 2nd business
center after La Défense, Paris
1,3 million inhabitants +5% in 5 years
1st French region in terms of energy
production
Favorite French region for young
professionals
2. CONNECTED
AIR CONNECTIONS
Lyon-Saint-Exupery airport
∣ 8.4 million passagers in 2014
∣ 115 direct destinations
Rhônexpress
∣ Linking the Lyon-Saint-Exupery Airport with the city center
TGV CONNECTIONS
3 TGV stations, 100 TGV / day from Lyon Part-Dieu
45 daily connections with Paris
Rhin - Rhône Line: Lyon / Francfurt direct in 5h45
Lyon / Barcelona direct in 3h45
Lyon / Turin - Milan after 2020
From May 1st, 2015: direct route London/Lyon by Eurostar
A CENTRAL LOCATION
1 hour from Alps
2 hours from Mediterranean Sea
Less than 30 minutes from vineyards
(Beaujolais and Rhône Valley)

3. HISTORIC

PART OF THE
UNESCO WORLD HERITAGE
200 « traboules »
ı A Curious Caracteristic
of Lyon
Renaissance District
2000 years of
History

©Marine Perrin

The Pink Tower, Vieux Lyon
Basilica of Notre-Dame de Fourvière
St Nizier Church (‘Flamboyant’ style)
View from the ‘Saône’ River
‘Hôtel-Dieu’
Bartholdi Fountain
© Vincent Formica
w
© Grand Lyon
ı Abundant Heritage

©Marie Perrin
ı Fourvière Hill
ı The Old City
ı A Part of the Presqu’Île
© Grand Lyon
A site: Vieux Lyon
© Edmund Hazlewood
since 1998
4. LIVELY & ARTISTIC
DIVERSITY OF CULTURAL EVENTS
AND CULTURAL INSTITUTIONS
Nuits Sonores
ı Electronic Music – 130 000 spectators
Museum of Fine Arts
ı Le Petit Louvre
Les Nuits de Fourvière
ı Performing Arts – 157 000 spectators
The Biennal of Contemporary Art
Lyon National Orchestra
Institut Lumière
200 000 spectators
The Dance Biennal
Lumière Film Festival
ı 76 400 spectators
Festival of Lights
ı Past Heritage of the City for 150 Years
ı Over 3 Million Visitors during 4 Days
85 000 spectators
Musée des Confluences
ı 300 000 visitors since December 2014
Museum of Contemporary Arts
5. GOURMET
© Grand Lyon
ı Described by the famed food critic Curnonsky as
« the world capital of gastronomy » in 1935
ı 14 Michelin starred restaurants,
ı Famous chefs: Paul Bocuse, Georges Blanc, Christian Têtedoie,
Pierre Orsi, Guy Lassausaie, Mathieu Viannay…
ı Terre de vignobles mondialement connus : *
Beaujolais, Vallée du Rhône (Saint-joseph, Côte-rôtie,
Condrieu…)
© Grand Lyon
French Capital of Gastronomy
4 300 restaurants and bouchons
SIRHA World Hospitality and Food Service Event
internationally renowned trade show
ı 2 900 exhibitors in 2013
ı Over 185 000 visitors – 23 000 international visitors
ı from 138 countries, 19 000 chefs
ı By 2018, Inside a remarkable building: Hôtel-Dieu
3 ambitions: Exploration, Innovation & Transmission
Exhibitions, Conferences, Shows, Cooking workshops…
© Elina
Cité de la Gastronomie:
6. SUCCESSFULL
1st
17th
18th
19th
40th
3rd
Business friendly
town in France
International metropolis
for its innovative
economic vision 4
Most attractive city
Worldwide
World position
for quality of life5
European metropolis
for real estate
attractiveness 3
Favourite destination in
France according to
Trip Advisor
ahead of Hong Kong and Frankfurt
(1) L’Express-L’Expansion 2014 (2) IBM Global Location Trends 2014
(3) Emerging Trend in Real Estate in Europe, PwC & Urban Land Institute, 2014. (4) 2thinknow Innovation Cities™ Global Index, 2014. (5) MERCER, 2014
7. ATTRACTIVE
Investments
80 new investments in 2014 and another
1922 job creations.
Real Estate
874 M€ invest in Lyon tertiary real estate market in
2014
A new record!
6th most attractive city in Europe for real estate with one of the
biggest demand and lowest vacancy rate
8. AVANT-GARDIST
© Brice Robert
©Sogelym-Dixence
MAJOR URBAN PROJECTS PREPARING THE FUTURE
Carré de Soie, a plural, fertile and
regenerated/renewed place
© Ciancia
© Asylum
Biodistrict Gerland, symbol of the Health and
Biotechnologies strategy
© Asylum
Lyon Confluence, extension of a sustainable and balanced
city center
Lyon Part-Dieu, 2nd French business center
9. INNOVATIVE
3 sectors as driving force of Lyon’s economy
Vaccine manufacturing
facility
More than 1000
50 000
JOBS
CLINICAL TRIALS EACH YEARS
3 MAIN SECTORS
35 000 jobs in the private sectors (+ 6%
in 5 years)
2
e
HUB IN FRANCE
42 000 JOBS
More than 60 000 Jobs
in the HEALTH SECTOR, of which
Digital
© Brice Robert
1
ST
Clean-Tech
©Sogelym-Dixence
Life Sciences
Energy, Transports, Chemistry / Material
and 7 000 companies
10. SMART
University
Major university hub after Paris
st
1
(20 universities, elite graduate schools and institutes
in Lyon and Saint-Etienne)
Innovation
1st
Smart city in France
200 M€ invested
By private and public partners
to fund main projects between 2012 and 2016
130,000
students1
50 M€
13,000
foreign students1
100 public & private partners
EM Lyon ranked 8th best European Business
School
IAE Lyon Business Administration School,
ranked 10th in France
575 M€ in funding within the framework
of the Campus Plan
1 PRES
2013
invested by NEDO Japonese New Energy
and Industrial Technology Development Organization
innovative projects
Strengthen
territorial
actors’
innovation
capacity
Preserve
energy
resources,
manage
consumption
Manage,
anticipate,
regulate
trafic flows
and invent
new ways of
planning the
city
Engaged into
Facilitate
urban life
by
developin
g new
services
SMART CITY
1st smart city in France1
A global approach
∣ Energy, Mobility,
New Services,
Economic Development,
Environment,
Town Planning…
Inhabitants at the
heart of the strategy
A collaborative
project
∣ Through concrete actions
and direct benefits
∣ With the involvment
of various actors of Lyon:
companies, citizens,
academic and institutionnal
partners…
40 experimentations
200 M€
50 M€
invested
invested by NEDO
By private and public partners
to fund main projects between 2012
and 2016
Japonese New Energy and Industrial
Technology Development
Organization
1
m2ocity ranking, 11/2013
Experimentations
∣ At different territorial levels,
to show concrete evidence
and try innovative solutions
100
public & private
partners
Engaged into innovative projects
SMART CITY: 4 MAIN FIELDS
Strengthen territorial
actors’ innovation
capacity
Preserve energy
resources, manage
consumption
Manage, anticipate,
regulate trafic flows
and invent new ways
of planning the city
Facilitate urban life
by developing new
services
LIONEL FLASSEUR
DIRECTOR OF THE ONLYLYON
PROGRAMME
1
1 BRAND
2
26 PARTNERS
13 INSTITUTIONAL FOUNDING PARTNERS
Local authorities
Grand Lyon la métropole
City of Lyon
Rhône County
Tourism
Lyon Tourism and Conventions
Eurexpo Exhibition Centre
Lyon Convention Centre
Lyon Airports « Aéroports de Lyon »
13 PRIVATE PARTNERS
Economic Organizations
Invest in Lyon (ADERLY)
Lyon Chamber of Commerce &
Industry (CCI)
University of Lyon
CGPME Rhône
MEDEF Rhône
Rhône Chamber of Skilled Trade
1 MISSION
3
Strenghtening Lyon’s attractiveness
IN A VERY COMPETITIVE ENVIRONMENT
Rankings
ı 1st French « Business Friendly » city
L’Entreprise/Expansion 2014
ı 1st european city for a « city break » in 2015
The Telegraph Travel - 2014
ı 3rd favorite destination for international travelers
TripAdvisor - 2014
ı 1st smart and connected city in France
M2o city 2014
ı 1st french city the most attractive for the executive
APEC - 2014
ı
2nd
ı
15th
artistic city of France
Journal des Arts - Novembre 2013
city the most attractive for foreign investors
Financial Times – FDI Intelligence/European Cities and Regions of the future 2014
Attract
ı More investors
ı More tourists
ı More talents
4
1 TOPIC
From gastronomy, culture, quality of life, innovation
and economic dynamism to real estate.
5
1 DEDICATED TEAM
1
Communication
Increase Lyon’s notoriety
1
2
Network management
Invest and coordinate the networks
2
3
Press and public relations
Increase the international media exposure
3
4
Social media management
Coordinate the social networks
5
Partnerships
Coordinate and expand the partnerships
6
1 CORE TARGET
CIBLE : “BUSINESS & LEISURE TRAVELERS” + 4 TIMES / YEAR
ı
ı
ı
ı
ı
ı
ı
Circle 1 ST & MT IMPACT
Paris
London
Franckfurt (et/ou Munich)
Amsterdam
Milano
Brussels
Circle 2 MT & LT IMPACT
Dubaï
ı New York
ı Boston
ı Montréal
ı Shanghai, Canton
ı Hong Kong
ı Séoul
ı Tokyo
ı Moscou
ı Sydney
ı Sao Paulo
7
1 CAMPAIGN
8
20 000 AMBASSADORS
ONLYLYON, international promotion of the Lyon region
8 foreign correspondents
2 600 international Ambassadors
9
650 000 FANS
10
1 SKYROOM
A new strategic tool
To promote Lyon internationally
At the top of Oxygene Tower, at the heart of Part-Dieu business district
A unique location to welcome investors, prospects, official delegations, national
and international journalists
BONUS
Lyon Confluence
A new city centre
Musée des Confluences
EURONEWS headquarter
Hikari buildings
LYON CONFLUENCE CREATIVE AREA
550
COMPANIES
15 000
JOBS
25 000 long term
1
000 000 sq. m²
at the end
500 000 sq. m
done
200 000 sq. m
phase2
76 000 sq. m
DELIVERY 2015
2015 : MAIN DELIVERY
TERRALTA
▶ 10,000 sq. m. of office space
▶1200 sq. m. of ground-floor business space
▶Projects master : EUROSIC
▶ Architects : SOHO Architectes
INCITY
▶ 44,145 sq. m. of offices
▶36 floors and a capacity of nearly 2700 people
▶Owner: Sogelym Dixence.
▶Architects: Valode et Pistre /Atelier de la Rize.
▶Occupants: SNCF and Caisse d’Epargne Rhône-Alpes bank
SILEX 1 ET SILEX 2
Silex 1
▶ 11,500 sq. m. of office space
▶ 8 floors (9 levels)
▶Ground-floor businesses: 1500 sq. m.
▶ HQE, BREEAM and BBC-effinergie certified
▶ Architecte : AIA Architectes
Silex 2
▶30,000 sq. m. of office space
▶250 sq. m. of ground-floor business space
▶30 floors
▶107 meters high
▶HQE and BBC-effinergie certification
▶ Architecte : Ma
▶Architectes / Arte Charpentier
OTHER MAIN PROJECTS
Sky 56
▶ 28,000 sq.
m. of offices
▶4,000 sq. m. of ground-floor business space Silex 2
▶50 m high (14 floors)
▶Projects master: ICADE ET CIRMAD
▶ HQE, BREEAM certified
▶Architects : CHAIX ET MOREL / AFAA
10
CULTURAL
LINE UP
Nuits Sonores – May 13-17
Les Nuits de Fourvière – June
Biennale of Contemporary Art
2015, September 10 to 2016, Jan 3
Les Nuits de Fourvière – June
Festival lumière – October 12 to 18