The positive print

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fashion 쐽
The positive print
Optimism is the meat and bread of fashion. As is the desire for change, for colours and for
images. At last autumn’s textile conventions, it was already obvious that fashion can totally play
out this desire. It’s going to be a print summer – that was the word in Milan as well as in Paris.
What do print specialists think will be a guaranteed success in the summer of 2009? And what
directions are the new stimuli coming from? After all, the market always wants fresh material,
especially with things which already sell well.
“Prints will continue to do quite well, since they bring colour
and fun and tend to balance out the subdued neutrals. They
can’t be banal, though, that doesn’t sell at all anymore. We sell
prints which make an artistic impression without any troubles
regarding the price. New street graffiti à la Keith Haring in
blurred colours is selling especially well, but so are really colourful pieces. Eye-catching prints, primarily large squares, and
classic black and white graphics are also doing well. The success
of fluorescent prints is surprising.”
Beppe Pisani, Serikos, Lurate Caccivio/Como
“Prints remain extremely important;
they’re getting subtler and more sophisticated. Paisleys are still winning
at Ratti, now in fine, nuanced, neutral
colour coordinations. Geometric, single-coloured base patterns printed
over with floral or plant prints or tribal
stripes are enjoying a first-class reception. A coffee-coloured base pattern
with a pink print is one of the best
sellers. Abstract multi-coloured digital prints with dramatic explosions of
colour are also hot items.”
Doni Ratti, President, Ratti, Guanzate/Como
“Mid-sized and lively coloured
patterns are being ordered
the most. Among the different themes, florals with oriental motifs in the spirit of the
’80s, irregular dots and random
brush strokes are some of the winners. Everything that’s eye-catching,
exclusive and unusual has outstripped plain drawings.”
Loris De Lion, Canepa,
San Fermo della Battaglia/Como
“We are highly confident in Japanese-inspired prints on lustrous
qualities. Floral patterns and the array of different ethnic themes
remain important. For the long term
we are geared toward animal patterns,
rendered on new lining materials such
as wool/viscous or cotton/silk/wool in
an abstract/modern fashion. A comBEPPE PISANI
pletely new form of creativity has
Serikos and President of Ideacomo
opened up thanks to Inkject prints, and
it’s revolutionising print as a whole.”
Henry Rowiensky, KBC, Lörrach
“The success of fluoresent prints
is surprising! The strongest
“A victory for modern tradition! Our
things with new prints right now
new paisley prints with somewhat
are aggressive and completely
blurred outlines or abstract distortions
unorthodox patterns.”
are the absolute best-sellers. The floral
art painting inspirations with blurry
smeared macro florals are doing very
well, too. Both print motifs are preferred in green, turquoise and bluette
watercolour tones, mostly with a glossy finish, but matte as well. Black and
white micro geometrics are the highest-selling classics. Smooth or slightly
shifted structures are winning with
the weave designs, on through transparents with georgette, creponne, twill
and satins. Cotton jersey in jacket
weights with lively, fresh prints is considered a novelty of great interest.”
Jacopo Etro, Etro, Milan
Photo: Anja Gockel
88 쐽 02_08
“In my opinion, this incredible revolution is just the beginning.
It’s not just about different kinds of print. Rather, we are at the
beginning of a revolution of the print in general: digital print or
Inkject print. This new technology opens new frontiers for us to
explore. No limit in colour, no limit in rapport and samples can
be created very quickly.”
Aldo Luoni, Blue Royal, Drezzo/Como